Financial News
ITSMA Announces Finalists for the 2019 Marketing Excellence Awards
B2B marketing leaders and innovators will be honored at ITSMA's 2019 Marketing Vision Conference for standout performance driving growth and success with tech-related services and solutions
LEXINGTON, Mass. - July 30, 2019 - PRLog -- ITSMA, the leadership community for B2B marketers in the connected economy, today announced the finalists in its 22nd Annual Marketing Excellence Awards Program.
The program honors the marketing programs and campaigns that have delivered superior performance in the four most critical aspects of marketing success: customer-focus, innovation, execution, and business impact. The program focuses exclusively on marketing for B2B services and solutions, and highlights the most important dimensions of a strategic, comprehensive approach to marketing.
"As B2B organizations continue to respond to greater market disruption, our 2019 finalists demonstrate the strategic value that marketing leaders can provide as they prioritize relationships, reputation, and revenue with new programs, offerings, and approaches," said Dave Munn, President and CEO of ITSMA. "The 25 organizations that have reached this stage exhibit the best qualities of focus, creativity, and operational excellence that leading marketers are delivering in today's competitive environment."
The 2019 ITSMA Marketing Excellence Awards categories and finalists are:
- Building Reputation Through Brand and Differentiation: Cognizant, Fujitsu, Grant Thornton, IBM, Tata Consultancy Services
- Driving Strategic Growth: Conduent, Grant Thornton, Hewlett Packard Enterprise, ServiceNow, West Monroe Partners
- Enabling Sales to Accelerate Growth: HCL Technologies, Hewlett Packard Enterprise, IBM, Tata Consultancy Services, Unisys
- Engaging Executives with Thought Leadership and Innovation: Capgemini, Fujitsu, IBM, Microsoft, PwC, SAP
- Personalizing Marketing with Digital Tools, Data, and Approaches: Hewlett Packard Enterprise, Hexaware, IBM, Panasonic North America
- Scaling and Optimizing Account-Based Marketing: Fujitsu, O2, Red Hat, SAP, ServiceNow
- Strengthening Marketing's Role in Customer Experience and Success: Adobe, Cisco Systems, Cognizant, Hexaware, Unisys
In addition to the seven thematic categories, the Marketing Excellence Awards Program also includes recognition for small- and medium-sized businesses (SMB).
The finalists for small- and medium-sized business awards are:
- Acuvate, Elevated Third, InfinityQS International, and Tanium
Some of the winners will also speak at the conference, along with senior marketing executives and industry thought leaders from Fujitsu, HubSpot, MIT Sloan School of Management, Northwestern University, Publicis Sapient, Racepoint Global, Salesforce, SAP, and SocialSphere, and senior executives from ITSMA.
For more information about ITSMA's 2019 Annual Marketing Vision Conference, visit: https://www.itsma.com/event/marketing-vision-2019/.
About ITSMA
For more than 25 years, ITSMA has led the way in defining, building, and inspiring B2B marketing excellence. With a dedicated focus on services and solutions for the connected economy, we provide our member community with insight, advice, and hands-on help to strengthen reputation, increase revenue, and deepen customer relationships.
Learn more at www.itsma.com
Contact
Rob Leavitt
SVP, Consulting, ITSMA
***@itsma.com
Photos: (Click photo to enlarge)
Read Full Story - ITSMA Announces Finalists for the 2019 Marketing Excellence Awards | More news from this source
Press release distribution by PRLog
Stock quotes supplied by Barchart
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms and Conditions.