At Benevity, we wanted to replace the pervasive sense of helplessness, social isolation and uncertainty spurred by COVID-19 with empowerment, connectedness and hope. So, we announced $300,000 in 1:1 donation matching that would amplify the impact of people’s donations made on our Community Impact Portal.
And, wow. Did people show up!
Shortly after announcing the initiative, we looked at the real-time donation reporting and couldn’t believe our eyes. Within just 2 hours, we blew through our $300,000 matching budget! And 1.5 hours later, there had been over 10,000 visits to the portal. Before we knew it, the donation amount had more than doubled to $636,000 in public contributions. As of March 30, 2020, together, we donated a collective $2.3 million to 812 causes, thanks to the thousands of people across the world who took action.