Form 6-K
Table of Contents

 
 
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 6-K
REPORT OF FOREIGN PRIVATE ISSUER PURSUANT TO RULE 13a-16 OR 15d-16 UNDER THE
SECURITIES EXCHANGE ACT OF 1934
For the month of May, 2011.
Commission File Number: 001-31221
Total number of pages: 121
 
NTT DOCOMO, INC.
(Translation of registrant’s name into English)
 
Sanno Park Tower 11-1, Nagata-cho 2-chome
Chiyoda-ku, Tokyo 100-6150
Japan
(Address of principal executive offices)
 
Indicate by check mark whether the registrant files or will file annual reports under cover Form 20-F or Form 40-F.
Form 20-F þ Form 40-F o
Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1): o
Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7): o
 
 
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
             
    NTT DOCOMO, INC.    
 
           
Date: May 2, 2011
  By:   /S/ OSAMU HIROKADO
 
Osamu Hirokado
   
 
      Head of Investor Relations    
Information furnished in this form:
         
       
 
       
       
 
       
       
 
       
       
 
       

 

 


 

         
(FASF LOGO)
Earnings Release
For the Fiscal Year Ended March 31, 2011
  April 28, 2011
[U.S. GAAP]
  (FASF LOGO)
     
Name of registrant:
  NTT DOCOMO, INC. (URL http://www.nttdocomo.co.jp/)
Code No.:
  9437
Stock exchange on which the Company’s shares are listed:
  Tokyo Stock Exchange-First Section
Representative:
  Ryuji Yamada, Representative Director, President and Chief Executive Officer
Contact:
  Ken Takeuchi, Senior Manager, General Affairs Department / TEL +81-3-5156-1111
Scheduled date for the general meeting of shareholders:
  June 17, 2011
Scheduled date for dividend payment:
  June 20, 2011
Scheduled date for filing of securities report:
  June 20, 2011
Supplemental material on annual results:
  Yes
Presentation on annual results:
  Yes (for institutional investors and analysts)
(Amounts are rounded off to the nearest 1 million yen.)
1. Consolidated Financial Results for the Fiscal Year Ended March 31, 2011 (April 1, 2010 — March 31, 2011)
(1) Consolidated Results of Operations
                                                                 
    (Millions of yen, except per share amounts)  
                                    Income before     Net Income Attributable to  
    Operating Revenues     Operating Income     Income Taxes     NTT DOCOMO, INC.  
Year ended March 31, 2011
    4,224,273       (1.4 )%     844,729       1.3 %     835,338       (0.1 )%     490,485       (0.9 )%
Year ended March 31, 2010
    4,284,404       (3.7 )%     834,245       0.4 %     836,157       7.1 %     494,781       4.9 %
             
Note: Comprehensive income:
  For the fiscal year ended March 31, 2011: 450,909 million yen     (13.8 )%
 
  For the fiscal year ended March 31, 2010: 523,091 million yen     28.9 %
                                         
    Basic Earnings per Share     Diluted Earnings per Share                        
    Attributable to NTT     Attributable to NTT                     Operating Income  
    DOCOMO, INC.     DOCOMO, INC.     ROE     ROA     Margin  
Year ended March 31, 2011
  11,797.07 (yen)           10.3 %     12.3 %     20.0 %
Year ended March 31, 2010
  11,863.62 (yen)           11.0 %     12.6 %     19.5 %
             
Note: Equity in net income (losses) of affiliates:
  For the fiscal year ended March 31, 2011:   (5,508)million yen
 
  For the fiscal year ended March 31, 2010:   (852)million yen
(Percentages above represent changes compared to the corresponding previous year)
(2) Consolidated Financial Position
                                         
    (Millions of yen, except per share amounts)  
                                    NTT DOCOMO, INC.  
            Total Equity     NTT DOCOMO, INC.     Shareholders’     Shareholders’ Equity  
    Total Assets     (Net Assets)     Shareholders’ Equity     Equity Ratio     per Share  
March 31, 2011
    6,791,593       4,877,594       4,850,436       71.4 %   116,969.29 (yen)
March 31, 2010
    6,756,775       4,662,446       4,635,877       68.6 %   111,423.97 (yen)
(3) Consolidated Cash Flows
                                 
    (Millions of yen)  
    Cash Flows from     Cash Flows from     Cash Flows from     Cash and Cash Equivalents  
    Operating Activities     Investing Activities     Financing Activities     at Fiscal Year End  
Year ended March 31, 2011
    1,287,037       (455,370 )     (421,969 )     765,551  
Year ended March 31, 2010
    1,182,818       (1,163,926 )     (260,945 )     357,715  
2. Dividends
                                                                 
        Total Cash              
    Cash Dividends per Share (yen)     Dividends             Ratio of Dividends to  
    End of the     End of the     End of the                     for the Year     Payout     NTT DOCOMO, INC.  
Date of Record   First Quarter     Second Quarter     Third Quarter     Year End     Total     (Millions of yen)     Ratio     Shareholders’ Equity  
Year ended March 31, 2010
          2,600.00             2,600.00       5,200.00       216,750       43.8 %     4.8 %
Year ended March 31, 2011
          2,600.00             2,600.00       5,200.00       215,991       44.1 %     4.6 %
Year ending March 31, 2012 (Forecasts)
          2,800.00             2,800.00       5,600.00               46.3 %        
3. Forecasts of Consolidated Financial Results for the Fiscal Year Ending March 31, 2012 (April 1, 2011 — March 31, 2012)
                                                                         
    (Millions of yen, except per share amounts)  
                                                    Net Income     Basic Earnings per  
                                    Income before     Attributable to     Share Attributable to  
    Operating Revenues     Operating Income     Income Taxes     NTT DOCOMO, INC.     NTT DOCOMO, INC.  
Six months ending September 30, 2011
                                                     
Year ending March 31, 2012
    4,230,000       0.1 %     850,000       0.6 %     854,000       2.2 %     502,000       2.3 %     12,105.84  
(Percentages above represent changes compared to the corresponding previous year)

 

 


Table of Contents

4. Others
         
(1) Changes in significant subsidiaries
  None
(Changes in significant subsidiaries for the fiscal year ended March 31, 2011 which resulted in changes in scope of consolidation)
       
 
       
(2) Changes in significant accounting policies, procedures and presentation
       
i. Changes due to revision of accounting standards and other regulations:
  None
ii. Others:
  None
             
(3) Number of issued shares (common stock)
           
i. Number of issued shares (inclusive of treasury stock):
  As of March 31, 2011:   43,650,000 shares
 
  As of March 31, 2010:   43,790,000 shares
 
           
ii. Number of treasury stock:
  As of March 31, 2011:   2,182,399 shares
 
  As of March 31, 2010:   2,184,258 shares
 
           
iii. Number of weighted average common shares outstanding:
  For the fiscal year ended March 31, 2011:   41,576,859 shares
 
  For the fiscal year ended March 31, 2010:   41,705,738 shares
     
*  
Presentation on the status of audit process:
This earnings release is not subject to the audit process as required by the Financial Instruments and Exchange Act of Japan. As of the date when this earnings release was issued, the audit process on financial statements as required by the Financial Instruments and Exchange Act had not been finalized.
     
*  
Explanation for forecasts of operations and other notes:
Forward-looking statements in this earnings release, such as forecasts of results of operations, are based on the information currently available and the certain asumptions that we regard as reasonable, and therefore actual results may differ materially from those contained in, or suggested by, any forward-looking statements. With regard to the assumptions and other related matters concerning forecasts for the fiscal year ending March 31, 2012, please refer to the attachment (pages 18 and 21).

 

 


Table of Contents

CONTENTS OF THE ATTACHMENT
         
    page  
Contents of the Attachment
    1  
 
       
1. Information on Consolidated Results
    2-22  
(1) Operating Results
    2-18  
(2) Financial Review
    19  
(3) Profit Distribution
    20  
(4) Special Note Regarding Forward-Looking Statements
    21-22  
 
       
2. Condition of the Corporate Group
    23-24  
 
       
3. Management Policies
    25-27  
(1) Basic Management Policies
    25  
(2) Target Management Indicators
    25  
(3) Medium- and Long-Term Management Strategies
    25  
(4) Issues to be Addressed by the Group
    25-27  
 
       
4. Consolidated Financial Statements
    28-33  
(1) Consolidated Balance Sheets
    28  
(2) Consolidated Statements of Income and Comprehensive Income
    29  
(3) Consolidated Statements of Shareholders’ Equity
    30  
(4) Consolidated Statements of Cash Flows
    31  
(5) Going Concern Assumption
    32  
(6) Notes to Consolidated Financial Statements
    32-33  
 
       
5. Appendices
    34-36  
(1) Operating Data for the Fiscal Year Ended March 31, 2011
    34  
(2) Definition and Calculation Methods of ARPU and MOU
    35  
(3) Reconciliations of the Disclosed Non-GAAP Financial Measures to the Most Directly Comparable GAAP Financial Measures
    36  

 

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Table of Contents

(DOCOMO LOGO)

Earnings Release for the Fiscal Year Ended March 31, 2011
1. Information on Consolidated Results
(1) Operating Results
i. Business Overview
As Japan’s mobile telecommunications market continues to mature in line with the rise in cellular penetration rate, competition among operators remains intense in such areas as acquisition of subscribers and further improvement of service offerings.
Under these market conditions, we developed our new corporate vision “Pursuing Smart Innovation: HEART” with the aim of achieving further growth and delivering new value to society.
In the fiscal year ended March 31, 2011, based on our medium-term action plan “Change and Challenge”, we continued to promote various measures aimed at improving customer satisfaction including, among other things, the enrichment of product lineup, improvement of billing plans and enhancement of after-sales support, which earned us excellent reviews from external research organizations. Positioning this fiscal year as the first year of the execution phase to realize the goals of our “Challenge” programs, we worked to further spread smartphones, launched a new LTE*-based communications service “Xi” (pronounced crossy) and implemented various other measures to respond to the diverse needs of customers. Also, we continued to streamline costs through initiatives such as the reduction of network-related costs and general expenses by measures such as integrating our call centers.
Following the Great East Japan Earthquake on March 11, 2011, some 6,700 base station equipment became temporarily inoperable due to failure of base station facilities, disruption of commercial power supply and/or transmission lines and other reasons. Immediately after the earthquake, we established Disaster Countermeasure Offices in our Tokyo headquarters and the Tohoku Regional Office, and with the help of other NTT Group companies and construction companies, mobilized a total of some 4,000 people to restore our mobile communications services as quickly as possible through the restoration of transmission lines, the deployment of mobile base station vehicles and power supply vehicles, and other measures.
For the fiscal year ended March 31, 2011, with respect to our cellular services revenues, although voice revenues decreased by ¥198.3 billion from the previous fiscal year due to a decline in voice ARPU, packet communications revenues increased by ¥106.0 billion as a result of our efforts to boost packet usage and expand the uptake of packet flat-rate services. Other revenues grew by ¥62.3 billion owing mainly to an increase in the subscriptions to “Mobile Phone Protection & Delivery Service.” Equipment sales revenues dropped by ¥30.1 billion primarily due to a decrease in the wholesale price per unit. Consequently, we recognized operating revenues of ¥4,224.3 billion (a decrease of ¥60.1 billion from the previous fiscal year). Operating expenses declined by ¥70.6 billion from the previous fiscal year to ¥3,379.5 billion as a result of a decrease in network-related costs achieved through efficient use of capital expenditures and other ongoing cost-cutting efforts. As a result of the foregoing, we recorded an operating income of ¥844.7 billion (an increase of ¥10.5 billion from the previous fiscal year). Income before income taxes was ¥835.3 billion and net income attributable to NTT DOCOMO, INC. was ¥490.5 billion.
     
*  
LTE (Long Term Evolution) is a next-generation mobile communications standard developed as an advancement of the third-generation (3G) mobile phone system.

 

     
Notes:
  1. The information in this earnings release is unaudited.
 
 
  2. Amounts in this earnings release are rounded off.

 

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(DOCOMO LOGO)
     
DOCOMO Earnings Release   Fiscal Year Ended March 31, 2011
Consolidated results of operations for the fiscal year ended March 31, 2010 and 2011 were as follows:
<Results of operations>
                                 
    Billions of yen  
    Year ended     Year ended     Increase  
    March 31, 2010     March 31, 2011     (Decrease)  
Operating revenues
  ¥ 4,284.4     ¥ 4,224.3     ¥ (60.1 )     (1.4 )%
Operating expenses
    3,450.2       3,379.5       (70.6 )     (2.0 )
 
                       
Operating income
    834.2       844.7       10.5       1.3  
Other income (expense)
    1.9       (9.4 )     (11.3 )      
 
                       
Income before income taxes
    836.2       835.3       (0.8 )     (0.1 )
Income taxes
    338.2       337.8       (0.4 )     (0.1 )
Equity in net income (losses) of affiliates
    (0.9 )     (5.5 )     (4.7 )     (546.5 )
 
                       
Net income
    497.1       492.0       (5.1 )     (1.0 )
Less: Net (income) loss attributable to noncontrolling interests
    (2.3 )     (1.5 )     0.8       35.2  
 
                       
Net income attributable to NTT DOCOMO, INC.
  ¥ 494.8     ¥ 490.5     ¥ (4.3 )     (0.9 )%
 
                       
EBITDA margin*
    36.6 %     37.1 %   0.5 point        
 
                       
ROCE before tax effect*
    16.3 %     16.1 %   (0.2)point        
 
                       
ROCE after tax effect*
    9.7 %     9.5 %   (0.2)point        
 
                       
     
*  
EBITDA and EBITDA margin, as we use them in this earnings release, are different from EBITDA as used in Item 10(e) of Regulation S-K and may not be comparable to similarly titled measures used by other companies. For an explanation of our definitions of EBITDA, EBITDA margin, ROCE before tax effect and ROCE after tax effect, see “5. (3) Reconciliations of the Disclosed Non-GAAP Financial Measures to the Most Directly Comparable GAAP Financial Measures” on page 36.

 

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(DOCOMO LOGO)
     
DOCOMO Earnings Release   Fiscal Year Ended March 31, 2011
<Operating revenues>
                                 
    Billions of yen  
    Year ended     Year ended     Increase  
    March 31, 2010     March 31, 2011     (Decrease)  
Wireless services
  ¥ 3,776.9     ¥ 3,746.9     ¥ (30.0 )     (0.8 )%
Cellular services revenues
    3,499.5       3,407.1       (92.3 )     (2.6 )
- Voice revenues
    1,910.5       1,712.2       (198.3 )     (10.4 )
Including: FOMA services
    1,785.5       1,658.9       (126.7 )     (7.1 )
- Packet communications revenues
    1,589.0       1,694.9       106.0       6.7  
Including: FOMA services
    1,558.3       1,679.8       121.6       7.8  
Other revenues
    277.5       339.7       62.3       22.4  
Equipment sales
    507.5       477.4       (30.1 )     (5.9 )
 
                       
Total operating revenues
  ¥ 4,284.4     ¥ 4,224.3     ¥ (60.1 )     (1.4 )%
 
                       
Note: Voice revenues include data communications revenues through circuit switching systems.
<Operating expenses>
                                 
    Billions of yen  
    Year ended     Year ended     Increase  
    March 31, 2010     March 31, 2011     (Decrease)  
Personnel expenses
  ¥ 258.3     ¥ 264.6     ¥ 6.4       2.5 %
Non-personnel expenses
    2,122.9       2,077.6       (45.3 )     (2.1 )
Depreciation and amortization
    701.1       693.1       (8.1 )     (1.2 )
Loss on disposal of property, plant and equipment and intangible assets
    47.0       44.3       (2.7 )     (5.8 )
Communication network charges
    281.9       261.3       (20.6 )     (7.3 )
Taxes and public dues
    38.9       38.7       (0.2 )     (0.6 )
 
                       
Total operating expenses
  ¥ 3,450.2     ¥ 3,379.5     ¥ (70.6 )     (2.0 )%
 
                       

 

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(DOCOMO LOGO)
     
DOCOMO Earnings Release   Fiscal Year Ended March 31, 2011
ii. Segment Results
Mobile phone business—
As of March 31, 2011, the total number of our cellular services subscriptions was 58.01 million, posting a 1.93 million increase in comparison to the number as of March 31, 2010, and our full-year cellular churn rate was 0.47%. The aggregate number of subscriptions to “Fami-wari MAX 50” and other MAX discount programs introduced in August 2007 reached approximately 36.50 million, while the number of subscriptions to the “Value Plan” launched in November 2007 grew to approximately 41.30 million as of March 31, 2011. Although our packet ARPU increased in comparison to the previous fiscal year, due to the impacts of an expanded uptake of “Value Plan” and other factors, our aggregate cellular ARPU decreased 5.2% from the previous fiscal year to ¥5,070.
With regard to equipment sales, both equipment sales revenues and cost of equipment sold recorded a decrease compared to the previous fiscal year primarily due to a decline in purchase and wholesale price per unit.
As a result of the foregoing, operating revenues and operating income from mobile phone business for the fiscal year ended March 31, 2011, were ¥4,090.7 billion (a decrease of ¥77.0 billion from the previous fiscal year) and ¥856.7 billion (an increase of ¥11.1 billion from the previous fiscal year), respectively.
A summary of the specific initiatives implemented during the fiscal year ended March 31, 2011, is provided below:
<<No.1 Customer Satisfaction Ranking>>
Now that the Japanese mobile telecommunications market has entered a period of maturation, we have moved ahead with our business transformation programs from a customer-centric perspective in accordance with our “Change and Challenge” action plan, ensuring a thoroughly hands-on approach to serving customers and uniting the forces of the entire corporate group. We have constantly listened to the voices of our customers through various channels such as docomo Shops and call centers, and strived to respond to them in a steadfast manner. As a consequence, we were awarded the No. 1 ranking in the 2010 Japan Mobile Phone Service StudySM, a consumer satisfaction survey conducted by J.D. Power Asia Pacific*1.
We also received the highest marks among the mobile operators for our enterprise offerings in the 2010 Japan Business Mobile Phone Service StudiesSM by J.D. Power Asia for two consecutive years*2. In addition, we were awarded the highest ranking in the Nikkei BP Consulting customer satisfaction survey of mobile data device users*3for two consecutive years as well.
We were highly evaluated by a broad base of both consumer and enterprise users in various categories including after-sales support and call quality. However, we are determined not to be content with these achievements, and we are committed to continuing our all-out efforts to achieve further improvement in customer satisfaction.
*1:  
J. D. Power Asia Pacific 2010 Japan Mobile Phone Service StudySM. Study results were based on responses obtained from 7,500 mobile phone users residing in Japan during the period between late July and August 2010. http://www.jdpower.co.jp/
*2:  
J. D. Power Asia Pacific 2009-2010 Japan Business Mobile Telephone/PHS Service Customer Satisfaction Index StudySM. The study results were based on 3,222 responses from individuals responsible for supervising or deciding upon telephone services at 2,345 businesses with 100 or more employees. (Each respondent evaluated up to two mobile telephone/PHS providers.) http://www.jdpower.co.jp/
*3:  
Nikkei BP Consulting Mobile data devices customer satisfaction survey. Results were based on responses to a web-based customer satisfaction survey of 1,600 data device users, conducted between March 10 and March 15, 2010. http://consult.nikkeibp.co.jp/consult/release/mobile100525.html

 

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(DOCOMO LOGO)
     
DOCOMO Earnings Release   Fiscal Year Ended March 31, 2011
<<Spread of Smartphones>>
With the diffusion of packet flat-rate services, smartphones have been rapidly growing popular as a mobile device which users can enjoy the Internet, music or videos on large screens, or add various applications developed worldwide. To address the diversifying demands of smartphone users, we have enriched our smartphone lineup by releasing models such as XperiaTM *1 and GALAXY S, and implemented the following measures:
In conjunction with the release of XperiaTM on April 1, 2010, we created the “docomo market” portal for smartphones and started offering a wide array of content and applications that can be used on our smartphones.
Also, in September 2010, to improve our customers’ convenience, we launched the “sp-mode” service—an ISP*2 for smartphones that allows users to carry the same i-mode mail address after migrating to smartphones. In addition, we implemented various other measures including, among other things, the introduction of the “Osaifu-Keitai” electronic wallet capabilities on FeliCa-enabled smartphones and transplanting to smartphones the “docomo map navi” navigation service and other services previously accessible only via i-mode.
In addition, we introduced the “Monthly Support” program in March 2011. Under this program, customers with new smartphones will be given certain levels of discounts, which will vary by each model, on their monthly bills for up to 24 months.
As a result of these actions, the number of smartphones sold during the fiscal year ended March 31, 2011, increased significantly from the previous fiscal year to over 2.5 million units. The total number of “sp-mode” subscribers as of March 31, 2011, was 2.09 million.
*1:  
Xperia is a trademark or registered trademark of Sony Ericsson Mobile Communications AB.
 
*2:  
ISP (Internet Service Provider) is a service that provides access to the Internet.
<< Launch of Xi Service>>
On December 24, 2010, we launched the next-generation LTE service featuring high-speed, large-capacity and low-latency transmission under a new service brand, “Xi.” As of March 31, 2011, the total number of Xi base stations installed in the Tokyo/Osaka/Nagoya regions has grown to over 1,000. Customers who signed up for Xi are now enjoying comfortable data access at higher transmission speeds. By the end of March 2012, we plan to roll out a total of some 5,000 Xi base stations in prefectural capital-size cities across Japan to further expand areas in which users can enjoy comfortable data access.
For data access via Xi, we introduced dedicated billing plans “Xi Data Plan” and “Xi Data Plan Ninen”. The latter is a time-binding contract that offers cheaper monthly rates compared to the former to customers committing to a two-year subscription. In view of the limited area coverage in the initial phase, we commenced a special introductory offer “Xi Start Campaign” to provide subscribers with discounts on monthly charges through April 30, 2012.
Going forward, in addition to enhancing the transmission speeds of our existing services through the use of Xi, we will also aim to create a more comfortable communications environment that can satisfy the needs of our customers by delivering new services that take full advantage of LTE’s unique properties such as the distribution of long high-quality videos, tourist guide service using AR technology* and simultaneous translation service.
*  
AR (Augmented Reality), through the use of computer technology, adds information to the physical reality which users perceive. It differs from “virtual reality” which presents a world completely created by methods such as computer graphics.
<<Promotion of Packet Usage>>
We implemented the following measures aiming to promote the use of packet communications services:
   
Integrated previously separate flat-rate packet billing plans for each handset type into “Pake-hodai Double” to make our billing structure simpler and easier to understand. Also made a downward revision to the maximum monthly charge for users accessing packet communication services via PCs or other external devices.

 

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(DOCOMO LOGO)
     
DOCOMO Earnings Release   Fiscal Year Ended March 31, 2011
   
Introduced new flat-rate plans to cater to diversified needs of customers. “Pake-hodai Flat” is a full flat-rate plan which provides unlimited access for a flat monthly rate ¥525 cheaper than the maximum monthly rate for smartphone use in our existing “Pake-hodai Double” plan. “Pake-hodai Double 2” is a two-tiered packet flat-rate plan which allows users to use more packets on a pay-as-you-go basis than under the existing two-tiered plan before usage reaches the monthly upper limit.
   
Launched a special discount campaign targeting users of “Flat-rate Data Plan Standard Value”, a flat-rate plan for customers using devices including data-only devices and 3G-enabled mobile Wi-Fi* routers on our network, in which the monthly maximum rate is reduced by ¥1,575 for one year after subscription. Also introduced new flat-rate plans, “Flat-rate Data Plan Flat Value”, a full flat-rate option in which the monthly maximum rate is set ¥525 cheaper than the “Flat-rate Data Plan Standard Value,” and “Flat-rate Data Plan Standard 2 Value”, a two-tiered plan which allows the use of more packets than the “Flat-rate Data Plan Standard Value” on a pay-as-you-go basis before reaching the monthly upper limit.
   
Launched “Ouen Student Discount” campaign targeted at students and their families. Under this campaign, the basic monthly charges of new student subscribers and their family members subscribing to “Type Simple Value” plan are reduced to ¥390 for up to three years, and the maximum monthly rates for subscribers of smartphones are reduced by ¥525.
   
Introduced “Otayori Photo Plan” and “Otayori Photo Plan Full” as new billing plans for our “Otayori Photo” digital photo frame service. Also launched “Otayori Photo Plan-Wari” discount plan, which offers discounts allowing users committing to a two-year subscription to use digital photo frame service starting from a minimum rate of ¥390 per month.
   
Enriched the content offered in “BeeTV”, “EveryStar” and various other services, as measures for further expanding the packet usage of light to medium users of i-mode.
   
Launched an electronic book service through “2Dfacto”online bookstore offered by 2Dfacto, Inc., a joint-venture company established by Dai Nippon Printing Co., Ltd., DOCOMO and CHI Group Co., Ltd.
*     Wi-Fi is a registered trademark of the Wi-Fi Alliance.
<<Introduction of New Services>>
Below is a list of new services launched during the fiscal year ended March 31, 2011.
     
Service name   Overview
sp-mode  
An ISP service for smartphones that allows users to carry the same i-mode mail address (@docomo.ne.jp) after migrating to smartphones, and use various other services such as mail containing pictograms and decorations, content payment service, access restriction service and the Disaster Message Board Service, etc.
   
 
docomo market
(for smartphones)
 
A portal for docomo smartphones containing a wide array of attractive content and applications. (In addition to recommended applications, users can easily obtain popular content such as news, video, electronic books and games, as well as docomo’s original content.)
   
 
docomo market
(for i-mode)
 
A content store for i-mode that offers a rich variety of content.
   
      An applications store offering applications supplied by individual content developers in addition to high-quality applications provided by businesses.
   
 
   
      A music store offering approximately 1,000,000 pieces of music in broad categories
   
 
   
      A book store offering approximately 20,000 titles of popular comics, novels and practical guides, etc.

 

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(DOCOMO LOGO)
     
DOCOMO Earnings Release   Fiscal Year Ended March 31, 2011
     
Service name   Overview
 
docomo map navi  
A map/navigation service that offers various features to support customer’s individual behavior, such as current location map, search of nearby shops/facilities, navigation, driving information, train route finder, etc.
   
 
iBodymo  
A mobile health-support service, taking advantage of the aspect that a mobile phone is carried around daily, which assists customers to have fun in raising health awareness and improving behavior in their daily lives.
   
 
docomo web mail  
A service that allows i-mode subscribers to use a dedicated mail addresses (@dwmail.jp) for free, and view or send/receive emails via browsers of both PCs and mobile phones (In the case of mobile phones, the service can also be used with a special i-appli).
   
 
docomo Drive Net  
An information delivery service for drivers which provides the latest map data or information on tourist spots, available parking lots, etc., in real time based on the car’s current location via DOCOMO’s network.
   
 
docomo one-time
insurance
 
An insurance service offering four types of coverage (sport/leisure insurance, golfer insurance, domestic travel insurance and overseas travel insurance) that can be subscribed easily from a mobile phone on an as-needed basis only for the required period.
   
 
MD+  
A free-of-charge membership-based information delivery service for doctors which provides access to medical content such as lectures by leading doctors in Japan and abroad, case studies based on actual clinical application, pharmaceutical information, etc., via PCs and smartphones.
   
 
Medical Brain  
A membership-based information portal for medical professionals, allowing users to efficiently gather a broad range of information relating to medical care.
<<Enrichment of After-sales Support>>
We have been strengthening our after-sales support with the goal of further improving customer satisfaction. The number of cases handled in our after-sales support activities during the fiscal year ended March 31, 2011, is summarized below:
   
Field staff dispatch in principle within 48 hours after setting up an appointment with customers requesting coverage improvement, and area quality surveys conducted: approximately 52,000 cases.
   
Acceptance of mobile phones in “Mobile Phone Checking Service,” which provides free basic after-care, including checkups, minor repairs and cleaning at docomo Shops to help customers maintain their mobile phones in the best possible condition: approximately 7 million cases.
   
Total number of subscribers to “Mobile Phone Protection & Delivery Service”, a service which covers handset troubles such as loss, water exposure, and total damage, and delivers a replacement handset (refurbished handset* and new battery pack) with a telephone call from the customer: approximately 32 million.
     
*  
Refurbished products are handsets collected from customers that have been repaired, had their covers replaced and undergone quality checks, and then reset to the same state as a new product.

 

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(DOCOMO LOGO)
     
DOCOMO Earnings Release   Fiscal Year Ended March 31, 2011
<<Reinforcement of Product Lineup>>
Below is a list of the principal new products released during the fiscal year ended March 31, 2011:
     
docomo Smartphone
  Smartphones that can cater to the diverse needs of customers as a tool for enjoying web services.

(13 models including
XperiaTM arc (SO-01C)
MEDIAS (N-04C)
GALAXY S (SC-02B)
LYNX 3D (SH-03C)*1
REGZA Phone (T-01C)*2
BlackBerry®CurveTM 9300*3
Optimus chat (L-04C)
XperiaTM (SO-01B)
Optimus Pad (L-06C)
GALAXY Tab (SC-01C) )
 
   
docomo STYLE series
  Distinctive mobile phones, designed like accessories and offered in a wide variety of fashionable designs and colors for individuals who want to project the latest look.
(20 models including F-04C (109), SH-04C (Q-pot.), F-02C (ANTEPRIMA), N-01C(About a girl), N-02C, SH-02C, P-02C, F-05C, L-01C)
 
   
docomo PRIME series
  Full-feature mobile phones for the maximum enjoyment of video, games and other entertainment by people who love to explore the latest multimedia.
(8 models including P-03C (LUMIX*4), N-03C (BURTON), F-01C, SH-01C)
 
   
docomo SMART series
  Sophisticated mobile phones for busy people who want to live productively and enhance the management of their professional and private lives.
(4 models: F-03C, P-01C, N-07B, SH-09B)
 
   
docomo PRO series
  The most advanced high-spec mobile phones for those who love cutting-edge digital tools and can’t get enough of the newest, hottest technology.
(4 models: SH-06C, L-03C, SH-05C, N-08B)
 
   
Raku-Raku PHONE series
  An easy-to-use handset series designed on the concept of “user-friendly”, “simple”, “easy to read” and “peace of mind.”
(Raku-Raku PHONE 7)
 
   
Concept phones
 
     The eco-friendly TOUCH WOOD™ mobile phone with a natural wooden body made from trees culled during forest-thinning operations. (SH-08C)
 
   
 
 
     A limited edition phone developed in partnership with French luxury crystal glass maker Baccarat. (SH-09C)

 

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(DOCOMO LOGO)
     
DOCOMO Earnings Release   Fiscal Year Ended March 31, 2011
     
Otayori Photo panel
  Stylish, extra-thin wireless digital photo frame offering easy setup and large internal memory for instant transmission of photos taken by mobile phones. (Photo Panel 03)
 
   
Book reader
  Compact e-book reader with 5.5-inch color touchscreen. Equipped with web browser for easy access to e-book services. (SH-07C)
 
   
Data communications
devices
  Data device for the Xi service for comfortable data access at higher speeds, and mobile Wi-Fi routers for easy Internet access via the FOMA network.
 
   
 
 
      Xi-enabled device (L-02C)
 
   
 
 
      Mobile Wi-Fi routers
 (2 models: BF-01B, HW-01C)
     
*1:  
LYNX is a registered trademark of Sharp Corporation.
 
*2:  
REGZA Phone is a trademark or registered trademark of TOSHIBA Corporation.
 
*3:  
BlackBerry and related names and logos are trademarks or registered trademarks of Research In Motion Limited.
 
*4:  
LUMIX is a trademark or registered trademark of Panasonic Corporation.
<<Reinforcement of Corporate Marketing>>
We have promoted the following initiatives to propose new values useful for the businesses of our corporate clients:
   
Released “F-05B” handsets equipped with a capability to read commercial bar codes for enterprise users, and “F-01B” phones equipped with various useful features for business users such as remotely customizable security features.
   
Released FOMA ubiquitous module “FOMA UM01-HW”, which can be incorporated into various devices for packet, voice and SMS services.
   
Started a new satellite phone service “Widestar II,” which provides data communications at lower charges and higher speeds than our conventional “Widestar” satellite phone service and also started marketing “handheld version terminal 01” and “maritime/in-vehicle version terminal 01” for “Widestar II.”
   
Launched a new discount service “Business Simple,” a plan which is simpler and easier to understand compared to various existing discount packages for enterprise users.
   
Introduced three types of billing plans (“docomo Authentication Plan,” “docomo One-time Authentication Plan” and “Client Authentication Plan”), which can be subscribed easily by small and medium-sized enterprises subscribing to a limited number of mobile phones, in our remote access service for enterprise users, “Business mopera Access Pro.” Also introduced “Business mopera Access Premium Xi Type” in conjunction with the launch of Xi LTE service.
   
Started offering “Mobile Marketing ASP Service,” which realizes CRM* by leveraging the capabilities of “Osaifu-Keitai” e-wallet, such as issuing membership certificates and distributing discount coupons.
   
Launched “simultaneous broadcast service” that enables instantaneous information sharing in multiple locations over a wide area using voice, facsimiles and email.
   
Started offering “Mobile Secure Desktop”, a cloud-type service for mobile workers to work safely outside the office using PCs or tablet devices, while preventing the risk of information leakage.
     
*:  
CRM (Customer Relationship Management) refers to customer management systems which accumulate and manage customer information and customer correspondence records.

 

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(DOCOMO LOGO)
     
DOCOMO Earnings Release   Fiscal Year Ended March 31, 2011
<<Deployment of International Services>>
To allow customers travelling overseas to use our communication services free of any concern, we expanded the areas where our international roaming service is available, increased the number of overseas support counters and introduced flat-rate packet billing plans for overseas roaming users.
   
The number of countries/regions where international roaming for each service is available (as of March 31, 2011):
   
Voice/short message service (SMS): 213 countries/regions
 
   
Packet communications service: 177 countries/regions
 
   
Videophone service: 53 countries/regions
   
The number of cities where an overseas support counter was established to provide free battery charging service and handle inquiries pertaining to the use of mobile phone grew to 14.
 
   
Launched “Global Pake-hodai Service” for international roaming users, allowing them to use packet communications under a flat-rate billing scheme (billed per day) through an overseas mobile service provider designated by DOCOMO (available in 39 countries/regions as of March 31, 2011) to eliminate worries about their packet communications bill.
 
   
Launched “Phone Number Storage” and “Mail Address Storage” services to enhance the convenience of customers studying or working abroad for a long period of time, by allowing them to retain their FOMA phone numbers and mail addresses for up to three years.
<<Overseas Business Deployment>>
We have moved ahead with the deployment of our services through investments/alliances and constructed new collaborative partnerships in overseas markets.
   
The combined subscription count of our Indian partners TTSL*1 and TTML*2, in which we own equity stakes, grew to over 85 million following the launch of GSM service under the TATA DOCOMO brand. Through our joint efforts, TTSL became the first Indian private telecom operator to launch commercial 3G service.
   
net mobile AG, our German-based subsidiary engaged in mobile content distribution platform business, started offering “MANGA MODE”, a mobile comic distribution service on a mobile phone portal that can be used commonly by the users of major mobile operators in France.
   
Entered into a business collaboration agreement with China’s largest mobile operator, China Mobile Communications Corporation, and leading South Korean telecom operator, KT Corporation, to explore opportunities for collaboration in areas such as network technologies and common platforms.
     
*1:  
Tata Teleservices Limited
 
*2:  
Tata Teleservices (Maharashtra) Limited

 

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(DOCOMO LOGO)
     
DOCOMO Earnings Release   Fiscal Year Ended March 31, 2011
Number of subscriptions by services, trend of ARPU and other operating data are as follows:
<Number of subscriptions by services>
                                 
    Thousand subscriptions  
                    Increase  
    March 31, 2010     March 31, 2011     (Decrease)  
Cellular services
    56,082       58,010       1,928       3.4 %
Cellular (Xi) services
          26              
Cellular (FOMA) services
    53,203       56,746       3,542       6.7  
Including: i-channel services
    16,818       16,233       (585 )     (3.5 )
Including: i-concier services
    4,200       6,224       2,024       48.2  
Cellular (mova) services
    2,879       1,239       (1,640 )     (57.0 )
packet flat-rate services
    25,767       31,921       6,154       23.9  
i-mode services
    48,992       48,141       (851 )     (1.7 )
sp-mode services
          2,095              
     
Notes: 1.  
Number of subscriptions to Cellular services, Cellular (FOMA) services and Cellular (mova) services includes Communication Module services subscriptions.
 
2.  
Effective March 3, 2008, FOMA subscription became mandatory for subscription to “2in1” services, and those FOMA subscriptions are included in the number of FOMA subscriptions.
 
3.  
Number of subscriptions to packet flat-rate services includes subscriptions to “Pake-hodai Flat,” “Pake-hodai double,” “Pake-hodai double 2,” “Pake-hodai simple,” “Pake-hodai full,” “Pake-hodai,” “Biz-hodai,” “Xi data plan Ninen,” “Xi data plan,” “Flat-rate data plan Flat,” “Flat-rate data plan Standard,” “Flat-rate data plan Standard2” “Flat-rate data plan 64K,” and “Flat-rate data plan HIGH-SPEED” (Number as of March 31, 2010 includes subscriptions to “Biz-hodai double” and “Biz-hodai simple” in addition to the aforementioned plans.)
 
4.  
Number of i-mode subscriptions includes Cellular (FOMA) i-mode subscriptions and Cellular (mova) i-mode subscriptions.
<Number of handsets sold and churn rate>
                                 
    Thousand units  
    Year ended     Year ended     Increase  
    March 31, 2010     March 31, 2011     (Decrease)  
Cellular services
    18,037       19,055       1,018       5.6 %
Cellular (Xi) services
                               
New Xi subscription
          25              
Change of subscription from FOMA or mova
          1              
Xi handset upgrade by Xi subscribers
          0              
Cellular (FOMA) services
                               
New FOMA subscription
    4,499       5,086       587       13.1  
Change of subscription from Xi or mova
    2,274       1,385       (889 )     (39.1 )
FOMA handset upgrade by FOMA subscribers
    11,247       12,547       1,300       11.6  
Cellular (mova) services
                               
New mova subscription
    10       7       (3 )     (28.1 )
mova handset upgrade by mova subscribers and change of subscription from Xi or FOMA
    7       3       (4 )     (56.1 )
 
                       
Churn Rate
    0.46 %     0.47 %   0.01 point      

 

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(DOCOMO LOGO)
     
DOCOMO Earnings Release   Fiscal Year Ended March 31, 2011
<Trend of ARPU and MOU>
                                 
    Yen  
    Year ended     Year ended     Increase  
    March 31, 2010     March 31, 2011     (Decrease)  
Aggregate ARPU* (Xi+FOMA+mova)
  ¥ 5,350     ¥ 5,070     ¥ (280 )     (5.2 )%
Voice ARPU
    2,900       2,530       (370 )     (12.8 )
Packet ARPU
    2,450       2,540       90       3.7  
Aggregate ARPU (FOMA)
    5,480       5,120       (360 )     (6.6 )
Voice ARPU
    2,900       2,520       (380 )     (13.1 )
Packet ARPU
    2,580       2,600       20       0.8  
Aggregate ARPU (mova)
    3,460       3,280       (180 )     (5.2 )
Voice ARPU
    2,870       2,720       (150 )     (5.2 )
Packet ARPU
    590       560       (30 )     (5.1 )
 
                       
MOU* (Xi+FOMA+mova) (minutes)
    136       134       (2 )     (1.5 )%
     
*  
See “5. (2) Definition and Calculation Methods of ARPU and MOU” on page 35 for definition and calculation methods.
Results of operations are as follows:
<Results of operations>
                                 
    Billions of yen  
    Year ended     Year ended     Increase  
    March 31, 2010     March 31, 2011     (Decrease)  
Operating revenues from mobile phone business
  ¥ 4,167.7     ¥ 4,090.7     ¥ (77.0 )     (1.8 )%
Operating income from mobile phone business
    845.6       856.7       11.1       1.3  

 

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(DOCOMO LOGO)
     
DOCOMO Earnings Release   Fiscal Year Ended March 31, 2011
Miscellaneous businesses—
<<Promotion of Credit Business>>
We have worked to expand the adoption of our credit brand “iD” and our credit service “DCMX” compatible with “iD”, which can be used as “Osaifu-Keitai” electronic payment solutions.
   
With respect to our credit brand “iD”, we have worked to increase the member stores where “iD” credit payment can be used, especially in places frequently visited by users in their everyday activities. We completed the roll-out of “iD” payment terminals in all outlets of Seven-Eleven and Mini-Stop convenience store chains nationwide by July 2010 and January 2011, respectively. Meanwhile, we started offering “iD” service for smartphones equipped with FeliCa IC chips from February 2011. As a result, the total number of “iD” reader terminals installed reached 510,000 units as of March 31, 2011 (an increase of 70,000 units compared to March 31, 2010), and the total number of “iD” subscribers reached 15.84 million as of March 31, 2011.
   
We also strived to increase the number of subscriptions and boost the usage of our mobile credit payment service, “DCMX”, by revising its loyalty point program, increasing the number of tie-up stores where users can earn “docomo Points”, expanding the number of virtual stores on our Internet shopping site “DCMX docomo Point mall” and conducting various other promotional campaigns. As a result, the combined subscriptions to the “DCMX” services reached 12.32 million as of March 31, 2011 (an increase of 1.06 million from March 31, 2010).
<<Others>>
In addition to the above-mentioned initiatives, we worked to increase our revenues through our home shopping service provided mainly through TV media, our mobile advertisement business primarily on i-mode sites, development and sales of various system solutions leveraging our mobile techniques and know-how, provision of high-speed Internet access service for hotel facilities and other measures mainly in the Asia-Pacific region.
In September 2010, our subsidiary, Multimedia Broadcasting, Inc.*, received the approval from the Ministry of Internal Affairs and Communications of Japan to become the sole commissioned carriage operator for providing nationwide multimedia broadcasting services for mobile devices. In January 2011, Japan Mobilecasting, Inc. was spun off as the operating company providing commissioned multimedia broadcasting services and started preparations toward the service launch scheduled in April 2012.
As a result, operating revenues from miscellaneous businesses for the fiscal year ended March 31, 2011, were ¥133.6 billion (an increase of ¥16.9 billion from March 31, 2010). Operating expenses were ¥145.6 billion (an increase of ¥17.5 billion) and operating loss from miscellaneous businesses was ¥12.0 billion.
     
*  
On April 1, 2011, Multimedia Broadcasting, Inc. changed its name to mmbi, Inc.
Results of operations are as follows:
<Results of operations>
                                 
    Billions of yen  
    Year ended     Year ended     Increase  
    March 31, 2010     March 31, 2011     (Decrease)  
Operating revenues from miscellaneous businesses
  ¥ 116.7     ¥ 133.6     ¥ 16.9       14.5 %
Operating income (loss) from miscellaneous businesses
    (11.4 )     (12.0 )     (0.6 )     (5.4 )

 

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(DOCOMO LOGO)
     
DOCOMO Earnings Release   Fiscal Year Ended March 31, 2011
iii. Trend of Capital Expenditures
Below summarizes the principal capital investments made in the fiscal year ended March 31, 2011.
<<Capital Expenditures for Telecommunications Facilities>>
   
We continued further quality enhancements of FOMA service areas meticulously responding to the requests from customers.
   
We also continually reinforced our network facilities to provide a comfortable communications environment to users of large-capacity content, and accommodate the growth in traffic resulting from the expanded uptake of smartphones, etc.
   
As a result of these measures, the total number of FOMA outdoor and indoor base stations installed as of March 31, 2011 grew to 62,800 and 29,200, respectively (an increase of 7,100 units and 4,400 units, respectively, from March 31, 2010). For Xi service, we completed the installation of 700 outdoor and 300 indoor base stations.
<<Initiatives Aimed for Efficiency and Cost Reduction>>
   
By facilitating the conversion into an IP-based network, we streamlined our network structure and pursued the integration and/or capacity expansion of our existing equipment, while continually working toward the reduction of equipment procurement costs.
   
We also constructed our service areas and achieved quality improvement in an efficient manner, using the optimal equipment among various options taking into consideration the surrounding environmental conditions, traffic volume and other factors.
As a result of an efficient implementation of the above measures, the total capital expenditures for the fiscal year ended March 31, 2011, decreased by 2.6% from the previous fiscal year to ¥668.5 billion.
<Capital expenditures>
                                 
    Billions of yen  
    Year ended     Year ended     Increase  
    March 31, 2010     March 31, 2011     (Decrease)  
Total capital expenditures
  ¥ 686.5     ¥ 668.5     ¥ (18.0 )     (2.6 )%
Mobile phone business
    556.8       520.8       (36.1 )     (6.5 )
Other (including information systems)
    129.7       147.7       18.0       13.9  

 

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(DOCOMO LOGO)
     
DOCOMO Earnings Release   Fiscal Year Ended March 31, 2011
iv. Impact of the Great East Japan Earthquake and Restoration Efforts
<<Damages of the Great East Japan Earthquake>>
Following the Great East Japan Earthquake on March 11, 2011, some 6,700 base station equipment became inoperable due to physical damages to these facilities, disruption of commercial power supply and transmission lines and other factors. With regard to docomo Shops, in the immediate aftermath of the earthquake, 159 out of 195 shops in the Tohoku region were forced to close temporarily, and a total of 90 shops including those located in the Kanto region were either completely or partially destroyed.
Immediately after the earthquake, we established Disaster Countermeasures Offices in our headquarters and the Tohoku Regional Office to create an organizational structure capable of close collaboration 24 hours a day, and activated the “Disaster Message Board Service”. In cooperation with other NTT Group companies and construction companies, we have worked to assess the damages and restore our communication facilities as quickly as possible and initiated support activities for disaster victims.
<< Restoration Activities>>
The specific actions undertaken by our group for the restoration of communication facilities and the support for disaster victims are as follows:
   
Restoration of Communication Facilities
 
     
In our efforts toward the restoration of damaged communication facilities, we mobilized a total of some 4,000 people, and deployed approximately 30 mobile base station vehicles, approximately 30 mobile power supply vehicles and approximately 400 units of portable power generators to supply electricity to base stations and other facilities where commercial power supply was disrupted. We also recovered the transmission lines through the use of optical fiber, micro-wireless circuits and satellite circuits, and deployed base stations employing a large zone scheme* on mountaintops and other locations to resume services as quickly as possible. In areas where access was restricted due to the accident at the Fukushima Daiichi Nuclear Power Plant, we used high-performance antennas to transmit signals from outside the 20-km exclusion zone and replaced the transmission lines inside exchange-office buildings within the 20-km exclusion zone. As a result of these efforts, most of the service areas near the nuclear power plant and along major trunk roads in its vicinity were restored, enabling the resumption of FOMA service.
     
*  
“Large zone scheme” is a method to cover areas normally covered by multiple stations by utilizing a single station.
   
Initiatives for Securing Means for Communication
 
     
To assist the restoration of disaster-stricken areas, we rented to local administrative institutions and installed at evacuation shelters approximately 900 satellite mobile phones, approximately 1,700 mobile phones and approximately 300 tablet devices. We also established approximately 300 stations where mobile phones can be recharged for free using multi-chargers, solar chargers and other means.
 
   
Provision of “Disaster Message Board Service”
 
     
We activated the “Disaster Message Board Service” immediately after the earthquake to provide disaster victims with a means of communication. To allow a greater number of people to use this service, we expanded the areas from which messages can be posted to cover the entire nation within one week after the quake, and also enabled its use through smartphones.

 

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(DOCOMO LOGO)
     
DOCOMO Earnings Release   Fiscal Year Ended March 31, 2011
   
Reopening of docomo Shops
 
     
To offer assistance to customers whose mobile phones were damaged or lost due to the disaster, we strived to reopen our docomo Shops as quickly as possible. As of March 31, 2011, approximately 90% of our docomo Shops, excluding those in buildings that were severely damaged or those within the exclusion zone around Fukushima Nuclear Power Plant, have reopened. For customers living in areas near shops which could not resume operations, nearby docomo Shops provided on-site services to answer to their needs.
 
   
Provision of “Restoration Area Maps”
 
     
For the three prefectures of Iwate, Miyagi and Fukushima, which suffered the severest damages from the earthquake, we started providing the “Restoration Area Maps” (Japanese only) on our home page from March 20, 2011, to allow users to confirm on maps such details as areas where FOMA service is available, areas that have been restored or planned to be restored through the use of mobile base station vehicles, locations where satellite mobile phones and free recharging services are available and docomo Shops’ store information.
 
   
Support for Disaster Victims
 
     
To support our customers affected by the disaster, we provided various services such as the extension of payment deadlines on phone bills, discounts on handset repair charges and free data restoration service for handsets damaged due to water exposure. In addition, for customers affected by the disaster, we decided to refund the basic monthly fees and other charges for the periods when services were not available.
 
   
Launch of Charity Drive Website for Affected Areas, etc.
 
     
To support the disaster-stricken areas, we launched a website to collect donations from customers through “DOCOMO mobile remittance service”, “DOCOMO Points” and other methods. We have donated ¥780 million, which was collected through March 30, 2011. We have also started accepting donations through the sale of charity applications and content from April 2011, and a total sum of ¥120 million collected by April 13, 2011 was donated. In a separate effort, the Company made a disaster-relief donation of ¥500 million.
As expenses related to the disaster and the above-mentioned restoration and other initiatives, we recorded ¥7.1 billion in operating expenses for the fiscal year ended March 31, 2011. The main items comprising these expenses were losses on disposal of base station and other facilities, personnel and other expenses incurred in response for the disaster.

 

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(DOCOMO LOGO)
     
DOCOMO Earnings Release   Fiscal Year Ended March 31, 2011
v. Prospects for the Fiscal Year Ending March 31, 2012
As Japan’s mobile phone market continues to mature in line with the rise in cellular penetration rate, competition among operators is expected to remain intense in such areas as acquisition of subscribers and further improvement of service offerings.
Under these market conditions, although decline in voice ARPU due to the penetration of “Value Plan” is projected, operating revenues for the fiscal year ending March 31, 2012 are estimated to be ¥4,230.0 billion, an increase of ¥5.7 billion from the prior fiscal year, primarily because of the projected increase in packet ARPU and equipment sales revenues as a result of our efforts to strengthen sales of smartphones, to accelerate the migration to “Xi,” and to boost subscribers’ packet usage. On the expense side, while recovery operations and enhancements in the disaster prevention system related to the Great East Japan Earthquake and the actions aimed for expanding future revenues and enhancing customer satisfaction are expected to be implemented, operating expense is estimated to be approximately the same level as that of prior fiscal year because we will also promote our various efforts to make our operations efficient. Accordingly, operating income is estimated to be ¥850.0 billion, an increase of ¥5.3 billion from the prior fiscal year.
                                 
    Billions of yen  
    Year ended     Year ending        
    March 31, 2011     March 31, 2012     Increase  
    (Actual results)     (Forecasts)     (Decrease)  
Operating revenues
  ¥ 4,224.3     ¥ 4,230.0       5.7       0.1 %
Operating income
    844.7       850.0       5.3       0.6  
Income before income taxes
    835.3       854.0       18.7       2.2  
Net income attributable to NTT DOCOMO, INC.
    490.5       502.0       11.5       2.3  
Capital expenditures
    668.5       705.0       36.5       5.5  
Adjusted free cash flows*
    589.8       480.0       (109.8 )     (18.6 )
EBITDA*
    1,565.7       1,573.0       7.3       0.5  
EBITDA margin*
    37.1 %     37.2 %   0.1 point        
ROCE before tax effect*
    16.1 %     15.9 %   (0.2)point        
ROCE after tax effect*
    9.5 %     9.4 %   (0.1)point        
     
*  
EBITDA and EBITDA margin, as we use them, are different from EBITDA as used in Item 10(e) of Regulation S-K and may not be comparable to similarly titled measures used by other companies. For an explanation of our definition of free cash flows excluding irregular factors and changes in investments for cash management purposes, EBITDA, EBITDA margin, ROCE before tax effect and ROCE after tax effect, see “5. (3) Reconciliations of the Disclosed Non-GAAP Financial Measures to the Most Directly Comparable GAAP Financial Measures” on page 36.
The financial forecasts for the fiscal year ending March 31, 2012 are based on the forecasts of the following operation data:
                                 
    March 31, 2011     March 31, 2012     Increase  
    (Actual results)     (Forecasts)     (Decrease)  
Cellular services (million subscriptions)
    58.01       59.96       1.95       3.4 %
Cellular (Xi) services
    0.03       1.03       1.00        
Cellular (FOMA) services
    56.75       58.93       2.18       3.8  
Cellular (mova) services
    1.24             (1.24 )      
i-mode services
    48.14       44.44       (3.70 )     (7.7 )
Aggregate ARPU (Xi + FOMA + mova) (yen)
  ¥ 5,070     ¥ 4,890     ¥ (180 )     (3.6 )
Voice ARPU
    2,530       2,220       (310 )     (12.3 )
Packet ARPU
    2,540       2,670       130       5.1  
     
Notes: 1.  
Number of i-mode subscriptions includes numbers of cellular (FOMA) and cellular (mova) i-mode subscriptions.
 
2.  
See “5. (2) Definition and Calculation Methods of ARPU and MOU” on page 35 for definition and calculation methods.
 
*  
The mobile communications market in Japan is characterized by rapid changes in the market environment due to technical innovations, market entry by new competitors and other factors. To respond to such changes, our corporate group may introduce new billing plans or other measures that could potentially have a significant impact on our revenues and income. The timing of introduction of such measures will be decided after comprehensively taking into consideration our operational circumstances and the actions of our competitors, and therefore, is not necessarily decided beforehand. Such measures, depending on the timing of implementation, may significantly affect our results forecasts to be made at the time of our first-half results announcement. Providing such prospects on a half-year basis, therefore, may not be adequate or useful as information to be disclosed to investors. Accordingly, we will provide prospects for the full year only, and report progress vis-à-vis the projected full-year forecasts by disclosing actual results on a quarterly basis.

 

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(DOCOMO LOGO)
     
DOCOMO Earnings Release   Fiscal Year Ended March 31, 2011
(2) Financial Review
i. Financial Position
                                 
    Billions of yen  
                    Increase  
    March 31, 2010     March 31, 2011     (Decrease)  
Total assets
  ¥ 6,756.8     ¥ 6,791.6     ¥ 34.8       0.5 %
NTT DOCOMO, INC. shareholders’ equity
    4,635.9       4,850.4       214.6       4.6  
Liabilities
    2,094.3       1,914.0       (180.3 )     (8.6 )
Including: Interest bearing liabilities
    610.3       428.4       (182.0 )     (29.8 )
 
                       
Shareholders’ equity ratio (1)
    68.6 %     71.4 %   2.8 point        
Market equity ratio (2)*
    87.7 %     89.3 %   1.6 point        
Debt ratio (3)
    11.6 %     8.1 %   (3.5)point        
     
Notes: (1)  
Shareholders’ equity ratio = NTT DOCOMO, INC. shareholders’ equity / Total assets
 
(2)  
Market equity ratio = Market value of total share capital** / Total assets
 
(3)  
Debt ratio = Interest bearing liabilities / (NTT DOCOMO, INC. shareholders’ equity + Interest bearing liabilities)
 
*  
See “5. (3) Reconciliations of the Disclosed Non-GAAP Financial Measures to the Most Directly Comparable GAAP Financial Measures” on page 36.
 
**  
Market value of total share capital = Closing share price multiplied by the number of outstanding shares (excluding treasury stock) as of the end of the fiscal period
ii. Cash Flow Conditions
For the year ended March 31, 2011, net cash provided by operating activities was ¥1,287.0 billion, an increase of ¥104.2 billion (8.8%) from the prior fiscal year, mainly due to an increase in cash inflow resulting from collections of installment receivables for handsets and a decrease in the payment of income taxes.
Net cash used in investing activities was ¥455.4 billion, a decrease of ¥708.6 billion (60.9%) from the prior fiscal year. This was mainly due to an increase of proceeds from redemption of short-term investments, an increase of proceeds from redemption of short-term bailment for consumption to a related party and a decrease in purchases of non-current assets, which were partially offset by an increase in purchases of short-term investments of more than three months for cash management purpose.
Net cash used in financing activities was ¥422.0 billion, an increase of ¥161.0 billion (61.7%) from the prior fiscal year. This was mainly due to an increase in repayment of long-term debt and an increase in dividends paid.
The balance of cash and cash equivalents was ¥765.6 billion as of March 31, 2011, an increase of ¥407.8 billion (114.0%) from the prior fiscal year end.
                                 
    Billions of yen  
    Year ended     Year ended     Increase  
    March 31, 2010     March 31, 2011     (Decrease)  
Net cash provided by operating activities
  ¥ 1,182.8     ¥ 1,287.0     ¥ 104.2       8.8 %
Net cash used in investing activities
    (1,163.9 )     (455.4 )     708.6       60.9  
Net cash provided by (used in) financing activities
    (260.9 )     (422.0 )     (161.0 )     (61.7 )
Free cash flows (1)
    18.9       831.7       812.8        
Free cash flows excluding the effects of changes in investments for cash management purposes (2)*
    416.9       589.8       172.9       41.5  
 
                       
Liabilities to cash flow ratio (3)
    51.6 %     33.3 %   (18.3)point      
Interest coverage ratio (4)
    225.2       256.2       31.0        
     
Notes: (1)  
Free cash flows = Net cash provided by operating activities + Net cash used in investing activities
 
(2)  
Changes in investments for cash management purposes = Changes by purchases, redemption at maturity and disposals of financial instruments held for cash management purposes with original maturities of longer than three months
 
(3)  
Liabilities to cash flow ratio = Interest bearing liabilities / Net cash provided by operating activities
 
(4)  
Interest coverage ratio = Net cash provided by operating activities / Interest paid**
 
*  
See “5. (3) Reconciliations of the Disclosed Non-GAAP Financial Measures to the Most Directly Comparable GAAP Financial Measures” on page 36.
 
**  
Interest paid is disclosed on “Supplemental disclosures of cash flow information” in “4. (4) Consolidated Statements of Cash Flows” on page 31

 

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(DOCOMO LOGO)
     
DOCOMO Earnings Release   Fiscal Year Ended March 31, 2011
(3) Profit Distribution
i. Basic Policies for Profit Distribution
Believing that providing adequate returns to shareholders is one of the most important issues in corporate management, the Company plans to pay dividends by taking into account its consolidated results and consolidated dividend payout ratio based on the principle of stable dividend payments, while striving to strengthen its financial position and secure internal reserves. The Company will also continue to take a flexible approach regarding share repurchases. The Company intends to keep the repurchased shares as treasury stock and in principle to limit the amount of such treasury stock to approximately 5% of its total issued shares, and will consider retiring any treasury stock held in excess of this limit in a lump around the end of the fiscal year or at other appropriate times. According to the resolution of the board of directors, the Company repurchased 138,141 shares of its own common stock for an aggregate price of ¥20.0 billion during the fiscal year ended March 31, 2011 and the Company retired 140,000 of its treasury stock (approximately 0.3% of its common stock outstanding before the retirement) as of March 31, 2011.
In addition, the Company will allocate internal reserves to active research and development efforts, capital expenditures and other investments in response to the rapidly changing market environment. The Company will endeavor to boost its corporate value by introducing new technologies, offering new services and expanding its business domains through alliances with new partners.
ii. Dividend
The Company paid ¥2,600 per share as an interim dividend for the six months ended September 30, 2010 and plans to pay a year-end dividend of ¥2,600 per share, resulting in a total annual dividend of ¥5,200 per share for the year ended March 31, 2011.
iii. Prospect for the next fiscal year
The Company expects to pay a total annual dividend of ¥5,600 per share for the year ending March 31, 2012, consisting of an interim dividend of ¥2,800 and a year-end dividend of ¥2,800 per share.

 

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(DOCOMO LOGO)
     
DOCOMO Earnings Release   Fiscal Year Ended March 31, 2011
(4) Special Note Regarding Forward-Looking Statements
This earnings release contains forward-looking statements such as forecasts of results of operations, management strategies, objectives and plans, forecasts of operational data such as the expected number of subscriptions, and the expected dividend payments. All forward-looking statements that are not historical facts are based on management’s current plans, expectations, assumptions and estimates based on the information currently available. Some of the projected numbers in this earnings release were derived using certain assumptions that are indispensable for making such projections in addition to historical facts. These forward-looking statements are subject to various known and unknown risks, uncertainties and other factors that could cause our actual results to differ materially from those contained in or suggested by any forward-looking statement. Potential risks and uncertainties include, without limitation, the following:
  (1)  
Changes in the business environment in the telecommunications industry, such as intensifying competition from other service providers, businesses or other technologies caused by Mobile Number Portability, new market entrants and other factors, or the expansion of the areas of competition could limit our acquisition of new subscriptions and retention of existing subscriptions, or may lead to diminishing ARPU or an increase in our costs and expenses.
 
  (2)  
Current and new services, usage patterns, and sales schemes introduced by our corporate group may not develop as planned, which could affect our financial condition and limit our growth.
 
  (3)  
The introduction or change of various laws or regulations or the application of such laws and regulations to our corporate group could restrict our business operations, which may adversely affect our financial condition and results of operations.
 
  (4)  
Limitations in the amount of frequency spectrum or facilities made available to us could negatively affect our ability to maintain and improve our service quality and level of customer satisfaction.
 
  (5)  
Other mobile service providers in the world may not adopt the technologies that are compatible with those used by our corporate group’s mobile communications system on a continual basis, which could affect our ability to sufficiently offer international services.
 
  (6)  
Our domestic and international investments, alliances and collaborations may not produce the returns or provide the opportunities we expect.
 
  (7)  
As electronic payment capability and many other new features are built into our cellular phones/devices, and services of parties other than those belonging to our corporate group are provided through our cellular handsets/devices, potential problems resulting from malfunctions, defects or loss of handsets/devices, or imperfection of services provided by such other parties may arise, which could have an adverse effect on our financial condition and results of operations.
 
  (8)  
Social problems that could be caused by misuse of our products and services may adversely affect our credibility or corporate image.
 
  (9)  
Inadequate handling of confidential business information including personal information by our corporate group, contractors and others, may adversely affect our credibility or corporate image.
 
  (10)  
Owners of intellectual property rights that are essential for our business execution may not grant us the right to license or otherwise use such intellectual property rights on acceptable terms or at all, which may limit our ability to offer certain technologies, products and/or services, and we may also be held liable for damage compensation if we infringe the intellectual property rights of others.

 

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(DOCOMO LOGO)
     
DOCOMO Earnings Release   Fiscal Year Ended March 31, 2011
  (11)  
Events and incidents caused by natural disasters, social infrastructure paralysis such as power shortages, proliferation of harmful substances, terror or other destructive acts, the malfunctioning of equipment or software bugs, deliberate incidents induced by computer viruses, cyber attacks, hacking, unauthorized access and other problems could cause failure in our networks, distribution channels and/or other factors necessary for the provision of service, disrupting our ability to offer services to our subscribers, and may adversely affect our credibility and/or corporate image, or lead to a reduction of revenues and/or increase of costs.
 
  (12)  
Concerns about adverse health effects arising from wireless telecommunications may spread and consequently may adversely affect our financial condition and results of operations.
 
  (13)  
Our parent company, NIPPON TELEGRAPH AND TELEPHONE CORPORATION (NTT), could exercise influence that may not be in the interests of our other shareholders.
     
*  
Names of companies, products, etc., contained in this release are the trademarks or registered trademarks of their respective organizations.

 

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Table of Contents

(DOCOMO LOGO)
     
DOCOMO Earnings Release   Fiscal Year Ended March 31, 2011
2. Condition of the Corporate Group
NTT DOCOMO, INC. primarily engages in mobile telecommunications services as a member of the NTT group, with NIPPON TELEGRAPH AND TELEPHONE CORPORATION (“NTT”) as the holding company.
The Company, its 127 subsidiaries and 27 affiliates constitute the NTT DOCOMO group (“DOCOMO group”) and operate business.
The segments of the DOCOMO group and the corporate position of each group company are as follows:
[Segment Information]
     
Business Segment   Main Business Areas
Mobile phone business
  Cellular (Xi, FOMA, and mova) services, packet communications services, international services, satellite mobile communications services, and sales of handsets and equipment for each service, etc.
 
   
Miscellaneous businesses
  Credit business, home shopping services, mobile advertisement business, high-speed Internet access service for hotel facilities and other measures, and other miscellaneous businesses
     
Note:  
mova services will be terminated at the end of March 2012.
[Position of Each Group Company]
(1)  
The Company engages in mobile phone and other businesses in Japan.
 
(2)  
26 subsidiaries of the Company, each of which is entrusted with certain services by the Company, operate independently to maximize their expertise and efficiency. These subsidiaries are entrusted with part of the services provided by, or give assistance to, the Company.
 
(3)  
There are 101 other subsidiaries and 27 affiliates, including, among others, entities engaged in the research of overseas mobile communications markets and technologies and overseas units established for the purpose of global business expansion or new business deployment.

 

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(DOCOMO LOGO)
     
DOCOMO Earnings Release   Fiscal Year Ended March 31, 2011
The following chart summarizes the description above:
(FLOW CHART)
     
Note: On April 1, 2011, Multimedia Broadcasting, Inc. changed its name to mmbi, Inc.   As of March 31, 2011

 

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(DOCOMO LOGO)
     
DOCOMO Earnings Release   Fiscal Year Ended March 31, 2011
3. Management Policies
(1) Basic Management Policies
Under the corporate philosophy of “creating a new world of communications culture,” our corporate group aims to contribute to the realization of a rich and vigorous society by reinforcing our core business with a focus on popularizing the FOMA and Xi services, and promoting mobile multimedia services by offering services that are useful for customers’ daily lives and businesses. We will also seek to maximize our corporate value in order to be greatly trusted and highly valued by our valued shareholders and customers.
(2) Target Management Indicators
As Japan’s mobile telecommunications market continues to mature, our group regards EBITDA margin as an important management indicator from the perspective of profitability, to further enhance its management effectiveness. We also consider ROCE an important management indicator in terms of efficiency in its invested capital (NTT DOCOMO, INC. shareholders’ equity + Interest bearing liabilities). The group will exert its utmost efforts to maintain EBITDA margin of at least 35% and achieve ROCE of at least 20% and attempt to maximize its corporate value.
       
  Notes:  
 
 
   
EBITDA margin = EBITDA / Operating revenues
 
   
EBITDA = Operating income + Depreciation and amortization + Losses on sale or disposal of property, plant and equipment
 
   
ROCE = Operating income / (NTT DOCOMO, INC. shareholders’ equity + Interest bearing liabilities)
 
     
NTT DOCOMO, INC. shareholders’ equity and interest bearing liabilities are the average of the amounts at the end of the current fiscal year and the previous fiscal year.
(3) Medium- and Long-Term Management Strategies
We developed an action plan, “DOCOMO’s Change and Challenge to Achieve New Growth,” which covers initiatives to be implemented between the fiscal year ended March 31, 2009 and fiscal year ending March 31, 2013.
For more details concerning the action plan, please see our earnings release for the fiscal year ended March 31, 2009 (announced on April 28, 2009). No changes have been made to the descriptions contained in the said earnings release, which can be obtained via the following URL:
(NTT DOCOMO home page) http://www.nttdocomo.co.jp/english/corporate/ir/index.html
(4) Issues to be Addressed by the Group
Based on the aforesaid action plan, “DOCOMO’s Change and Challenge to Achieve New Growth,” in the fiscal year ending March 31, 2012, we will focus on the following priority items to make progress toward our goal to create a safe and secure society which is rich and comfortable for all, and also contribute to its continuous development.

 

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(DOCOMO LOGO)
     
DOCOMO Earnings Release   Fiscal Year Ended March 31, 2011
<<DOCOMO’s Change>>
As part of the “Change” programs, we have reviewed every aspect of our business operations—from products/services to customer care to network construction, with the aim of enhancing the satisfaction of our customers. While we received the No. 1 ranking in customer satisfaction in the fiscal year ended March 31, 2011, we are determined not to be content with the present achievements. We, joining the forces of the entire group, are committed to continuing our endeavors to further improve customer satisfaction.
<<DOCOMO’s Challenge>>
With respect to the “Challenge” programs, we position the fiscal year ending March 31, 2012 as the second year of the execution phase of our challenges, to provide services that are tailored to the lifestyle and individual needs of each customer and to contribute to the sustained development of society by providing solutions to pressing issues. We will promptly and steadily implement the following actions:
   
Expansion of packet usage: We will aim to increase packet ARPU by promoting subscriptions to flat-rate billing plans for packet access, accelerating subscribers’ migration to smartphones, acquiring more users through subscriptions to second mobile devices (e.g., data communications or tablet devices), and proliferating the use of video services.
   
Proliferation of smartphones: We will move ahead with our endeavors to offer attractive devices, transplant to smartphones “i-channel”, “i-concier” and various other services that have so far been provided only on i-mode phones, and introduce new services that take advantage of the unique properties of smarphones. We will also put in place organizational structures and systems, etc., to respond to the full-scale proliferation of the smartphone market.
   
Roll-out of the Xi service and network evolution: To further enrich the Xi service launched in December 2010, we will move ahead with the development of network, devices and services to establish a foundation for promoting a wide array of advanced mobile broadband services. We will also work to further expand network coverage.
   
Promotion and further advancement of service personalization: We will further advance “i-concier” and introduce this service on smartphones to support the daily life of each customer, and offer a rich portfolio of content tailored to their varying needs or usage opportunities.
   
Deployment of social-support services: We will continually strive to create new businesses with the full-scale launch of social-support services in fields such as environment, health management and finance, while actively seeking alliances with external partners to secure new revenue sources.
   
Introduction and promotion of converged services: We will aim to provide more convenient services which are comfortable to use, such as the “Otayori Photo Service,” “docomo Drive Net” navigation and electronic books, and to further expand machine-to-machine businesses which connect devices not incorporated into a network.
   
Further advancement of devices: We will strengthen the lineup of our smartphones and other products to cater to the needs of broader customer segments. We also plan to add more variety to the lineup of Xi-enabled mobile devices.
   
Collaboration of devices and networks: We will aim to realize advanced services by optimizing the allocation of functions between devices and networks, leveraging the high-speed, large-capacity and low-latency properties of LTE network.
   
Basic research aimed at new value creation: We will work on the verification of our research for creating businesses that contribute to the development of society and industries, and aim to realize a richer society that takes advantage of the characteristics of mobile communications. In particular, we will further advance our joint research on “Mobile Spatial Statistics.”

 

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(DOCOMO LOGO)
     
DOCOMO Earnings Release   Fiscal Year Ended March 31, 2011
   
Expansion of international businesses: We will strive to expand the revenues streams from international businesses by further enriching our international services and enhancing our overseas service counters. We will also seek revenue expansion and sustained growth through overseas business deployment by allying with partners.
   
Domestic investments and alliances: We will endeavor to expand revenues and achieve sustained growth by creating new businesses and reinforcing our core business through the pursuit of investments and alliances in Japan. We will also drive innovation jointly with our partners and aim to create new values.
With respect to our actions in response to the Great East Japan Earthquake, in order to restore area quality to the pre-quake standards as quickly as possible, we are continuing our efforts in the restoration of communication and other facilities. Furthermore, taking this as a lesson, we are laying out a new disaster preparedness measure to realize swift responses in the event of a disaster. These measures include preventing interruption of communication services around major facilities, such as prefectural and municipal government offices across the country, and preparing responses in the case of interruptions in communications services affecting large areas and for long periods. We will continue to work towards providing our customers with safety and peace of mind.
Improvement of cost efficiency: To solidify our financial standing for sustained growth, we will optimize our nationwide operations and streamline our network- and sale-related costs.
Corporate Social Responsibility (CSR): Adhering to our CSR message, “We connect people to people, and people to their worlds. We open the door to the future,” we will listen to each individual customer and to society, and will drive innovation toward the future to create abundance and convenience in life and culture. Specifically, we will undertake various actions focusing on the four key areas of “the individual customer,” “consistent quality,” “safety and security” and “environmental protection.”
Operating income and return to shareholders: We will aim to achieve ¥850.0 billion in operating income for the fiscal year ending March 31, 2012, and endeavor to continue stable dividend payments.
Corporate governance: By establishing and operating an internal control system designed for lawful business conduct, we will continue to ensure compliance and risk management on all fronts of our group, and work to earn the trust and confidence of all stakeholders.

 

Names of companies or products presented in this document are the trademarks or registered trademarks of their respective organizations.

 

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(DOCOMO LOGO)
     
DOCOMO Earnings Release   Fiscal Year Ended March 31, 2011
4. Consolidated Financial Statements
(1) Consolidated Balance Sheets
                                         
    Millions of yen  
                                    Increase  
    March 31, 2010     March 31, 2011     (Decrease)  
ASSETS
                                       
Current assets:
                                       
Cash and cash equivalents
  ¥ 357,715             ¥ 765,551             ¥ 407,836  
Short-term investments
    403,010               141,028               (261,982 )
Accounts receivable
    838,226               762,411               (75,815 )
Credit card receivables
    126,009               160,446               34,437  
Allowance for doubtful accounts
    (15,633 )             (18,021 )             (2,388 )
Inventories
    141,277               146,357               5,080  
Deferred tax assets
    100,545               83,609               (16,936 )
Prepaid expenses and other current assets
    109,829               113,918               4,089  
 
                             
Total current assets
    2,060,978       30.5 %     2,155,299       31.7 %     94,321  
 
                             
Property, plant and equipment:
                                       
Wireless telecommunications equipment
    5,478,833               5,569,818               90,985  
Buildings and structures
    830,921               845,588               14,667  
Tools, furniture and fixtures
    516,084               507,914               (8,170 )
Land
    199,018               198,842               (176 )
Construction in progress
    83,608               95,251               11,643  
Accumulated depreciation and amortization
    (4,500,874 )             (4,694,094 )             (193,220 )
 
                             
Total property, plant and equipment, net
    2,607,590       38.6 %     2,523,319       37.2 %     (84,271 )
 
                             
Non-current investments and other assets:
                                       
Investments in affiliates
    578,095               525,456               (52,639 )
Marketable securities and other investments
    151,026               128,138               (22,888 )
Intangible assets, net
    628,691               672,256               43,565  
Goodwill
    198,436               205,573               7,137  
Other assets
    257,911               249,919               (7,992 )
Deferred tax assets
    274,048               331,633               57,585  
 
                             
Total non-current investments and other assets
    2,088,207       30.9 %     2,112,975       31.1 %     24,768  
 
                             
Total assets
  ¥ 6,756,775       100.0 %   ¥ 6,791,593       100.0 %   ¥ 34,818  
 
                             
 
                                       
LIABILITIES AND EQUITY
                                       
Current liabilities:
                                       
Current portion of long-term debt
  ¥ 180,716             ¥ 173,102             ¥ (7,614 )
Short-term borrowings
    78               276               198  
Accounts payable, trade
    632,437               609,337               (23,100 )
Accrued payroll
    54,580               54,801               221  
Accrued interest
    995               916               (79 )
Accrued income taxes
    185,890               162,032               (23,858 )
Other current liabilities
    133,466               122,704               (10,762 )
 
                             
Total current liabilities
    1,188,162       17.6 %     1,123,168       16.5 %     (64,994 )
 
                             
Long-term liabilities:
                                       
Long-term debt (exclusive of current portion)
    429,553               255,000               (174,553 )
Accrued liabilities for point programs
    151,628               199,587               47,959  
Liability for employees’ retirement benefits
    138,447               152,647               14,200  
Other long-term liabilities
    186,539               183,597               (2,942 )
 
                             
Total long-term liabilities
    906,167       13.4 %     790,831       11.7 %     (115,336 )
 
                             
Total liabilities
    2,094,329       31.0 %     1,913,999       28.2 %     (180,330 )
 
                             
Equity:
                                       
NTT DOCOMO, INC. shareholders’ equity
                                       
Common stock
    949,680               949,680                
Additional paid-in capital
    757,109               732,914               (24,195 )
Retained earnings
    3,347,830               3,621,965               274,135  
Accumulated other comprehensive income (loss)
    (37,379 )             (76,955 )             (39,576 )
Treasury stock, at cost
    (381,363 )             (377,168 )             4,195  
Total NTT DOCOMO, INC. shareholders’ equity
    4,635,877               4,850,436               214,559  
Noncontrolling interests
    26,569               27,158               589  
 
                             
Total equity
    4,662,446       69.0 %     4,877,594       71.8 %     215,148  
 
                             
Total liabilities and equity
  ¥ 6,756,775       100.0 %   ¥ 6,791,593       100.0 %   ¥ 34,818  
 
                             

 

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Table of Contents

(DOCOMO LOGO)
     
DOCOMO Earnings Release   Fiscal Year Ended March 31, 2011
(2) Consolidated Statements of Income and Comprehensive Income
                                         
    Millions of yen  
    Year ended     Year ended     Increase  
    March 31, 2010     March 31, 2011     (Decrease)  
Operating revenues:
                                       
Wireless services
  ¥ 3,776,909             ¥ 3,746,869             ¥ (30,040 )
Equipment sales
    507,495               477,404               (30,091 )
 
                             
Total operating revenues
    4,284,404       100.0 %     4,224,273       100.0 %     (60,131 )
 
                             
Operating expenses:
                                       
Cost of services (exclusive of items shown separately below)
    900,642               896,502               (4,140 )
Cost of equipment sold (exclusive of items shown separately below)
    698,495               662,829               (35,666 )
Depreciation and amortization
    701,146               693,063               (8,083 )
Selling, general and administrative
    1,149,876               1,127,150               (22,726 )
 
                             
Total operating expenses
    3,450,159       80.5 %     3,379,544       80.0 %     (70,615 )
 
                             
Operating income
    834,245       19.5 %     844,729       20.0 %     10,484  
 
                             
Other income (expense):
                                       
Interest expense
    (5,061 )             (4,943 )             118  
Interest income
    1,289               1,326               37  
Other, net
    5,684               (5,774 )             (11,458 )
 
                             
Total other income (expense)
    1,912       0.0 %     (9,391 )     (0.2 )%     (11,303 )
 
                             
Income before income taxes
    836,157       19.5 %     835,338       19.8 %     (819 )
 
                             
Income taxes:
                                       
Current
    381,507               355,734               (25,773 )
Deferred
    (43,310 )             (17,897 )             25,413  
 
                             
Total income taxes
    338,197       7.9 %     337,837       8.0 %     (360 )
 
                             
Equity in net income (losses) of affiliates, net of applicable taxes
    (852 )     (0.0 )%     (5,508 )     (0.2 )%     (4,656 )
 
                             
Net income
    497,108       11.6 %     491,993       11.6 %     (5,115 )
 
                             
Less: Net (income) loss attributable to noncontrolling interests
    (2,327 )     (0.1 )%     (1,508 )     (0.0 )%     819  
 
                             
Net income attributable to NTT DOCOMO, INC.
  ¥ 494,781       11.5 %   ¥ 490,485       11.6 %   ¥ (4,296 )
 
                             
 
                                       
Net income
  ¥ 497,108             ¥ 491,993             ¥ (5,115 )
Other comprehensive income (loss):
                                       
Unrealized holding gains (losses) on available-for-sale securities, net of applicable taxes
    15,096               (5,294 )             (20,390 )
Change in fair value of derivative instruments, net of applicable taxes
    (63 )             4               67  
Foreign currency translation adjustment, net of applicable taxes
    5,882               (27,902 )             (33,784 )
Pension liability adjustment, net of applicable taxes
    7,425               (6,433 )             (13,858 )
 
                                 
Total other comprehensive income (loss)
    28,340               (39,625 )             (67,965 )
 
                                 
Comprehensive income
    525,448               452,368               (73,080 )
 
                                 
Less: Comprehensive (income) loss attributable to noncontrolling interests
    (2,357 )             (1,459 )             898  
 
                             
Comprehensive income attributable to NTT DOCOMO, INC.
  ¥ 523,091       12.2 %   ¥ 450,909       10.7 %   ¥ (72,182 )
 
                             
 
                                       
PER SHARE DATA
                                       
Weighted average common shares outstanding
— Basic and Diluted (shares)
    41,705,738               41,576,859               (128,879 )
 
                                 
Basic and Diluted earnings per share attributable to NTT DOCOMO, INC. (yen)
  ¥ 11,863.62             ¥ 11,797.07             ¥ (66.55 )
 
                                 

 

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(DOCOMO LOGO)
     
DOCOMO Earnings Release   Fiscal Year Ended March 31, 2011
(3) Consolidated Statements of Shareholders’ Equity
                                                                 
    Millions of yen  
    NTT DOCOMO, INC. shareholders’ equity     Total NTT              
                            Accumulated             DOCOMO,              
            Additional             other     Treasury     INC.              
    Common     paid-in     Retained     comprehensive     stock,     shareholders’     Noncontrolling     Total  
    stock     capital     earnings     income (loss)     at cost     equity     interests     equity  
Balance at March 31, 2009
  ¥ 949,680     ¥ 785,045     ¥ 3,061,848     ¥ (65,689 )   ¥ (389,299 )   ¥ 4,341,585     ¥ 1,723     ¥ 4,343,308  
 
                                               
Purchase of treasury stock
                                    (20,000 )     (20,000 )             (20,000 )
Retirement of treasury stock
            (27,936 )                     27,936                      
Cash dividends declared to NTT DOCOMO, INC. shareholders
                    (208,799 )                     (208,799 )             (208,799 )
Cash distributions to noncontrolling interests
                                                  (3 )     (3 )
Acquisition of new subsidiaries
                                                  22,588       22,588  
Others
                                                  (96 )     (96 )
Comprehensive income
                                                               
Net income
                    494,781                       494,781       2,327       497,108  
Unrealized holding gains (losses) on available-for-sale securities
                            15,096               15,096       0       15,096  
Change in fair value of derivative instruments
                            (63 )             (63 )             (63 )
Foreign currency translation adjustment
                            5,852               5,852       30       5,882  
Pension liability adjustment
                            7,425               7,425               7,425  
 
                                               
Balance at March 31, 2010
  ¥ 949,680     ¥ 757,109     ¥ 3,347,830     ¥ (37,379 )   ¥ (381,363 )   ¥ 4,635,877     ¥ 26,569     ¥ 4,662,446  
 
                                               
Purchase of treasury stock
                                    (20,000 )     (20,000 )             (20,000 )
Retirement of treasury stock
            (24,195 )                     24,195                      
Cash dividends declared to NTT DOCOMO, INC. shareholders
                    (216,350 )                     (216,350 )             (216,350 )
Cash distributions to noncontrolling interests
                                                  (1,243 )     (1,243 )
Acquisition of new subsidiaries
                                                           
Others
                                                  373       373  
Comprehensive income
                                                               
Net income
                    490,485                       490,485       1,508       491,993  
Unrealized holding gains (losses) on available-for-sale securities
                            (5,293 )             (5,293 )     (1 )     (5,294 )
Change in fair value of derivative instruments
                            4               4               4  
Foreign currency translation adjustment
                            (27,854 )             (27,854 )     (48 )     (27,902 )
Pension liability adjustment
                            (6,433 )             (6,433 )             (6,433 )
 
                                               
Balance at March 31, 2011
  ¥ 949,680     ¥ 732,914     ¥ 3,621,965     ¥ (76,955 )   ¥ (377,168 )   ¥ 4,850,436     ¥ 27,158     ¥ 4,877,594  
 
                                               

 

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(DOCOMO LOGO)
     
DOCOMO Earnings Release   Fiscal Year Ended March 31, 2011
(4) Consolidated Statements of Cash Flows
                 
    Millions of yen  
    Year ended     Year ended  
    March 31, 2010     March 31, 2011  
Cash flows from operating activities:
               
Net income
  ¥ 497,108     ¥ 491,993  
Adjustments to reconcile net income to net cash provided by operating activities—
               
Depreciation and amortization
    701,146       693,063  
Deferred taxes
    (44,550 )     (22,563 )
Loss on sale or disposal of property, plant and equipment
    32,735       27,936  
Impairment loss on marketable securities and other investments
    4,007       13,424  
Equity in net (income) losses of affiliates
    2,122       10,539  
Dividends from affiliates
    12,854       12,757  
Changes in assets and liabilities:
               
(Increase) / decrease in accounts receivable
    (1,056 )     75,200  
(Increase) / decrease in credit card receivables
    (30,042 )     (19,746 )
Increase / (decrease) in allowance for doubtful accounts
    242       2,469  
(Increase) / decrease in inventories
    (17,262 )     (5,217 )
(Increase) / decrease in prepaid expenses and other current assets
    1,582       (2,753 )
(Increase) / decrease in non-current installment receivable for handsets
    13,860       7,029  
Increase / (decrease) in accounts payable, trade
    (21,227 )     (30,988 )
Increase / (decrease) in accrued income taxes
    (53,765 )     (23,805 )
Increase / (decrease) in other current liabilities
    (22,019 )     (14,464 )
Increase / (decrease) in accrued liabilities for point programs
    57,605       47,959  
Increase / (decrease) in liability for employees’ retirement benefits
    (8,015 )     14,203  
Increase / (decrease) in other long-term liabilities
    35,878       (8,791 )
Other, net
    21,615       18,792  
 
           
Net cash provided by operating activities
    1,182,818       1,287,037  
 
           
Cash flows from investing activities:
               
Purchases of property, plant and equipment
    (480,080 )     (423,119 )
Purchases of intangible and other assets
    (245,488 )     (250,757 )
Purchases of non-current investments
    (10,027 )     (11,746 )
Proceeds from sale of non-current investments
    9,534       3,946  
Acquisitions of subsidiaries, net of cash acquired
    (29,209 )     (7,678 )
Purchases of short-term investments
    (377,591 )     (745,602 )
Redemption of short-term investments
    69,605       917,492  
Long-term bailment for consumption to a related party
          (20,000 )
Short-term bailment for consumption to a related party
    (90,000 )     (20,000 )
Proceeds from redemption of long-term bailment for consumption to a related party
          110,000  
Other, net
    (10,670 )     (7,906 )
 
           
Net cash used in investing activities
    (1,163,926 )     (455,370 )
 
           
Cash flows from financing activities:
               
Repayment of long-term debt
    (29,042 )     (180,075 )
Proceeds from short-term borrowings
    138,214       717  
Repayment of short-term borrowings
    (138,149 )     (488 )
Principal payments under capital lease obligations
    (3,256 )     (4,597 )
Payments to acquire treasury stock
    (20,000 )     (20,000 )
Dividends paid
    (208,709 )     (216,283 )
Other, net
    (3 )     (1,243 )
 
           
Net cash provided by (used in) financing activities
    (260,945 )     (421,969 )
 
           
Effect of exchange rate changes on cash and cash equivalents
    220       (1,862 )
 
           
Net increase (decrease) in cash and cash equivalents
    (241,833 )     407,836  
Cash and cash equivalents at beginning of year
    599,548       357,715  
 
           
Cash and cash equivalents at end of year
  ¥ 357,715     ¥ 765,551  
 
           
Supplemental disclosures of cash flow information:
               
Cash received during the year for:
               
Income taxes
  ¥ 1,323     ¥ 301  
Cash paid during the year for:
               
Interest, net of amount capitalized
    5,251       5,023  
Income taxes
    436,459       378,998  
Non-cash investing and financing activities:
               
Assets acquired through capital lease obligations
    2,347       5,631  
Acquisitions of shares through share exchange
    15,023        
Acquisitions of exchangeable bonds through share exchange
    20,821        
Acquisitions of shares through conversion of exchangeable bonds
    26,326        
Retirement of treasury stock
    27,936       24,195  
 
           

 

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(DOCOMO LOGO)
     
DOCOMO Earnings Release   Year Ended March 31, 2011
(5) Going Concern Assumption
None
(6) Notes to Consolidated Financial Statements
i. Segment Information
Segment information for the fiscal years ended March 31, 2010 and 2011 is as follows:
                                 
    Millions of yen  
Year ended   Mobile phone     Miscellaneous              
March 31, 2010   business     businesses     Corporate     Consolidated  
Operating revenues
  ¥ 4,167,704     ¥ 116,700           ¥ 4,284,404  
Operating expenses
    3,322,064       128,095             3,450,159  
 
                       
Operating income (losses)
  ¥ 845,640     ¥ (11,395 )         ¥ 834,245  
 
                       
 
                               
Assets
  ¥ 4,949,025     ¥ 259,283     ¥ 1,548,467     ¥ 6,756,775  
 
                       
Depreciation and amortization
  ¥ 691,851     ¥ 9,295           ¥ 701,146  
 
                       
Capital expenditures
  ¥ 556,829           ¥ 129,679     ¥ 686,508  
 
                       
                                 
    Millions of yen  
Year ended   Mobile phone     Miscellaneous              
March 31, 2011   business     businesses     Corporate     Consolidated  
Operating revenues
  ¥ 4,090,659     ¥ 133,614           ¥ 4,224,273  
Operating expenses
    3,233,925       145,619             3,379,544  
 
                       
Operating income (losses)
  ¥ 856,734     ¥ (12,005 )         ¥ 844,729  
 
                       
 
Assets
  ¥ 4,843,925     ¥ 286,338     ¥ 1,661,330     ¥ 6,791,593  
 
                       
Depreciation and amortization
  ¥ 682,029     ¥ 11,034           ¥ 693,063  
 
                       
Capital expenditures
  ¥ 520,770       4,759     ¥ 142,947     ¥ 668,476  
 
                       
The “Corporate” column in the tables is not an operating segment but is included to reflect the recorded amounts of common assets which cannot be allocated to any specific business segment. Capital expenditures in the “Corporate” column include certain expenditures related to the buildings for telecommunications purposes and common facilities, which are not allocated to each segment.
DOCOMO does not disclose geographical segments since the amounts of operating revenues generated and long-lived assets owned outside Japan are immaterial.

 

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Table of Contents

(DOCOMO LOGO)
     
DOCOMO Earnings Release   Fiscal Year Ended March 31, 2011
ii. Other Footnote
Share Repurchase and Retirement
The meeting of the board of directors approved stock repurchase plans as follows:
                     
        Approved maximum     Approved maximum  
        number of treasury     budget for share  
Date of the meeting of the       stock to be repurchased     repurchase  
board of directors   Term of repurchase   (Shares)     (Millions of yen)  
December 17, 2010
  December 20, 2010 – January 28, 2011     160,000     ¥ 20,000  
The aggregate number and price of shares repurchased for the fiscal year ended March 31, 2011 were as follows:
                 
Year ended March 31   Shares     Millions of yen  
2011
    138,141     ¥ 20,000  
Based on the resolution of the board of directors, DOCOMO retired its own shares held as treasury stock in the fiscal year ended March 31, 2011 as shown in the following table. The share retirement resulted in a decrease of “Additional paid-in capital” in the same amount as the aggregate purchase price. There were no changes in the number of authorized shares.
                 
Date of the board of directors   Shares     Millions of yen  
March 28, 2011
    140,000     ¥ 24,195  
iii. Subsequent Event
There was no significant subsequent event.

 

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(DOCOMO LOGO)
     
DOCOMO Earnings Release   Fiscal Year Ended March 31, 2011
5. Appendices
(1) Operating Data for the Fiscal Year Ended March 31, 2011
Full-year Forecast: as announced on April 28, 2011
                                                             
        [Ref.]                                             [Ref.]  
        Fiscal Year     Fiscal Year     First Quarter     Second Quarter     Third Quarter     Fourth Quarter     Fiscal Year  
        Ended Mar. 2010     Ended Mar. 31, 2011     (Apr.-Jun. 2010)     (Jul.-Sep. 2010)     (Oct.-Dec. 2010)     (Jan.-Mar. 2011)     Ending Mar. 31, 2012  
        Full-year Results     Full-year Results     Results     Results     Results     Results     Full-year Forecast  
Number of Subscriptions and Other Operating Data
                                                           
Cellular
                                                           
Subscriptions
  thousands     56,082       58,010       56,515       56,895       57,210       58,010       59,960  
Xi
  thousands           26                   1       26       1,030  
FOMA (1)
  thousands     53,203       56,746       54,162       54,940       55,572       56,746       58,930  
Communication Module Service (FOMA)
  thousands     1,081       1,606       1,212       1,349       1,463       1,606        
mova
  thousands     2,879       1,239       2,352       1,954       1,636       1,239        
Communication Module Service (DoPa)
  thousands     521       363       482       454       415       363        
Prepaid
  thousands     37       21       36       31       26       21        
Packet Flat-rate Services Subscriptions (2)
  thousands     25,767       31,921       27,491       28,905       30,174       31,921        
Market Share (3) (4)
  %     50.0       48.5       49.7       49.3       48.9       48.5        
Net Increase from Previous Period (4)
  thousands     1,481       1,928       432       380       315       800       1,950  
Xi
  thousands           26                   1       24       1,000  
FOMA (1)
  thousands     4,163       3,542       959       778       632       1,173       2,180  
mova
  thousands     (2,682 )     (1,640 )     (526 )     (398 )     (318 )     (398 )     (1,240 )
Churn Rate (4)
  %     0.46       0.47       0.44       0.49       0.46       0.48        
Number of Handsets (Xi+FOMA+mova) Sold (5)
  thousands     18,037       19,055       4,615       4,630       4,342       5,469        
i-mode
                                                           
Subscriptions
  thousands     48,992       48,141       49,061       48,914       48,530       48,141       44,440  
FOMA
  thousands     47,330       47,541       47,758       47,876       47,686       47,541       44,440  
i-mode Subscription Rate (4)
  %     87.4       83.0       86.8       86.0       84.8       83.0       74.2  
Net Increase from Previous Period
  thousands     518       (851 )     69       (146 )     (385 )     (390 )     (3,700 )
i-channel Subscriptions
  thousands     16,818       16,233       16,757       16,747       16,493       16,233        
i-concier Subscriptions
  thousands     4,200       6,224       4,783       5,410       5,800       6,224        
sp-mode
                                                           
Subscriptions
  thousands           2,095             270       936       2,095       7,230  
ARPU and MOU
                                                           
ARPU
                                                           
Aggregate ARPU (Xi+FOMA+mova) (6)
  yen/month/subscription     5,350       5,070       5,190       5,200       5,130       4,760       4,890  
Voice ARPU (7)
  yen/month/subscription     2,900       2,530       2,680       2,660       2,590       2,190       2,220  
Packet ARPU
  yen/month/subscription     2,450       2,540       2,510       2,540       2,540       2,570       2,670  
ARPU Generated from International Services (8)
  yen/month/subscription     80       90       80       90       90       90       90  
Aggregate ARPU (FOMA) (6)
  yen/month/subscription     5,480       5,120       5,260       5,260       5,180       4,790       4,910  
Voice ARPU (7)
  yen/month/subscription     2,900       2,520       2,670       2,660       2,580       2,180       2,220  
Packet ARPU
  yen/month/subscription     2,580       2,600       2,590       2,600       2,600       2,610       2,690  
ARPU Generated from International Services (8)
  yen/month/subscription     80       90       90       90       90       90       90  
Aggregate ARPU (mova) (6)
  yen/month/subscription     3,460       3,280       3,330       3,310       3,290       3,080       3,250  
Voice ARPU (7)
  yen/month/subscription     2,870       2,720       2,770       2,750       2,750       2,540       2,680  
Packet ARPU
  yen/month/subscription     590       560       560       560       540       540       570  
ARPU Generated from International Services (8)
  yen/month/subscription     0       0       0       0       0       0       20  
MOU
                                                           
MOU (Xi+FOMA+mova) (6)
  minute/month/subscription     136       134       133       135       133       135        
MOU (FOMA) (6)
  minute/month/subscription     142       137       137       138       136       137        
MOU (mova) (6)
  minute/month/subscription     51       44       45       44       43       44        
Others
                                                           
DCMX Subscriptions (9)
  thousands     11,260       12,321       11,640       11,950       12,120       12,321       12,960  
     
*  
Please refer to “5. (2) Definition and Calculation Methods of ARPU and MOU” for the definition of ARPU and MOU, and an explanation of the methods used to calculate ARPU and the number of active subscriptions.
 
(1)  
Effective March 3, 2008, FOMA subscription became mandatory for subscription to “2in1” services, and those FOMA subscriptions are included in the number of FOMA subscribers.
 
(2)  
Sum of “Pake-hodai FLAT,” “Pake-hodai double/double 2,” “Pake-hodai simple,” “Pake-hodai full,” “Pake-hodai,” “Biz-hodai,” “Xi Data Plan Ninen,” “Xi Data Plan,” “Flat-rate data plan FLAT (includes Value),” “Flat-rate data plan Standard/Standard 2 (includes Value),”
 
   
“Flat-rate data plan 64k (includes Value)” and “Flat-rate data plan HIGH-SPEED (includes Value).”
 
   
(Number of subscriptions for the fiscal year ended March 31, 2010 includes subscriptions to “Biz-hodai double” and “Biz-hodai simple” in addition to the aforementioned plans.)
 
(3)  
Source for other cellular telecommunications operators: Data announced by Telecommunications Carriers Association
 
(4)  
Data are calculated including communication module services subscriptions.
 
(5)  
Sum of new subscriptions, change of subscription from FOMA/mova to Xi, Xi/mova to FOMA, Xi/FOMA to mova, Xi handset upgrade by Xi subscribers, FOMA handset upgrade by FOMA subscribers and mova handset upgrade by mova subscribers
 
(6)  
Data are calculated excluding communication module services-related revenues and communication module services subscriptions, and Phone Number Storage and Mail Address Storage services-related revenues and those subscriptions.
 
(7)  
Inclusive of circuit-switched data communication
 
(8)  
Inclusive of voice communication and packet communication
 
(9)  
Inclusive of DCMX mini subscriptions

 

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(DOCOMO LOGO)
     
DOCOMO Earnings Release   Fiscal Year Ended March 31, 2011
(2) Definition and Calculation Methods of ARPU and MOU
i. Definition of ARPU and MOU
  a.  
ARPU (Average monthly Revenue Per Unit):
     
Average monthly revenue per unit, or ARPU, is used to measure average monthly operating revenues attributable to designated services on a per subscription basis. ARPU is calculated by dividing various revenue items included in operating revenues from our wireless services, such as basic monthly charges, voice communication charges and packet communication charges, from designated services which are incurred consistently each month, by the number of active subscriptions to the relevant services. Accordingly, the calculation of ARPU excludes revenues that are not representative of monthly average usage such as activation fees. We believe that our ARPU figures provide useful information to analyze the average usage per subscription and the impacts of changes in our billing arrangements. The revenue items included in the numerators of our ARPU figures are based on our U.S. GAAP results of operations. This definition applies to all ARPU figures hereinafter.
  b.  
MOU (Minutes of Use): Average monthly communication time per subscription.
ii. ARPU Calculation Methods
  a.  
ARPU (Xi+FOMA+mova)
             
 
    Aggregate ARPU (Xi+FOMA+mova) =   Voice ARPU (Xi+FOMA+mova) + Packet ARPU (Xi+FOMA+mova)
 
           
 
    Voice ARPU (Xi+FOMA+mova):   Voice ARPU (FOMA+mova) Related Revenues (basic monthly charges, voice communication charges) / No. of active subscriptions (Xi+FOMA+mova)
 
           
 
    Packet ARPU (Xi+FOMA+mova):   Packet ARPU (Xi+FOMA+mova) Related Revenues (basic monthly charges, packet communication charges)/ No. of active subscriptions (Xi+FOMA+mova)
  b.  
ARPU (FOMA)
             
 
    Aggregate ARPU (FOMA) =   Voice ARPU (FOMA) + Packet ARPU (FOMA)
 
           
 
    Voice ARPU (FOMA):   Voice ARPU (FOMA) Related Revenues (basic monthly charges, voice communication charges) / No. of active subscriptions (FOMA)
 
           
 
    Packet ARPU (FOMA):   Packet ARPU (FOMA) Related Revenues (basic monthly charges, packet communication charges) / No. of active subscriptions (FOMA)
  c.  
ARPU (mova)
             
 
    Aggregate ARPU (mova) =   Voice ARPU (mova) + Packet ARPU (mova)
 
           
 
    Voice ARPU (mova):   Voice ARPU (mova) Related Revenues (basic monthly charges, voice communication charges) / No. of active subscriptions (mova)
 
           
 
    Packet ARPU (mova):   Packet ARPU (mova) Related Revenues (basic monthly charges, packet communication charges) / No. of active subscriptions (mova)
iii. Active Subscriptions Calculation Methods
Sum of No. of active subscriptions for each month ((No. of subscriptions at the end of previous month + No. of subscriptions at the end of current month) / 2) during the relevant period
Note: Subscriptions and revenues for communication module services and Phone Number Storage and Mail Address Storage services are not included in the ARPU and MOU calculations.

 

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(DOCOMO LOGO)
     
DOCOMO Earnings Release   Year Ended March 31, 2011
(3) Reconciliations of the Disclosed Non-GAAP Financial Measures to the Most Directly Comparable GAAP Financial Measures
The reconciliations for the year ending March 31, 2012 (forecasts) are provided to the extent available without unreasonable efforts.
i. EBITDA and EBITDA margin
                         
    Billions of yen  
    Year ending              
    March 31, 2012     Year ended     Year ended  
    (Forecasts)     March 31, 2010     March 31, 2011  
a. EBITDA
  ¥ 1,573.0     ¥ 1,568.1     ¥ 1,565.7  
 
                 
Depreciation and amortization
    (687.0 )     (701.1 )     (693.1 )
Loss on sale or disposal of property, plant and equipment
    (36.0 )     (32.7 )     (27.9 )
 
                 
Operating income
    850.0       834.2       844.7  
 
                 
Other income (expense)
    4.0       1.9       (9.4 )
Income taxes
    (346.0 )     (338.2 )     (337.8 )
Equity in net income (losses) of affiliates
    (6.0 )     (0.9 )     (5.5 )
Less: Net (income) loss attributable to noncontrolling interests
          (2.3 )     (1.5 )
 
                 
b. Net income attributable to NTT DOCOMO, INC.
    502.0       494.8       490.5  
 
                 
 
                       
c. Operating revenues
    4,230.0       4,284.4       4,224.3  
 
                 
EBITDA margin (=a/c)
    37.2 %     36.6 %     37.1 %
Net income margin (=b/c)
    11.9 %     11.5 %     11.6 %
     
Note:  
EBITDA and EBITDA margin, as we use them, are different from EBITDA as used in Item 10(e) of regulation S-K and may not be comparable to similarly titled measures used by other companies.
ii. ROCE after tax effect
                         
    Billions of yen  
    Year ending              
    March 31, 2012     Year ended     Year ended  
    (Forecasts)     March 31, 2010     March 31, 2011  
a. Operating income
  ¥ 850.0     ¥ 834.2     ¥ 844.7  
b. Operating income after tax effect {=a*(1-effective tax rate)}
    503.2       493.9       500.1  
c. Capital employed
    5,330.9       5,113.5       5,262.5  
 
                 
ROCE before tax effect (=a/c)
    15.9 %     16.3 %     16.1 %
ROCE after tax effect (=b/c)
    9.4 %     9.7 %     9.5 %
     
Notes:  
Capital employed = Two period ends average of (NTT DOCOMO, INC. shareholders’ equity + Interest bearing liabilities)
 
   
Interest bearing liabilities = Current portion of long-term debt + Short-term borrowings + Long-term debt
 
   
Effective tax rate:40.8%
iii. Free cash flows excluding irregular factors and changes in investments for cash management purposes
                         
    Billions of yen  
    Year ending              
    March 31, 2012     Year ended     Year ended  
    (Forecasts)     March 31, 2010     March 31, 2011  
Free cash flows excluding irregular factors and changes in investments for cash management purposes
  ¥ 480.0     ¥ 416.9     ¥ 589.8  
 
                 
Irregular factors (1)
    (170.0 )            
Changes in investments for cash management purposes (2)
          (398.0 )     241.9  
 
                 
Free cash flows
    310.0       18.9       831.7  
 
                 
Net cash used in investing activities
    (713.0 )     (1,163.9 )     (455.4 )
Net cash provided by operating activities
    1,023.0       1,182.8       1,287.0  
     
Notes:  
(1) Irregular factors represent the effects of uncollected revenues due to a bank closure at the end of the fiscal period.
 
   
(2) Changes in investments for cash management purposes were derived from purchases, redemption at maturity and disposals of financial instruments held for cash management purposes with original maturities of longer than three months. Net cash used in investing activities for the year ended March, 2010 and 2011 includes changes in investments for cash management purposes. The effect of changes in investments for cash management purposes is not taken into account when we forecasted net cash used in investing activities for the year ending March 31, 2012 due to the difficulties in forecasting such effect.
iv. Market equity ratio
                         
    Billions of yen  
    Year ending              
    March 31, 2012     Year ended     Year ended  
    (Forecasts)     March 31, 2010     March 31, 2011  
a. NTT DOCOMO, INC. shareholders’ equity
        ¥ 4,635.9     ¥ 4,850.4  
b. Market value of total share capital
          5,924.7       6,062.6  
c. Total assets
          6,756.8       6,791.6  
 
                 
Shareholders’ equity ratio (=a/c)
          68.6 %     71.4 %
Market equity ratio (=b/c)
          87.7 %     89.3 %
     
Notes:  
(1) Market equity ratio for the year ending March 31, 2012 is not forecasted because it is difficult to estimate the market value of total share capital in the future.
 
   
(2) Market value of total share capital = Closing share price multiplied by the number of outstanding shares (excluding treasury stock) as of the end of the fiscal period

 

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NTT DOCOMO, INC. Results for the Fiscal Year Ended March 31, 2011, and Principal Actions Planned for the Fiscal Year Ending March 31, 2012 April 28, 2011 Copyright (C) 2011 NTT DOCOMO, INC. All rights reserved.^^^^


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Forward-Looking Statements This presentation contains forward-looking statements such as forecasts of results of operations, management strategies, objectives and plans, forecasts of operational data such as the expected number of subscriptions, and the expected dividend payments. All forward-looking statements that are not historical facts are based on management's current plans, expectations, assumptions and estimates based on the information currently available. Some of the projected numbers in this presentation were derived using certain assumptions that are indispensable for making such projections in addition to historical facts. These forward-looking statements are subject to various known and unknown risks, uncertainties and other factors that could cause our actual results to differ materially from those contained in or suggested by any forward-looking statement. Potential risks and uncertainties include, without limitation, the following: (1) Changes in the business environment in the telecommunications industry, such as intensifying competition from other service providers, businesses or other technologies caused by Mobile Number Portability, new market entrants and other factors, or the expansion of the areas of competition could limit our acquisition of new subscriptions and retention of existing subscriptions, or may lead to diminishing ARPU or an increase in our costs and expenses. (2) Current and new services, usage patterns, and sales schemes introduced by our corporate group may not develop as planned, which could affect our financial condition and limit our growth. (3) The introduction or change of various laws or regulations or the application of such laws and regulations to our corporate group could restrict our business operations, which may adversely affect our financial condition and results of operations. (4) Limitations in the amount of frequency spectrum or facilities made available to us could negatively affect our ability to maintain and improve our service quality and level of customer satisfaction. (5) Other mobile service providers in the world may not adopt the technologies that are compatible with those used by our corporate group's mobile communications system on a continual basis, which could affect our ability to sufficiently offer international services. (6) Our domestic and international investments, alliances and collaborations may not produce the returns or provide the opportunities we expect. (7) As electronic payment capability and many other new features are built into our cellular phones/devices, and services of parties other than those belonging to our corporate group are provided through our cellular handsets/devices, potential problems resulting from malfunctions, defects or loss of handsets/devices, or imperfection of services provided by such other parties may arise, which could have an adverse effect on our financial condition and results of operations. (8) Social problems that could be caused by misuse of our products and services may adversely affect our credibility or corporate image. (9) Inadequate handling of confidential business information including personal information by our corporate group, contractors and others, may adversely affect our credibility or corporate image. (10) Owners of intellectual property rights that are essential for our business execution may not grant us the right to license or otherwise use such intellectual property rights on acceptable terms or at all, which may limit our ability to offer certain technologies, products and/or services, and we may also be held liable for damage compensation if we infringe the intellectual property rights of others. (11) Events and incidents caused by natural disasters, social infrastructure paralysis such as power shortages, proliferation of harmful substances, terror or other destructive acts, the malfunctioning of equipment or software bugs, deliberate incidents induced by computer viruses, cyber attacks, hacking, unauthorized access and other problems could cause failure in our networks, distribution channels and/or other factors necessary for the provision of service, disrupting our ability to offer services to our subscribers, and may adversely affect our credibility and/or corporate image, or lead to a reduction of revenues and/or increase of costs. (12) Concerns about adverse health effects arising from wireless telecommunications may spread and consequently may adversely affect our financial condition and results of operations. (13) Our parent company, NIPPON TELEGRAPH AND TELEPHONE CORPORATION (NTT), could exercise influence that may not be in the interests of our other shareholders.


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FY2010 Results Highlights Copyright (C) 2011 NTT DOCOMO, INC. All rights reserved.^^^^


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U.S. GAAP ^Consolidated financial statements in this document are unaudited. ^Adjusted free cash flow excludes the effects of uncollected revenues due to bank holidays at the end of the fiscal year and changes in investments for cash management purposes with original maturities of longer than three months. * For an explanation of the calculation processes of these numbers, please see the reconciliations to the most directly comparable financial measures calculated and presented in accordance with U.S. GAAP and the IR page of our website, www.nttdocomo.co.jp FY2010 Results Highlights/FY2011 Forecasts FY2009 (Full-year) (1) FY2010 (Full-year) (2) Changes (1) ^ (2) FY2011 (Full-year forecast) (3) Changes (2) ^ (3) Operating Revenues (Billions of yen) Operating Revenues (Billions of yen) 4,284.4 4,224.3 -1.4% 4,230.0 +0.1% Cellular Services Revenues (Billions of yen) 3,499.5 3,407.1 -2.6% 3,368.0 -1.1% Operating Expenses (Billions of yen) Operating Expenses (Billions of yen) 3,450.2 3,379.5 -2.0% 3,380.0 +0.0% Operating Income (Billions of yen) Operating Income (Billions of yen) 834.2 844.7 +1.3% 850.0 +0.6% Income Before Income Taxes (Billions of yen) Income Before Income Taxes (Billions of yen) 836.2 835.3 -0.1% 854.0 +2.2% Net Income Attributable to NTT DOCOMO, INC. (Billions of yen) Net Income Attributable to NTT DOCOMO, INC. (Billions of yen) 494.8 490.5 -0.9% 502.0 +2.3% EBITDA Margin (%)* EBITDA Margin (%)* 36.6 37.1 +0.5 Points 37.2 +0.1 Points Adjusted Free Cash Flow (Billions of yen) * Adjusted Free Cash Flow (Billions of yen) * 416.9 589.8 +41.5% 480.0 -18.6%


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FY2010 Results Highlights (1) ^ FY2010 Results Highlights: Received No.1 customer satisfaction ranking (Consumer/Enterprise/Data communications) Maintained low churn rate: FY2010 full-year: 0.47% FY2010 smartphone sales: 2.52 million units Smooth launch of LTE Xi service launch: 26,000 subs as of Mar. 31, 2011 Steadfast progress in base station roll-out: Approx. 1,100 BTSs as of Mar. 31, 2011 Increase of packet ARPU Steadfast YOY growth FY2010 packet ARPU: Up \90 FY2010 packet revenues: \106.0 billion (Up 6.7%) Increase of "other revenues" FY2010 "other revenues": Up \62.3 billion Results underscore the execution of "Change and Challenge" actions delivers success Customer satisfaction improvement Promotion of smartphones Expansion of new businesses Safety and security Recovery from disaster


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Increase in disaster-related expenses: Up \7.1 billion FY2010 Results Highlights (2) Key factors behind YOY changes in operating income Operating income \834.2 billion Decrease in voice revenues: Down \198.3 billion Increase in packet revenues: Up \106.0 billion Increase in other revenues: Up \62.3 billion Decrease in equipment sales revenues: Down \30.1 billion Decrease in equipment sales expenses*1: Down \42.9 billion Decrease in network- related costs*2: Down \34.8 billion Operating income \844.7 billion Up \10.5 billion (+1.3%) year-on-year Operating revenues: Down \60.1 billion Operating expenses: Down \70.6 billion FY2009 *1: Sum of cost of equipment sold and distributor commissions *2: Sum of communication networks charges, depreciation and amortization, loss on disposal of property, plant and equipment, and other costs (Exclusive of disaster-related expenses) FY2010


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08/9 08/12 09/3 09/6 09/9 09/12 10/3 10/6 10/9 10/12 11/3 ^^^ 28.459845 30.431967 32.717732 34.251705 34.752489 34.618411 35.417073 35.445583 35.708051 35.920191 36.461285 ^^^ 5.374915 5.758906 6.158318 6.440504 7.387002 8.557379 9.065471 9.995961 10.487128 10.858007 11.237435 ^^^ 0.627 0.668 0.712 0.742 0.764 0.779 0.793 0.804 0.812 0.818 0.822 07/12 08/3 08/6 08/9 08/12 09/3 09/6 09/9 09/12 10/3 10/6 10/9 10/12 11/3 ^^^ 1.59 5.29 8.89 12.96 16.483 20.82 23.99 27.029 29.669 32.711 35.129 37.07 38.946 41.251 ?^^ 0.94 0.978 0.968 0.923 0.952 0.98 0.972 0.974 0.980000000232827 0.984 0.992 0.988 0.9885 0.991 50%-OFF Monthly Charge Discount Plans/"Value Plan" 50%-Off Monthly Charge Discount Plans No. of subs & subscription rate "Value Plan" subscriptions/ "Value Course" selection rate (Million subs) (Selection rate: %) : 50%-OFF monthly charge discount plan subscription rate :No. of "MAX Discount"*2 subscriptions (Million subs) (Subscription rate: %) :No. of users subscribing to "Family Discount"*1+"Ichinen Discount" for over 10 years ^ Subscription rate of billing plans offering 50% discount on basic monthly charge grew to over 80%^^^Negative impact on revenues became insignificant ^ No. of "Value Plan" subs continues to expand after topping 40.00 million (70% subscription rate) : "Value Course" selection rate*3 : No. of "Value Plan" subscriptions *3: Percentage of users who chose "Value Course" among total users who purchased a handset using new handset purchase methods *1: Inclusive of "Office Discount" and "Business Discount" subscriptions *2: "Fami-wari MAX 50", "Hitoridemo Discount 50" and "Office-wari MAX 50"


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Cellular(Xi+FOMA+mova)ARPU 05/4-6(1Q) 7-9(2Q) 10-12(3Q) 06/1-3(4Q) 06/4-6(1Q) 7-9(2Q) 10-12(3Q) 07/1-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 08/1-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 09/1-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 10/1-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 11/1-3(4Q) FY2011 Packet ARPU 1820 1880 1880 1940 1970 1980 2010 2080 2120 2210 2200 2270 2330 2410 2390 2420 2430 2450 2440 2470 2510 2540 2540 2570 2670 Voice ARPU 5120 5170 5040 4780 4930 4740 4660 4450 4440 4340 4090 3780 3560 3450 3340 2970 3010 2970 3030 2590 2680 2660 2590 2190 2220 YOY changes in packet ARPU (%) 8.2 5.3 6.9 7.2 7.6 11.6 9.5 9.1 9.9 9.0 8.6 6.6 4.3 1.7 2.1 2.1 3.3 3.7 4.1 4 5.1 (Incl.) Int'l services ARPU 30 40 40 40 50 50 50 60 60 70 70 80 80 90 80 70 70 80 80 80 80 90 90 90 90 (Incl.) i-mode ARPU 1,810 1,870 1,860 1,920 1,950 1,960 1,990 2,060 2,090 2,180 2,170 2,230 2,290 2,360 2,350 2,370 2,380 2390 2370 2380 2390 (yen) ^ For an explanation on ARPU, please see slide "Definition and Calculation Methods of MOU and ARPU" in this document ^ FY2010 (full-year) aggregate ARPU: \5,070 (down 5.2% year-on-year) ^ ^^^^^^^^^^ packet ARPU: \2,540 (up 3.7% year-on-year) (Full-year forecast) FY2009 Aggregate ARPU: \5,350 (Down 6.3% year-on-year) Voice: \2,900 (Down 12.9% year-on-year) Packet: \2,450 (Up 2.9% year-on-year) FY2010 Aggregate ARPU: \5,070 (Down 5.2% year-on-year) Voice: \2,530 (Down 12.8% year-on-year) Packet: \2,540 (Up 3.7% year-on-year) 4,890 2,670 5,440 2,430 2,450 5,420 5,470 2,440 2,470 5,060 4,760 2,570 5,190 2,510 5,200 2,540 5,130 2,540 Exclusive of impact of "Monthly Support": \4,940 Exclusive of impact of "Monthly Support" \2,680 Exclusive of impact of "Monthly Support" \2,260


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1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q ^^ 989 1155 1198 1233 1060 1145 1329 1455 1210 1331 1256 1358 960 1023 886 1067 861 948 861 1066 987 1017 965 ^^^ 558 632 664 648 570 612 686 736 624 656 652 642 494.7 531.8 451.1 535.3 434.3 446.4 420 502.8 461 463 434 547 Total Handset Sales ^ Total no. of handsets sold in FY2010 (full-year): 19.06 million units (Up 5.6% year-on-year) ^ Aim to sell a total of 19.80 million units for FY2011 (full-year) (Up 3.9% year-on-year) FY2008 ^ Calculated based on financial results materials of each company ^^Handsets sold by TU-KA and EMOBILE are not included : Total no. of handsets sold (docomo + au + SOFTBANK) : Total no. of handsets sold (docomo) FY2009 (Million units) 5.32 FY2008 (full-year): 20.13 million (Down 21.8% year-on-year) 4.46 4.95 4.51 5.35 4.34 4.20 5.03 FY2009 (full-year): 18.04 million (Down 10.4% year-on-year) 16.0 12.0 8.0 4.0 0 4.61 FY2010 4.63 4.34 5.47 FY2010 (full-year): 19.06 million (Up 5.6% year-on-year)


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1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q ?^^-^^^ 0.85 0.94 0.74 0.68 0.51 0.52 0.44 0.52 0.44 0.46 0.45 0.49 0.44 0.49 0.46 0.48 ?^^-KDDI 0.97 1.03 0.89 0.9 0.87 0.75 0.65 0.77 0.64 0.72 0.67 0.85 0.75 0.73 0.68 0.75 ?^^-SB 1.46 1.42 1.21 1.19 0.98 0.98 0.91 1.13 1.05 1.24 1.16 2.01 1.02 0.96 0.91 Churn Rate ^ FY2010 (full-year) churn rate maintained low at 0.47% ^ Cellular (Xi+FOMA+mova) Churn Rate ^ MAX Discount services (Aug. 07) ^Value Course (Nov. 07) (%) FY2007 FY2008 FY2007 full-year churn rate: 0.80% FY2008 full-year churn rate: 0.50% FY2009 FY2009 full-year churn rate: 0.46% SoftBank KDDI (au) docomo ^ Based on financial results materials of each company FY2010 FY2010 full-year churn rate: 0.47%


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FY2007 FY2008 FY2009 FY2010 FY2011 ?^^^^ 76.7 121.3 148.1 192.8 195 No. of Net Additions ^ No. of net additions acquired in FY2010 (full-year) grew to 1.93 million (up 450,000 or 30% year-on-year), as a result of properly responding to new demands for smartphones, data communications devices and photo frames, etc. ^ Net additions for FY2011 (full-year) projected to be 1.95 million 0.77 ^ No. of net additions (Million subs) 2.00 1.50 1.00 0.50 0 1.21 1.48 1.93 (Planned) 1.95


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37681 37773 37865 37956 38047 38139 38231 38322 38412 38504 05/9 05/12 06/3 06/6 06/9 06/12 07/3 07/6 07/9 07/12 08/3 08/6 08/9 08/12 09/3 09/6 09/9 09/12 10/3 10/6 10/9 10/12 11/3 12/3 FOMA 33 53.5 100.3 188.1 304.5 458.3 648.8 849.9 1150.1 1371 1677.01 2012.8724 2346 2621.6 2908.8 3211.3 3552.9 3785.4 4004.26 4207.75 4394.93 4519.9 4644 4749 4904.03 5024.6 5125.8 5204.51 5320.3 5416 5494.04 5557.368 5677.11 5986 mova 4353.1 4413.8 4437.8 4385.4 4328.3 4225 4087.5 3941.5 3732.4 3570.9 3313.41 3023.6974 2768 2545.6 2300.5 2010 1709.16 1499.1 1289.91 1107.3 943.84 842.8 749 666 556.04 461.8 392.8 339.1 287.9 235 195.42 163.6303 123.87 56.08 53.20 (94.9%) 49.04 (89.8%) 54.60 5.56 2.88 51.26 (92.9%) 3.93 55.19 52.05 (93.9%) 3.39 55.44 54.86 50.25 (91.6%) 4.62 59.96 (100%) 56.51 54.16 (95.8%) 2.35 56.89 54.94 (96.6%) 1.95 55.57 (97.1%) 57.21 1.64 56.77 (97.9%) 58.01 1.24 Subscriber Migration to FOMA / Xi (Million subs) Numbers in parentheses indicate the percentage of FOMA+Xi subscriptions to total cellular subscriptions ^2G mova/DoPa services to be terminated on March 31, 2012 ^Implement measures to facilitate smooth migration to FOMA/Xi, approaching existing 2G mova/DoPa subscribers on a continual basis 60.0 40.0 30.0 20.0 10.0 50.0 ^ Inclusive of communication module service subscriptions FY2008 FY2009 (Forecast) 0 FY2010 FY2011 mova:0.88 DoPa:0.36 mova DoPa 59.96


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Prospects and Principal Actions Planned for FY2011 Copyright (C) 2011 NTT DOCOMO, INC. All rights reserved.^^^^


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FY2011 Results Forecasts Highlights ^Key factors behind changes in operating income ^FY10^FY11 (forecast) ^ Decrease in voice revenues: Down \170.0 billion ^^Operating income: \850.0 billion (Inclusive of \20.0 billion negative impact of disaster restoration/new disaster preparedness measures) ^ FY2011 Results Forecasts ^^^ Make up for the decline in voice revenues and secure income by increasing packet revenues and reducing various costs, etc. Increase in packet revenues: Up \140.0 billion Impact of "Value Plan" : ^Down \60.0 billion FY2010 FY2011(Forecast) Disaster restoration expenses: Down \20.0 billion Improved profitability of equipment sales business: Up \60.0 billion Operating income \844.7 billion Operating income \850.0 billion Efficiency improvement of other expenses, etc: Up \50.0 billion Increase in expenses for initiatives aimed at further growth: Down \50.0 billion


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FY2011 Business Management Policies ^ "Change" : Further improve customer satisfaction and maintain No. 1 ranking ^ "Safety & Security" : Early recovery from disaster ^ "Challenge" : Year of full-scale implementation of "Challenge" programs toward their realization Change Step up efforts toward achievement of FY2012 operating income target of over \900.0 billion Further improve customer satisfaction - Maintain No. 1 ranking - "Maintain No.1 amid rapid expansion of smartphone market" (1) Achieve growth by increasing packet ARPU (2) Promote adoption of smartphones (3) Undertake actions to cultivate new growth areas (4) Expand LTE Xi service and facilitate network evolution (5) Achieve growth through investment/alliances (Japan/Overseas) (6) Strengthen and improve efficiency of other core business Early recovery from disaster/Execution of new disaster preparedness measures Transformation into a "comprehensive service provider" centered on mobile communications Challenge (priority items) Safety & Security


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Customer Satisfaction Improvement Maintain No. 1 customer satisfaction ranking Products After-sales support & Customer responsiveness Billing plans Services Network Smartphone users New Feature phone users ^ Aim to maintain No. 1 ranking in overall customer satisfaction scores by improving the satisfaction of smartphone users ^Transition to smartphone-centric organizational structure/customer contact channel


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^ FY2011 packet ARPU: Aim to achieve YOY increase of \140 (5.5%) (exclusive of impact of "Monthly Support" discounts) ^ FY2011 packet revenues: Aim to achieve YOY increase of \140.0 billion (8.0%) Historical growth of packet ARPU (Yen) Historical growth of packet revenues (Forecast) (Forecast) (Billions of yen) Growth of Packet ARPU/Revenues FY2005 FY2006 FY2007 FY2008 FY2009 FY2010 FY2011 ^^^^ 1880 2010 2200 2380 2450 2540 2670 \90 2,4 50 2,5 40 2,67 0 \140 Impact of "Monthly Support" discounts: Down \10 0 FY2005 FY2006 FY2007 FY2008 FY2009 FY2010 FY2011 ^^^^ 11195 12422 13739 15117 1589 1694.9 1830 1,830.0 (+8.0%) 1,694.9 (+6.7%) 1,589.0 (+5.1%) Approx. \140 billion Approx. \110 billion 0


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Packet revenues ^ According to an analysis of YOY increase in packet revenues: ^ i-mode made greatest contribution to YOY growth of approx. \110.0 billion in FY2010 ^ Contribution of smartphones to FY2011 YOY packet revenues growth (approx. \140.0 billion: forecast) expected to expand rapidly FY2011 (Forecast) \1,830.0 billion Up Approx. \140.0 billion FY2009 (Actual) \1,589.0 billion Up Approx. \110.0 billion YOY packet revenues growth (breakdown)* i-mode Smartphones Data communication, etc. FY2010 FY2011 Growth of Packet Revenues: Analysis FY2010 (Actual) \1,694.9 billion * Adjusted for the revenues from subscribers who have migrated between different services (e.g., i-mode, smartphones, data communications, etc) i^^^ ^^^^^^^ PC^^^^ ^^ 200 900 300 i^^^ ^^^^^^^ PC^^^^ ^^ 500 300 300 (Forecast)


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^ FY2010 full-year packet ARPU grew to a level higher than voice ARPU ^ Accelerate the growth of packet ARPU to halt the decline in aggregate ARPU within FY2011 and achieve a rebound in FY2012 or beyond Exclusive of negative revenue impact of "Monthly Support" discounts Reversal of Voice and Packet ARPU Aggregate ARPU ((1) + (2)) (1) Voice ARPU (2) Packet ARPU (fiscal year) (yen) ARPU Growth \2,540 \2,530 Targets for FY2012 2012 2011 2010 2009 Halt the decline in aggregate ARPU within FY2011, and achieve a rebound in FY2012 or beyond Promotion of smartphones FY2011 target smartphone sales: 6.00 million FY 2012: Aim to grow % of smartphones to over 50% of total devices sold Packet usage expansion Packet flat-rate services subscription rate*: 70% (Exclusive of impact of "Monthly Support" discounts) Packet ARPU to overtake voice ARPU Halt decline of aggregate ARPU Aggregate ARPU to rebound *: Include subscriptions to "Pake-hodai", "Pake-hodai full", "Pake-hodai double", "Pake-hodai simple", "Pake-hodai double2", "Pake-hodai flat", flat-rate data plans and Xi data plans *: Packet flat-rate services subscription rate= No. of packet flat-rate services subscriptions/(Total FOMA i-mode subs + No. of flat-rate subs without i-mode subscription + No. of data plan subs + No. of Xi data plan subs)


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Smartphones (1) ^ Enrich services provided on smartphones to further expand our revenues base ^ Reorganize and optimize organizational structure to realize the above Actions undertaken FY2011 and beyond Smartphones Feature phones Incorporate various popular i-mode services in smartphones Install services "uniquely available on smartphones" Service integration Structural reorganization/optimization to realize service integration Establishment of Smart Communication Services Dept. Unified contact point for content providers, concentration of resources Integrated content development Reinforcement of product planning Transition to Android OS- centric development structure Structure for integrated planning from devices to apps Application-based service development Content Music Video Game Book "Osaifu-Keitai" e-wallet "docomo market" "sp-mode" Compatible with content payment capability E-book service Compatible with Android market


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Call Center Handling Smartphones (2) ^ Strengthen customer contact channels in view of full-scale expansion of smartphone market and aim to increase no. of locations where customers can casually experience smartphones Expansion of touch and try opportunities Shift human resources to smartphones and increase no. of staff handling smartphone-related inquiries (people) FY2010 FY2011 ^^^ 570 460 ^^^ 310 630 i-mode, etc. Smartphones Aim to increase no. of "smartphone lounges" to at least 1 location per Regional Office


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6^ 9^ 12^ FY2010 FY2011 ^^^^??^^ 31 58 126 2.5 6 Mar Apr May Jun Jul Aug Sept Oct Nov Dec Jan Feb Mar ^^^ 0.04 0.51 0.32 0.25 0.18 0.18 0.31 0.25 0.25 0.48 0.46 0.4 0.46 A^ 0.95 0.49 0.68 0.7 0.74 0.77 0.62 0.67 0.48 0.33 0.38 0.35 0.32 B^ 0 0 0 0.05 0.08 0.05 0.07 0.08 0.27 0.18 0.13 0.24 0.21 C^ 0.01 0 0 0 0 0.01 0 0 0 0.02 0.03 0.02 0.02 ^ FY2010 full-year smartphone sales reached 2.52 million units as a result of enriching product lineup and service offerings ^ Aim to sell 6.00 million units in FY2011 through further enrichment of product/services, e.g., raising the proportion of smartphones to approx. half of total new handsets planned for release in FY2011 Smartphone sales FY2011 (full-year) smartphone sales: 6.00 million units (Million units) 2.52 million (Target) Company A Launched sp-mode * Market share comparison of mobile carriers in mobile phone sales category for FY2010. Based on survey by GfK Japan that aggregates the sales records of devices installing either of the 4 OSs (Android/i OS/Windows Mobile/BlackBerry: tablet-type devices not included) at major mass retailers across Japan. (Based on survey by GfK Japan) Smartphones (3) Company B Company C docomo ^ Historical changes in market share of smartphones sold at mass retailers* Launched Xperia 2010 2011 Added new models, e.g. GALAXY S, etc.


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Smartphones (4) ^ Enrich product lineup to expand the user base of smartphones ^ Increase the proportion of smartphones to over 50% of total devices planned for release in FY2011, while offering a lineup rich in design/color variations FY2010 FY2011 ^ ^ ^^ 81 19 FY2010/1Q purchaser breakdown* Women Men Women Men Increase design/color variations Provide easy-to-use interface Smartphone uptake by a broader user base 40+ age groups Women Smartphones to account for over 50% of total devices planned for release in FY2011 * Exclusive of subscriptions by enterprise accounts


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08/6 08/9 08/12 09/3 09/6 09/9 09/12 10/3 10/6 10/9 10/12 11/3 12/3 ^?^^^^^^^^^ 36.1723 37.359 38.4471 37.8151 38.4154 39.1283 39.737 41.1 42.02 43.88 43.4 44.4 44.8 ^?^^^^^^^^^ 8.2 9.8 11.9 15.6 19.6 28.1574 40.3056 54.8 64.98 76.99 91 110 198.6 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q ^^^^^^?^^ 4.1 4.5 5.1 6.4 8.4 13.1 16.5 19.9 15.1211 19.0363 19.9349 26 Data Communications * Total number of subscriptions to usage-based billing plans, "Flat-Rate Data Plan Standard", "Flat-Rate Data Plan 64K", and Xi data plan (including "Value Plans") (Million subs) 0.20 0.40 0.60 (1,000 units) 0.67 0.58 0.53 0.50 0.47 0.44 0.08 0.12 0.16 0.20 0.28 0.80 0.40 100 Data device sales Data plan* subscriptions 0.10 0.80 200 0.96 1.00 0.65 : Usage-based billing plans : Flat-rate data plans 1.20 1.07 0.55 0.77 1.21 Source: Nikkei BP Consulting "2nd Mobile data devices customer satisfaction survey: area coverage (outdoor), area coverage (indoor) , communications quality (disruption of connection), responsiveness of retailer/shop attendants, after-sales support scores" Data card use No. 1 satisfaction scores for: - Service area - Communication quality - Overall rating FY2010 ^FY2009 FY2008 1.40 0.91 1.34 Approx. 1.30 million FY2011 full-year sales target: Approx. 2.30 million Forecast as of Mar. 31, 2012: ^ Achieved FY2010 data communication device sales target of 800,000 units ^ Aim to sell approx. 1.30 million units in FY2011, by enriching variety of Xi-enabled devices (e.g., Xi-enabled mobile Wi-Fi routers planned for release in summer 2011) and leveraging our superior network quality (transmission speeds/area coverage) FY2010 full-year 0.80 million FY2009 full-year 0.58 million FY2008 full-year 0.26 million 2.30 1.10 1.54 (Forecast)


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08/12 09/3 09/6 09/9 09/12 10/3 10/6 10/9 10/12 11/3 ^^^^^^ 191 244 332 423 493 548 611 707 775 871 ^)^^^^^^ ^)^^^ ^)^^^^^^^^^ ^)^^^^^ 08/12 09/3 09/06 09/09 09/12 10/3 10/6 10/9 10/12 11/3 i^^^^^ 30 93 156 233.7 310.074 420 478.3 541 580 622.4 "i-concier" ^ No. of subscriptions (Million subs) 2.00 4.00 6.00 (titles) ^ No. of content posted on "iMenu" ^ Aim to further increase subscriptions by advancing the services through enhancement of ^ auto-GPS function (rain cloud alarm) and moving ahead with studies for "i-concier" introduction in smartphones Further service evolution Introduction in smartphones ^ Planned actions for FY2011 New auto-GPS services (rain cloud alarm) Targeted information delivery Sophisticated matching Info provider User More adequate & advanced behavior support 1.56 0.93 2.34 4.78 4.20 3.10 5.41 5.80 6.22 191 244 332 423 493 548 611 707 775 871 Feature phones Smartphones


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^ Continue steadfast facility roll-out to accommodate constant growth of packet traffic ^ Expand Xi coverage and apply dynamic network control and data off-loading to maintain/improve network quality From "Secure FOMA capacity" ^/ To "Xi coverage expansion" 2008 2009 2010 HSDPA POP coverage 100% Further improvement 2011 (Forecast) LTE Xi launch Coverage expansion (Total traffic) Measures Against Growing Packet Traffic Data off-loading Xi coverage expansion Dynamic network control (Transmission speed control) Measures


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LTE Service: Xi (1) ^ Plan to release Xi-enabled mobile Wi-Fi routers in summer 2011, and Xi-enabled tablet/smartphone in autumn/winter 2011 ^ Through the enrichment of product lineup, aim to expand Xi subscriptions to over 1.00 million in FY2011 FY2014: 15.00 million subs (target) Areas to be covered in July 2011 (planned) FY2011 1.00 million subs (million subs) ^ Subscriber expansion plan 0 0.5 1 15 FY2010 FY2011 (Planned) 0.026 FY2010 ^ Enrichment of Xi product lineup FY2011 1Q FY2011 2Q USB type Released Dec. 2010 ExpressCard type Released Apr. 2011 FY2011 3Q or beyond Xi-enabled Mobile Wi-Fi router Summer 2011 (Planned) Xi-enabled Tablet-type device Autumn 2011 (Planned) Xi-enabled smartphone Winter 2011 (Planned) FY2014 (Target) Further enrichment ^^^ ^ ^^^ ^


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^ Xi coverage to be expanded to 6 major cities in Japan (Sapporo, Sendai, Kanazawa, Takamatsu, Hiroshima and Fukuoka) in July 2011 ^ Aim to expand coverage to prefectural capital-size cities by Mar. 31, 2012 (From June) Trial operation of commercial network Xi-related CAPEX: Approx \26.0 billion Approx. \100.0 billion Approx. \170.0 billion FY2010 FY2011 FY2012 (Dec.) FY2013 FY2014 ^Further area expansion LTE Xi service launched ^ Data communication device ^ Mobile Wi-Fi router (planned) ^ Handset-type device (planned) Prefectural capital-size cities ^Major cities across Japan Approx. 1,100 BTSs Approx. 8% POP coverage^ Approx. 15,000 BTSs Approx. 40% POP coverage Tokyo/Nagoya/Osaka Approx. 35,000 BTSs Approx. 70% POP coverage No. of base stations: Approx. 5,000 BTSs Approx. 20% POP coverage^ LTE Service: Xi (2) ^ Tablet-type device (planned)


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Global Expansion (1) ^ Capture new business opportunities in mobile data communication services, keeping an eye on the rapidly expanding global smartphone markets ^ Enrich service offerings to short/long-term international travelers FY2011 FY2010 Assistance for network/service expansion and transfer of know- how to growth markets Expand business areas and accumulate know-how primarily in mature markets using the resources of net mobile AG Content/ platform domain Continue initiatives to address growth markets mainly in the Asia-Pacific region Global-level collaboration with various partners Enrichment of support counters (14 major cities worldwide) "Phone Number Storage service" for long-term travelers For short- term travelers For long- term travelers Enrichment of "Overseas Pake-hodai" (Increase destinations, enrich overseas content) Network domain Expansion of platform business and enhance added value of network business Mutually coordinated Overseas business deployment International services Rapid expansion of smartphone market Growth of mobile data market to accelerate on a global scale Launch of "Overseas Pake-hodai" (Sept. 2010) Enhanced convenience of smartphone users Phone service for Japanese living in USA (Provided by DOCOMO USA. Launched Apr. 2011)


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3G expansion 09/4 5 6 7 8 9 10 11 12 10/1 2 3 4 5 6 7 8 9 10 11 12 11/1 2 ^^^ 36 36 37 39 44 47 51 54 57 60 63 66 68 70 72.534946 74.85022 76.943342 79.07 80.8 82.598138 84.233398 86.052323 87.654472 ^TTSL's total subscriptions increased steadily in FY2010 as a result of expanding services and network leveraging various types of assistance from DOCOMO ^ Plan to further accelerate growth in FY2011 by expanding 3G services Planned actions for FY2011 Aim for further growth FY2010 action results Steadfast increase of subscriptions GSM network construction and expansion 3G network roll-out and service launch Enrichment of value-added services Global Expansion (2) -TTSL/TTML (India) ^ No. of subscriptions* Total subscriptions: 87.65 million Market share: 11.1%* (As of Feb. 28, 2011) (Million subs) *: No. of subscriptions and market share are the total of GSM and CDMA services of TTSL and TTML (Source: TRAI) Support from DOCOMO, e.g., additional investment for reinforcement of 3G Service enrichment 3G subscriber growth Network expansion


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sp-mode content payment service Business Alliance with DeNA ^ Comprehensive service collaboration in social gaming business both in Japan and abroad ^ Japan: Offer services blending DOCOMO portal site and Mobage for both i-mode phones and smartphones Overseas: Aim to deploy businesses leveraging the resources of both companies Mobage for DOCOMO Domestic business alliance Overseas collaboration 10-million "Moba Coin" sharing campaign, etc. (To be started progressively from May 2011) ^ Earlier distribution of well-known titles ^ DOCOMO user privilege offered in sites Popular game titles to be distributed exclusively to DOCOMO users ahead of competition ^ Easy-to-use and convenient payment Billed together with monthly phone bill Planning/development of social games and platforms by DeNA overseas group company Extensive ties with overseas mobile carriers and developers primarily in Europe and Asia Provision of billing schemes both for i-mode and smartphones Overseas deployment of social game business x


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^ Plan to enrich service offerings with the aim of providing hybrid services integrating physical and online bookstores ^Compatible with book readers and a wide variety of smartphones ^Introduced a multi-format viewer for enhanced convenience E-Book Service ^ Compatible with various devices ^ (docomo smartphones and book reader: 10 models) ^ Support payment via sp mode ^ Multi-format viewer E-Book service Future plans - Coexistence of physical/digital stores - ^ One-stop management of physical and electronic books (Bookshelf service) Purchased online Purchased at physical shop ^ Point sharing with physical shops Points ^ Established joint-venture company with Dai Nippon Printing (DNP) ^Full-scale service launched on Jan. 12, 2011 x Approx. 20,000 (As of Mar. 2011) Approx. 100,000 (As of Mar. 2011) Subscriptions No. of content


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Multimedia Broadcasting for Mobile Devices ^ mmbi Inc. (carriage operator providing nationwide multimedia broadcasting services for mobile devices), Japan Mobilecating, Inc. (commissioned broadcasting business operating company) and DOCOMO (carrier providing mobile devices) are all steadily moving ahead with preparations toward service launch scheduled 2012/spring Real-time broadcast (Streaming) Storage-type broadcast (File casting) Provision of rich variety of entertaining content Convergence with SNS, Twitter and other services * Provision of disaster information also planned Steadfast roll-out of facilities Provision at reasonable rates Services to be provided (conceptual) mmbi, Inc. Changed corporate name on Apr. 1, 2011 (Carrier providing devices) (Commissioned broadcasting business operating company) (Carriage operator for broadcasting service: planned) Mobile device (conceptual) Music Movies Novels Tickets News Concert Sports Automatic storage of various content so they can be used at your pleasure Real-time delivery of information you want to know License granted: Sep. 9, 2010 Established: Jan. 11, 2011 Actively provide compatible handsets (smartphones, etc.) Smartphones Tablet devices Trial operation planned to start at Sumida TV transmit station (Tokyo Sky Tree) by Jan. 2012 FY2012 73% FY2014 91% Household coverage at end of fiscal year (planned) At service launch 60% * Photo provided by: Tobu Railway Co. Ltd. Tobu Tower Sky Tree Co. Ltd. Disaster info. Japan Mobilecasting, Inc.


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Cloud platform (applications, network services) Corporate Marketing ^ Further reinforce our sales structure and after-sales support, aiming to win No. 1 customer satisfaction ranking for 3 straight years ^ Focus on selling smartphones/tablets in a bundle with cloud-based and other solutions Actions to expand sales of smartphones/tablets to corporate users Remote control Network Devices Applications (services) Security services Groupware (cross-industry horizontal apps) Specialized app for industry A Specialized app for industry B Operation support ^^^ Total solution No. 1 ranking in FY2009-2010 customer satisfaction survey for 2 straight years* Aim to receive No. 1 customer satisfaction ranking for 3 straight years Responsiveness of sales contact Service content Service quality Cost Smartphones/tablet devices * Source: J.D. Power Asia Pacific 2009-2010 Japan Business Mobile Phone/PHS Service Customer Satisfaction Index StudySM. Study results was based on 3,222 responses from individuals responsible for supervising or deciding upon telephone services at 2,345 businesses with more than 100 employees. (Each respondent evaluated up to two mobile telephone/PHS providers). www.jdpower.co.jp


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^ Plan to continue investments for buildup of network facilities to accommodate growth of traffic and expansion of Xi service areas, etc. ^ In addition, due to emergency CAPEX required to restore facilities damaged by the Great East Japan Earthquake and to implement to new disaster preparedness measures, total annual CAPEX for FY2011 estimated to be \705.0 billion CAPEX Restoration of disaster-stricken areas (full-scale restoration measures): Approx. \10.0 billion Implementation of new disaster preparedness measures: Approx. \20.0 billion 668.5 Restoration & new disaster preparedness measures FY2011 (Forecast) 705.0 Impact of delayed capital spending due to disaster Capital Expenditures (Billions of yen) Approx. 10.0 Approx. 30.0 Expansion of Xi network Communication quality enhancement Adequate facility buildup to accommodate growth of traffic Further advance IP conversion of network Stepped up measures for "safety & security" FY2010 (Actual)


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^ Achieved \200.0 billion cost reduction target set forth in our medium-term vision 2 years ahead of plan ^ Continue company-wide cost-cutting efforts in FY2011(\40.0 billion) 90 60 110 90 40 FY2011 150 200 240 FY2010 FY2009 New areas for cost reduction Sales Network R&D Common After-sales support Progress of cost reduction*1 General expenses/ Integration of former regional subsidiaries ^ Integrated operations upon the consolidation of former regional subsidiaries ^ Promotion of best practices ^ Continual efficiency improvement of use of general expenses Network-related costs*2 ^ Continual efficiency improvement of use of CAPEX ^ Promote ALL-IP conversion ^ Construction of economical transmission network Cost reduction achieved by the end of the fiscal year compared to FY2007 Achieved \200.0 billion cost reduction target for FY2012 ahead of plan Cost Efficiency Improvement (Planned) (Actual) (Actual) (Billions of yen) *1: Amount of reduction is the projected cost savings to be achieved by the end of the fiscal year compared to FY2007. *2: Sum of depreciation and communication network charges 110 90


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FY2007 FY2008 FY2009 FY2010 FY2011 FY2012 ^^ 8083 8300 8342 8400 8500 9000 808.3 831.0 Over \900 billion 834.2 ^ FY2011 operating income forecast: \850.0 billion after factoring in expenses required for disaster recovery and new disaster preparedness measures ^ FY2012 operating income target of "over \900.0 billion" remains unchanged despite the impact of disaster 844.7 850.0 Income Target (billions of yen) (Actual) (Actual) (Actual) (Actual) (Planned) (Target) 20.0 Expenses for disaster recovery & new disaster preparedness measures


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99^^ 00^^ 01^^ 02^^ FY2003 FY2004 FY2005 FY2006 FY2007 FY2008 FY2009 FY2010 FY2011 ?^? 1500 2000 4000 4000 4800 4800 5200 5200 5600 Return to Shareholders Dividend per share (yen/share) Payout ratio: 46% (Forecast) (Planned)^^ ^ Dividend: To be increased by \400/share to \5,600/share (FY2011 (planned) ) ^ Share repurchases: To be conducted flexibly in view of prevailing circumstances ^ As we believe returning profits to shareholders is one of the most important issues in our corporate management, we will review the returns to shareholders with a positive view taking into account the progress of achievement of our Medium-Term Vision


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Names of companies, products, etc., contained in this document are trademarks or registered trademarks of their respective organizations


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Appendices Copyright (C) 2011 NTT DOCOMO, INC. All rights reserved.^^^^


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04/4-6(1Q) 7-9(2Q) 10-12(3Q) 05/1-3(4Q) 05/4-6(1Q) 7-9(2Q) 10-12(3Q) 06/1-3(4Q) 06/4-6(1Q) 7-9(2Q) 10-12(3Q) 07/1-3(4Q) 07/4-6(1Q) 7-9(2Q) 10-12(3Q) 08/1-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 09/1-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 10/1-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 11/1-3(4Q) MOU (left axis) 152 155 153 145 149 152 151 146 145 146 146 139 140 140 139 135 137 138 139 133 135 137 138 133 133 135 133 135 YOY changes in MOU (right axis) -6.2 -3.7 -4.4 -5.8 -2 -1.9 -1.3 0.7 -2.7 -3.9 -3.3 -4.8 -3.4 -4.1 -4.8 -2.9 -2.1 -1.4 0 -1.5 -1.5 -0.7 -0.7 0 -1.5 -1.5 -3.6 1.5 Cellular (Xi+FOMA+mova) MOU ^ FY2010 MOU: 134 minutes (Down 1.5% year-on-year) ^For an explanation on MOU, please see "Definition and Calculation Methods of MOU and ARPU" in this presentation. (%) (minutes) FY08 full-year MOU: 137 minutes (Down 0.7% year-on-year) FY09 full-year MOU: 136 minutes (Down 0.7% year-on-year) FY09 full-year MOU: 134 minutes (Down 1.5% year-on-year)


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Operating Revenues U.S. GAAP 2010/3 (Full year) 2011/3 (Full year) 2012/3 (Full year forecast) Cellular services revenues (voice, packet) 3499.5 3407.1 3368 Other revenues 277.5 339.7 369 Equipment sales revenues 507.5 477.4 493 (Billions of yen) (Billions of yen) ^ "International services revenues" are included in "Cellular services revenues (voice, packet)". 4,230.0 Down 1.4% 4,224.3 4,284.4


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Operating Expenses U.S. GAAP 2010/3 (Full year) 2011/3 (Full year) 2011/3 (Full year forecast) (Incl.) Other non-personnel expenses 869.1 902.7 985.0 (Incl.) Revenue-linked expenses* 1,253.8 1,174.8 1,117.0 Non-personnel expenses 2122.9 2077.6 2102 Communication network charges 281.9 261.3 223 Loss on disposal of property, plant and equipment and intangible assets 47 44.3 54 Depreciation and amortization 701.1 693.1 687 Taxes and public duties 38.9 38.7 39 Personnel expenses 258.3 264.6 275 (Billions of yen) (Billions of yen) * Revenue-linked expenses: Cost of equipment sold + distributor commissions + loyalty program expenses 3,380.0 Down 2.0% 3,379.5 3,450.2


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Capital Expenditures 2010/3 (Full year) 2011/3 (Full year) 2012/3 (Full year forecast) Mobile phone business (Other) 95.1 110.6 125 Mobile phone business (mova) 7.7 5.4 2 Mobile phone business (FOMA) 454 378.8 331 Mobile phone business (LTE) - 26 79 Other (information systems, etc.) 129.7 147.7 168 (Billions of yen) (Billions of yen) 705.0 Down 2.6% 668.5 686.5


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^ 2010/3 (Full-year) (1) 2011/3 (Full-year) (2) Changes (1) ^ (2) 2012/3 (Full-year forecast) No. of Subscriptions (thousands)*1 No. of Subscriptions (thousands)*1 No. of Subscriptions (thousands)*1 No. of Subscriptions (thousands)*1 No. of Subscriptions (thousands)*1 56,082 58,010 +3.4% 59,960 mova mova mova mova 2,879 1,239 -57.0% 0 FOMA FOMA FOMA FOMA 53,203 56,746 +6.7% 58,930 Xi Xi Xi Xi - 26 - 1,030 i-mode i-mode i-mode i-mode 48,992 48,141 -1.7% 44,440 Cellular Phone sp-mode sp-mode sp-mode sp-mode - 2,095 - - Cellular Phone Communication Module Services Communication Module Services Communication Module Services Communication Module Services 1,603 1,968 +22.8% 2,410 Cellular Phone Market share (%) Market share (%) Market share (%) Market share (%) Market share (%) 50.0 48.5 -1.5 Points - Cellular Phone Handsets sold (thousands) (including handsets sold without involving sales by DOCOMO) Handsets sold (thousands) (including handsets sold without involving sales by DOCOMO) Total handsets sold Total handsets sold Total handsets sold 18,037 19,055 +5.6% - Cellular Phone Handsets sold (thousands) (including handsets sold without involving sales by DOCOMO) Handsets sold (thousands) (including handsets sold without involving sales by DOCOMO) mova New New 10 7 -28.1% - Cellular Phone Handsets sold (thousands) (including handsets sold without involving sales by DOCOMO) Handsets sold (thousands) (including handsets sold without involving sales by DOCOMO) mova Replacement Replacement 7 3 -56.1% - Cellular Phone Handsets sold (thousands) (including handsets sold without involving sales by DOCOMO) Handsets sold (thousands) (including handsets sold without involving sales by DOCOMO) FOMA New New 4,499 5,086 +13.1% - Cellular Phone Handsets sold (thousands) (including handsets sold without involving sales by DOCOMO) Handsets sold (thousands) (including handsets sold without involving sales by DOCOMO) FOMA Migration from mova Migration from mova 2,274 1,385 -39.1% - Cellular Phone Handsets sold (thousands) (including handsets sold without involving sales by DOCOMO) Handsets sold (thousands) (including handsets sold without involving sales by DOCOMO) FOMA Other*2 Other*2 11,247 12,547 +11.6% - Cellular Phone Churn rate (%) Churn rate (%) Churn rate (%) Churn rate (%) Churn rate (%) 0.46 0.47 +0.01 Points - Cellular Phone ARPU(Xi+FOMA+mova)(yen)*3 ARPU(Xi+FOMA+mova)(yen)*3 ARPU(Xi+FOMA+mova)(yen)*3 ARPU(Xi+FOMA+mova)(yen)*3 ARPU(Xi+FOMA+mova)(yen)*3 5,350 5,070 -5.2% 4,890 Cellular Phone MOU(Xi+FOMA+mova)(minutes)*3 MOU(Xi+FOMA+mova)(minutes)*3 MOU(Xi+FOMA+mova)(minutes)*3 MOU(Xi+FOMA+mova)(minutes)*3 MOU(Xi+FOMA+mova)(minutes)*3 136 134 -1.5% - *1 Communication Module Service subscriptions are included in the number of cellular phone subscriptions in order to align the calculation method of subscribers with that of other cellular phone carriers. (Market share, the number of handsets sold and churn rate are calculated inclusive of Communication Module Service subscriptions.) *2 Other includes purchases of additional handsets by existing FOMA subscribers. *3 For an explanation of MOU and ARPU, please see "Definition and Calculation Methods of MOU and ARPU" in this presentation. Operational Results and Forecasts


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US GAAP 2010/1-3 (4Q) (1) 2011/1-3 (4Q) (2) Changes (1) ^ (2) Operating Revenues (Billions of yen) Operating Revenues (Billions of yen) 1,042.0 1,015.1 -2.6% Cellular Services Revenues (Billions of yen) 836.7 808.3 -3.4% Operating Expenses (Billions of yen) Operating Expenses (Billions of yen) 910.4 928.9 +2.0% Operating Income (Billions of yen) Operating Income (Billions of yen) 131.6 86.2 -34.5% Income Before Income Taxes (Billions of yen) Income Before Income Taxes (Billions of yen) 134.5 86.7 -35.5% Net Income attributable to NTT DOCOMO, INC. (Billions of yen) Net Income attributable to NTT DOCOMO, INC. (Billions of yen) 75.4 46.5 -38.4% EBITDA Margin (%) * EBITDA Margin (%) * 32.0 29.3 -2.7 Points Adjusted Free Cash Flow (Billions of yen) * Adjusted Free Cash Flow (Billions of yen) * -238.8 195.7 -18.1% FY2010/4Q Financial Results ^Consolidated financial statements in this document are unaudited. ^Adjusted free cash flow excludes the effects of changes in investment for cash management purposes derived from purchases, redemption at maturity and disposals of financial instruments held for cash management purposes with original maturities of longer than three months. * For an explanation of the calculation processes for these numbers, please see the reconciliations to the most directly comparable financial measures calculated and presented in accordance with GAAP and the IR page of our website, www.nttdocomo.co.jp.


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Definition and Calculation Methods of MOU and ARPU ^ MOU (Minutes of Use): Average monthly communication time per subscription. ^ ARPU (Average monthly Revenue Per Unit): ^^Average monthly revenue per unit, or ARPU, is used to measure average monthly operating revenues attributable to designated services on a per ^^^ subscription basis. ARPU is calculated by dividing various revenue items included in operating revenues from our wireless services, such as basic monthly charges, voice communication charges and packet communication charges, from designated services which are incurred consistently each month, by the number of active subscriptions to the relevant services. Accordingly, the calculation of ARPU excludes revenues that are not representative of monthly average usage such as activation fees. We believe that our ARPU figures provide useful information to analyze the average usage per subscription and the impacts of changes in our billing arrangements. The revenue items included in the numerators of our ARPU figures are based on our U.S. GAAP results of operations. This definition applies to all ARPU figures hereinafter. ^ Aggregate ARPU (Xi+FOMA+mova): Voice ARPU (Xi+FOMA+mova) + Packet ARPU (Xi+FOMA+mova) ^^^ Voice ARPU (Xi+FOMA+mova): Voice ARPU (FOMA+mova) Related Revenues (basic monthly charges, voice communication charges) / No. of active subscriptions (Xi+FOMA+mova) ^^^ Packet ARPU (Xi+FOMA+mova): Packet ARPU (Xi+FOMA+mova) Related Revenues (basic monthly charges, packet communication charges) / No. of active subscriptions (Xi+FOMA+mova) ^ Aggregate ARPU (FOMA): Voice ARPU (FOMA) + Packet ARPU (FOMA) ^^^ Voice ARPU (FOMA): Voice ARPU (FOMA) Related Revenues (basic monthly charges, voice communication charges) / No. of active subscriptions (FOMA) ^^^ Packet ARPU (FOMA): Packet ARPU (FOMA) Related Revenues (basic monthly charges, packet communication charges) / No. of active subscriptions (FOMA)^ ^ Aggregate ARPU (mova): Voice ARPU (mova) + Packet ARPU (mova) ^^^ Voice ARPU (mova): Voice ARPU (mova) Related Revenues (basic monthly charges, voice communication charges) / No. of active subscriptions (mova) ^^^Packet ARPU (mova): Packet ARPU (mova) Related Revenues (basic monthly charges, packet communication charges) / No. of active subscriptions (mova) ^ Active Subscriptions Calculation Methods: ^^Sum of No. of active subscriptions for each month ((No. of subscriptions at the end of previous month + No. of subscriptions at the end of current month) / 2) during the relevant period Note: Subscriptions and revenues for communication module services and Phone Number Storage and Mail Address Storage services are not included in the ARPU and MOU calculations.


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Reconciliation of the Disclosed Non-GAAP Financial Measures to the Most Directly Comparable GAAP Financial Measures


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Names of companies, products, etc., contained in this document are the trademarks or registered trademarks of their respective organizations


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NTT DOCOMO, INC. Great East Japan Earthquake: Damage and Restoration Status Apr. 28, 2011 Copyright (C) 2011 NTT DOCOMO, INC. All rights reserved.

 

 


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Forward-Looking Statements This presentation contains forward-looking statements such as forecasts of results of operations, management strategies, objectives and plans, forecasts of operational data such as the expected number of subscriptions, and the expected dividend payments. All forward-looking statements that are not historical facts are based on management’s current plans, expectations, assumptions and estimates based on the information currently available. Some of the projected numbers in this presentation were derived using certain assumptions that are indispensable for making such projections in addition to historical facts. These forward-looking statements are subject to various known and unknown risks, uncertainties and other factors that could cause our actual results to differ materially from those contained in or suggested by any forward-looking statement. Potential risks and uncertainties include, without limitation, the following: (1) Changes in the business environment in the telecommunications industry, such as intensifying competition from other service providers, businesses or other technologies caused by Mobile Number Portability, new market entrants and other factors, or the expansion of the areas of competition could limit our acquisition of new subscriptions and retention of existing subscriptions, or may lead to diminishing ARPU or an increase in our costs and expenses. (2) Current and new services, usage patterns, and sales schemes introduced by our corporate group may not develop as planned, which could affect our financial condition and limit our growth. (3) The introduction or change of various laws or regulations or the application of such laws and regulations to our corporate group could restrict our business operations, which may adversely affect our financial condition and results of operations. (4) Limitations in the amount of frequency spectrum or facilities made available to us could negatively affect our ability to maintain and improve our service quality and level of customer satisfaction. (5) Other mobile service providers in the world may not adopt the technologies that are compatible with those used by our corporate group’s mobile communications system on a continual basis, which could affect our ability to sufficiently offer international services. (6) Our domestic and international investments, alliances and collaborations may not produce the returns or provide the opportunities we expect. (7) As electronic payment capability and many other new features are built into our cellular phones/devices, and services of parties other than those belonging to our corporate group are provided through our cellular handsets/devices, potential problems resulting from malfunctions, defects or loss of handsets/devices, or imperfection of services provided by such other parties may arise, which could have an adverse effect on our financial condition and results of operations. (8) Social problems that could be caused by misuse of our products and services may adversely affect our credibility or corporate image. (9) Inadequate handling of confidential business information including personal information by our corporate group, contractors and others, may adversely affect our credibility or corporate image. (10) Owners of intellectual property rights that are essential for our business execution may not grant us the right to license or otherwise use such intellectual property rights on acceptable terms or at all, which may limit our ability to offer certain technologies, products and/or services, and we may also be held liable for damage compensation if we infringe the intellectual property rights of others. (11) Events and incidents caused by natural disasters, social infrastructure paralysis such as power shortages, proliferation of harmful substances, terror or other destructive acts, the malfunctioning of equipment or software bugs, deliberat e incidents induced by computer viruses, cyber attacks, hacking, unauthorized access and other problems could cause failure in our networks, distribution channels and/or other factors necessary for the provision of service, disrupting our ability to offer services to our subscribers, and may adversely affect our credibility and/or corporate image, or lead to a reduction of revenues and/or increase of costs. (12) Concerns about adverse health effects arising from wireless telecommunications may spread and consequently may adversely affect our financial condition and results of operations. (13) Our parent company, NIPPON TELEGRAPH AND TELEPHONE CORPORATION (NTT), could exercise influence that may not be in the interests of our other shareholders. 1

 

 


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NTT DOCOMO wishes to express its deepest sympathy to all those affected by the Great East Japan Earthquake. We are currently doing our utmost to bring about an earliest possible restoration of our communication facilities. With the cooperation of various parties concerned, services have been restored in nearly all areas through stopgap repair measures as of April 30, 2011. In the days ahead, we will continually devote our efforts toward full-scale restoration of the damaged facilities. We sincerely hope for an early recovery and extend our best wishes for the health and well being of all those affected by the earthquake. 2

 

 


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Damage and Restoration Status #¡ Restoration Status of Service Areas As of Mar. 12 As of Apr. 26 Principal reasons for service disruption Direct damage from earthquake/tsunami (physical damage/ submersion, etc.) Transmission line disruption due to earthquake (optical fiber, etc.) Battery run-out due to long hours of power outage Service available 4,900 base station equipments Service interrupted Restored service areas to disrupted in Tohoku almost pre-earthquake levels 3

 

 


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Restoration Progress & Outlook (Excluding areas within 30km radius of Fukushima Daiichi Nuclear Plant) #ESchedule for restoration: 248 stations by April 30, 2011; 59 stations by May 31, 2011; total 307 stations #EComplete restoration of 242 stations out of 248 stations planned to be restored by Apr. 30, 2011 (98%)#EComplete restoration of 289 stations out of total 307 stations to be restored (94%)#EAim to complete restoration of remaining 18 stations by May 31, 2011 307 Mountain areas, roads, tunnels, 12 12 etc. Restoration 59 6 methods (Scheduled 16 Difficult to access for completion due to road ,S,V damage, etc. by May 31) (Originally 47 scheduled for May) (Originally scheduled for May) Optical fiber/ stopgap optical fiber: 152 248 Completed 289 (Scheduled 280 Large zone from for completion mountain top, etc.: by Apr. 30) 67 Microwave transmission: 44 Satellite circuit: 26 As of Mar. 28 Apr. 26 Apr. 30 (planned) 4

 

 


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Restoration Using Optical Fiber/Stopgap Optical Fiber Installed stopgap optical fiber Connected with existing optical fiber Installed temporary optical fiber aggregation node to replace damaged aggregation node Use of existing optical fiber : Stopgap optical fiber : existing optical fiber 5

 

 


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Restoration Using Large Zone Scheme Actively apply large zone scheme* in high-elevation base stations * a method that covers areas normally covered by multiple stations with a single station Countermeasure 6

 

 


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Restoration Using Microwave Transmission Disrupted optical fiber Countermeasure 7

 

 


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Restoration Using Satellite Circuits Disrupted optical fiber, damage from tsunami Countermeasure 8

 

 


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Restoration Status(Areas within 30km radius of Fukushima Daiichi Nuclear Plant) #ECompleted restoration of 51 stations out of total 68 stations located within 30km radius of Fukushima Daiichi Nuclear Plant (75%) 17 17 Restoration methods Optical fiber/ stopgap optical fiber: 23 68 Completed 51 51 Large zone from mountain top, etc: 28 As of Mar. 28 Apr. 26 Apr. 30 (planned) 9

 

 


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Restoration Status (Areas near Fukushima Daiichi Nuclear Plant) #EInitiatives for restoring coverage in areas within 30km radius of Fukushima Daiichi Nuclear Plant NTT buildings Initiatives Date Outcome Base stations 30KM ‡D ‡@ On-site inspection of disrupted Mar. 31- Inspected 7 base stations Hara- base stations within 20-30km Apr. 1 (status of equipment, conditions ‡@ machi radius of nearby areas) 20KM ‡A Deployment of satellite mobile Restored coverage including base station vehicle to J-Village Apr. 1 indoors for the base camp of (Taruha-cho, Fukushima) nuclear plant task force in J-Village (approx. 500 responders) ‡B Resetting of base station Apr. 6 Restored services of 2 base ‡B transmission equipment (in stations 10KM Daiichi Katsurao-mura, Fukushima) Nuclear Plant ‡C Installation of high- Apr. 13 Restored coverage in areas near Daini performance antenna for areas Fukushima Nuclear Plant and Nuclear close to Fukushima Daiichi along Route 6 Plant 10KM Tomioka Nuclear Plant (Iwaki, Fukushima) ‡D Replacement of transmission Apr. 13 Restored service of 13 base lines for areas along Joban stations through optical fiber ‡A ,iVillage Expressway (sections between connection Iwaki, Banjo-Tomioka and ‡D ‡E Haramachi) ‡C Iwaki 10

 

 


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Restoration of Areas (within 20km from Fukushima Daiichi Nuclear Plant) #EInstalled a high-performance antenna in a base station approx. 25km away from Fukushima Daiichi Nuclear Plant to restore coverage in areas close to the nuclear plant and along Route 6 #EReplaced transmission line to restore service Before (Apr. 6) After (Apr. 13) Fukushima Daiichi Ÿ“‡‘æˆêŒ´” Nuclear Plant 20Km #‘“1 Route 6 6#†#ü Fukushima Daiichi Ÿ“‡‘æˆêŒ´” Nuclear Plant Ÿ“‡‘æ“ñŒ´” Fukushima Daini Nuclear Plant Ÿ“‡‘æ“ñŒ´” Fukushima Daini Nuclear Plant Approx. –ñ25Km 25km ,iƒ”ƒBƒŒƒbƒW J-Village ,iƒ”ƒBƒŒƒbƒW J-Village Base stations restored by replacing transmission line#,#«”\ƒAƒ“ƒeƒi Site installed with Areas restored by high-high-performance #Ý’u‰Ó#Š performance antenna+ antenna transmission line replacement 30Km Map use approval: (c) Obunsha No. 53G014 11

 

 


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Restoration of Areas (within 20km from Fukushima Daiichi Nuclear Plant) Coverage restoration at J-Village (Taruha-cho) Base station restoration by replacement of transmission line (Deployed satellite mobile base station vehicle on Apr. 1) (Exchange office in Tomioka-city: Replaced on Apr. 13) Coverage restoration by using high-performance antenna (Base station site in Iwaki-city: Installed on Apr. 13) 12

 

 


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DOCOMO Group Organization for Restoration #EMobilized a total of some 4,000 people, mainly from the Tohoku Regional Office with help from DOCOMO headquarters, other Regional Offices, other group companies and partner companies, to make an all-out effort to restore communication services. #EEmployed stopgap repair measures deploying mobile base station vehicles and satellite circuits, and provided evacuation shelters with satellite phones and other mobile handsets and devices to secure communication in areas where service was disrupted. Extensive resource mobilization Human resources mobilized for restoration (Principal support activities) No. of personnel #EDeployment of satellite mobile base station vehicles #EDeployment of mobile power supply vehicles Disaster restoration 4,000#EProvision of satellite mobile phones Support for affected areas 2,300 Wide-area support 1,000 DOCOMO Regional Offices Logistics support 1,700 DOCOMO Group companies Disaster-stricken areas Disaster Countermeasures 200 Office Equipment mobilized for restoration No. of locations No. of units (total) Satellite mobile base station vehicle 10 30 Partner companies Mobile base station vehicle 21 31 Mobile power supply vehicle 30 64 13

 

 


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Restoration Area Maps (in Japanese only) #EIndicating areas where service is available or disrupted, and the restoration schedule of disrupted areas #EDisplaying information such as locations where free mobile phone/satellite phone and battery recharging services are provided, docomo Shop opening hours, etc. #ECommenced on Mar. 20, 2011 after being urgently developed, and updated on a daily basis Map image Cumulative accesses: Possible to perform Approx. 200,000 accesses in first 10 search by address, days of operation keywords Customer comments Flexible size levels #EIt is very useful that I can through zoom in/out see the restoration status of service areas that changes everyday#EVery convenient, because I Restoration schedule can check the availability of services in areas I visit for Areas to be restored by next day relief activities! Areas to be restored by mid-April #EIt was very significant that Areas near Rikuzen-Takata, Iwate DOCOMO played a leading Areas to be restored by late-April role in active disclosure of (As of Mar. 29) Areas to be restored in May or restoration status beyond 14

 

 


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Support to Evacuation Shelters, etc. #¡ Rental of free mobile phones, etc. #EFree-of-charge rental of mobile phones and free battery recharging stations to secure communication in disaster-stricken areas #Ÿ Free rental of satellite mobile phones: 900 units #Ÿ Free rental of mobile phones: 2,100 units Portable satellite phone 01 #Ÿ Internet access stations with tablets: #ŸFree battery recharging stations: 410 locations 670 units AC adaptors: 6,500 units Solar chargers: 3,150 units Multi-chargers: 130 units 15

 

 


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Support to Various Organizations/Companies #¡ Cooperation/support to various institutions Provided Planned (13 projects) #› Provided tablet devices, data cards, etc., as a means GALAXY Tab 420 units* 320 units of communication to assist various institutions Data card, Wi-Fi router 210 units engaged in relief/restoration activities in disaster- 1,000units stricken areas Mobile Phone 18 units* #[ #Ÿ Principal support activities * Included in the no. of rental phones on P. 14 Support offered to: Overview Support from DOCOMO “Evacuation Shelter Surveillance Local government officials and nurses utilize the Tab to record GALAXY Tab: 300 units System” (Support for research/medical information regarding the occurrence of infectious disease at Basic monthly charge, institutions) evacuation shelters. The recorded information contributes to a communication charge: Free #yPeriod #zFrom Mar. 31, 2011 more efficient medical system and distribution of medicines. (Mar. 31 — Jun. 30, 2011) National Research Institute for Earth “Disaster Risk Information Platform” developed by NIED Data cards: 100 units Science and Disaster Prevention provides map data and related information to isolated Basic monthly charge, (NIED) municipalities. Data cards from DOCOMO provide a means of communication charge: Free#yPeriod#zFrom Mar. 23, 2011 communication. (Mar. 23 — Jun. 30, 2011) DOCOMO has been assisting information sharing between Mobile Wi-Fi routers: 60 units Elementary/junior high schools in Iwate prefectural authorities and 60 elementary/ junior schools in Basic monthly charge, Prefecture Iwate where network environment was destroyed. Mobile Wi-Fi communication charge: Free#yPeriod#zFrom Apr. 25, 2011 routers were provided as a means of data communications. (Apr. 25 — Jul. 31, 2011) Devices from DOCOMO provide means for communication GALAXY Tab : 42 units Japan Primary Care Association between evacuation shelters and doctors who are able to Data cards: 3 units#yPeriod#zFrom Apr. 12 , 2011 practice in the disaster-affected areas or doctors volunteering Basic monthly charge, in remote rural areas. communication charge; Free (Apr. 12 —Jul. 31, 2011) Data cards: 30 units Because the local chambers of commerce in Iwate, Miyagi and The Japan Chamber of Commerce and Mobile phones: 10 units Fukushima prefectures were affected by the disaster, Industry (JCCI) Basic monthly charge, members of JCCI are working to assist in the restoration of #yPeriod#zFrom Apr. 11, 2011 communication charge: Free small & medium sized enterprises. DOCOMO devices provide (Apr. 11 — Mid-July, 2011) them a means for communication. Provision of data monitored by DOCOMO’s environmental Provision of environment sensor Japan Meteorological Agency (JMA) sensor network to assist the JMA’s observation activities due network observation data #yPeriod#zFrom Mar. 23, 2011 to disruption of some AMeDAS observation points (temperature, rainfall, wind) 16

 

 


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Payment-Related Support Measures Items Content Extension of payment March bills (For use in Feb. 2011) Payment deadline deadline April bills (For use in March 2011) #Ë extended to May bills (For use in April 2011) Jun. 30, 2011 Refund of charges Refund of basic monthly fee, optional service charges and flat-rate packet charges, for the periods when the service was unavailable due to failure of DOCOMO facilities or mobile phones damaged by water exposure Waiver of cancellation Waiver of cancellation fees for customers who request charges cancellations on subscriptions due to disruption of service Free data restoring service Waiver of data restoring service fee (regularly ¥5,250) for damaged by water exposure Waiver of commission Waiver of commission for reissuing FOMA cards and phone number storage Special discount for Special discount of up to ¥10,500 to be provided for purchase of a purchase of mobile phone new mobile phone (some models can be purchased virtually for ¥0) Reduced mobile phone 50% discount of repair charges of damaged phones repair charges 17

 

 


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Launch of Charity Drive Website #ECollected donations totaling approx. ¥944 million (As of Apr. 26, 2011) Donations collected (As of Apr. 26, 2011) Donations No. of cases Amount By sale of charity content 64,048 ¥ 12,449,410 Through the “DOCOMO mobile remittance service” 190,534 ¥558,657,877 Of “DOCOMO Points” 181,663 ¥370,417,700 By DCMX (credit card) (To be confirmed after payment is made) Of DCMX points (As of Apr. 26, 2011) 305 ¥ 541,200 By sale of charity apps on docomo market (i-mode) 7,168 ¥ 1,915,450 TOTAL 443,718 ¥944,031,637 18

 

 


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Support by DOCOMO Group Companies 1. Support offered by DOCOMO Group companies Company name Content Donations, etc. #EEstablished disaster-relief fund and collected donations by calling for cooperation from overseas partners, etc. ¥150 million#EDelivery of own products (low-resilience mattresses, Oak Lawn Marketing, Inc. blankets) and other relief supplies (baby formula, diapers, medical and sanitary products) directly to evacuation shelters#ESupport of sales of local specialty products through OLM’s order receipt/payment/delivery system Approx. D2 COMMUNICATIONS INC #EDonation ¥10.40 million net mobile AG #ECollection of donation using SMS (in progress) (Germany) #EJoint fund-raising with other companies DOCOMO PACIFIC, INC Approx. US$ 50,000 #EDonation collection using SMS and charity auctions (Guam/Saipan) #EDonated 15% of revenues from sales of prepaid handsets/SIM cards, etc. NTT DOCOMO USA, INC. #EPartial waiver of international call charges to Japan, and #\ (USA) waiver of international roaming charges during stay in Japan #EFree provision of information site containing detailed weather Weather Service, Inc. #\ information of disaster-stricken areas 2. Cooperation from manufacturers Samsung Japan Corporation #EProvision of GALAXY Tab for free 2,400 units 19

 

 


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Support to docomo Shops #ERelief money totaling ¥38.00 million for disaster-stricken docomo Shop operators #EJoint call for cooperation in financial aid to all docomo Shop operators in Japan by primary 10 distributors and DOCOMO. Financial aid from DOCOMO matched the total sum collected from nationwide shop operators#EAssistance in rebuilding shops and on financing expenses for products, etc. #EZero-interest loans upon the request from shop operators docomo Shop (Ishinomaki-Higashi, Miyagi) Remains of docomo Shop (Rikuzen-Takata, Iwate) docomo Shop (Ishinomaki-Higashi, Miyagi: Interior) 20

 

 


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Full-Scale Restoration Plan #EFull-scale restoration will be carried out to replace stop-gap/temporary repair measures to recover network area quality to pre-earthquake levels by Sept. 30, 2011 Full-scale restoration works for regions that suffered enormous devastation (e.g., entire town destroyed by tsunami, etc.) will be carried out in coordination with each region’s revival Full-scale restoration Submerged/ Newly physically constructed damaged base stations stations : 97 No. of base stations to be restored: 194 Stations with Repaired Recovery of network area damage to facilities quality to pre-earthquake facilities: 97 levels by Sept. 30, 2011 Transmission (Note) Damaged Repaired Areas within the exclusion zones line sections: transmission near Fukushima Nuclear Plant will be facilities 140 lines restored taking into consideration regulations and other conditions 21

 

 


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Great East Japan Earthquake-Related Restoration/Support Expenses Estimated impact Overview CAPEX Profit/ Loss Stop gap/ Temporary facility construction temporary #| ¥5.5 billion subcontract, etc. repairs Removal of submerged/ Removal of physically damaged facilities, #| ¥4.5 billion damaged facilities etc. Financial support for handset Customer support #| ¥4.0 billion repairs/purchases, etc. Installment of new base Full-scale stations, ¥10.0 billion ¥2.0 billion recovery transmission lines, etc. TOTAL ¥10.0 billion ¥16.0 billion (Donation is not included) 22

 

 


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NTT DOCOMO, INC. New Disaster Preparedness Measures Apr. 28, 2011 Copyright (C) 2011 NTT DOCOMO, INC. All rights reserved.

 

 


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Forward-Looking Statements This presentation contains forward-looking statements such as forecasts of results of operations, management strategies, objectives and plans, forecasts of operational data such as the expected number of subscriptions, and the expected dividend payments. All forward-looking statements that are not historical facts are based on management’s current plans, expectations, assumptions and estimates based on the information currently available. Some of the projected numbers in this presentation were derived using certain assumptions that are indispensable for making such projections in addition to historical facts. These forward-looking statements are subject to various known and unknown risks, uncertainties and other factors that could cause our actual results to differ materially from those contained in or suggested by any forward-looking statement. Potential risks and uncertainties include, without limitation, the following: (1) Changes in the business environment in the telecommunications industry, such as intensifying competition from other service providers, businesses or other technologies caused by Mobile Number Portability, new market entrants and other factors, or the expansion of the areas of competition could limit our acquisition of new subscriptions and retention of existing subscriptions, or may lead to diminishing ARPU or an increase in our costs and expenses. (2) Current and new services, usage patterns, and sales schemes introduced by our corporate group may not develop as planned, which could affect our financial condition and limit our growth. (3) The introduction or change of various laws or regulations or the application of such laws and regulations to our corporate group could restrict our business operations, which may adversely affect our financial condition and results of operations. (4) Limitations in the amount of frequency spectrum or facilities made available to us could negatively affect our ability to maintain and improve our service quality and level of customer satisfaction. (5) Other mobile service providers in the world may not adopt the technologies that are compatible with those used by our corporate group’s mobile communications system on a continual basis, which could affect our ability to sufficiently offer international services. (6) Our domestic and international investments, alliances and collaborations may not produce the returns or provide the opportunities we expect. (7) As electronic payment capability and many other new features are built into our cellular phones/devices, and services of parties other than those belonging to our corporate group are provided through our cellular handsets/devices, potential problems resulting from malfunctions, defects or loss of handsets/devices, or imperfection of services provided by such other parties may arise, which could have an adverse effect on our financial condition and results of operations. (8) Social problems that could be caused by misuse of our products and services may adversely affect our credibility or corporate image. (9) Inadequate handling of confidential business information including personal information by our corporate group, contractors and others, may adversely affect our credibility or corporate image. (10) Owners of intellectual property rights that are essential for our business execution may not grant us the right to license or otherwise use such intellectual property rights on acceptable terms or at all, which may limit our ability to offer certain technologies, products and/or services, and we may also be held liable for damage compensation if we infringe the intellectual property rights of others. (11) Events and incidents caused by natural disasters, social infrastructure paralysis such as power shortages, proliferation of harmful substances, terror or other destructive acts, the malfunctioning of equipment or software bugs, deliberat e incidents induced by computer viruses, cyber attacks, hacking, unauthorized access and other problems could cause failure in our networks, distribution channels and/or other factors necessary for the provision of service, disrupting our ability to offer services to our subscribers, and may adversely affect our credibility and/or corporate image, or lead to a reduction of revenues and/or increase of costs. (12) Concerns about adverse health effects arising from wireless telecommunications may spread and consequently may adversely affect our financial condition and results of operations. (13) Our parent company, NIPPON TELEGRAPH AND TELEPHONE CORPORATION (NTT), could exercise influence that may not be in the interests of our other shareholders. 1

 

 


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New Disaster Preparedness Measures: Basic Approach (1) Deploy base stations using large-zone scheme separately from ordinary base stations in densely populated cities across Japan (approx. 100 locations) to efficiently secure communications broadly over densely populated areas in #ESecuring communication in the event of a wide-area disaster or power outage key areas #Ë Cover approx. 35% of populated areas (2) Promote use of uninterruptible power supply systems and (e.g., densely populated areas, ensure 24-hour autonomous power supply by extending administrative centers, etc.) battery hours in base stations (approx. 1,900 stations) to secure communication in prefectural/municipal government offices and other important institutions for at least 24 hours Cover approx. 65% of populated areas and approx. 50% of designated disaster-based hospitals (3) Secure communication by swift provision of satellite mobile phones (3,000 units: planned)#ESwift response to (4) Quick construction of service areas using satellite system#EIncrease no. of satellite-entrance base stations disaster-stricken areas (car-mount type: double from current level to 19 units, portable type: 24 new units) (5) Flexible area construction using entrance microwave system#EDeployment of emergency microwave facilities (100 sections) (6) Development of voice message service using disaster-resilient packet communications technology#EFurther improvement of (7) Enrichment of “Restoration Area Maps” (8) Support of voice guidance in “Disaster Message Board” customer convenience service for improved ease of use (9) Further utilization of “Area Mail” (10) Further utilization of ICT through convergence with SNS, etc. 2

 

 


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New Disaster Preparedness Measures: Breakdown Estimated impact Overview CAPEX Expenses (1) Construction of base stations using large-zone Securing ¥3.0 billion scheme communication in key areas (2) Uninterruptible power supply, 24-hour battery supply ¥14.0 billion (3) Increase of satellite mobile phones ¥1.0 billion Swift response to disaster- (4) Increase of satellite entrance circuits ¥1.0 billion stricken areas (5) Deployment of emergency microwave entrance ¥1.0 billion facilities ¥3.0 billion (6) Provision of disaster voice message service (7) Improvement of “Restoration Area Maps” Improved (8) Support of voice guidance in “Disaster Message Board” service ¥0.5 billion convenience (9) Further utilization of “Area Mail” (10) Further utilization of ICT through convergence with SNS, etc. TOTAL ¥20.5 billion ¥3.0 billion 3

 

 


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Construction of Large-Zone Base Stations #ENewly construct base stations using large-zone scheme separately from ordinary base stations to efficiently secure communications broadly over densely populated areas in the event of a wide-area disaster or power outage — Deployment in a total of approx. 100 locations across Japan Approx. 2 locations per prefecture except for Tokyo (5 locations) and Osaka (4 locations) — Use of large-zone scheme covering 7km radius with 360-degree antenna directivity #Ë Cover approx. 35% of populated areas — Utilization of disaster-resilient buildings or towers — Secure high reliability (Use of uninterruptable power supply systems, redundant transmission lines) io n s smis ran st les Outage ire W Outage io n iss nsm tra line ire W ƒGƒ“ƒWƒ“ Wireline transmission Engine Circuit disruption Populated areas Physical Outage damage 4

 

 


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Uninterruptible Power Supply/24-hour Battery Supply #EPromote use of uninterruptible power supply systems and ensure 24-hour Prefectural autonomous power supply by extending battery hours in base stations government 61 (approx. 1,900 stations) to secure communication in prefectural/municipal offices, etc. government offices and other important institutions for at least 24 hours*1 Municipal #Ë Cover approx. 65% of populated areas and government 1,917 approx. 50% of designated disaster-base hospitals*2 offices — Base stations in buildings owned by DOCOMO, etc: Engine-driven uninterruptible power supply *1: Set at 24 hours taking into account — Tower base stations: Extend battery hours to 24 hours the time required to stabilize traffic congestion after occurrence of Great East Japan Earthquake In situations where support of 24-hour battery supply is difficult  _____  ,e.g., *2: Designated disaster-base hospitals: base stations located in private buildings (approx. 80 stations), battery 606 hospitals designated by the capacity will be reinforced to the extent possible Ministry of Health, Labour and Welfare (As of Apr. 25, 2011) Engine-driven uninterruptible power supply 24-hour battery supply (Approx. 800 stations) (Approx. 1,100 stations) Prefectural/ Prefectural/ municipal municipal Battery government government offices, etc. offices, etc. Engine #Ÿ Breakdown #ŸBreakdown Base stations to be covered 24-hour Base stations to be covered (Approx. 950) Uninterruptible PS (Approx. 400) battery base stations 24-hour 10-hour 3-hour 10-hour battery 3-hour battery supply (Approx. 400) battery battery battery (Approx. 530) (Approx. 420) (Approx. 90) (Approx. 90) (Approx. 220) (Approx. 150) 5

 

 


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Swift provision of Satellite Mobile Phones to Evacuation Shelters #EPromptly provide each evacuation shelter, etc., with 5-10 sets* of satellite mobile phones after occurrence of a disaster, to secure communication without delay in areas where regular mobile phone service is disrupted — Plan to secure 3,000 units of satellite mobile phones in preparation for a large-scale disaster * 1 set comprises a satellite mobile phone, battery, DC charger (for battery recharging using cigarette lighters in cars) and operation manual Evacuation shelter Evacuation shelter #E#E#E#E#E 5-10 sets Evacuation shelter 6

 

 


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Early Restoration of Disaster-Stricken Areas #EEffectively utilize satellite/microwave circuits that offer superior immediacy and mobility to ensure early restoration of disaster-stricken areas - Increase no. of satellite-entrance mobile base stations installed (Car-mount type: double from current level to 19 units, Portable type: 24 new units) — Deploy emergency microwave entrance facilities (100 sections) Utilization/expansion of satellite entrance circuits Utilization of microwave entrance circuits Microwave (wireless) Car-mount entrance mobile base station To be deployed in case of emergency Area construction using mobile base station Portable mobile base station 7

 

 


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Improved Convenience (1) (6) Development of disaster voice message service (planned for launch within FY2011) #EDevelop a service that carries voice message to the destination by efficiently transmitting voice files over the packet network via a server, because voice calls are difficult to get through with circuit-switched networks in the event of a disaster due to congestion caused by massive outbound calls#EPlan to start service within FY2011 for calls between docomo Smartphones* * Types of devices supporting this service are planned to be expanded progressively Service image Cannot connect your call right now. Please leave a message I’m safe, staying in evacuation shelter Outbound call Circuit-switched XX! restriction Calling network party Voice call Here’s a message for you. I’m safe, staying in evacuation shelter Packet network Called XX! party Incoming call Server Send voice file Send voice file Store voice file Receive voice file Convert voice message into a file ==> Send automatically 8

 

 


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Improved Convenience (2) (7) Improvement of Restoration Area Maps #EActivate “Restoration Area Map” of affected areas immediately after occurrence of a large-scale disaster#EStudy ways to improve readability (ease of reading icons, diversification of information provided)#EClearly indicate special areas constructed in response to disaster (e.g., information pertaining to base stations constructed using large-zone scheme, etc) (8) Development of a voice guidance application for Disaster Message Board service (Planned for launch in summer 2011) #EActivation of “Disaster Message Board voice guidance application” using voice recognition#EImprove ease of use through the support of voice guidance and icon touch on handset screens, to make it easier for users to use “safety information registration/confirmation” function of message board (9) Further utilization of Area Mail #EProvide enhanced safety/security features and convenience through the collaboration with local governments #EIncrease usage opportunities and improve flexibility of operation by more meticulously controlling the areas of mail distribution (10) Further utilization of ICT through convergence with SNS, etc. #EUtilization of various means for prompt information dispatching linked with social networking services (SNS), in addition to information dispatch through home page#EStudy introduction of search capabilities that enable timely, one-stop access to necessary information from a wide variety of information sources including SNS, etc. 9