Mike Marko with IM Consultant Services in Cincinnati, Ohio, has published a new blog post that lists quick and easy tips for promoting a business on Twitter. According to Marko, a business owner who has used Twitter to promote his own business, "Twitter can greatly boost any business. If you're thinking of promoting your business on Twitter, you should go ahead and do it."

He explains that this is because Twitter is one of the most used social media networks out there. Because of this, Twitter can be a platform where a business owner can easily reach a large portion of their target audience. This is why Twitter plays an important role in the Pervasive Presence techniques he has developed to seal more sales with customers.

"No matter what business you might have, big or small, promoting your business on Twitter can always be effective," says Marko when asked how doable and effective a Twitter business strategy can be. "Promoting your business on Twitter all depends on properly executing strategies to gain attention and engagement. When promoting your business on Twitter, you can potentially increase your sales and brand awareness as long as you do it right. That's why I've made a blog that has tips on promoting your business on Twitter."

With that said, Marko starts his blog off by talking about content strategy. "Twitter is very similar to both Facebook and Instagram. For a start, you can share thoughts and posts on Twitter just like you do on Facebook. And just like on Instagram, you can share photos and videos," says Marko when asked for his first Twitter tips for business. "This is important in promoting your business on Twitter because posting creative content is among the best ways to gain attention from your target audience. I say 'creative content' because your posts should give your audience a reason to follow you and engage in your attempt of promoting your business on Twitter." Marko even lists strategies that can help a business gain attention from its audience.

Next, Marko emphasizes how important it is to frequently post content and updates. According to him, "Promoting your business on Twitter requires a lot of updates and real-time information. This is mostly because a Twitter feed frequently refreshes to show new tweets. So, when promoting your business on Twitter, you need to post frequently so you won't be lost in a sea of other tweets."

Marko also explains that frequent but not spammy tweets allow an audience to know more about a business. This, in turn, helps a business stay relevant and memorable for its audience. This is why Marko wants his readers to remember to make use of trending topics in their industry in order to stay in the loop and gain followers that are interested in a business's niche.

While talking about reaching an audience and gaining followers, Marko also advised his readers not to buy followers. "A large number of followers can definitely look good when promoting your business on Twitter for a while," says Marko when talking about buying followers. "However, buying followers isn't really promoting your business on Twitter. Effectively promoting your business on Twitter requires actual users that follow your business. This is mostly because followers that were bought won't actually engage in posts promoting your business on Twitter. Other than that, plug-ins that allow you to buy followers can spam your existing followers, which will then lessen your integrity and credibility."

Marko also says that only real followers will be able to seal sales for a business. Next, while talking about being able to properly manage a Twitter business profile, Marko reminds his readers to be careful when using automation.

"I understand that automation can be a helping hand when promoting your business on Twitter," says Marko. "Scheduling posts frees up time for you, after all. However, no one will reply to automated posts and messages. So, when promoting your business on Twitter, you should remember that engaging in a timely matter with your audience is far more helpful."

Next on his list of tips, Marko talks about how it isn't good to advertise too much.

"I get that you probably aim to promote your business on Twitter in order to get more sales. However, product spamming can be very annoying for your followers," says Marko. He talks about how ad fatigue can easily cause followers to lose interest. According to him, it's a lot more effective to actually communicate with an audience since Twitter is a social media platform.

While talking about communicating with an audience, Marko suggests that businesses should also consider making partnerships with influencers. According to him, "Influencers can give you a boost when promoting your business on Twitter. When you partner up with them, they will be promoting your business on Twitter to a large number of followers. This can be effective because they're already established individuals in your industry."

Lastly, Marko also talks about using Promoted Tweets. "Although I've said before that you shouldn't advertise too much, promoting your business on Twitter still requires some degree of advertisement," says Marko. According to him, it's actually best to use Promoted Tweets to announce discounts, promotions, or exclusive offerings. His readers should remember that Promoted Tweets are paid, though, so they should properly set them up in order to avoid wasting money.

Although they can offer great social media tips for business owners, Marko and his team at IM Consultant Services can still offer more help for businesses who want to grow even more. He and his team can effectively help businesses through blog posts or even web design.

With that said, Marko invites his readers to continue to visit his website for more business tips. And if a business owner wishes to ask for more help, his website is also where business owners can easily contact him.

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For more information about IM Consultant Services, contact the company here:

IM Consultant Services
Mike Marko
513-580-4598
info@imconsultantservices.com
PO Box 62451 Cincinnati, OH 45262