Washington, D. C. 20549

                                    FORM 8-K

                                 CURRENT REPORT

                     Pursuant to Section 13 or 15(d) of the
                         Securities Exchange Act of 1934

                         Date of Report October 2, 2001
                        (Date of earliest event reported)

                               FORD MOTOR COMPANY
             (Exact name of registrant as specified in its charter)

                 (State or other jurisdiction of incorporation)

                  1-3950                                38-0549190
                  ------                                ----------
         (Commission File Number)              (IRS Employer Identification No.)

 One American Road, Dearborn,  Michigan                     48126
 --------------------------------------                     -----
(Address of principal executive offices)                   (Zip Code)

         Registrant's telephone number, including area code 313-322-3000


Item 5.  Other Events.

     Our news release dated October 2, 2001 concerning U.S. retail sales of Ford
vehicles in September 2001, filed as Exhibit 20 to this report,  is incorporated
by reference herein.

     The U.S.  economy  continues  to be  volatile  and there is a great deal of
uncertainty right now. In this more challenging and very uncertain  environment,
planning  is  difficult.  Earlier  this  month,  we cut our third  quarter  2001
production by about 120,000 units because of transportation  disruptions and the
more uncertain outlook.  On September 17, we introduced a 0.0% financing program
to jumpstart sales.  While we are pleased that our 0.0% financing program in the
U.S. helped sales improve in the second half of September,  this program is very

     We now see our third  quarter  2001 U.S.  marketing  costs as a percent  of
revenue  coming in about 10% higher than our previous  estimate of 14.5%.  Also,
Hertz is experiencing  significantly  lower volume as both business and personal
travel have been  sharply  curtailed.  As a result of the higher U.S.  marketing
costs and lower earnings at Hertz,  we now expect our third quarter loss will be
greater than the present analysts' consensus estimate for the third quarter.

     In addition,  given current and expected market conditions for U.S. vehicle
sales for the remainder of the year, the third quarter  production cuts will not
be made up in the fourth  quarter of this year. As a result of this,  the higher
marketing costs we're incurring and the lower volume Hertz is experiencing,  our
full-year  earnings will fall short of our previous forecast of 70 cents a share
before one-time items.

     Finally,  if U.S.  vehicle  sales  for the  remainder  of the year  decline
further,  then additional production cuts in the fourth quarter of 2001 would be
likely.  We will continue to monitor  vehicle  demand  carefully over the coming

     We will  provide  additional  details,  including  an update to our  fourth
quarter production plans when we announce our third quarter financial results on
October 17, 2001.

Item 7.  Financial Statements, Pro Forma Financial Information and Exhibits.


Designation           Description                      Method of Filing
-----------           -----------                      ----------------

Exhibit 20            News Release dated
                      October 2, 2001                  Filed with this Report



     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized on the date indicated.

                                           FORD MOTOR COMPANY

Date:  October 2, 2001                     By: /s/Kathryn S. Lamping
                                                  Kathryn S. Lamping
                                                  Assistant Secretary

                                  EXHIBIT INDEX

Designation           Description
-----------           -----------

Exhibit 20            News Release dated October 2, 2001