Vimeo Record is a new product that allows teams to communicate through video messages.

Vimeo CEO Anjali Sud said that while the pandemic has prompted many offices to embrace digital communication tools like Zoom, “There’s a whole host of work communication that needs asynchronous messaging.”

Besides, sometimes a video can get your message across more effectively, rather than “scheduling another call or writing a long email or Slack thread.”

Sud said that since she became CEO of the IAC-owned video platform in 2017, Vimeo has shifted its focus from being a destination site that competed with YouTube to providing video tools for businesses: “We really want to be the single corporate video solution for the modern organization.”

Vimeo Record is an extension of that strategy. During the pandemic, Vimeo’s revenue has already been growing 40% to 50% year-over-year each month, but Sud said this product been in the works since before then, reflecting the long-term trend that “more and more teams are distributed, and they need ways to communicate.”

So Vimeo created a Google Chrome extension that allows users to easily record their screen or their face, share and comment on those recordings, organize them into folders with different permissions and receive notifications when someone watches.

Sud said around 400 companies have already been beta testing the feature. Teams are using it to review design and code, to work together to resolve customer support tickets, to share messages from company leadership and more.

Asked whether there’s been a learning curve for recording effective video messages, Sud said, “The biggest barrier is just making it not feel intimidating. The easiest way [to do that] is for people to receive a video message themselves. If a colleague sends you something that’s not perfect, it lowers that intimidation factor.”

She also noted that Vimeo Record fits into the company’s freemium business model. Anyone can send unlimited messages for free, but Vimeo will charge for premium features like the ability to host videos on a third-party, custom-branded video platform.

“My team is using Vimeo Record to share product demos internally and to give our customers a preview of what’s launching soon,” said Mailchimp’s director of product marketing Trevor Wolfe in a statement. “We love it! It adds a personal touch that you just can’t replicate with email or a chatroom message.”