10-Q
Table of Contents

 

 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

 

 

FORM 10-Q

 

 

(Mark One)

x QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended June 30, 2015

 

¨ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from                      to                     

Commission File Number: 1-33472

 

 

 

LOGO

TECHTARGET, INC.

(Exact name of registrant as specified in its charter)

 

 

 

Delaware   04-3483216

(State or other jurisdiction of

incorporation or organization)

 

(I.R.S. Employer

Identification No.)

275 Grove Street

Newton, Massachusetts 02466

(Address of principal executive offices) (zip code)

(617) 431-9200

(Registrant’s telephone number, including area code)

(Former name, former address and formal fiscal year, if changed since last report): Not applicable

 

 

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.    Yes  x    No  ¨

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).    Yes  x    No  ¨

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer”, “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

 

Large Accelerated Filer   ¨    Accelerated Filer   x
Non-Accelerated Filer   ¨  (Do not check if a smaller reporting company)    Smaller Reporting Company   ¨

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).    Yes  ¨    No  x

The registrant had 32,277,271 shares of Common Stock, $0.001 par value per share, outstanding as of July 31, 2015.

 

 

 


Table of Contents

TABLE OF CONTENTS

 

Item        Page  

PART I. FINANCIAL INFORMATION

  

Item 1.

 

Financial Statements

  
 

Consolidated Balance Sheets as of June 30, 2015 (unaudited) and December 31, 2014

     3   
 

Consolidated Statements of Operations and Comprehensive Income for the Three and Six Months Ended June  30, 2015 and 2014 (unaudited)

     4   
 

Consolidated Statements of Cash Flows for the Six Months Ended June 30, 2015 and 2014 (unaudited)

     5   
 

Notes to Consolidated Financial Statements

     6   

Item 2.

 

Management’s Discussion and Analysis of Financial Condition and Results of Operations

     21   

Item 3.

 

Quantitative and Qualitative Disclosures About Market Risk

     37   

Item 4.

 

Controls and Procedures

     37   

PART II. OTHER INFORMATION

  

Item 1.

 

Legal Proceedings

     38   

Item 1A.

 

Risk Factors

     38   

Item 2.

 

Unregistered Sales of Equity Securities and Use of Proceeds

     38   

Item 3.

 

Defaults Upon Senior Securities

     38   

Item 4.

 

Mine Safety Disclosures

     39   

Item 5.

 

Other Information

     39   

Item 6.

 

Exhibits

     39   
 

Signatures

     40   


Table of Contents

PART I. FINANCIAL INFORMATION

 

Item 1. Financial Statements

TECHTARGET, INC.

Consolidated Balance Sheets

(In thousands, except share and per share data)

 

     June 30,
2015
    December 31,
2014
 
     (Unaudited)        

Assets

    

Current assets:

    

Cash and cash equivalents

   $ 19,163      $ 19,275   

Short-term investments

     2,144        5,480   

Accounts receivable, net of allowance for doubtful accounts of $1,333 and $1,014 as of June 30, 2015 and December 31, 2014, respectively

     28,902        23,200   

Prepaid expenses and other current assets

     5,982        2,842   

Deferred tax assets

     2,753        2,674   
  

 

 

   

 

 

 

Total current assets

     58,944        53,471   

Property and equipment, net

     9,104        9,215   

Long-term investments

     15,975        13,428   

Goodwill

     93,883        93,979   

Intangible assets, net of accumulated amortization

     2,179        2,995   

Deferred tax assets

     2,980        3,230   

Other assets

     1,110        1,166   
  

 

 

   

 

 

 

Total assets

   $ 184,175      $ 177,484   
  

 

 

   

 

 

 

Liabilities and Stockholders’ Equity

    

Current liabilities:

    

Accounts payable

   $ 2,786      $ 2,733   

Accrued expenses and other current liabilities

     3,250        2,719   

Accrued compensation expenses

     805        3,043   

Contingent consideration

     1,189        —     

Income taxes payable

     447        1,088   

Deferred revenue

     9,588        6,940   
  

 

 

   

 

 

 

Total current liabilities

     18,065        16,523   

Long-term liabilities:

    

Deferred rent

     2,435        2,598   

Deferred tax liabilities

     457        473   

Contingent consideration

     —          1,114   

Other liabilities

     —          930   
  

 

 

   

 

 

 

Total liabilities

     20,957        21,638   

Commitments and contingencies (Note 9)

    

Stockholders’ equity:

    

Preferred stock, 5,000,000 shares authorized; no shares issued or outstanding

     —          —     

Common stock, $0.001 par value per share, 100,000,000 shares authorized, 50,450,206 shares issued and 32,823,881 shares outstanding at June 30, 2015 and 49,587,137 shares issued and 32,371,251 shares outstanding at December 31, 2014

     51        50   

Treasury stock, 17,626,325 and 17,215,886 shares at June 30, 2015 and December 31, 2014, respectively, at cost

     (102,645     (98,851

Additional paid-in capital

     288,832        280,702   

Accumulated other comprehensive loss

     (228     (87

Accumulated deficit

     (22,792     (25,968
  

 

 

   

 

 

 

Total stockholders’ equity

     163,218        155,846   
  

 

 

   

 

 

 

Total liabilities and stockholders’ equity

   $ 184,175      $ 177,484   
  

 

 

   

 

 

 

See accompanying notes.

 

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TECHTARGET, INC.

Consolidated Statements of Operations and Comprehensive Income

(In thousands, except per share data)

 

     Three Months Ended
June 30,
     Six Months Ended
June 30,
 
     2015      2014      2015      2014  
     (Unaudited)  

Revenues:

           

Online

   $ 27,736       $ 23,652       $ 50,784       $ 45,732   

Events

     2,021         2,496         2,631         3,393   
  

 

 

    

 

 

    

 

 

    

 

 

 

Total revenues

     29,757         26,148         53,415         49,125   

Cost of revenues:

           

Online(1)

     6,719         6,149         13,248         12,239   

Events(1)

     877         979         1,332         1,526   
  

 

 

    

 

 

    

 

 

    

 

 

 

Total cost of revenues

     7,596         7,128         14,580         13,765   
  

 

 

    

 

 

    

 

 

    

 

 

 

Gross profit

     22,161         19,020         38,835         35,360   

Operating expenses:

           

Selling and marketing(1)

     10,958         10,007         21,299         19,753   

Product development(1)

     2,032         1,742         3,808         3,347   

General and administrative(1)

     3,591         3,884         6,611         7,236   

Depreciation

     1,016         1,012         2,024         2,001   

Amortization of intangible assets

     344         454         717         905   
  

 

 

    

 

 

    

 

 

    

 

 

 

Total operating expenses

     17,941         17,099         34,459         33,242   
  

 

 

    

 

 

    

 

 

    

 

 

 

Operating income

     4,220         1,921         4,376         2,118   

Interest and other income, net

     250         99         87         109   
  

 

 

    

 

 

    

 

 

    

 

 

 

Income before provision for income taxes

     4,470         2,020         4,463         2,227   

Provision for income taxes

     1,641         717         1,287         789   
  

 

 

    

 

 

    

 

 

    

 

 

 

Net income

   $ 2,829       $ 1,303       $ 3,176       $ 1,438   
  

 

 

    

 

 

    

 

 

    

 

 

 

Net income per common share:

           

Basic

   $ 0.09       $ 0.04       $ 0.10       $ 0.04   
  

 

 

    

 

 

    

 

 

    

 

 

 

Net income per common share:

           

Diluted

   $ 0.08       $ 0.04       $ 0.09       $ 0.04   
  

 

 

    

 

 

    

 

 

    

 

 

 

Weighted average common shares outstanding:

           

Basic

     33,268         32,891         33,202         32,788   
  

 

 

    

 

 

    

 

 

    

 

 

 

Weighted average common shares outstanding:

           

Diluted

     34,989         34,022         34,956         33,827   
  

 

 

    

 

 

    

 

 

    

 

 

 

Comprehensive income

   $ 2,820       $ 1,296       $ 3,035       $ 1,460   
  

 

 

    

 

 

    

 

 

    

 

 

 

(1)    Amounts include stock-based compensation expense as follows:

           

Cost of online revenues

   $ 16       $ 21       $ 30       $ 51   

Cost of events revenues

     —           4         —           8   

Selling and marketing

     650         552         1,339         1,240   

Product development

     27         27         37         58   

General and administrative

     623         585         1,357         1,239   

See accompanying notes.

 

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TECHTARGET, INC.

Consolidated Statements of Cash Flows

(In thousands)

 

     Six Months Ended
June 30,
 
     2015     2014  
     (Unaudited)  

Operating activities:

    

Net income

   $ 3,176      $ 1,438   

Adjustments to reconcile net income to net cash provided by operating activities:

    

Depreciation and amortization

     2,741        2,906   

Provision for bad debt

     405        293   

Amortization of investment premiums

     124        184   

Stock-based compensation expense

     2,763        2,596   

Non-cash interest expense

     4        —     

Deferred tax provision

     (159     —     

Excess tax benefit – stock options

     (1,983     (464

Other non-cash

     —          32   

Changes in operating assets and liabilities:

    

Accounts receivable

     (6,130     (1,843

Prepaid expenses and other current assets

     835        503   

Other assets

     54        (6

Accounts payable

     56        (22 )

Income taxes payable

     (1,807     (164

Accrued expenses and other current liabilities

     1,280        257   

Accrued compensation expenses

     (846 )     (231 )

Deferred revenue

     2,648        2,808   

Other liabilities

     (2,189     (49
  

 

 

   

 

 

 

Net cash provided by operating activities

     972        8,238   

Investing activities:

    

Purchases of property and equipment, and other capitalized assets

     (1,917     (2,078

Purchases of investments

     (2,622     (3,642

Sales of investments

     3,310        3,500   
  

 

 

   

 

 

 

Net cash used in investing activities

     (1,229     (2,220

Financing activities:

    

Excess tax benefit—stock options

     1,983        464   

Purchase of treasury shares and related costs

     (3,794     (16

Registration fees

     (22     —     

Proceeds from exercise of stock options

     2,003        1,768   
  

 

 

   

 

 

 

Net cash provided by financing activities

     170        2,216   

Effect of exchange rate changes on cash and cash equivalents

     (25     (36

Net (decrease) increase in cash and cash equivalents

     (112     8,198   

Cash and cash equivalents at beginning of period

     19,275        15,412   
  

 

 

   

 

 

 

Cash and cash equivalents at end of period

   $ 19,163      $ 23,610   
  

 

 

   

 

 

 

Supplemental disclosure of cash flow information:

    

Cash paid for taxes

   $ 3,181      $ 187   
  

 

 

   

 

 

 

See accompanying notes.

 

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TECHTARGET, INC.

Notes to Consolidated Financial Statements

(In thousands, except share and per share data, where otherwise noted or instances where expressed in millions)

1. Organization and Operations

TechTarget, Inc. and its subsidiaries (the “Company”) is a leading provider of specialized online content and brand advertising that brings together buyers and sellers of corporate information technology (“IT”) products. The Company sells customized marketing programs and services that enable IT vendors to reach corporate IT decision makers who are actively researching specific IT purchases. In addition, the Company offers a number of data analytics solutions that help their customers more efficiently target their sales efforts. The Company operates a network of over 150 websites, each of which focuses on a specific IT sector, such as storage, security or networking. During the critical stages of the purchase decision process, these content offerings meet IT professionals’ needs for expert, peer and IT vendor information, and provide a platform on which IT vendors can launch targeted marketing campaigns which generate measurable, high return on investment (“ROI”). As IT professionals have become increasingly specialized, they have come to rely on the Company’s sector-specific websites for purchasing decision support. The Company’s content enables IT professionals to navigate the complex and rapidly changing IT landscape where purchasing decisions can have significant financial and operational consequences. Based upon the logical clustering of users’ respective job responsibilities and the marketing focus of the products that the Company’s customers are advertising, the Company’s key marketing opportunities and audience extensions are currently addressed using nine distinct media groups: Application Architecture and Development; Channel; CIO/IT Strategy; Data Center and Virtualization Technologies; Business Applications and Analytics; Networking; Security; Storage; and TechnologyGuide.

2. Summary of Significant Accounting Policies

The accompanying consolidated financial statements reflect the application of certain significant accounting policies as described below and elsewhere in these Notes to Consolidated Financial Statements.

Principles of Consolidation

The accompanying Consolidated Financial Statements include the accounts of the Company and its wholly-owned subsidiaries, which are comprised of KnowledgeStorm, Inc., Bitpipe, Inc., TechTarget Securities Corporation (“TSC”), TechTarget Limited, TechTarget (HK) Limited (“TTGT HK”), TechTarget (Beijing) Information Technology Consulting Co. Ltd. (“TTGT Consulting”), TechTarget (Australia) Pty Ltd., TechTarget (Singapore) Pte Ltd., E-Magine Médias SAS (“LeMagIT”) and TechTarget Germany GmbH. KnowledgeStorm, Inc. and Bitpipe, Inc. feature websites that provide in-depth vendor generated content targeted to corporate IT professionals. TSC is a Massachusetts corporation. TechTarget Limited is a subsidiary doing business principally in the United Kingdom. TTGT HK is a subsidiary incorporated in Hong Kong in order to facilitate the Company’s activities in the Asia-Pacific region. Additionally, through its wholly-owned subsidiaries, TTGT HK and TTGT Consulting, the Company effectively controls a variable interest entity (“VIE”), Keji Wangtuo Information Technology Co., Ltd., (“KWIT”), which was incorporated under the laws of the People’s Republic of China (“PRC”). TechTarget (Australia) Pty Ltd. and TechTarget (Singapore) Pte Ltd. are the entities through which the Company does business in Australia and Singapore, respectively; LeMagIT and TechTarget Germany GmbH, both wholly-owned subsidiaries of TechTarget Limited, are entities through which the Company does business in France and Germany, respectively.

PRC laws and regulations prohibit or restrict foreign ownership of Internet-related services and advertising businesses. To comply with these foreign ownership restrictions, the Company operates its websites and provides online advertising services in the PRC through KWIT. The Company entered into certain exclusive agreements with KWIT and its shareholders through TTGT HK, which obligated TTGT HK to absorb all of the risk of loss from KWIT’s activities and entitled TTGT HK to receive all of their residual returns. In addition, the Company entered into certain agreements with the authorized parties through TTGT HK, including Management and Consulting Services, Voting Proxy, Equity Pledge and Option Agreements. On December 31, 2011, TTGT HK assigned all of its rights and obligations to the newly formed wholly foreign-owned enterprise (“WFOE”), TTGT Consulting. The WFOE is established and existing under the laws of the PRC, and is wholly owned by TTGT HK.

 

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Based on these contractual arrangements, the Company consolidates the financial results of KWIT as required by Accounting Standards Codification (“ASC”) subtopic 810-10, Consolidation: Overall, because the Company holds all the variable interests of KWIT through the WFOE, which is the primary beneficiary of KWIT. Despite the lack of technical majority ownership, there exists a parent-subsidiary relationship between the Company and the VIE through the aforementioned agreements, whereby the equity holders of KWIT assigned all of their voting rights underlying their equity interest in KWIT to the WFOE. In addition, through the other aforementioned agreements, the Company demonstrates its ability and intention to continue to exercise the ability to obtain substantially all of the profits and absorb all of the expected losses of KWIT. All significant intercompany accounts and transactions between the Company, its subsidiaries, and KWIT have been eliminated in consolidation.

Basis of Presentation

The accompanying unaudited consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America (generally accepted accounting principles, or “GAAP”) for interim financial information and with the instructions to Form 10-Q and Rule 10-01 of Regulation S-X. Accordingly, they do not include all of the information and footnotes required by accounting principles generally accepted in the United States of America for complete financial statements. All adjustments, which, in the opinion of management, are considered necessary for a fair presentation of the results of operations for the periods shown, are of a normal recurring nature and have been reflected in the consolidated financial statements. The results of operations for the periods presented are not necessarily indicative of results to be expected for any other interim periods or for the full year. The information included in these consolidated financial statements should be read in conjunction with “Management’s Discussion and Analysis of Financial Condition and Results of Operations” contained in this Quarterly Report on Form 10-Q and the consolidated financial statements and accompanying notes included in the Company’s Annual Report on Form 10-K for the year ended December 31, 2014.

Reclassifications

Beginning in the third quarter of 2014, the Company changed its presentation of transactional gains and losses arising from the impact of currency exchange rate fluctuations on transactions in foreign currency that is different from the local functional currency in order to better reflect the non-operating nature of these gains and losses, and is now including them in Other Income on the Consolidated Statements of Operations and Comprehensive Income. Previously, these gains and losses were included in the Company’s operating expenses as General and Administrative expense. Amounts in the prior periods’ financial statements have been reclassified to conform to the current presentation. In the three and six months ended June 30, 2014, this resulted in an increase to Other Income and an increase in General and Administrative expense equal to $110 and $130, respectively.

Use of Estimates

The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosures of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. On an ongoing basis, the Company evaluates its estimates, including those related to revenue, long-lived assets, goodwill, the allowance for doubtful accounts, stock-based compensation, earnouts, self-insurance accruals and income taxes. Estimates of the carrying value of certain assets and liabilities are based on historical experience and on various other assumptions that the Company believes to be reasonable. Actual results could differ from those estimates.

Revenue Recognition

The Company generates substantially all of its revenue from the sale of targeted advertising campaigns, which are delivered via its network of websites, data analytics solutions and events. Revenue is recognized only when the price is fixed or determinable, persuasive evidence of an arrangement exists, the service is performed and collectability of the resulting receivable is reasonably assured.

The majority of the Company’s online media sales involve multiple product offerings, which are described in more detail below. Because neither vendor-specific objective evidence of fair value nor third party evidence of fair value exists for all elements in the Company’s bundled product offerings, the Company uses an estimated selling price which represents management’s best estimate of the stand-alone selling price for each deliverable in an arrangement. The Company establishes

 

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best estimates considering multiple factors including, but not limited to, class of client, size of transaction, available media inventory, pricing strategies and market conditions. The Company believes the use of the best estimate of selling price allows revenue recognition in a manner consistent with the underlying economics of the transaction. The Company uses the relative selling price method to allocate consideration at the inception of the arrangement to each deliverable in a multiple element arrangement. The relative selling price method allocates any discount in the arrangement proportionately to each deliverable on the basis of the deliverable’s best estimated selling price. Revenue is then recognized as delivery occurs.

The Company evaluates all deliverables of an arrangement at inception and each time an item is delivered, to determine whether they represent separate units of accounting. Based on this evaluation, the arrangement consideration is measured and allocated to each of these elements.

Online Offerings

Core Online

Lead Generation. As part of its lead generation campaign offerings, the Company will guarantee a minimum number of qualified leads to be delivered over the course of the advertising campaign. The Company determines the content necessary to achieve performance guarantees. Scheduled end dates of advertising campaigns sometimes need to be extended, pursuant to the terms of the arrangement, to satisfy lead guarantees. The Company estimates a revenue reserve necessary to adjust revenue recognition for extended advertising campaigns. These estimates are based on the Company’s experience in managing and fulfilling these offerings. The customer generally has cancellation privileges which normally require advance notice by the customer and require proportional payment by the customer for the portion of the campaign provided by the Company. Additionally, the Company offers sales incentives to certain customers, primarily in the form of volume rebates, which are classified as a reduction of revenues and are calculated based on the terms of the specific customer’s contract. The Company accrues for these sales incentives based on contractual terms and historical experience. The Company recognizes revenue on contracts where pricing is based on cost per lead during the period in which leads are delivered to its customers and on duration-based campaigns revenue is recognized ratably over the duration of the campaign, which is usually less than six months.

Branding. Branding consists mostly of banner revenue, which is recognized in the period in which the banner impressions, engagements or clicks occur.

Custom Content Creation. Custom content revenue is recognized when the creation is completed and delivered to the customer, with the exception of microsites which are recognized over the period during which they are live.

Content Sponsorships. Content sponsorship revenue is recognized ratably over the period in which the related content asset is available on the Company’s websites.

List Rentals. List rental revenue is recognized in the period in which the delivery of the list is made to the Company’s customer.

Third Party Revenue Sharing Arrangements. Revenue from third party revenue sharing arrangements is recognized on a net basis in the period in which the services are performed. For certain third party agreements where the Company is the primary obligor, revenue is recognized on a gross basis in the period in which the services are performed.

IT Deal Alert™ This suite of products includes IT Deal Alert: Qualified Sales Opportunities™, IT Deal Alert: Priority Engine™ (formerly called Account Watch) and IT Deal Alert: Deal Data™, which was introduced in 2015. Qualified Sales Opportunities revenue is recognized when the opportunity is delivered to the Company’s customer, Priority Engine revenue is recognized ratably over the duration of the service and Deal Data revenue is recognized upon delivery.

Events

Revenue from vendor-sponsored events, whether sponsored exclusively by a single vendor or in a multi-vendor sponsored event, is recognized upon completion of the event in the period the event occurs. The majority of the Company’s events are free to qualified attendees; however, certain events are based on a paid attendee model. The Company recognizes revenue for paid attendee events upon completion of the event.

 

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Amounts collected or billed prior to satisfying the above revenue recognition criteria are recorded as deferred revenue. The Company excludes from its deferred revenue and accounts receivable balances amounts for which it has billed in advance prior to the start of a campaign or the delivery of services.

Fair Value of Financial Instruments

Financial instruments consist of cash and cash equivalents, short- and long-term investments, accounts receivable, accounts payable and contingent consideration. Due to their short-term nature and liquidity, the carrying value of these instruments, with the exception of contingent consideration, approximates their estimated fair values. See Note 3 for further information on the fair value of the Company’s investments. The fair value of contingent consideration was estimated using a discounted cash flow method.

Long-lived Assets, Goodwill and Indefinite-lived Intangible Assets

Long-lived assets consist primarily of property and equipment, capitalized software, goodwill and other intangible assets. The Company reviews long-lived assets, including property and equipment and finite intangible assets, for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Conditions that would trigger an impairment assessment include, but are not limited to, a significant adverse change in legal factors or business climate that could affect the value of an asset or an adverse action or a significant decrease in the market price. A specifically identified intangible asset must be recorded as a separate asset from goodwill if either of the following two criteria is met: (1) the intangible asset acquired arises from contractual or other legal rights; or (2) the intangible asset is separable. Accordingly, intangible assets consist of specifically identified intangible assets. Goodwill is the excess of any purchase price over the estimated fair value of net tangible and intangible assets acquired.

Goodwill and indefinite-lived intangible assets are not amortized but are reviewed annually for impairment or more frequently if impairment indicators arise. Separable intangible assets that are not deemed to have an indefinite life are amortized over their estimated useful lives, which range from three to ten years, using methods of amortization that are expected to reflect the estimated pattern of economic use, and are reviewed for impairment when events or changes in circumstances suggest that the assets may not be recoverable. Consistent with the Company’s determination that it has only one reporting segment, it has been determined that there is only one reporting unit and goodwill is tested for impairment at the entity level. The Company performs its annual test of impairment of goodwill as of December 31st of each year and whenever events or changes in circumstances suggest that the carrying amount may not be recoverable using the two step process required by ASC 350, Intangibles – Goodwill and Other (“ASC 350”). The first step of the impairment test is to identify potential impairment by comparing the reporting unit’s fair value with its net book value (or carrying amount), including goodwill. The fair value is estimated based on a market value approach. If the fair value of the reporting unit exceeds its carrying amount, the reporting unit’s goodwill is not considered to be impaired and the second step of the impairment test is not performed. Whenever indicators of impairment become present, the Company would perform the second step and compare the implied fair value of the reporting unit’s goodwill, as defined by ASC 350, to its carrying value to determine the amount of the impairment loss, if any. As of December 31, 2014, the date of the Company’s annual goodwill impairment review, there were no indications of impairment based on the step one analysis, and the Company’s estimated fair value exceeded its goodwill carrying value by a significant margin. There were no indications of impairment as of June 30, 2015.

Based on the aforementioned evaluation, the Company believes that, as of the balance sheet date presented, none of the Company’s goodwill or other long-lived assets were impaired. The Company did not have any intangible assets with indefinite lives as of June 30, 2015 or December 31, 2014.

Allowance for Doubtful Accounts

The Company offsets gross trade accounts receivable with an allowance for doubtful accounts. The allowance for doubtful accounts is the Company’s best estimate of the amount of probable credit losses in its existing accounts receivable. The allowance for doubtful accounts is reviewed on a regular basis, and all past due balances are reviewed individually for collectability. Account balances are charged against the allowance after all means of collection have been exhausted and the potential for recovery is considered remote. Provisions for doubtful accounts are recorded in general and administrative expense.

 

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Property and Equipment

Property and equipment are stated at cost. Property and equipment acquired through acquisitions of businesses are initially recorded at fair value. Depreciation is calculated on the straight-line method over the estimated useful lives of the assets, based on the month the assets are placed in service.

Internal-Use Software and Website Development Costs

The Company capitalizes costs incurred during the development of its website applications and infrastructure as well as certain costs relating to internal-use software. The estimated useful life of costs capitalized is evaluated for each specific project. Capitalized internal-use software and website development costs are reviewed for recoverability whenever events or changes in circumstances indicate that the carrying amount of the asset may not be recoverable. An impairment loss would be recognized only if the carrying amount of the asset is not recoverable and exceeds its fair value. The Company capitalized internal-use software and website development costs of $0.7 million for each of the three months ended June 30, 2015 and 2014, and $1.5 million and $1.7 million for the six months ended June 30, 2015 and 2014, respectively.

Income Taxes

The Company’s deferred tax assets and liabilities are recognized based on temporary differences between the financial reporting and income tax bases of assets and liabilities using statutory rates. A valuation allowance is established against net deferred tax assets if, based upon the weight of available evidence, it is more likely than not that some or all of the deferred tax assets will not be realized. The Company records a liability for unrecognized tax benefits resulting from uncertain tax positions taken or expected to be taken in a tax return using a “more likely than not” threshold as required by the provisions of ASC 740-10, Accounting for Uncertainty in Income Taxes.

The Company recognizes any interest and penalties related to unrecognized tax benefits in income tax expense.

Stock-Based Compensation

The Company has two stock-based employee compensation plans which are more fully described in Note 11. Stock-based compensation cost is measured at the grant date based on the fair value of the award and is recognized in the Consolidated Statement of Operations and Comprehensive Income using the straight-line method over the vesting period of the award or using the accelerated method if the award is contingent upon performance goals. The Company uses the Black-Scholes option-pricing model to determine the fair value of stock option awards.

Comprehensive Income

Comprehensive income includes all changes in equity during a period, except those resulting from investments by stockholders and distributions to stockholders. The Company’s comprehensive income includes changes in the fair value of the Company’s unrealized gains (losses) on available for sale securities and foreign currency translation.

There were no material reclassifications out of accumulated other comprehensive income in the periods ended June 30, 2015 or 2014.

Foreign Currency

The functional currency for each of the Company’s subsidiaries is the local currency of the country in which it is incorporated. All assets and liabilities are translated into U.S. dollar equivalents at the exchange rate in effect on the balance sheet date or at a historical rate. Revenues and expenses are translated at average exchange rates. Translation gains or losses are recorded in stockholders’ equity as an element of accumulated other comprehensive income.

Net Income Per Share

Basic earnings per share is computed based on the weighted average number of common shares and vested, undelivered restricted stock awards outstanding during the period. Because the holders of unvested restricted stock awards do not have nonforfeitable rights to dividends or dividend equivalents, the Company does not consider these awards to be participating securities that should be included in its computation of earnings per share under the two-class method. Diluted earnings per

 

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share is computed using the weighted average number of common shares and vested, undelivered restricted stock awards outstanding during the period, plus the dilutive effect of potential future issuances of common stock relating to stock option programs and other potentially dilutive securities using the treasury stock method. In calculating diluted earnings per share, the dilutive effect of stock options and restricted stock awards is computed using the average market price for the respective period. In addition, the assumed proceeds under the treasury stock method include the average unrecognized compensation expense and assumed tax benefit of stock options and restricted stock awards that are in-the-money. This results in the “assumed” buyback of additional shares, thereby reducing the dilutive impact of stock options and restricted stock awards.

Recent Accounting Pronouncements

In May 2014, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update No. 2014-09, Revenue from Contracts with Customers (Topic 606) (“ASU 2014-09”), which supersedes the revenue recognition requirements in ASC 605, Revenue Recognition. ASU 2014-09 is based on the principle that revenue is recognized to depict the transfer of goods or services to customers in an amount that reflects the consideration to which the entity expects to be entitled in exchange for those goods or services. ASU 2014-09 also requires additional disclosure about the nature, amount, timing and uncertainty of revenue and cash flows arising from customer contracts, including significant judgments and changes in judgments and assets recognized from costs incurred to obtain or fulfill a contract. This new guidance is effective for annual reporting periods (including interim reporting periods within those periods) beginning after December 15, 2016 (January 1, 2017 for the Company); early adoption is not permitted. Entities have the option of using either a full retrospective or a modified approach to adopt the guidance. On July 9, 2015, the FASB voted to delay the effective date of the new revenue standard by one year but to permit entities to choose to adopt the standard as of the original effective date. The Company is in the process of determining the potential effects on the consolidated financial statements.

3. Fair Value Measurements

The Company measures certain financial assets and liabilities at fair value on a recurring basis, including cash equivalents, short- and long-term investments and contingent consideration. The fair value of these financial assets and liabilities was determined based on three levels of input as follows:

 

    Level 1. Quoted prices in active markets for identical assets and liabilities;

 

    Level 2. Observable inputs other than quoted prices in active markets; and

 

    Level 3. Unobservable inputs.

The fair value hierarchy of the Company’s financial assets and liabilities carried at fair value and measured on a recurring basis is as follows:

 

               Fair Value Measurements at Reporting Date Using     
        June 30,   
2015
     Quoted Prices
in Active
Markets for
Identical
Assets
(Level 1)
     Significant
Other
Observable
Inputs
(Level 2)
     Significant
Unobservable
Inputs
(Level 3)
 

Assets:

           

Money market funds(1)

   $ 1,896       $ 1,896       $ —         $ —     

Short-term investments(2)

     2,144         —           2,144         —     

Long-term investments(2)

     15,975         —           15,975         —     
  

 

 

    

 

 

    

 

 

    

 

 

 

Total assets

   $ 20,015       $ 1,896       $ 18,119       $ —     
  

 

 

    

 

 

    

 

 

    

 

 

 

Liabilities:

           

Contingent consideration - current(3)

   $ 1,189       $ —         $ —         $ 1,189   
  

 

 

    

 

 

    

 

 

    

 

 

 

Total liabilities

   $ 1,189       $ —         $ —         $ 1,189   
  

 

 

    

 

 

    

 

 

    

 

 

 

 

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            Fair Value Measurements at Reporting Date Using  
     December 31,
2014
     Quoted Prices
in Active
Markets for
Identical
Assets
(Level 1)
     Significant
Other
Observable
Inputs
(Level 2)
     Significant
Unobservable
Inputs
(Level 3)
 

Assets:

           

Money market funds(1)

   $ 1,071       $ 1,071       $ —         $ —     

Short-term investments(2)

     5,480         —           5,480         —     

Long-term investments(2)

     13,428         —           13,428         —     
  

 

 

    

 

 

    

 

 

    

 

 

 

Total assets

   $ 19,979       $ 1,071       $ 18,908       $ —     
  

 

 

    

 

 

    

 

 

    

 

 

 

Liabilities:

           

Contingent consideration – non-current(3)

   $ 1,114       $ —         $ —         $ 1,114   
  

 

 

    

 

 

    

 

 

    

 

 

 

Total liabilities

   $ 1,114       $ —         $ —         $ 1,114   
  

 

 

    

 

 

    

 

 

    

 

 

 

 

(1) Included in cash and cash equivalents on the accompanying consolidated balance sheets; valued at quoted market prices in active markets.
(2) Short- and long-term investments consist of municipal bonds and government agency bonds; their fair value is calculated using an interest rate yield curve for similar instruments.
(3) The Company’s valuation techniques and Level 3 inputs used to estimate the fair value of contingent consideration payable in connection with the LeMagIT acquisition are described in Note 5. During the six months ended June 30, 2015 the contingent consideration was reclassified from non-current to current liabilities as the final payment is expected to be made in the first quarter of 2016. During the six months ended June 30, 2015 and 2014, the contingent consideration increased by approximately $172 and $188, respectively, when it was remeasured to fair value. The remainder of the change in this balance was caused by foreign currency fluctuations.

4. Cash, Cash Equivalents and Investments

Cash and cash equivalents consist of highly liquid investments with maturities of three months or less at date of purchase. Cash equivalents are carried at cost, which approximates their fair market value. Cash and cash equivalents consisted of the following:

 

     June 30,
2015
     December 31,
2014
 

Cash

   $ 17,267       $ 18,204   

Money market funds

     1,896         1,071   
  

 

 

    

 

 

 

Total cash and cash equivalents

   $ 19,163       $ 19,275   
  

 

 

    

 

 

 

The Company’s short- and long-term investments are accounted for as available for sale securities. These investments are recorded at fair value with the related unrealized gains and losses included in accumulated other comprehensive income, a component of stockholders’ equity, net of tax. The unrealized loss, net of taxes, was $5 and $20 as of June 30, 2015 and December 31, 2014, respectively. Realized gains and losses on the sale of these investments are determined using the specific identification method. There were no realized gains or losses during the three or six months ended June 30, 2015 or 2014.

Short- and long-term investments consisted of the following:

 

        June 30, 2015     
     Cost      Gross
Unrealized
Gains
     Gross
Unrealized
Losses
     Estimated
Fair Value
 

Short- and long-term investments:

           

Government agency bonds

   $ 5,023       $ 7       $ —         $ 5,030   

Municipal bonds

     13,104         —           (15      13,089   
  

 

 

    

 

 

    

 

 

    

 

 

 

Total short- and long-term investments

   $ 18,127       $ 7       $ (15    $ 18,119   
  

 

 

    

 

 

    

 

 

    

 

 

 

 

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     December 31, 2014  
     Cost      Gross
Unrealized
Gains
     Gross
Unrealized
Losses
     Estimated
Fair Value
 

Short- and long-term investments:

           

Government agency bonds

   $ 6,632       $ —         $ (14    $ 6,618   

Municipal bonds

     12,307         4         (21      12,290   
  

 

 

    

 

 

    

 

 

    

 

 

 

Total short- and long-term investments

   $ 18,939       $ 4       $ (35    $ 18,908   
  

 

 

    

 

 

    

 

 

    

 

 

 

The Company had nine debt securities in an unrealized loss position at June 30, 2015. All of these securities have been in such a position for no more than 12 months. The unrealized loss on these securities was approximately $18 and the fair value was $9.7 million. The Company uses specific identification when reviewing these investments for impairment. Because the Company does not intend to sell the investments that are in an unrealized loss position and it is not likely that the Company will be required to sell any investments before recovery of their cost basis, the Company does not consider these investments with an unrealized loss to be other-than-temporarily impaired at June 30, 2015.

Municipal and government agency bonds have contractual maturity dates that range from July 2016 to February 2018. All income generated from these investments is recorded as interest income.

5. Acquisition

LeMagIT

On December 17, 2012, the Company purchased all of the outstanding shares of its French partner, E-Magine Médias SAS, for approximately $2.2 million in cash plus a potential future earnout valued at $0.7 million at the time of the acquisition. Approximately $1.2 million of the cash payment was made at closing, with the remainder being paid in two equal installments in 2013 and 2014. The earnout is subject to certain revenue growth targets and the payment will be adjusted based on actual results. If all targets are met, the total purchase price, including the earnout, shall not exceed $5.2 million, depending on exchange rates at the time of calculation. The installment payments have been recorded at present value using a discount rate of 10%. At June 30, 2015, the earnout is included in current liabilities at net present value in the Company’s consolidated balance sheet (see Note 3).

6. Intangible Assets

Intangible assets subject to amortization as of June 30, 2015 and December 31, 2014 consist of the following:

 

          As of June 30, 2015  
     Estimated
Useful Lives
(Years)
   Gross
Carrying
Amount
     Accumulated
Amortization
     Net  

Customer, affiliate and advertiser relationships

   5 – 9    $ 7,082       $ (5,956    $ 1,126   

Developed websites, technology and patents

   10      1,243         (534      709   

Trademark, trade name and domain name

   5 – 8      1,846         (1,657      189   

Proprietary user information database and Internet traffic

   3 – 5      1,264         (1,120      144   

Non-compete agreements

   3      78         (67      11   
     

 

 

    

 

 

    

 

 

 

Total intangible assets

      $ 11,513       $ (9,334    $ 2,179   
     

 

 

    

 

 

    

 

 

 

 

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          As of December 31, 2014  
     Estimated
Useful Lives
(Years)
   Gross
Carrying
Amount
     Accumulated
Amortization
     Net  

Customer, affiliate and advertiser relationships

   5 – 9    $ 7,079       $ (5,480    $ 1,599   

Developed websites, technology and patents

   10      1,361         (499      862   

Trademark, trade name and domain name

   5 – 8      1,859         (1,598      261   

Proprietary user information database and Internet traffic

   3 – 5      1,270         (1,024      246   

Non-compete agreements

   3      85         (58      27   
     

 

 

    

 

 

    

 

 

 

Total intangible assets

      $ 11,654       $ (8,659    $ 2,995   
     

 

 

    

 

 

    

 

 

 

Intangible assets are amortized over their estimated useful lives, which range from three to ten years, using methods of amortization that are expected to reflect the estimated pattern of economic use. The remaining amortization expense will be recognized over a weighted-average period of approximately 2.1 years. Amortization expense was $0.3 million and $0.5 million for the three months ended June 30, 2015 and 2014, respectively, and $0.7 million and $0.9 million for the six months ended June 30, 2015 and 2014, respectively. Amortization expense is recorded within operating expenses as the intangible assets consist of customer-related assets and website traffic that the Company considers to be in support of selling and marketing activities. The change in the gross carrying amount of intangible assets during the six months ended June 30, 2015, was due to foreign currency translation.

The Company expects amortization expense of intangible assets to be as follows:

 

Years Ending December 31:

   Amortization
Expense
 

2015 (July 1st – December 31st)

   $ 681   

2016

     864   

2017

     166   

2018

     103   

2019

     87   

Thereafter

     278   
  

 

 

 
   $ 2,179   
  

 

 

 

7. Net Income Per Common Share

A reconciliation of the numerator and denominator used in the calculation of basic and diluted net income per common share is as follows:

 

     For the Three Months Ended
June 30,
     For the Six Months Ended
June 30,
 
     2015      2014      2015      2014  
     (Unaudited)  

Numerator:

           

Net income

   $ 2,829       $ 1,303       $ 3,176       $ 1,438   
  

 

 

    

 

 

    

 

 

    

 

 

 

Denominator:

           

Basic:

           

Weighted average shares of common stock outstanding

     33,268,089         32,890,770         33,201,859         32,787,509   
  

 

 

    

 

 

    

 

 

    

 

 

 

Diluted:

           

Weighted average shares of common stock outstanding

     33,268,089         32,890,770         33,201,859         32,787,509   

Effect of potentially dilutive shares(1)

     1,721,388         1,130,981         1,753,752         1,039,020   
  

 

 

    

 

 

    

 

 

    

 

 

 

Total weighted average shares of common stock outstanding

     34,989,477         34,021,751         34,955,611         33,826,529   
  

 

 

    

 

 

    

 

 

    

 

 

 

Net Income Per Common Share:

           

Basic net income per common share

   $ 0.09       $ 0.04       $ 0.10       $ 0.04   
  

 

 

    

 

 

    

 

 

    

 

 

 

Net Income Per Common Share:

           

Diluted net income per common share

   $ 0.08       $ 0.04       $ 0.09       $ 0.04   
  

 

 

    

 

 

    

 

 

    

 

 

 

 

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(1) In calculating diluted earnings per share, 0.5 million shares related to outstanding stock options and unvested restricted stock awards were excluded for each of the three and six months ended June 30, 2015, and 2.9 million and 3.0 million shares related to outstanding stock options and unvested restricted stock awards were excluded for the three and six months ended June 30, 2014, respectively, because they were anti-dilutive.

8. Bank Demand Loan Payable

The Company’s $5.0 million revolving credit facility was amended and restated in its entirety in June 2015. The new credit facility (the “Amended and Restated Credit Agreement”) is a discretionary $5.0 million demand revolving line. At the Company’s option, the Amended and Restated Credit Agreement bears interest at either the prime rate less 1.00% or the London Interbank Offered Rate (“LIBOR”) plus the applicable LIBOR margin. The applicable LIBOR margin is based on the ratio of total funded debt to earnings before interest, other income and expense, income taxes, depreciation, and amortization (“EBITDA”) for the preceding four fiscal quarters. As of June 30, 2015, the applicable LIBOR margin was 1.25%. Unless earlier payment is required by an event of default, all principal and unpaid interest will be due and payable on the interest payment date; however, there is an automatic rollover provision for all loans for which LIBOR is elected by the Company. Borrowings, if any, under the Amended and Restated Credit agreement would be collateralized by a security interest in substantially all assets of the Company. There are no financial covenant requirements and no unused line fees under the Amended and Restated Credit Agreement. At June 30, 2015, there were no amounts outstanding under the Amended and Restated Credit Agreement.

As of December 31, 2014, prior to the Amended and Restated Credit Agreement, the Company had a $5.0 million term revolving credit facility (the “Credit Agreement”). Covenants governing the Credit Agreement included the maintenance of certain financial ratios. At December 31, 2014, the Company was in compliance with all covenants under the Credit Agreement. The Company was also required to pay an unused line fee on the daily unused amount of the Credit Agreement at a per annum rate based on the ratio of total funded debt to EBITDA for the preceding four fiscal quarters. At December 31, 2014 there were no amounts outstanding under the Credit Agreement.

9. Commitments and Contingencies

Operating Leases

The Company conducts its operations in leased office facilities under various noncancelable operating lease agreements that expire through March 2020. In August 2009, the Company entered into an agreement to lease approximately 87,875 square feet of office space in Newton, Massachusetts. The lease commenced in February 2010 and has a term of ten years. The Company is receiving certain rent concessions over the life of the lease. In November 2010, the Newton lease was amended to include an additional 8,400 square feet of office space. The amended lease commenced in March 2011 and runs concurrently with the term of the original lease. The Company is receiving certain rent concessions over the life of the amended lease.

Certain of the Company’s operating leases include lease incentives and escalating payment amounts and are renewable for varying periods. The Company is recognizing the related rent expense on a straight-line basis over the term of the lease taking into account the lease incentives and escalating lease payments.

Future minimum lease payments under the Company’s noncancelable operating leases at June 30, 2015 are as follows:

 

Years Ending December 31:

   Minimum Lease
Payments
 

2015 (July 1st – December 31st)

   $ 2,196   

2016

     4,247   

2017

     3,712   

2018

     3,831   

2019

     3,833   

Thereafter

     572   
  

 

 

 
   $ 18,391   
  

 

 

 

 

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Net Worth Tax Contingency

In late March 2010, the Company received a letter from the Department of Revenue of the Commonwealth of Massachusetts (the “MA DOR”) requesting documentation demonstrating that TSC has been classified by the MA DOR as a Massachusetts security corporation for the 2006 and 2007 tax years. Following subsequent correspondence with the MA DOR and a settlement conference on March 22, 2011, the Company received a Notice of Assessment from the MA DOR with respect to additional excise taxes on net worth related to TSC. Based on the Company’s previous assessment that it was probable that the MA DOR would require an adjustment to correct TSC’s tax filings such that it will be treated as a Massachusetts business corporation for the applicable years, the Company recorded a liability representing its best estimate at that time of the potential net worth tax exposure. The tax benefits available to a Massachusetts security corporation are comprised of (i) a different rate structure (1.32% on gross investment income vs. 9.5% on net income) (See Note 13) and (ii) exemption from the 0.26% excise tax on net worth. As of the date of the ruling, the Company had recorded a liability of approximately $257 to account for the tax differential in all open years, including penalties and interest. On August 17, 2011, the Company filed Applications for Abatement with the MA DOR. In January 2012, the Company filed Petitions for Formal Procedure with the Massachusetts Appellate Tax Board (the “ATB”). A trial took place in April 2014, and in May 2015 the ATB ruled in favor of the MA DOR. During the second quarter of 2015, the Company accepted an amnesty offer from the MA DOR and paid all amounts due relating to the years in dispute.

Litigation

From time to time and in the ordinary course of business, the Company may be subject to various claims, charges, and litigation. At June 30, 2015 and December 31, 2014, the Company did not have any pending claims, charges, or litigation that it expects would have a material adverse effect on its consolidated financial position, results of operations, or cash flows.

10. Comprehensive Income

Comprehensive income includes all changes in equity during a period, except those resulting from investments by stockholders and distributions to stockholders. For the three and six months ended June 30, 2015 and 2014 the Company’s comprehensive income is as follows:

 

     For the Three Months
Ended June 30,
     For the Six Months
Ended June 30,
 
     2015      2014      2015      2014  
     (Unaudited)  

Net income

   $ 2,829       $ 1,303       $ 3,176       $ 1,438   

Other comprehensive (loss) income:

           

Unrealized (loss) gain on investments (net of tax effect of $(2), $(1), $9 and $(2), respectively)

     (5      (2      15         (3

Unrealized (loss) gain on foreign currency exchange

     (4      (5      (156      25   
  

 

 

    

 

 

    

 

 

    

 

 

 

Other comprehensive (loss) income

     (9      (7      (141      22   
  

 

 

    

 

 

    

 

 

    

 

 

 

Total comprehensive income

   $ 2,820       $ 1,296       $ 3,035       $ 1,460   
  

 

 

    

 

 

    

 

 

    

 

 

 

11. Stock-Based Compensation

Stock Option Plans

In September 1999, the Company approved a stock option plan (the “1999 Plan”) that provided for the issuance of shares of common stock incentives. The 1999 Plan provided for the granting of incentive stock options (“ISOs”), nonqualified stock options (“NSOs”), and stock grants. These incentives were offered to the Company’s employees, officers, directors, consultants, and advisors. Each option is exercisable at such times and subject to such terms as determined by the Company’s Board of Directors (the “Board”); grants generally vest over a four year period, and expire no later than ten years after the grant date.

In April 2007, the Board approved the 2007 Stock Option and Incentive Plan (the “2007 Plan”), which was approved by the stockholders of the Company and became effective upon the consummation of the Company’s IPO in May 2007. Effective upon the consummation of the IPO, no further awards were made pursuant to the 1999 Plan, but any outstanding awards under the 1999 Plan remain in effect and continue to be subject to the terms of the 1999 Plan. The 2007 Plan allows

 

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the Company to grant ISOs, NSOs, stock appreciation rights, deferred stock awards, restricted stock and other awards. Under the 2007 Plan, stock options may not be granted at less than fair market value on the date of grant, and grants generally vest over a four year period. Stock options granted under the 2007 Plan expire no later than ten years after the grant date. At the time of the establishment of the 2007 Plan, the Company reserved for issuance an aggregate of 2,911,667 shares of common stock plus an additional annual increase to be added automatically on January 1 of each year, beginning on January 1, 2008, equal to the lesser of (a) 2% of the outstanding number of shares of common stock (on a fully-diluted basis) on the immediately preceding December 31 and (b) such lower number of shares as may be determined by the Compensation Committee of the Board of Directors of the Company. The number of shares available for issuance under the 2007 Plan is subject to adjustment in the event of a stock split, stock dividend or other change in capitalization. Generally, shares that are forfeited or canceled from awards under the 2007 Plan also will be available for future awards. To date, 7,432,772 shares have been added to the 2007 Plan in accordance with the automatic annual increase. In addition, shares subject to stock options returned to the 1999 Plan, as a result of their expiration, cancellation or termination, are automatically made available for issuance under the 2007 Plan. As of June 30, 2015, a total of 2,374,875 shares were available for grant under the 2007 Plan.

Accounting for Stock-Based Compensation

The Company uses the Black-Scholes option pricing model to calculate the grant date fair value of an award.

The expected volatility of options granted has been determined using a weighted average of the historical volatility of the Company’s stock for a period equal to the expected life of the option. The risk-free interest rate is based on a zero coupon United States treasury instrument whose term is consistent with the expected life of the stock options. The Company has not paid and does not anticipate paying cash dividends on its shares of common stock; therefore, the expected dividend yield is assumed to be zero. The Company applied an estimated annual forfeiture rate in determining the expense recorded in each period.

A summary of the stock option activity under the Company’s stock option plans for the six months ended June 30, 2015 is presented below:

 

Year-to-Date Activity

   Options
Outstanding
     Weighted-
Average
Exercise Price
Per Share
     Weighted-
Average
Remaining
Contractual
Term in Years
     Aggregate
Intrinsic Value
 

Options outstanding at December 31, 2014

     3,347,657       $ 7.86         

Granted

     2,500         11.28         

Exercised

     (294,739      6.79         

Forfeited

     —           —           

Cancelled

     —           —           
  

 

 

          

Options outstanding at June 30, 2015

     3,055,418       $ 7.97         2.1       $ 5,154   
  

 

 

          

Options exercisable at June 30, 2015

     3,054,168       $ 7.97         2.1       $ 5,151   
  

 

 

          

Options vested or expected to vest at June 30, 2015 (1)

     3,055,282       $ 7.97         2.1       $ 5,154   
  

 

 

          

 

(1) In addition to the vested options, the Company expects a portion of the unvested options to vest at some point in the future. Options expected to vest is calculated by applying an estimated forfeiture rate to the unvested options.

During the six months ended June 30, 2015 and 2014, the total intrinsic value of options exercised (i.e. the difference between the market price at exercise and the price paid by the employee to exercise the options) was $1.4 million and $0.7 million, respectively, and the total amount of cash received from exercise of these options was $2.0 million and $1.8 million, respectively.

 

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Restricted Stock Awards

Restricted stock awards are valued at the market price of a share of the Company’s common stock on the date of grant. A summary of the restricted stock award activity under the 2007 Plan for the six months ended June 30, 2015 is presented below:

 

Year-to-Date Activity

   Shares      Weighted-
Average
Grant Date
Fair Value
Per Share
     Aggregate Intrinsic
Value
 

Nonvested outstanding at December 31, 2014

     2,279,167       $ 5.83      

Granted

     178,800         11.67      

Vested

     (269,580      8.67      

Forfeited

     (54,803 )      10.75      
  

 

 

       

Nonvested outstanding at June 30, 2015

     2,133,584       $ 5.97       $ 19,053   
  

 

 

       

The total grant date fair value of restricted stock awards that vested during the six months ended June 30, 2015 and 2014 was $2.6 million and $1.8 million, respectively.

As of June 30, 2015, there was $8.6 million of total unrecognized compensation expense related to stock options and restricted stock awards which is expected to be recognized over a weighted average period of 1.6 years.

Accrued Stock-Based Compensation

The Company had approximately $1.4 million included in accrued compensation expenses on its Consolidated Balance Sheet as of December 31, 2014 for stock-based compensation related to restricted stock awards that had been approved as of that date but were not granted until the first quarter of 2015. This non-cash compensation expense was recorded as part of stock compensation expense in the Company’s Consolidated Statement of Comprehensive Income for the year ended December 31, 2014. There were no such accruals as of June 30, 2015.

12. Stockholders’ Equity

Reserved Common Stock

As of June 30, 2015, the Company has reserved 7,738,878 shares of common stock for options outstanding and restricted stock awards that have not been issued as well as those available for grant under the stock option plans.

Common Stock Repurchase Program

In August 2014, the Company announced that its Board of Directors had authorized a $20 million stock repurchase program (the “Repurchase Program”), whereby the Company is authorized to repurchase the Company’s common stock from time to time on the open market or in privately negotiated transactions. In May 2015, the Board of Directors amended the program to authorize an additional $10 million to be used for such purchases. The Company has elected to implement a Rule 10b5-1 trading plan, which permits shares to be repurchased when the Company might otherwise be precluded from doing so under insider trading laws. The timing and amount of any repurchases that are not made pursuant to the Rule 10b5-1 trading plan will be determined based on an evaluation of market conditions and other factors. The Repurchase Program may be suspended or discontinued at any time.

During the six months ended June 30, 2015, the Company repurchased 410,439 shares of common stock for $3.8 million pursuant to the Repurchase Program. During the year ended December 31, 2014, the Company repurchased 1,551,224 shares of common stock for $15.0 million pursuant to the Repurchase Program.

Repurchased shares are recorded under the cost method and are reflected as treasury stock in the accompanying Consolidated Balance Sheets. All repurchased shares were funded with cash on hand.

 

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Share Repurchase

On December 9, 2014, the Company entered into a Purchase Agreement with TCV V, L.P. (“TCV V”) and TCV Member Fund, L.P. (“TCV Member Fund” and collectively with TCV V, “TCV”), both related parties, pursuant to which the Company agreed to repurchase from TCV 1,000,000 shares of the Company’s common stock for an aggregate price of approximately $9.8 million. The purchase price per share of common stock was equal to 97% of the closing price of the common stock on the Nasdaq Global Market on December 8, 2014. The repurchase closed on December 10, 2014, and these shares are included in the 1,551,224 shares of common stock purchased under the Repurchase Program discussed above. A member of the Company’s board of directors is also a member of the general partner of TCV, which holds more than 5% of the voting securities of the Company.

Secondary Offering

In May 2014, the Company completed a secondary public offering of 5,750,000 shares of common stock at a price of $6.25 per share. All of the shares sold in the secondary public offering were sold by selling stockholders and the Company did not receive any proceeds from the offering. The Company incurred fees of approximately $0.5 million related to legal, accounting and other fees in connection with the secondary public offering, which are included in general and administrative expenses in the Statement of Operations and Comprehensive Income.

13. Income Taxes

The Company’s effective income tax rate before discrete items was 40.9% and 43.6% for the six months ended June 30, 2015 and 2014, respectively. The lower rate in 2015 as compared to 2014 is primarily due to the impact of non-deductible expenses. The Company recognized income tax benefits for discrete items of $0.9 million and $0.4 million during the six months ended June 30, 2015 and 2014, respectively. The effective income tax rate is based upon the estimated annual effective tax rate in compliance with ASC 740, Income Taxes, and other related guidance. The Company updates the estimate of its annual effective tax rate at the end of each quarterly period. The Company’s estimate takes into account estimations of annual pre-tax income, the geographic mix of pre-tax income and its interpretations of tax laws. The Company’s practice is to recognize interest and/or penalties related to income tax matters in income tax expense. These amounts were not material in the six months ended June 30, 2015.

In March 2010, the Company received a letter from the MA DOR requesting documentation demonstrating that TSC, a wholly-owned subsidiary of the Company, has been classified by the MA DOR as a Massachusetts security corporation. Based on subsequent correspondence with the MA DOR, the Company determined that it was more likely than not that the MA DOR would require an adjustment to correct TSC’s tax filings such that it will be treated as a Massachusetts business corporation for the applicable years. The Company recorded a tax reserve for approximately $0.4 million. The tax benefits available to a Massachusetts security corporation are comprised of (i) a different rate structure (1.32% on gross investment income vs. 9.5% on net income) and (ii) exemption from the 0.26% excise tax on net worth (see Note 9). As of the date of the ruling, the Company had recorded a current liability of approximately $677 to account for the tax differential in all open years, which included penalties and interest for the potential state income tax liability arising from the difference between the income tax rates applicable to security corporations and business corporations in Massachusetts. On August 17, 2011, the Company filed Applications for Abatement with the MA DOR. In January 2012, the Company filed Petitions under Formal Procedure with the ATB. A trial took place in April 2014, and in May 2015 the ATB ruled in favor of the MA DOR. During the second quarter of 2015, the Company accepted an amnesty offer from the MA DOR and paid all amounts due relating to the years in dispute.

There are no income tax examinations currently in process.

14. Segment Information

The Company views its operations and manages its business as one operating segment based on factors such as how the Company manages its operations and how its executive management team reviews results and makes decisions on how to allocate resources and assess performance.

 

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Geographic Data

Net sales to unaffiliated customers by geographic area* were as follows:

 

     Three Months Ended
June 30,
     Six Months Ended
June 30,
 
     2015      2014      2015      2014  
     (Unaudited)  

North America

   $ 23,096       $ 20,099       $ 41,612       $ 38,397   

International

     6,661         6,049         11,803         10,728   
  

 

 

    

 

 

    

 

 

    

 

 

 

Total

   $ 29,757       $ 26,148       $ 53,415       $ 49,125   
  

 

 

    

 

 

    

 

 

    

 

 

 

Long-lived assets** by geographic area were as follows:

 

     June 30,
2015
     December 31,
2014
 

North America

   $ 99,576       $ 100,042   

International

     5,590         6,147   
  

 

 

    

 

 

 

Total

   $ 105,166       $ 106,189   
  

 

 

    

 

 

 

 

* based on current customer billing address; does not consider the geo-targeted, or target audience, location of the campaign
** comprised of property and equipment, net; goodwill; and intangible assets, net

 

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Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations

The following discussion and analysis of our financial condition and results of operations should be read in conjunction with the consolidated financial statements and accompanying notes included elsewhere in this Quarterly Report on Form 10-Q. This discussion and analysis contains forward-looking statements that involve risks, uncertainties and assumptions. Our actual results could differ materially from those anticipated in these forward-looking statements as a result of various factors. Please refer to our “Forward-Looking Statements” section on page 36.

Overview

Background

We are a leading provider of specialized online content and brand advertising that brings together buyers and sellers of corporate IT products. We sell customized marketing programs and services that enable IT vendors to reach corporate IT decision makers who are actively researching specific IT purchases. In addition, we offer a number of data analytics solutions that help our customers more efficiently target their sales efforts.

IT professionals have become increasingly specialized, and rely on our network of over 150 websites, each of which focuses on a specific IT sector such as storage, security or networking, for key decision support information tailored to their specific areas of responsibility. We work with our advertising customers to develop customized marketing programs, often providing them with multiple offerings in order to target their desired audience of IT professionals more effectively. Our service offerings address the lead generation, project opportunity information, and branding objectives of our advertising customers.

We enable IT professionals to navigate the complex and rapidly-changing IT landscape where purchasing decisions can have significant financial and operational consequences. Our content strategy includes three primary sources which IT professionals use to assist them in their pre-purchase research: independent content provided by our professionals, vendor-generated content provided by our customers and user-generated, or peer-to-peer, content. In addition to utilizing our independent content, registered members are able to conduct their pre-purchase research by accessing extensive vendor content across our network of websites. Our network of websites also allows users to seamlessly interact and contribute content, which is highly valued by IT professionals during their research process.

We had approximately 15.3 million registered members as of December 31, 2014. The targeted nature of our user base enables IT vendors to reach a specialized audience efficiently because our content is highly segmented and aligned with the IT vendors’ specific products. Since our founding in 1999, we have developed a broad customer base. We deliver advertising campaigns for approximately 1,200 customers annually.

Executive Summary

Our revenue for the three months ended June 30, 2015 grew approximately 14%, to $29.8 million, when compared with the same period in 2014. This growth was primarily driven by two factors: continued growth of international revenue from our online products and further adoption of our new IT Deal AlertTM offerings. Both of these factors remain key areas of focus for our management team, and we believe they may contribute to our continued revenue growth. IT Deal Alert is a suite of services that leverages our proprietary audience activity data to enable us to identify purchase intent among our audience of IT professionals. At the same time, our international business is benefitting from the continued shift in adoption of online tools from traditional print sources by IT professionals in markets outside of North America. The foreign currency issues that affected our customers’ behavior in Q1 have stabilized. While the situation is still challenging for our largest customers, there is less volatility, which is better for us.

Business Trends

The following discussion highlights key trends affecting our business.

 

   

Macro-economic Conditions and Industry Trends. Because most of our customers are IT vendors, the success of our business is intrinsically linked to the health, and subject to the market conditions, of the IT industry. In the three months ended June 30, 2015, we did not see any meaningful improvement in the IT market and many of our customers continue to be revenue-challenged. This fact, coupled with caution on the part of our largest clients

 

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because of foreign currency concerns, has continued to put pressure on marketing budgets. Our growth continues to be driven in large part by the return on the investments we made in our direct international operations during the downturn as well as our data analytics suite of products, IT Deal Alert, which continues to drive market share gains for us. While we will continue to invest in these growth areas, management will continue to carefully control discretionary spending such as travel and entertainment, and the filling of new and replacement positions, in an effort to maintain profit margins and cash flow.

 

    Customer Demographics. While currency concerns appear to have stabilized a bit, our large multi-national customers, who have a significant amount of their revenue outside the US, continue to be cautious. In the three months ended June 30, 2015, online revenues from our top 12 global customers, which have the most international exposure, increased by approximately 13% compared to the same period a year ago. Online revenues from our mid-sized customers (our next largest 100 customers, who have less exposure internationally) increased by approximately 19% year over year. Revenues attributable to our smaller customers, which tend to be venture capital-backed start-ups that primarily operate in North America, increased by approximately 30% over the prior year period. All three customer segments continued to report a challenging environment, and this translated into our customers remaining cautious with their marketing expenditures.

Sources of Revenues

We sell advertising programs to IT vendors targeting a specific audience within a particular IT sector or sub-sector. We maintain multiple points of contact with our customers to provide support throughout their organizations and their customers’ IT sales cycles. As a result, our customers often run multiple advertising programs with us in order to target their desired audience of IT professionals more effectively. There are multiple factors that can impact our customers’ advertising objectives and spending with us, including but not limited to, IT product launches, increases or decreases to their advertising budgets, the timing of key industry marketing events, responses to competitor activities and efforts to address specific marketing objectives such as creating brand awareness or generating sales leads. Our services are generally delivered under short-term contracts that run for the length of a given advertising program, typically less than six months.

The majority of our revenue is derived from the delivery of our online offerings. Online revenue represented 93% and 90% of total revenues for the three months ended June 30, 2015 and 2014, respectively, and 95% and 93% of total revenues for the six months ended June 30, 2015 and 2014, respectively. In the three months ended June 30, 2015, lead generation and branding remained our primary sources of revenue, while project opportunity information, driven by growth in our IT Deal Alert products, contributed approximately 21% of online revenue as compared with approximately 17% for the same period in 2014.

We use both online and event offerings to provide IT vendors with numerous touch points to reach key IT decision makers and to provide IT professionals with highly specialized content across multiple forms of media. We are experienced in assisting advertisers to develop custom advertising programs that maximize branding and ROI. The following is a description of the services we offer:

Online Offerings

Core Online. Our network of websites forms the core of our content platform. Our websites provide IT professionals with comprehensive decision support information tailored to their specific areas of responsibility and purchasing decisions. Through our websites, we offer a variety of online media offerings to connect IT vendors to IT professionals.

Lead Generation. Our lead generation offerings allow IT vendors to maximize ROI by capturing qualified sales leads from the distribution and promotion of content to our audience of IT professionals. All of our lead generation campaigns offer the Activity Intelligence™ Dashboard, a technology platform that gives our customers’ marketers and sales representatives a real-time view of their prospects, which includes insights on the research activities of technology buying teams, including at an account level. Lead generation offerings may also include an additional service, TechTarget Re-Engage (formerly called Nurture & Qualify), which helps both technology marketers and their sales teams to identify highly active prospects, detect emerging projects, retarget interested buying teams, and accelerate engagement with specific accounts.

 

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Our lead generation offerings may also include the syndication of the following:

 

    White Papers. White papers are technical documents created by IT vendors to describe business or technical problems which are addressed by the vendors’ products or services. As part of a lead generation campaign, we post white papers on our relevant websites and our users receive targeted promotions about these content assets. Prior to viewing white papers, our registered members and visitors supply their corporate contact information and agree to receive further information from the vendor. The corporate contact and other qualification information for these leads are supplied to the vendor in real time through our proprietary lead management software.

 

    Webcasts, Podcasts, Videocasts and Virtual Trade Shows. Webcasts, podcasts, videocasts, virtual trade shows and similar content bring informational sessions directly to attendees’ desktops and mobile devices. As is the case with white papers, our users supply their corporate contact and qualification information to the webcast, podcast, videocast or virtual trade show sponsor when they view or download the content. Sponsorship includes access to the registrant information and visibility before, during and after the event.

Branding. Our branding offerings provide IT vendors exposure to targeted audiences of IT professionals actively researching information related to their products and services and include display advertising (including banners) and custom offerings. Display advertising can be purchased on specific websites within our network and against specific audience or technology segments. Through an offering called Spoke™, we can also provide our advertisers with brand exposure to our audience outside of our network of owned and operated websites, with the same types of targeting criteria available within our network. These offerings give IT vendors the ability to increase their brand awareness to highly specialized IT sectors.

Custom Content Creation. In support of our advertisers’ lead generation programs, we will sometimes create white papers, case studies, webcasts, videos or even entire microsites to our customers’ specifications through our Custom Media team. These customized content assets are then promoted to our audience in the context of the advertisers’ lead generation programs. Our custom offerings allow customers to have content or entire microsites created that focus on topics related to their marketing objectives and include promotion of these vehicles to our users, which includes IT professionals and buyers of IT products.

Content Sponsorships. IT vendors, or groups of vendors, pay us to sponsor independent editorially created content vehicles on specific technology topics where the registrant information is then provided to all participating sponsors. In some cases, these vehicles are supported by multiple sponsors in a single segment, with the registrant information provided to all participating sponsors. Because these offerings are editorially driven, advertisers get the benefit of association with independently created content as well as access to qualified sales leads that are researching the topic.

List Rentals. We also offer IT vendors the ability to message registered members on topics related to their interests by renting our e-mail and postal lists of registered members, which is organized using specific criteria such as company size, geography or job title.

Third Party Revenue Sharing Arrangements. We have revenue sharing arrangements with certain third parties to allow for the licensing of our online content, for the renting of our database of opted-in e-mail subscribers and to allow advertising from customers of certain third parties to be made available to our website visitors. In each of these arrangements we are paid a share of the resulting revenue.

IT Deal Alert. IT Deal Alert is a suite of services for advertisers that leverages the detailed purchase intent data that we collect about end-user IT organizations. Through proprietary scoring methodologies, we use this data to help advertisers identify and prioritize accounts whose content consumption around specific IT topics indicates that they are “in-market” for a particular product or service. We also use the data directly to identify and further profile accounts’ upcoming purchase plans.

 

    IT Deal Alert: Qualified Sales Opportunities is a product that profiles specific in-progress purchase projects, including information on scope and purchase considerations.

 

    IT Deal Alert: Priority Engine™ (formerly called Account Watch) is a subscription service powered by our Activity Intelligence platform, which integrates with salesforce.com. The service delivers information to allow marketers and sales personnel to identify accounts actively researching new technology purchases, and to reach active prospects within those organizations that are relevant to the purchase. We sell this service in approximately 80 technology-specific segments.

 

    IT Deal Alert: Deal Data™ is a customized solution aimed at sales intelligence and data scientist functions within our customers that makes our Activity Intelligence data directly consumable by the customer’s internal applications. Deal Data was introduced in the first quarter of 2015 and did not represent a significant percentage of our revenue in the first or second quarter of 2015.

 

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Events

Events revenue represented 7% and 10% of total revenues for the three months ended June 30, 2015 and 2014, respectively, and 5% and 7% of total revenues for the six months ended June 30, 2015 and 2014, respectively. Most of our media groups operate revenue-generating events. The majority of our events are free to IT professionals and are sponsored by IT vendors. Attendees are pre-screened based on event-specific criteria such as sector-specific budget size, company size, or job title. We offer three types of events: multi-day conferences, single-day seminars and custom events. Multi-day conferences provide independent content provided by our professionals to our attendees and allow vendors to purchase exhibit space and other sponsorship offerings that enable interaction with the attendees. We also hold single-day seminars on various topics in major cities. These seminars provide independent content provided by our professionals on key sub-topics in the sectors we serve, are free to qualified attendees, and offer multiple vendors the ability to interact with specific, targeted audiences actively focused on buying decisions. Our custom events differ from our seminars in that they are exclusively sponsored by a single IT vendor and the content is driven primarily by the sole sponsor.

Our key strategic initiatives include:

Geographic – During the quarter ended June 30, 2015, approximately 33% of our online revenues were derived from international geo-targeted campaigns (“international”), where our target audience is outside North America. International online revenue (which also includes international IT Deal Alert revenue of $1.2 million as discussed below) increased by approximately 23% in the three months ended June 30, 2015 as compared to the same period a year ago. We continue to execute very well internationally as we continue to deepen our relatively new relationships with our customers in the United Kingdom, France, Germany, Australia, Singapore, China and Latin America. Although currency issues seemed to stabilize during the quarter, which caused less volatility to our customers’ marketing budgets, our largest customers continue to be cautious.

Product – IT Deal Alert revenues were approximately $5.8 million in the quarter ended June 30, 2015, up from approximately $4.1 million in the same period in 2014. This includes international IT Deal Alert revenue of $1.2 million, which is also included in international revenues discussed above. In the second quarter of 2015, we had over 260 active customers utilizing our IT Deal Alert service; this is up from 230 customers in the first quarter of 2015. We expect IT Deal Alert to continue to be a meaningful growth driver through 2015.

 

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Revenue changes for the three and six months ended June 30, 2015 as compared to the same periods in 2014 were as follows:

 

     Three months ended
June 30,
     Growth
rate
    Six months ended
June 30,
     Growth
rate
 
     2015      2014        2015      2014     
     ($’s in thousands)     ($’s in thousands)  

Total Online

   $ 27,736       $ 23,652         17   $ 50,784       $ 45,732         11
  

 

 

    

 

 

    

 

 

   

 

 

    

 

 

    

 

 

 

Total Online by Geographic Area:

                

North America:

                

North America Core Online

     13,982         12,802         9     25,562         25,289         1

North America IT Deal Alert

     4,552         3,388         34     9,075         6,465         40
  

 

 

    

 

 

    

 

 

   

 

 

    

 

 

    

 

 

 

Total North America Online

     18,534         16,190         14     34,637         31,754         9

International:

                

International Core Online

     7,981         6,771         18     14,358         12,950         11

International IT Deal Alert

     1,221         691         77     1,789         1,028         74
  

 

 

    

 

 

    

 

 

   

 

 

    

 

 

    

 

 

 

Total International Online

     9,202         7,462         23     16,147         13,978         16

Total Online by Product:

                

Core Online:

                

North America Core Online

     13,982         12,802         9     25,562         25,289         1

International Core Online

     7,981         6,771         18     14,358         12,950         11
  

 

 

    

 

 

    

 

 

   

 

 

    

 

 

    

 

 

 

Total Core Online

     21,963         19,573         12     39,920         38,239         4

IT Deal Alert:

                

North America IT Deal Alert

     4,552         3,388         34     9,075         6,465         40

International IT Deal Alert

     1,221         691         77     1,789         1,028         74
  

 

 

    

 

 

    

 

 

   

 

 

    

 

 

    

 

 

 

Total IT Deal Alert

     5,773         4,079         42     10,864         7,493         45

Total Events

   $ 2,021       $ 2,496         -19   $ 2,631       $ 3,393         -22
  

 

 

    

 

 

    

 

 

   

 

 

    

 

 

    

 

 

 

Total Revenues

   $ 29,757       $ 26,148         14   $ 53,415       $ 49,125         9
  

 

 

    

 

 

    

 

 

   

 

 

    

 

 

    

 

 

 

Cost of Revenues, Operating Expenses and Other

Expenses consist of cost of online and event revenues, selling and marketing, product development, general and administrative, depreciation, amortization and net interest and other expenses. Personnel-related costs are a significant component of each of these expense categories except for depreciation, amortization and net interest and other related expenses.

Cost of Online Revenues. Cost of online revenues consist primarily of: salaries and related personnel costs; member acquisition expenses (primarily keyword purchases from leading Internet search sites); freelance writer expenses; website hosting costs; vendor expenses associated with the delivery of webcast, podcast, videocast and similar content, and list rental offerings; stock-based compensation expenses; facility expenses and other related overhead.

Cost of Events Revenues. Cost of events revenues consist primarily of: direct expenses, including site, food and beverages for the event attendees and event speaker expenses; salaries and related personnel costs; travel-related expenses; stock-based compensation expenses; facilities expenses and other related overhead.

Selling and Marketing. Selling and marketing expenses consist primarily of: salaries and related personnel costs; sales commissions; travel-related expenses; stock-based compensation expenses; facility expenses and other related overhead. Sales commissions are recorded as expense when earned by the employee, based on recorded revenue.

 

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Product Development. Product development includes the creation and maintenance of our network of websites, advertiser offerings and technical infrastructure. Product development expense consists primarily of salaries and related personnel costs; stock-based compensation expenses; facility expenses and other related overhead.

General and Administrative. General and administrative expenses consist primarily of: salaries and related personnel costs; facility expenses and related overhead; accounting, legal and other professional fees; and stock-based compensation expenses.

Depreciation. Depreciation expense consists of the depreciation of our property and equipment. Depreciation of property and equipment is calculated using the straight-line method over their estimated useful lives, ranging from two to ten years.

Amortization of Intangible Assets. Amortization of intangible assets expense consists of the amortization of intangible assets recorded in connection with our acquisitions. Separable intangible assets that are not deemed to have an indefinite life are amortized over their estimated useful lives, which range from three to ten years, using methods that are expected to reflect the estimated pattern of economic use.

Interest and Other Income (Expense), Net. Interest income (expense), net consists primarily of interest income earned on cash, cash equivalents and short- and long-term investments less any interest expense incurred. We historically have invested our cash in money market accounts, municipal bonds and government agency bonds. Other income (expense), net consists of non-operating gains or losses, primarily related to foreign currency exchange.

Application of Critical Accounting Policies and Use of Estimates

The discussion of our financial condition and results of operations is based upon our consolidated financial statements, which have been prepared in accordance with accounting principles generally accepted in the United States. The preparation of these financial statements requires us to make estimates, judgments and assumptions that affect the reported amount of assets, liabilities, revenues and expenses and related disclosure of contingent assets and liabilities. On an ongoing basis, we evaluate our estimates, including those related to revenue, long-lived assets, goodwill, allowance for doubtful accounts, stock-based compensation, contingent liabilities, self-insurance accruals and income taxes. We based our estimates of the carrying value of certain assets and liabilities on historical experience and on various other assumptions that we believe to be reasonable. In some cases, changes in the accounting estimates are reasonably likely to occur from period to period. Our actual results may differ from these estimates under different assumptions or conditions.

We believe the following critical accounting policies affect our more significant judgments used in the preparation of our consolidated financial statements. See the notes to our consolidated financial statements for information about these critical accounting policies as well as a description of our other accounting policies.

Revenue Recognition

We generate substantially all of our revenue from the sale of targeted advertising campaigns, which we deliver via our network of websites, data analytics solutions and events. In all cases, we recognize revenue only when the price is fixed or determinable, persuasive evidence of an arrangement exists, the service is performed and collectability of the resulting receivable is reasonably assured.

The majority of our online media sales involve multiple product offerings. Although each of our online media offerings can be sold separately, most of our online media sales involve multiple online offerings. Because objective evidence of fair value does not exist for all elements in our bundled product offerings, we use a best estimate of selling price of individual deliverables in the arrangement in the absence of vendor-specific objective evidence or other third-party evidence of fair value. We establish best estimates considering multiple factors including, but not limited to, class of client, size of transaction, available media inventory, pricing strategies and market conditions. We believe the use of the best estimate of selling price allows revenue recognition in a manner consistent with the underlying economics of the transaction. We apply a relative selling price method to allocate arrangement consideration at the inception of the arrangement to each deliverable in a multiple element arrangement. Revenue is then recognized as delivery occurs.

We evaluate all deliverables of an arrangement at inception and each time an item is delivered, to determine whether they represent separate units of accounting. Based on this evaluation, the arrangement consideration is measured and allocated to each of these elements.

 

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Online Offerings

Core Online

Lead Generation. As part of our lead generation campaign offerings, we may guarantee a minimum number of qualified leads to be delivered over the course of the advertising campaign. We determine the content necessary to achieve performance guarantees. Scheduled end dates of advertising campaigns sometimes need to be extended, pursuant to the terms of the arrangement, to satisfy lead guarantee obligations. We estimate a revenue reserve necessary to adjust revenue recognition for extended advertising campaigns. These estimates are based on our experience in managing and fulfilling these offerings. The customer generally has cancellation privileges which normally require advance notice by the customer and require proportional payment by the customer for the portion of the campaign that has been provided. Additionally, we offer sales incentives to certain customers, primarily in the form of volume rebates, which are classified as a reduction of revenues and are calculated based on the terms of the specific customer’s contract. We accrue for these sales incentives based on contractual terms and historical experience. We recognize revenue from cost per lead advertising during the period in which leads are delivered to our customers and from duration-based campaigns over the duration of the campaign, which is typically less than six months.

Branding. Branding consists mostly of banner revenue, which is recognized in the period in which the banner impressions, engagements or clicks occur.

Custom Content Creation. Custom content revenue is recognized when the creation is completed and delivered to the customer, with the exception of microsites which are recognized over the period during which they are live.

Content Sponsorships. Content sponsorship revenue is recognized ratably over the period in which the related content vehicle is available on our websites.

List Rentals. List rental revenue is recognized in the period in which delivery of the list is made to our customers.

Third Party Revenue Sharing Arrangements. Revenue from third party revenue sharing arrangements is recognized on a net basis in the period in which the services are performed. For certain third party agreements where we are the primary obligor, revenue is recognized on a gross basis in the period in which the services are performed.

IT Deal Alert IT Deal Alert is a suite of products which includes Qualified Sales Opportunities, Priority Engine (formerly called Account Watch) and Deal Data, which was introduced in the first quarter of 2015. Qualified Sales Opportunities revenue is recognized when the opportunity is delivered to the customer, Priority Engine revenue is recognized ratably over the duration of the service and Deal Data revenue is recognized upon delivery.

Events

We recognize revenue from events in the period in which the event occurs. The majority of our events are free to qualified attendees; however, certain events are based on a paid attendee model. We recognize revenue for paid attendee events upon completion of the event.

Amounts collected or billed prior to satisfying the above revenue recognition criteria are recorded as deferred revenue.

Long-Lived Assets

Our long-lived assets consist primarily of property and equipment, capitalized software, goodwill and other intangible assets. Goodwill and other intangible assets have arisen principally from our acquisitions. The amount assigned to intangible assets is subjective and based on our estimates of the future benefit of the intangible assets using accepted valuation techniques, such as discounted cash flow and replacement cost models. Our long-lived assets, other than goodwill, are amortized over their estimated useful lives, which we determine based on the consideration of several factors including the period of time the asset is expected to remain in service. Intangible assets are amortized over their estimated useful lives, which range from three to ten years, using methods of amortization that are expected to reflect the estimated pattern of

 

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economic use. Consistent with our determination that we have only one reporting segment, we have determined that there is only one reporting unit and test goodwill for impairment at the entity level. We evaluate the carrying value and remaining useful lives of long-lived assets, other than goodwill, whenever indicators of impairment are present. We evaluate the carrying value of goodwill annually using the two step process required by ASC 350, Intangibles – Goodwill and Other (“ASC 350”). The first step of the impairment test is to identify potential impairment by comparing the reporting unit’s fair value with its net book value (or carrying amount), including goodwill. The fair value is estimated based on a market value approach. If the fair value of the reporting unit exceeds its carrying amount, the reporting unit’s goodwill is not considered to be impaired and the second step of the impairment test is not performed. Whenever indicators of impairment are present, we would perform the second step and compare the implied fair value of the reporting unit’s goodwill, as defined by ASC 350, to its carrying value to determine the amount of the impairment loss, if any. As of December 31, 2014, the date of our last annual goodwill impairment review, there were no indications of impairment based on our step one analysis, and our estimated fair value exceeded our carrying value by a significant margin. There were no indications of impairment in our goodwill or intangible assets at June 30, 2015.

Fair Value of Financial Instruments

Financial instruments consist of cash and cash equivalents, short- and long-term investments, accounts receivable, accounts payable and contingent consideration. Due to their short-term nature and liquidity, the carrying value of these instruments, with the exception of contingent consideration, approximates their estimated fair values. The fair value of contingent consideration was estimated using a discounted cash flow method.

Allowance for Doubtful Accounts

We offset gross trade accounts receivable with an allowance for doubtful accounts. The allowance for doubtful accounts is our best estimate of the amount of probable credit losses in our existing accounts receivable. We review our allowance for doubtful accounts on a regular basis, and all past due balances are reviewed individually for collectability. Account balances are charged against the allowance after all means of collection have been exhausted and the potential for recovery is considered remote. Provisions for doubtful accounts are recorded in general and administrative expense. If our historical collection experience does not reflect our future ability to collect outstanding accounts receivable, our future provision for doubtful accounts could be materially affected. To date, we have not incurred any write-offs of accounts receivable significantly different than the amounts reserved.

The allowance for doubtful accounts was $1.3 million at June 30, 2015 and $1.0 million at December 31, 2014.

Stock-Based Compensation

We measure stock-based compensation at the grant date based on the fair value of the award and recognize stock-based compensation in our results of operations using the straight-line method over the vesting period of the award or using the accelerated method if the award is contingent upon performance goals. We use the Black-Scholes option pricing model to determine the fair value of stock option awards.

The expected volatility of options granted has been determined using a weighted average of the historical volatility of our stock for a period equal to the expected life of the option. The risk-free interest rate is based on a zero coupon United States treasury instrument whose term is consistent with the expected life of the stock options. We have not paid and do not anticipate paying cash dividends on our shares of common stock; therefore, the expected dividend yield is assumed to be zero. We applied an estimated annual forfeiture rate in determining the expense recorded in each period.

Internal-Use Software and Website Development Costs

We capitalize costs of materials, consultants and compensation and related expenses of employees who devote time to the development of internal-use software and website applications and infrastructure involving developing software to operate our websites. However, we expense as incurred website development costs for new features and functionalities since it is not probable that they will result in additional functionality until they are both developed and tested with confirmation that they are more effective than the current set of features and functionalities on our websites. Our judgment is required in determining the point at which various projects enter the state at which costs may be capitalized, in assessing the ongoing value of the capitalized costs and in determining the estimated useful lives over which the costs are amortized, which is generally three years. To the extent that we change the manner in which we develop and test new features and functionalities

 

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related to our websites, assess the ongoing value of capitalized assets or determine the estimated useful lives over which the costs are amortized, the amount of website development costs we capitalize and amortize in future periods would be impacted. We review capitalized internal-use software and website development costs for recoverability whenever events or changes in circumstances indicate that the carrying amount of the asset may not be recoverable. We would recognize an impairment loss only if the carrying amount of the asset is not recoverable and exceeds its fair value. We capitalized internal-use software and website development costs of $0.7 million for each of the three months ended June 30, 2015 and 2014, and $1.5 million and $1.7 million for the six months ended June 30, 2015 and 2014, respectively.

Income Taxes

We are subject to income taxes in both the United States and foreign jurisdictions, and we use estimates in determining our provision for income taxes. We recognize deferred tax assets and liabilities based on temporary differences between the financial reporting and income tax bases of assets and liabilities using statutory rates.

Our deferred tax assets are comprised primarily of book to tax differences on stock-based compensation, timing of deductions for deferred rent and accrued expenses, and net operating loss (“NOL”) carryforwards. As of December 31, 2014, we had state NOL carryforwards of approximately $20.5 million, which may be used to offset future taxable income. The NOL carryforwards expire through 2035. We also had foreign NOL carryforwards of $1.1 million, which may be used to offset future taxable income in foreign jurisdictions until they expire, through 2019.

Net Income (Loss) Per Share

We calculate basic earnings per share (“EPS”) by dividing earnings available to common shareholders for the period by the weighted average number of common shares and vested, undelivered restricted stock awards outstanding during the period. Because the holders of unvested restricted stock awards do not have nonforfeitable rights to dividends or dividend equivalents, we do not consider these awards to be participating securities that should be included in our computation of earnings per share under the two-class method. Diluted EPS is computed using the weighted-average number of common shares and vested, undelivered restricted stock awards outstanding during the period, plus the dilutive effect of potential future issuances of common stock relating to stock option programs and other potentially dilutive securities using the treasury stock method. In calculating diluted EPS, the dilutive effect of stock options and restricted stock awards is computed using the average market price for the respective period. In addition, the assumed proceeds under the treasury stock method include the average unrecognized compensation expense and assumed tax benefit of stock options and restricted stock awards that are in-the-money. This results in the “assumed” buyback of additional shares, thereby reducing the dilutive impact of stock options and restricted stock awards.

Results of Operations

The following table sets forth our results of operations for the periods indicated:

 

     Three Months Ended June 30,     Six Months Ended June 30,  
     2015     2014     2015     2014  
     ($ in thousands)  

Revenues:

                    

Online

   $ 27,736         93   $ 23,652         90   $ 50,784         95   $ 45,732         93

Events

     2,021         7        2,496         10        2,631         5        3,393         7   
  

 

 

    

 

 

   

 

 

    

 

 

   

 

 

    

 

 

   

 

 

    

 

 

 

Total revenues

     29,757         100        26,148         100        53,415         100        49,125         100   

Cost of revenues:

                    

Online

     6,719         23        6,149         24        13,248         25        12,239         25   

Events

     877         3        979         3        1,332         2        1,526         3   
  

 

 

    

 

 

   

 

 

    

 

 

   

 

 

    

 

 

   

 

 

    

 

 

 

Total cost of revenues

     7,596         26        7,128         27        14,580         27        13,765         28   
  

 

 

    

 

 

   

 

 

    

 

 

   

 

 

    

 

 

   

 

 

    

 

 

 

Gross profit

     22,161         74        19,020         73        38,835         73        35,360         72   

Operating expenses:

                    

Selling and marketing

     10,958         37        10,007         38        21,299         40        19,753         40   

Product development

     2,032         7        1,742         7        3,808         7        3,347         7   

General and administrative

     3,591         12        3,884         14        6,611         12        7,236         14   

Depreciation

     1,016         3        1,012         4        2,024         4        2,001         4   

Amortization of intangible assets

     344         1        454         2        717         1        905         2   
  

 

 

    

 

 

   

 

 

    

 

 

   

 

 

    

 

 

   

 

 

    

 

 

 

Total operating expenses

     17,941         60        17,099         65        34,459         65        33,242         67   
  

 

 

    

 

 

   

 

 

    

 

 

   

 

 

    

 

 

   

 

 

    

 

 

 

Operating income

     4,220         14        1,921         8        4,376         8        2,118         5   

Interest income, net

     250         1        99               87               109          
  

 

 

    

 

 

   

 

 

    

 

 

   

 

 

    

 

 

   

 

 

    

 

 

 

Income before provision for income taxes

     4,470         15        2,020         8        4,463         8        2,227         5   

Provision for income taxes

     1,641         6        717         3        1,287         2        789         2   
  

 

 

    

 

 

   

 

 

    

 

 

   

 

 

    

 

 

   

 

 

    

 

 

 

Net income

   $ 2,829         10   $ 1,303         5   $ 3,176         6   $ 1,438         3
  

 

 

    

 

 

   

 

 

    

 

 

   

 

 

    

 

 

   

 

 

    

 

 

 

 

* Not meaningful

 

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Comparison of Three Months Ended June 30, 2015 and 2014

Revenues

 

     Three Months Ended June 30,  
     2015      2014      Increase
(Decrease)
     Percent
Change
 
     ($ in thousands)  

Revenues:

  

Online

   $ 27,736       $ 23,652       $ 4,084         17

Events

     2,021         2,496         (475 )      (19 )
  

 

 

    

 

 

    

 

 

    

 

 

 

Total revenues

   $ 29,757       $ 26,148       $ 3,609         14
  

 

 

    

 

 

    

 

 

    

 

 

 

Online. The increase in online revenues in the second quarter of 2015 was primarily attributable to a $1.7 million increase in revenues from new product offerings, primarily IT Deal Alert, increases in lead generation and branding offerings, and continued international expansion, each as compared to the same quarter in the prior year.

Events. The decrease in events revenues in the second quarter of 2015 is primarily due to a reduction in the number of seminars that we conducted as compared to the same quarter in the prior year.

Cost of Revenues and Gross Profit

 

     Three Months Ended June 30,  
     2015     2014     Increase
(Decrease)
     Percent
Change
 
     ($ in thousands)  

Cost of revenues:

         

Online

   $ 6,719      $ 6,149      $ 570         9 %

Events

     877        979        (102      (10
  

 

 

   

 

 

   

 

 

    

 

 

 

Total cost of revenues

   $ 7,596      $ 7,128      $ 468         7
  

 

 

   

 

 

   

 

 

    

 

 

 

Gross profit

   $ 22,161      $ 19,020      $ 3,141         17
  

 

 

   

 

 

   

 

 

    

 

 

 

Gross profit percentage

     74     73     

Cost of Online Revenues. The increase in cost of online revenues in the second quarter of 2015 was primarily attributable to additional costs related to new product offerings as compared to the same quarter in the prior year.

Cost of Events Revenues. The decrease in cost of events revenues in the second quarter of 2015 was primarily due to decreases in variable direct and employee-related costs as a result of the decrease in the number of events that we conducted as compared to the same quarter in the prior year.

 

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Gross Profit. Our gross profit is equal to the difference between our revenues and our cost of revenues for the period. Gross profit for the second quarter of 2015 was 74% as compared to 73% in the second quarter of 2014. Online gross profit increased by $3.5 million, primarily attributable to the increase in online revenues as compared to the same period a year ago, along with our ability to support this revenue growth with our fixed cost base. Events gross profit decreased by $0.4 million, primarily as a result of the lower events revenues as compared to the same period in the prior year. Because the majority of our costs are labor-related, we expect our gross profit to fluctuate from period to period based on changes in the total revenues for the period. The relative contribution of online and events revenues to our total revenues will also cause fluctuation in our gross profit from period to period.

Operating Expenses and Other

 

     Three Months Ended June 30,  
     2015      2014      Increase
(Decrease)
     Percent
Change
 
     ($ in thousands)  

Operating expenses:

           

Selling and marketing

   $ 10,958       $ 10,007       $ 951         10

Product development

     2,032         1,742         290         17   

General and administrative

     3,591         3,884         (293      (8

Depreciation

     1,016         1,012         4          

Amortization of intangible assets

     344         454         (110      (24
  

 

 

    

 

 

    

 

 

    

 

 

 

Total operating expenses

   $ 17,941       $ 17,099       $ 842         5
  

 

 

    

 

 

    

 

 

    

 

 

 

Interest and other income, net

   $ 250       $ 99       $ 151         153
  

 

 

    

 

 

    

 

 

    

 

 

 

Provision for income taxes

   $ 1,641       $ 717       $ 924         129
  

 

 

    

 

 

    

 

 

    

 

 

 

Selling and Marketing. Selling and marketing expenses increased for the three months ended June 30, 2015 as compared to the three months ended June 30, 2014 primarily due to increased investment in product innovation as well as increased costs due to international expansion.

Product Development. The increase in product development expense for the three months ended June 30, 2015 as compared to the three months ended June 30, 2014 was primarily caused by a reduction in the amount of these costs that were capitalized year over year as some resources were allocated to non-capitalized projects due to our priorities, including product development efforts toward new products.

General and Administrative. The decrease in general and administrative expense for the three months ended June 30, 2015 as compared to the three months ended June 30, 2014 was primarily caused by fees related to a secondary public offering in the second quarter of 2014, offset in part by increased corporate taxes and compensation-related expenses.

Depreciation and Amortization of Intangible Assets. Depreciation expense was relatively flat year over year. The decrease in amortization of intangible assets expense was attributable to certain intangible assets becoming fully amortized during 2014.

Interest and Other Income, Net. The increase in interest and other income, net, for the three months ended June 30, 2015 as compared to the three months ended June 30, 2014 is primarily due to the favorable effect of foreign currency exchange rates in countries where we record accounts receivable and accounts payable in the normal course of business. Other income in the second quarter of 2015 was $0.2 million compared to $0.1 million in the second quarter of 2014. Interest income (expense) was relatively flat year over year.

Provision for Income Taxes. Our effective income tax rate before discrete items was 40.9% and 43.9% for the three months ended June 30, 2015 and 2014, respectively. The lower rate in 2015 as compared to 2014 is primarily due to the impact of non-deductible expenses. We recognized income tax benefits for discrete items of $87,000 and $0.4 million during the three months ended June 30, 2015 and 2014, respectively. Our effective income tax rate is based upon the estimated annual effective tax rate in compliance with ASC 740, Income Taxes, and other related guidance. We update the estimate of our annual effective tax rate at the end of each quarterly period. Our estimate takes into account estimations of annual pre-tax income, the geographic mix of pre-tax income and interpretations of tax laws.

 

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Reclassifications. Beginning in the third quarter of 2014, we changed the presentation of transactional gains and losses arising from the impact of currency exchange rate fluctuations on transactions in foreign currency that is different from the local functional currency in order to better reflect the non-operating nature of these gains and losses, and are now including them in Other Income (Expense) on the Consolidated Statements of Operations and Comprehensive Income. Previously, these gains and losses were included in our operating expenses as General and Administrative expense. Amounts in the prior periods’ consolidated financial statements have been reclassified to conform to the current presentation. In the second quarter and first half of 2014, this resulted in an increase to Other Income and an increase in General and Administrative expense equal to $110,000 and $130,000, respectively.

Comparison of Six Months Ended June 30, 2015 and 2014

Revenues

 

     Six Months Ended June 30,  
     2015      2014      Increase
(Decrease)
     Percent
Change
 
     ($ in thousands)  

Revenues:

  

Online

   $ 50,784       $ 45,732       $ 5,052         11

Events

     2,631         3,393         (762 )      (22 )
  

 

 

    

 

 

    

 

 

    

 

 

 

Total revenues

   $ 53,415       $ 49,125       $ 4,290         9
  

 

 

    

 

 

    

 

 

    

 

 

 

Online. The increase in online revenues in the six months ended June 30, 2015 was primarily attributable to a $3.4 million increase in revenues from new product offerings, primarily IT Deal Alert, increases in lead generation and branding offerings, and continued international expansion, each as compared to the same period in the prior year.

Events. The decrease in events revenues in the six months ended June 30, 2015 is primarily due to a reduction in the number of custom events and, to a lesser extent, seminars that we conducted as compared to the same period in the prior year.

Cost of Revenues and Gross Profit

 

     Six Months Ended June 30,  
     2015     2014     Increase
(Decrease)
     Percent
Change
 
     ($ in thousands)  

Cost of revenues:

         

Online

   $ 13,248      $ 12,239      $ 1,009         8 %

Events

     1,332        1,526        (194      (13
  

 

 

   

 

 

   

 

 

    

 

 

 

Total cost of revenues

   $ 14,580      $ 13,765      $ 815         6
  

 

 

   

 

 

   

 

 

    

 

 

 

Gross profit

   $ 38,835      $ 35,360      $ 3,475         10
  

 

 

   

 

 

   

 

 

    

 

 

 

Gross profit percentage

     73     72     

Cost of Online Revenues. The increase in cost of online revenues in the six months ended June 30, 2015 was primarily attributable to additional costs related to sales of new product offerings as compared to the same period in the prior year.

Cost of Events Revenues. The decrease in cost of events revenues in the six months ended June 30, 2015 was primarily due to decreases in variable direct and employee-related costs as a result of the decrease in the number of events that we conducted as compared to the same period in the prior year.

Gross Profit. Our gross profit is equal to the difference between our revenues and our cost of revenues for the period. Gross profit for the first half of 2015 was 73% as compared to 72% in the first half of 2014. Online gross profit increased by $4.0 million, primarily attributable to the increase in online revenues as compared to the same period a year ago, along with our ability to support this revenue growth with our fixed cost base. Events gross profit decreased by $0.6 million, primarily as a result of the lower events revenues as compared to the same period in the prior year. Because the majority of

 

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our costs are fixed, we expect our gross profit to fluctuate from period to period based on changes in the total revenues for the period. The relative contribution of online and events revenues to our total revenues will also cause fluctuation in our gross profit from period to period.

Operating Expenses and Other

 

     Six Months Ended June 30,  
     2015      2014      Increase
(Decrease)
     Percent
Change
 
     ($ in thousands)  

Operating expenses:

           

Selling and marketing

   $ 21,299       $ 19,753       $ 1,546         8

Product development

     3,808         3,347         461         14   

General and administrative

     6,611         7,236         (625      (9

Depreciation

     2,024         2,001         23         1   

Amortization of intangible assets

     717         905         (188      (21
  

 

 

    

 

 

    

 

 

    

 

 

 

Total operating expenses

   $ 34,459       $ 33,242       $ 1,217         4
  

 

 

    

 

 

    

 

 

    

 

 

 

Interest and other income, net

   $ 87       $ 109       $ (22      (20 )% 
  

 

 

    

 

 

    

 

 

    

 

 

 

Provision for income taxes

   $ 1,287       $ 789       $ 498         63
  

 

 

    

 

 

    

 

 

    

 

 

 

Selling and Marketing. Selling and marketing expenses increased year over year, primarily due to increased investment in product innovation as well as variable compensation-related expenses caused by the increase in revenues and increased costs due to international expansion.

Product Development. The increase in product development expense for the six months ended June 30, 2015 as compared to the same period in the prior year was primarily caused by a reduction in the amount of these costs that were capitalized year over year as some resources were allocated to non-capitalized projects due to our priorities, including product development efforts toward new products.

General and Administrative. The decrease in general and administrative expense for the six months ended June 30, 2015 as compared to the six months ended June 30, 2014 was primarily caused by fees related to a secondary public offering in the second quarter of 2014, as well as decreased legal fees, offset in part by increased corporate taxes and compensation-related expenses.

Depreciation and Amortization of Intangible Assets. Depreciation expense was relatively flat year over year. The decrease in amortization of intangible assets expense was attributable to certain intangible assets becoming fully amortized during 2014.

Interest and Other Income, Net. The decrease in interest and other income, net, for the six months ended June 30, 2015 as compared to the same period in the prior year is primarily due to the unfavorable effect of foreign currency exchange rates in countries where we record accounts receivable and accounts payable in the normal course of business during the first half of the year. Other income in the first half of 2015 was $66,000 compared to $0.1 million in 2014. Interest income (expense) was relatively flat year over year.

Provision for Income Taxes. Our effective income tax rate before discrete items was 40.9% and 43.6% for the six months ended June 30, 2015 and 2014, respectively. The lower rate in 2015 as compared to 2014 is primarily due to the impact of non-deductible expenses. We recognized income tax benefits for discrete items of $0.9 million and $0.4 million during the six months ended June 30, 2015 and 2014, respectively. Our effective income tax rate is based upon the estimated annual effective tax rate in compliance with ASC 740, Income Taxes, and other related guidance. We update the estimate of our annual effective tax rate at the end of each quarterly period. Our estimate takes into account estimations of annual pre-tax income, the geographic mix of pre-tax income and interpretations of tax laws.

Seasonality

The timing of our revenues is affected by seasonal factors. Our revenues are seasonal primarily as a result of the annual budget approval process of many of our customers, the normal timing at which our customers have their new product

 

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introductions, and the historical decrease in advertising and events activity in summer months. Events revenue may vary depending on which quarters we produce the event, which may vary when compared to previous periods. The timing of revenues in relation to our expenses, much of which does not vary directly with revenue, has an impact on the cost of online revenues, selling and marketing, product development, and general and administrative expenses as a percentage of revenue in each calendar quarter during the year.

The majority of our expenses are personnel-related and include salaries, stock-based compensation, benefits and incentive-based compensation plan expenses. As a result, we have not experienced significant seasonal fluctuations in the timing of our expenses period to period.

Liquidity and Capital Resources

Resources

As of June 30, 2015, we had $40.9 million of working capital, and our cash and cash equivalents totaled $19.2 million. Our cash, cash equivalents and investments decreased $0.9 million during the first half of 2015 as compared to the first half of 2014, primarily from cash used by our investing activities, offset in part by cash provided by our operating activities and our financing activities. We believe that our existing cash, cash equivalents, and investments, our cash flow from operating activities and available bank borrowings will be sufficient to meet our anticipated cash needs for at least the next 12 months. Our future working capital requirements will depend on many factors, including the operations of our existing business, our potential strategic expansion internationally, possible repurchases of our common stock under our stock repurchase program, future acquisitions we might undertake, and the expansion into complementary businesses. To the extent that our cash and cash equivalents, investments and cash flow from operating activities are insufficient to fund our future activities, we may need to raise additional funds through bank credit arrangements or public or private equity or debt financings. We also may need to raise additional funds in the event we determine in the future to effect one or more additional acquisitions of businesses.

 

     June 30,
2015
     December 31,
2014
 
     ($ in thousands)  

Cash, cash equivalents and investments

   $ 37,282       $ 38,183   
  

 

 

    

 

 

 

Accounts receivable, net

   $ 28,902       $ 23,200   
  

 

 

    

 

 

 

Cash, Cash Equivalents and Investments

Our cash, cash equivalents and investments at June 30, 2015 were held for working capital purposes and were invested primarily in money market accounts, municipal bonds and government agency bonds. We do not enter into investments for trading or speculative purposes.

Accounts Receivable, Net

Our accounts receivable balance fluctuates from period to period, which affects our cash flow from operating activities. The fluctuations vary depending on the timing of our service delivery and billing activity, cash collections, and changes to our allowance for doubtful accounts. We use days sales outstanding (“DSO”) as one measurement of the quality and status of our receivables. We define DSO as net accounts receivable at quarter end divided by total revenue for the applicable period, multiplied by the number of days in the applicable period. DSO was 88 days for the quarter ended June 30, 2015 and 70 days at December 31, 2014. The increase in DSO is primarily due to the timing of payments from customers.

 

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Cash Flows

 

     Six Months Ended
June 30,
 
     2015      2014  
     ($ in thousands)  

Net cash provided by operating activities

   $ 972       $ 8,238   
  

 

 

    

 

 

 

Net cash used in investing activities

   $ (1,229    $ (2,220
  

 

 

    

 

 

 

Net cash provided by financing activities

   $ 170       $ 2,216   
  

 

 

    

 

 

 

Operating Activities

Cash provided by operating activities primarily consists of net income adjusted for certain non-cash items including depreciation and amortization, the provision for bad debt, stock-based compensation, deferred income taxes, and the effect of changes in working capital and other activities. Cash provided by operating activities for the six months ended June 30, 2015 was $1.0 million compared to cash provided by operating activities of $8.2 million in the six months ended June 30, 2014.

The decrease in cash provided by operating activities in the six months ended June 30, 2015 as compared to the six months ended June 30, 2014 is primarily a result of changes in operating assets and liabilities of $(6.1) million in the first half of 2015 compared to $1.3 million in the first half of 2014. Significant components of the changes in assets and liabilities in the first half of 2015 included an increase in accounts receivable of $6.1 million, as evidenced by the increase in DSO during the period, a $1.8 million decrease in income taxes payable, and a $0.8 million decrease in accrued compensation, primarily resulting from annual bonuses from 2014 that were paid in the first quarter of 2015. These changes were offset in part by an increase in deferred revenue of $2.6 million. Additionally, tax benefits relating to excess stock-based compensation deductions are presented as financing cash flows. Cash outflows from tax benefits related to stock-based compensation deductions were $2.0 million and $0.5 million in the six months ended June 30, 2015 and 2014, respectively.

Investing Activities

Cash used in investing activities in the six months ended June 30, 2015 was $1.2 million; $1.9 million relates to the purchase of property and equipment, made up primarily of website development costs, computer equipment and related software and internal-use development costs, offset in part by $0.7 million related to the conversion of long-term investments into cash equivalents. Cash used in investing activities in the six months ended June 30, 2014 was $2.1 million for the purchase of property and equipment, made up primarily of website development costs, computer equipment and related software and internal-use development costs, and $0.1 million related to the conversion of cash equivalents into long-term investments.

Financing Activities

We received proceeds from the exercise of stock options in the amounts of $2.0 million and $1.8 million in the six months ended June 30, 2015 and 2014, respectively. Additionally, tax benefits relating to excess stock-based compensation deductions are presented as financing cash flows. Cash inflows from tax benefits related to stock-based compensation deductions were $2.0 million and $0.5 million in the six months ended June 30, 2015 and 2014, respectively. These inflows were offset in part by $3.8 million used for the repurchase of shares under our stock repurchase program in the first half of 2015.

Stock Repurchase Program

In August 2014, we announced that our Board of Directors authorized a $20 million stock repurchase program (the “Repurchase Program”). Under the Repurchase Program, we are authorized to repurchase our common stock from time to time on the open market or in privately negotiated transactions. In May 2015, the Board of Directors amended the program to authorize an additional $10 million to be used for such purchases. We have elected to implement a Rule 10b5-1 trading plan, which permits shares to be repurchased when we might otherwise be precluded from doing so under insider trading laws. The timing and amount of any repurchases that are not made pursuant to the Rule 10b5-1 trading plan will be determined based on an evaluation of market conditions and other factors. The Repurchase Program may be suspended or discontinued at any time. During the six months ended June 30, 2015, we repurchased 410,439 shares of common stock for $3.8 million pursuant to the Repurchase Program. During the year ended December 31, 2014 we repurchased 1,551,224 shares of common stock for approximately $15.0 million pursuant to the Repurchase Program.

 

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Accrued Stock-Based Compensation

We had approximately $1.4 million included in accrued compensation expenses on our Consolidated Balance Sheet as of December 31, 2014 for stock-based compensation related to restricted stock awards that had been earned as of that date but were not granted until the first quarter of 2015, at which time the value of the awards was reclassified from accrued compensation to additional paid-in capital. This non-cash compensation expense was recorded as part of stock-based compensation expense in our Consolidated Statement of Comprehensive Income (Loss) for the year ended December 31, 2014. There were no such accruals as of June 30, 2015.

Term Loan and Credit Facility Borrowings

We currently have a discretionary $5.0 million demand revolving line available to us; no borrowings have been made against this line as of June 30, 2015.

Capital Expenditures

We have made capital expenditures primarily for computer equipment and related software needed to host our websites, internal-use software development costs, as well as for leasehold improvements and other general purposes to support our growth. Our capital expenditures totaled $1.9 million and $2.1 million for the six months ended June 30, 2015 and 2014, respectively. A majority of our capital expenditures in the first half of 2015 were internal-use development costs and, to a lesser extent, computer equipment and related software. We are not currently party to any purchase contracts related to future capital expenditures.

Off-Balance Sheet Arrangements

We do not have any off-balance sheet arrangements.

Recent Accounting Pronouncements

See Note 2 to the Consolidated Financial Statements for recent accounting pronouncements that could have an effect on us.

Forward Looking Statements

Certain information included in this Quarterly Report on Form 10-Q may contain “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. All statements, other than statements of historical facts, included or referenced in this Quarterly Report on Form 10-Q that address activities, events or developments which we expect will or may occur in the future are forward-looking statements, including statements regarding the intent, belief or current expectations of the Company and members of our management team. The words “will,” “believe,” “intend,” “expect,” “anticipate,” “project,” “estimate,” “predict” and similar expressions are also intended to identify forward-looking statements. Such statements may include those regarding guidance on our future financial results and other projections or measures of our future performance; our expectations concerning market opportunities and our ability to capitalize on them; and the amount and timing of the benefits expected from acquisitions, new products or services and other potential sources of additional revenue. Such forward-looking statements are not guarantees of future performance and involve risks and uncertainties. These statements speak only as of the date of this Quarterly Report on Form 10-Q and are based on our current plans and expectations, and they involve risks and uncertainties that could cause actual future events or results to be different than those described in or implied by such forward-looking statements. These risks and uncertainties include, but are not limited to, those relating to: market acceptance of our products and services, including continued increased sales of our IT Deal Alert offerings and continued increased international growth; relationships with customers, strategic partners and employees; difficulties in integrating acquired businesses; changes in economic or regulatory conditions or other trends affecting the Internet, Internet advertising and information technology industries; and other matters included in our filings with the Securities and Exchange Commission, including those detailed under Part II, Item 1A, “Risk Factors” of this Quarterly Report on Form 10-Q and in our Annual Report on Form 10-K for the year ended December 31, 2014. Actual results may differ materially from those contemplated by the forward-looking statements. We undertake no obligation to update our forward-looking statements to reflect future events or circumstances.

 

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Item 3. Quantitative and Qualitative Disclosures About Market Risk

Market risk represents the risk of loss that may impact our financial position due to adverse changes in financial market prices and rates. Our market risk exposure is primarily a result of fluctuations in foreign exchange rates and interest rates. We do not hold or issue financial instruments for trading purposes.

Foreign Currency Exchange Risk

We currently have subsidiaries in the United Kingdom, Hong Kong, Australia, Singapore, Germany and France. Additionally, we have a wholly foreign-owned enterprise formed under the laws of the People’s Republic of China (“PRC”), and a variable interest entity in Beijing, PRC. Approximately 22% of our revenues for the three months ended June 30, 2015 were derived from customers with billing addresses outside of North America and our foreign exchange gains/losses were not significant. We currently believe our exposure to foreign currency exchange rate fluctuations is financially immaterial and therefore have not entered into foreign currency hedging transactions. We continue to review this issue and may consider hedging certain foreign exchange risks through the use of currency futures or options in the future. The volatility of exchange rates depends on many factors that we cannot forecast with reliable accuracy. Our continued international expansion increases our exposure to exchange rate fluctuations and as a result such fluctuations could have a significant impact on our future results of operations.

Interest Rate Risk

At June 30, 2015, we had cash, cash equivalents and investments totaling $37.3 million. These amounts were invested primarily in money market accounts, municipal bonds and government agency bonds. The cash, cash equivalents and investments were held for working capital purposes. We do not enter into investments for trading or speculative purposes. Due to the short-term nature of these investments, we believe that we do not have any material exposure to changes in the fair value of our investment portfolio as a result of changes in interest rates. Declines in interest rates, however, would reduce future investment income.

Our exposure to market risk also relates to the amount of interest expense we would have to pay if we were to utilize our Amended and Restated Credit Agreement. The advances under this credit facility bear a variable rate of interest determined as a function of the lender’s prime rate or LIBOR. At June 30, 2015, there were no amounts outstanding under our revolving credit facility.

 

Item 4. Controls and Procedures

Disclosure Controls and Procedures

The Company is required to maintain disclosure controls and procedures that are designed to ensure that information required to be disclosed in its reports under the Securities Exchange Act of 1934 is recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms, and that such information is accumulated and communicated to management, including the Company’s Chief Executive Officer (Principal Executive Officer) and Chief Financial Officer (Principal Financial Officer) as appropriate, to allow timely decisions regarding required disclosure.

As of June 30, 2015, management, under the supervision of the Chief Executive Officer and Chief Financial Officer, conducted an evaluation of disclosure controls and procedures. Based on that evaluation, the Chief Executive Officer and Chief Financial Officer concluded that the Company’s disclosure controls and procedures were effective at the reasonable assurance level as of June 30, 2015.

Changes in Internal Control over Financial Reporting

There were no changes to our internal control over financial reporting that occurred during the quarter ended June 30, 2015 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

 

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PART II—OTHER INFORMATION

 

Item 1. Legal Proceedings

We are not currently a party to any material legal proceedings and we are not aware of any pending or threatened litigation against us that could have a material adverse effect on our business, operating results or financial condition. On January 6, 2012, we filed Petitions under Formal Procedure with the Massachusetts Appellate Tax Board (the “ATB”) in connection with the classification of our wholly-owned subsidiary, TechTarget Securities Corporation, and assessments made by the Massachusetts Department of Revenue (“MA DOR”), as described in Note 9 in the accompanying consolidated financial statements. A trial took place in April 2014, and in May 2015 the ATB ruled in favor of the MA DOR. Concurrently, we received an amnesty offer with respect to the tax years in dispute. During the second quarter of 2015, we accepted the amnesty offer and paid all amounts due relating to the years in dispute.

 

Item 1A. Risk Factors

Our business is subject to a number of risks, including those identified in Item 1A – “Risk Factors” of our Annual Report on Form 10-K for the year ended December 31, 2014, that could have a material effect on our business, results of operations, financial condition and/or liquidity and that could cause our operating results to vary significantly from period to period. As of June 30, 2015, there have been no material changes to the risk factors disclosed in our Annual Report on Form 10-K for the year ended December 31, 2014. We may disclose changes to any risk factors presented or disclose additional factors from time to time in our future filings with the Securities and Exchange Commission.

 

Item 2. Unregistered Sales of Equity Securities and Use of Proceeds

 

(a) Sales of Unregistered Securities

None.

 

(b) Use of Proceeds from Registered Securities

None.

 

(c) Purchases of Equity Securities by the Issuer and Affiliated Purchasers

The following table provides information about purchases by the Company during the quarter ended June 30, 2015 of equity securities that are registered by the Company pursuant to Section 12 of the Securities Exchange Act of 1934.

 

Period

   Total Number of
Shares Purchased
     Average Price
Paid Per Share *
     Total Number of
Shares Purchased as
Part of Publicly
Announced Plans or
Programs(1)
     Approximate Dollar
Value of Shares that
May Yet Be
Purchased Under the
Plans or Programs
 

April 1, 2015 – April 30, 2015

     —         $ —           —         $ 15,064,191   

May 1, 2015 –May 31, 2015

     183,014      $ 9.42         183,014      $ 13,339,754  

June 1, 2015 – June 30, 2015

     227,425       $ 9.06         227,425       $ 11,278,511  
  

 

 

    

 

 

    

 

 

    

 

 

 

Total (2)

     410,439      $ 9.22         410,439      $ 11,278,511  

 

(1)  On August 5, 2014, the Board of Directors announced the approval of a Stock Repurchase Program (the “Repurchase Program”), which authorized the Company to purchase up to $20 million of shares of its common stock from time to time on the open market or in privately negotiated transactions. In May 2015, the Board of Directors approved an additional $10 million of shares that may be purchased.
(2)  All shares were repurchased under the Repurchase Program.
* Price excludes commission of approximately $0.02 per share.

 

Item 3. Defaults Upon Senior Securities

None.

 

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Item 4. Mine Safety Disclosures

None.

 

Item 5. Other Information

None.

 

Item 6. Exhibits

The exhibits listed in the Exhibit Index immediately preceding the exhibits are filed as part of this Quarterly Report on Form 10-Q and such Exhibit Index is incorporated herein by reference.

 

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SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

 

     

TECHTARGET, INC.

(Registrant)

  Date: August 7, 2015     By:  

/s/    GREG STRAKOSCH        

        Greg Strakosch, Chief Executive Officer
        (Principal Executive Officer)
  Date: August 7, 2015     By:  

/s/    JANICE KELLIHER        

        Janice Kelliher, Chief Financial Officer and Treasurer
        (Principal Accounting and Financial Officer)

 

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Exhibit Index

 

Exhibit

No.

  

Description of Exhibit

  10.1    Amended and Restated Credit Facility Agreement between the Registrant and Citizens Bank, National Association, dated June 23, 2015.
  10.2    Revolving Promissory Note between the Registrant and Citizens Bank, National Association, dated June 23, 2015.
  31.1    Certification of Greg Strakosch, Chief Executive Officer of TechTarget, Inc., pursuant to Rules 13a-14(a) and 15d-14(a) of the Securities Exchange Act of 1934, dated August 7, 2015.
  31.2    Certification of Janice Kelliher, Chief Financial Officer and Treasurer of TechTarget, Inc., pursuant to Rules 13a-14(a) and 15d-14(a) of the Securities Exchange Act of 1934, dated August 7, 2015.
  32.1    Certifications of Greg Strakosch, Chief Executive Officer of TechTarget, Inc. and Janice Kelliher, Chief Financial Officer and Treasurer of TechTarget, Inc. pursuant to 18 U.S.C. Section 1350, dated August 7, 2015.
101.INS    XBRL Instance Document*
101.SCH    XBRL Taxonomy Extension Schema Document*
101.CAL    XBRL Taxonomy Extension Calculation Linkbase Document*
101.DEF    XBRL Taxonomy Extension Definition Linkbase Document*
101.LAB    XBRL Taxonomy Extension Label Linkbase Document*
101.PRE    XBRL Taxonomy Extension Presentation Linkbase Document*

 

* Attached as Exhibit 101 to this report are the following documents formatted in XBRL (Extensible Business Reporting Language): (i) Consolidated Balance Sheets as of June 30, 2015 and December 31, 2014, (ii) Consolidated Statements of Operations and Comprehensive Income for the three and six months ended June 30, 2015 and June 30, 2014, (iii) Consolidated Statements of Cash Flows for the six months ended June 30, 2015 and June 30, 2014 and (iv) Notes to Consolidated Financial Statements.

 

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