Cool Charm Bracelets is pleased to announce that it is becoming one of the first retailers to accept payments in cryptocurrency, in partnership with e-commerce platform Shopping Cart Elite. Cool Charm Bracelets, a subsidiary of Marks Jewelers, offers a wide variety of gold and silver charms and bracelets to celebrate any occasion, along with the ability to customize jewelry to match every occasion. By now accepting cryptocurrencies like Bitcoin Diamond (BCD), Bitcoin Cash (BCH), Bitcoin (BTC), Dash, Ethereum (ETH), Litecoin (LTC), and Zcoin (XZC) — and more to come in the future — the retailer is opening its offerings to customers around the world.

Over the past several years, cryptocurrency has emerged as the next evolution of currency, thanks to its convenience, cost-effectiveness, and decentralization. It matches the functionality of traditional fiat currency and goes beyond in efficiency, accessibility, and security. In 2009, the first cryptocurrency, Bitcoin, was created and hundreds of other digital currencies have since emerged. By December 2017, the market capitalization of all cryptocurrencies reached a staggering $600 billion.

Cool Charm Bracelets’ accepting cryptocurrency payments gives shoppers around the world unprecedented access to their broad selection of jewelry and charms with lightning fast transactions that take just minutes to process. Furthermore, thanks to drastically reduced transaction fees (less than a penny), eliminated currency conversion fees, and freedom from chargebacks, Cool Charm Bracelets is able to pass on even more savings to customers.

“After launching cryptocurrency payments for our signature brand, we decided to extend the offering to Cool Charm Bracelets,” said Marks Jewelers director of marketing Joshua Rubin. “Our customers love these charms and we wanted to make them available to everyone.”

By giving customers more ways to pay, Cool Charm Bracelets is adding a new dimension to the customer experience.

About Cool Charm Bracelets

With Cool Charm Bracelets’ broad selection of high-quality charms and bracelets, commemorating life’s significant moments has never been easier. Powered by Marks Jewelers, Cool Charm Bracelets’ commitment to quality and old world craftsmanship translates into dazzling charms that will be treasured. Cool Charm Bracelets is dedicated to offering high-quality products while making the shopping experience easy and fun. By now accepting cryptocurrency payments, Cool Charm Bracelets makes it even easier to capture life’s most treasured memories.