Hilton Worldwide’s (NYSE: HLT) global brand Hampton by Hilton is continuing to inspire Americans to seize the weekend by adding three celebrity “Seekenders” to its team. In August of 2015, the brand launched the Seekender campaign in an effort to inspire Americans to take advantage of the weekend and pursue their passions. Starting this summer, ‘Soul Surfer’ Bethany Hamilton, ESPN broadcaster Samantha Ponder and national TV personality and fashion expert Kika Rocha will share their weekend adventures and travel insights on HamptonSeekender.com and via social media using #Seekender.

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Pro surfer Bethany Hamilton shares her Seekender adventures from her family's recent escape to Los Angeles. (Photo: Business Wire)

A bold adventurer and global traveler, Hamilton embodies the Seekender lifestyle and enjoys pursuing her passion while being surrounded by the people who matter most to her. “With my family, we seek to live the life we love together, especially on the weekends,” said Hamilton upon joining the Ultimate Seekender Team.

Hamilton, who recently placed in the top three at the World Surf League's Fiji Women's Pro, kicks off the collaboration by sharing her family’s escape to Los Angeles. Rocha will follow with a family weekend to Jackson Hole, Wyoming and Ponder will share her rejuvenating weekend trip to Bar Harbor, Maine as she prepares for the start of 2016 college football season.

“It was lovely to wake up to free, hot breakfast, and the free Wi-Fi allowed us to stay connected,” Hamilton shared following her recent weekend stay at Hampton by Hilton in Los Angeles.

The celebrities will join three new Ultimate Seekender Team members Gustavo Gutierrez, Giselle Orentas and Elena Ollick as well as the nine veterans. They will share their experiences along the way as they seize the weekend to follow their many passions from sports and music to food and the great outdoors.

Building off this momentum, Hampton by Hilton has also launched the Soy Seekender Summer Guide and Instagram Giveaway in partnership with Latina Bloggers Connect. Now through September 5, 2016, participants can enter for a chance to win a trip of their own by sharing pictures of their favorite summer weekend escapes using the hashtag #SoySeekender and tagging @LBConnect and @HamptonbyHilton.

Hampton by Hilton’s Ultimate Seekender Team will continue to expand throughout the 2016 year, adding even more adventure-seeking travelers to its roster. Follow the Seekender conversation at www.HamptonSeekender.com and #Seekender on social media.

About Hampton by Hilton

An award-winning leader in the upper mid-priced hotel segment, Hampton by Hilton, including Hampton Inn by Hilton, Hampton Inn & Suites by Hilton and Hampton by Hilton, serves value-conscious and quality-driven travelers with more than 2,145 properties totaling more than 215,000 rooms in 20 countries and territories. High quality accommodations and amenities, such as complimentary Wi-Fi, Hampton’s On the House® hot breakfast, multi-unit Power Cubes and the brand’s signature Clean and fresh Hampton bed®, contribute to Hampton by Hilton ranking as a leader in its segment. Hampton by Hilton Team Members deliver friendly, authentic, caring and thoughtful service defined as Hamptonality which is backed by the 100% Hampton® Guarantee. Hilton HHonors members who book directly through preferred Hilton channels receive instant benefits, including an exclusive member rate that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (selected locations) available exclusively through the industry-leading Hilton HHonors app.. For more information about Hampton by Hilton, visit www.hampton.com or news.hampton.com and connect online at Facebook, Twitter, YouTube and Instagram.

About Hilton Worldwide

Hilton (NYSE: HLT) is a leading global hospitality company, comprising more than 4,700 managed, franchised, owned and leased hotels and timeshare properties with over 775,000 rooms in 104 countries and territories. For 97 years, Hilton has been dedicated to continuing its tradition of providing exceptional guest experiences. The company's portfolio of 13 world-class global brands includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio - A Collection by Hilton, DoubleTree by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton HHonors®. Hilton HHonors members who book directly through preferred Hilton channels have access to benefits including exclusive member rates, free standard Wi-Fi, as well as digital amenities that are available exclusively through the industry-leading Hilton HHonors app, where HHonors members can check-in, choose their room, and access their room using a Digital Key. Visit news.hiltonworldwide.com for more information and connect with Hilton Worldwide on Facebook, Twitter, YouTube, Flickr, LinkedIn and Instagram.

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