U by Kotex® and Alliance for Period Supplies Address Need for Period Products
SOURCE: Kimberly-Clark CorporationDESCRIPTION:
New research from U by Kotex found that one in four women struggled to purchase period products within the past year due to lack of income. As the founding sponsor of Alliance for Period Supplies, U by Kotex expands its commitment to getting period products into the hands of those that need them most.
“U by Kotex is launching the With U, She Can program because we believe that a woman’s period should never stand in the way of her progress. Period,” said Amber Akisanya, Brand Manager for U by Kotex. “The reality is that for millions of women a period is doing just that.”
According to a 2018 U by Kotex survey conducted with YouGov, one in five low-income women report missing work, school or similar events due to lack of access to period supplies. These instances were linked to reported feelings of embarrassment, disappointment and depression.
“Through the support of the With U, She Can program, we will work together to shed light on the consequences that the lack of access to period products can have on the lives of individuals, and inspire others to take steps to address period poverty in their communities,” added Joanne Samuel Goldblum, Chief Executive Officer of Alliance for Period Supplies. “Because of the multi-year commitment from U by Kotex, the Alliance for Period Supplies and our allied programs will be able to serve thousands of individuals who currently face challenges in accessing the period products they need.”
U by Kotex has provided Alliance for Period Supplies with an initial donation of 2 million products this year and is committed to similar donations each year for the next three years of its founding sponsorship.
U by Kotex and Alliance for Period Supplies is proud to recognize activist Nadya Okamoto, founder of the nonprofit organization PERIOD, as an inaugural donation recipient. PERIOD has established itself as a leader in addressing period poverty – working to drive the public conversation around menstruation and menstrual equity.
“Through my work, I’ve seen the negative impacts of lack of access to period products, including stretching product usage and use of substitute products like toilet paper, or even cardboard and socks,” said Nadya Okamoto. “People treat periods as a taboo topic. But periods are natural, and menstrual hygiene is necessary. I’m partnering with U by Kotex to bring awareness to this necessary conversation.”
Throughout the year, select retail partners will also team up with U by Kotex to increase that initial commitment, linking purchases of U by Kotex products to an additional donation to reach even more individuals in need.
For more information and ways to support With U, She Can, visit UbyKotex.com. Additional information on Alliance for Period Supplies is available at allianceforperiodsupplies.org, and on Twitter (@AllianceForPeriodSupplies) and Facebook (facebook.com/AllianceForPeriodSupplies).
Tweet me: 1 in 4 women struggled to purchase period products last year due to lack of income. @ubykotex is expanding its commitment to @AllianceForPeriodSupplies to get period products into the hands of those that need them most. http://bit.ly/2HMbxSf #EndPeriodPoverty
KEYWORDS: U By Kotex, Alliance for Period Supplies, menstrual hygiene, feminine care, women's health, Kimberly-Clark