First-in-industry product suite to validate actual offline sales and in-store visits

Goodway Group, a managed services programmatic media firm serving hundreds of advertising agencies and marketers across North America, has announced Validate360™, a product suite measuring actual sales and in-store visits against digital advertising spend and delivery. Validate360 is an industry first and functions as a value-added service designed to track digital ad campaigns and their effectiveness at influencing actual purchasing decisions.

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