Photo by Sara Kurfeß

Originally Posted On: Why Social Media is important for your business (thewebguys.co.uk)

Whether you are a small local business owner, a one-man band or a huge multinational company – you need a presence on social media.

Having an online presence begins with a website – but how do people know they can look for you if they don’t know you exist? That’s where social media comes in. You can reach wider audiences, interact with your customers and spread the word about you and your business.

In 2020 is it estimated that over 3.6 billion people used social media worldwide! If you want a quick and easy way to reach wider audiences, then social media marketing is an essential tool.

Here are the top 3 reasons why you should be marketing your business on social media.

People don’t know, what they don’t know. When you utilise social media as a part of your marketing strategy, you have the potential to reach a much wider audience. You can tell people about your business, products or services as well as offering useful advice by sharing your blog or articles.

When you begin to use social media, the world really is your oyster. You have the potential to be seen by thousands of people by posting good quality content consistently.

Organic posts should be engaging, informative and eye-catching – a great way to ensure this is to post content with a video or image.

You can really increase awareness of your business when you take advantage of the self serve advertising on platforms such as Facebook, LinkedIn and Instagram.

With online shopping on the increase, shoppers are purchasing from stores they have never heard of before. Most customers do their due diligence before deciding whether to shop with a business for the first time. Before they make that decision, they research you online – which will lead them to your website and your social media.

When it comes to your social media channels, your profiles should be packed with information. Your news feeds should have up to date, fun and relevant content including; news about your industry, blogs, business information as well as service or product updates. This will help you to be seen as knowledgeable, trustworthy and approachable to your potential customers.

Your social media channels provide an opportunity for you to create relationships with your customers old and new. The content you post reaches a huge audience and social media allows them to interact with you when they wish.

The best way to build and maintain relationships is to engage with your audience regularly. Whether that means asking them questions on your news feed, interacting with them on your posts or responding to private messages.

You can also offer support for your customers and clients through social media. When you are responsive and work hard to solve any problems or complaints, your customers trust you, even more, thus solidifying your relationship with them.

You don’t have to be on every single platform, but it is wise to do your research and find out where your target audience is most likely to be.

If you want to find out more about utilising social media for your business then book your place at our next guest webinar with Ben from I Want Fish and Chips.