Dallas, TX, USA - February 14, 2023 - Anthony Dickey, Texture Guru, has revolutionized how the beauty industry looks at hair texture. To the New York Times, Anthony Dickey is a "Style Svengali." To Ebony, he's a member of their elite "Power 100." To clients like Solange, Sarah Jessica Parker, and Minnie Driver, he's the "texture guru" who's helped each of them celebrate the unique beauty of their hair, whether it's kinky, curly, wavy, or straight. To devotees of his game-changing Hair Rules brand, he's simply a lifesaver.

During the course of three decades, Dickey mastered the mystery and artistry of all textures, leading him to create iconic styles for the likes of Alicia Keys, First Lady Michelle Obama, and Rihanna. His greatest pride, though, has been teaching thousands of women to overcome the frustration of dealing with so-called "hard-to-manage" locks and helping them embrace the beauty and versatility of their natural texture.

As he became familiar with multi-textural hair, he realized the limitations of the marketplace and questioned why beauty couldn't be inclusive. There are endless hair textures, but in the beauty aisles, there was one row for black hair, one row for white hair, and absolutely nothing for the spectrum in between. Knowing that one size does not fit all, he soon began to think of ways to merge the aisles and the cultural landscape of beauty.

Thus Hair Rules was born. Dickey created a line of texture-based haircare products and authored Hair Rules! The Ultimate Hair Care Guide for Women with Kinky, Curly, or Wavy Hair (Random House, 2003). The products are revolutionary: rich natural ingredients, with no parabens, which supply the exact elements needed for each hair texture, producing vibrant hair health and diverse styling options. The book immediately became the catalyst for an industry-wide redefinition of haircare and styling standards, so the needs of a multi-textural world could be met. Hair Rules! has been endorsed by Los Angeles esteemed Fashion Institute of Design and Merchandising (FIDM) as a staple in its' curriculum.

"At Hair Rules, we understand that not only do women want to look beautiful, but they also want to feel beautiful," explained Dickey. "We are passionate about playing a role in helping women discover more self-love, through empowering them to embrace who they really are. That is true beauty... the radiance of self-love."

Dickey's hope is to continue to encourage people to embrace their natural beauty and remember that while all hair is not created the same, all textures have the absolute right to be treated equally and with love.

Follow along on the Hair Rules blog to stay in the know on all things Dickey.

About Anthony Dickey

Hair Rules started with the Texture Guru, Anthony Dickey. He carried with him a dream of celebrating all textures and the knowledge of how to do it for decades. 15 years ago he set things into motion for that dream to become reality.

Over the years Hair Rules products and Dickey's expertise and styles have been featured in Oprah Magazine, Allure, Essence, Ebony, InStyle, Seventeen, Glamour, and more!

Today, Dickey is the heart of Hair Rules as our celebrity stylist, brand leader, and active industry influencer. On a day-to-day basis, you can find him styling, educating, and innovating at the Hair Rules salon or studio or around the US.

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