SECURITIES AND EXCHANGE COMMISSION
Washington, D. C. 20549
SCHEDULE 13G
Amendment 5
Under the Securities and Exchange Act of 1934
Virgin Media, Inc.
(Name of Issuer)
Common Stock
(Title of Class of Securities)
92769L101
(CUSIP Number)
December 31, 2007
(Date of Event Which Requires Filing of this Statement)
Check the appropriate box to designate the rule pursuant to which this Schedule
is filed:
This Schedule is filed pursuant to Rule 13d-1(b)
The information required in the remainder of this cover page (except any items
to which the form provides a cross-reference) shall not be deemed to be "filed"
for the purpose of Section 18 of the Securities Exchange Act of 1934 ("Act") or
otherwise subject to the liabilities of that section of the Act but shall be
subject to all other provisions of the Act.
CUSIP NO. 92769L101
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1) Name of Reporting Person Ameriprise Financial, Inc.
S.S. or I.R.S. Identification
No. of Above Person IRS No. 13-3180631
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2) Check the Appropriate Box if a Member of a Group (a) [ ]
(b) [X]*
* This filing describes the reporting person's relationship with other
persons, but the reporting person does not affirm the existence of a group.
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3) SEC Use Only
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4) Citizenship or Place of Organization
Delaware
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(5) Sole Voting Power
-0-
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NUMBER OF (6) Shared Voting Power
SHARES
BENEFICIALLY 2,617
OWNED BY -----------------------------------------------------------------
EACH (7) Sole Dispositive Power
REPORTING
PERSON -0-
WITH -----------------------------------------------------------------
(8) Shared Dispositive Power
33,858,653
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9) Aggregate Amount Beneficially Owned by Each Reporting Person
33,858,653
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10) Check if the Aggregate Amount in Row (9) Excludes Certain Shares
Not Applicable
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11) Percent of Class Represented by Amount In Row (9)
10.34%
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12) Type of Reporting Person
CO
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1(a) Name of Issuer: Virgin Media, Inc.
1(b) Address of Issuer's Principal 909 Third Avenue Suite 2863
Executive Offices: New York, NY 1002
2(a) Name of Person Filing: Ameriprise Financial, Inc.
2(b) Address of Principal Business Office: Ameriprise Financial, Inc.
145 Ameriprise Financial Center
Minneapolis, MN 55474
2(c) Citizenship: Delaware
2(d) Title of Class of Securities: Common Stock
2(e) Cusip Number: 92769L101
3 Information if statement is filed pursuant to Rules 13d-1(b) or 13d-2(b):
This Statement is filed pursuant to Rule 13d-19b) or 13d-2(b) and the
person filing, Ameriprise Financial, Inc., is a parent holding company in
accordance with Rule 13d-1(b)(1)(ii)(G). (Note: See Item 7)
4(a) Amount Beneficially Owned as of December 31, 2007: 33,858,653 shares may be
deemed beneficially owned by the reporting person within the meaning of
Rule 13d-3 of the Securities Exchange Act of 1934. The reporting person,
and each of its subsidiaries identified on the attached Exhibit I,
disclaims beneficial ownership of any shares reported on this Schedule.
4(b) Percent of Class: 10.34%
4(c) Number of Shares as to which such person has:
(i) Sole power to vote or to direct the vote: 0
(ii) Shared power to vote or direct the vote 2,617
(iii) Sole power to dispose or to direct the disposition of: 0
(iv) Shared power to dispose or to direct the disposition of 33,858,653
5 Ownership of 5% or Less of a Class: Not Applicable
6 Ownership of more than 5% on Behalf of Another Person: Not Applicable
7 Identification and Classification of the Subsidiary Which Acquired the
Security Being Reported on by the Parent Holding Company:
See Exhibit I
8 Identification and Classification of Members of the Group:
Not Applicable
9 Notice of Dissolution of Group:
Not Applicable
10 Certification:
By signing below I certify that, to the best of my knowledge and belief,
the securities referred to above were acquired in the ordinary course of
business and were not acquired for the purpose of and do not have the effect of
changing or influencing the control of the issuer of such securities and were
not acquired in connection with or as a participant in any transaction having
such purposes or effect.
After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.
Ameriprise Financial, Inc.
Dated: December 31, 2007 By /s/ Wade M. Voigt
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Signature
Wade M. Voigt
Director - Fund Administration
Telephone: (612) 671-5682
Telephone: (612) 671-6741
Exhibit Index
Exhibit I Identification and Classification of the Subsidiary which Acquired
the Security Being Reported on by the Parent Holding Company.
Exhibit I
to
Schedule 13G
Ameriprise Financial, Inc., a Delaware Corporation, is a parent holding company.
The classification and identity of the relevant subsidiaries is as follows:
Bank - Ameriprise Trust Company, a trust company organized under the laws of the
State of Minnesota
Investment Company - RiverSource Funds, comprised of investment companies
registered under section 8 of the Investment Company Act of 1940
Investment Adviser - RiverSource Investments, LLC, an investment adviser
registered under section 203 of the Investment Advisers Act of 1940.