Financial News

Dollar Tree Takes “Thrill-of-the-Hunt” Online

Dollar Tree, Inc. (NASDAQ: DLTR), the nation's largest discount variety store chain selling everything for $1 or less, has launched a redesigned Web site featuring a new e-commerce platform. Still accessible at www.dollartree.com, the new site creates the same “Thrill-of-the-Hunt” atmosphere online that Dollar Tree is famous for in its more than 3,600 brick and mortar stores across the country — with every single item still $1.00 or less.

“I am pleased to announce the launch of our e-commerce business,” said Bob Sasser, President and CEO. “Dollar Tree continues to grow and I am excited about the opportunity to reach existing and potential customers. Our new Web site is fun, exciting, and filled with extreme values — just like our stores.”

Value-Added Benefits of a Full E-Commerce Web Site

Customers asked for larger quantities and Dollar Tree responded, bringing its buying power, along with case-quantity ordering, to individuals and businesses alike. Dollartree.com is dedicated to serving small businesses, organizations, and individuals who wish to buy Dollar Tree merchandise in large quantities. While Dollar Tree has offered its customers products in case quantities for nearly three years, the launch of this full e-commerce site offers customers a more robust shopping experience, with value-added benefits such as:

Customers can visit www.dollartree.com for case-quantity orders, and find out what’s new in a store near them. The site features online advertising of in-store events, specials, seasonal promotions, and our featured “item of the week”! Plus, it offers free, downloadable craft sheets designed to give individuals and organizations creative ideas using Dollar Tree merchandise.

“Our new site is an extension of the great value, convenience, and fun shopping experience we have always offered in our stores,” said Sasser. “Every online item is an incredible value at only $1.00 and we're always adding to the ‘thrill of the hunt’ with exciting new merchandise. Plus, customers can pay using a variety of credit cards and we offer free shipping when they choose to pick up their order at one of our conveniently located stores. This is another exciting way we’re bringing the value of Dollar Tree to individual consumers, small businesses, and organizations alike.”

Dollar Tree also launched a new world-class Web site for its investor, merchandise, real-estate, and logistics partners. This new site, www.dollartreeinfo.com, is aimed at providing an overview of the company, its news and events, and up-to-date information for Dollar Tree’s investor community.

Dollar Tree continues to grow. The Company operated 3,649 stores in 48 states as of April 13, 2009, and also operates a coast-to-coast logistics network of nine distribution centers. To learn more about the Company, visit www.dollartree.com.

Contacts:

Dollar Tree, Inc., Chesapeake
Timothy J. Reid
Vice President, Investor Relations
757-321-5284
www.DollarTree.com

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