Famous advice says “invest in what you know”—70% of American households have pets and we spend billions on them annually; more than $8 trillion has been spent over the past decade to improve U.S. roads; and it’s projected that shoppers will spend about $3.5 trillion globally on online retail purchases this year and $4.8 trillion by 2021. Major trends like these are all around us, and they could be significant investment opportunities.