Nehemiah Manufacturing’s Boogie Wipes and Kandoo Team Up with Nickelodeon to Promote Healthy Habits and School Readiness
August 7, 2018 /3BL Media/ - Nehemiah Manufacturing’s Boogie Wipes and Kandoo are teaming up with Nickelodeon to promote healthy habits and ensure preschoolers are prepared for school through an on- and offchannel co-branded marketing campaign. Kicking off this summer and extending through March 2019, the campaign is in partnership with the net’s Nick Jr. Beyond the Backpack, an initiative which champions kindergarten readiness and provides fun, simple and unique tools to lead to educational success.
The parent-directed campaign includes: the distribution of Nehemiah’s Healthy Habits booklets, which feature the Nick Jr. Beyond the Backpack toolkit, to 5,000 pediatricians’ offices across the country from September to December 2018; a printable potty training chart on beyondthebackpack.nickjr.com; product sampling at Nick Jr. Beyond the Backpack on-theground events throughout the 2018-2019 school year; and an on-air spot that will air on the Nick Jr. preschool block on Nickelodeon and the Nick Jr. channel through March 2019.
Eric Wellinghoff, VP of Marketing at Nehemiah Manufacturing, notes: “We are thrilled to announce our partnership with Nickelodeon. Driving awareness of these amazing, free resources is a great fit for our mission at Boogie Wipes and Kandoo to help create healthy habits for children.”
“We’re extremely excited to be teaming up with Nehemiah Manufacturing’s Boogie Wipes and Kandoo,” said Jennifer Tracy, Senior Vice President, Partner Marketing and Creative Advertising, Nickelodeon Group. “These exceptional brands share Nickelodeon’s commitment to kids and families, making them an ideal partner.”
Kandoo and Boogie Wipes products are made especially for kids, designed to help them stay healthy and clean all on their own. Both brands also offer a variety of free online resources ranging from potty training tips to handwashing and bath time, promoting toddler independence, school readiness and much more.
Kandoo Flushable Wipes are easy to use with a refillable tub and clean up to 30% better than toilet paper. Kandoo also offers a portfolio of fun and colorful Bath & Body products, getting kids excited about cleaning while also encouraging them to clean themselves.
Similarly, kids and parents alike love Boogie Wipes. They’re made with natural saline, which cleans and dissolves dried on, crusty snot and boogers caused by colds and allergies. They can be used as a gentle alternative to dry tissues, cleaning the most sensitive noses.
Nick Jr. Beyond the Backpack helps families build a solid foundation for childhood education by offering tips, activities and resources on beyondthebackpack.nickjr.com, which focus on five major areas critical to kindergarten readiness: Family Engagement, Health & Wellness, Literacy Skills, Social & Emotional Skills and STEM Skills. Additionally, on the website, parents and caregivers can create customized learning plans full of games, videos and printable activities featuring their children’s favorite Nick Jr. characters.
Kandoo and Boogie Wipes products are available at all major retailers and online.
Kandoo and Boogie Wipes products are manufactured by the Nehemiah Manufacturing Co., in Cincinnati, Ohio. Nehemiah is a second chance company with the mission to build brands, create jobs and change lives. Many employees who come to Nehemiah Manufacturing just need a chance to prove themselves. They may show up with a spotty work history – or no work history – or a record blemished in some way. These hard-to-hire candidates are invisible to most companies. But not to us. Because we know giving people a chance is the right thing to do.Contact Info:
KEYWORDS: NASDAQ:VIA, Viacom, Nick Jr., Boogie Wipes, Kandoo, Nehemiah Manufacturing, Beyond the Backpack