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NOT JUST A LABEL (NJAL) is opening its first NYC store at the iconic Waldorf Astoria which will feature prominent New York-Based brands
By:
PRLog
December 01, 2015 at 14:29 PM EST
New York City has big news. NOT JUST A LABEL (NJAL) is opening its first NYC store at the iconic Waldorf Astoria which will feature prominent New York-Based brands such as Designer Kamilah Willacy.
NEW YORK - Dec. 1, 2015 - PRLog -- New York City has big news. NOT JUST A LABEL (NJAL) is opening its first NYC store at the iconic Waldorf Astoria which will feature prominent New York-Based brands.
Part of the New York City Economic Development Corporation’s (NYCEDC) ‘Made in NY’ initiative, the NOT JUST A LABEL | Made in NY store will showcase a selection of NYC’s most notable emerging designers, including much talked about and highlighted Designer Kamilah Willacy.
Kamilah Willacy’s Design nominated Artworks collection will be shown, which is not only made in New York but made in Kamilah Willacy’s very own Design Facilities, which is rare for designers.
‘I decided to build out my own production facilities and produce my bags in house not because I wanted to, it was simply because no other factory in the world was used to working with the materials I use,” said Kamilah Willacy.
“I simply didn’t have a choice to produce on my own in New York, it was either design around the capability of the factories out there or produce myself and maintain my desired level of creativity.”
-Kamilah Willacy
Kamilah Willacy’s accessories are unique and set her apart from most accessories designers, due to her architectural background and experience in the commercial development and furniture industry. Her industry knowledge has influenced her use of materials. Most of her work is made of architectural steel and high-gloss poured glass resin, and you will sometimes find real wood and marble used.
The company is Emerging and is the go-to bag for the royals and elite crowd due to her ability to create bespoke designs on demand.
“I am able to create bespoke products for my elite customers because I have my own design facilities. It is a rewarding feeling and sense of pride you have when you are able to offer something unique for your customers,” says Designer Kamilah Willacy.
Kamilah Willacy’s strategy launching her brand of accessories was to offer entry level pricing to allow the average consumer an opportunity to purchase her products. Starting Price points ranged from $225-$500.
Her custom bespoke bags, which can sometimes incorporate real sterling silver frames plated with 24k gold featuring her original artwork, can range from $1100-$5,500 on average.
Kamilah Willacy is an example of why the initiative for local fashion and manufacturing in New York is important. It is raising the level of creativity and stimulating the growth of jobs, which is very much needed.
NJAL’s mission is to highlight the city’s fashion industry to the cultural richness of the New York hospitality staple. NJAL is also hosting a series of conversations around all things Made in New York, with industry impresarios including Adam Selman, Gabi Asfour, Becca McCharan, Marcia Patmos, Shelley Fox, Burak Cakmak, and Kelly Cutrone.
For more information about this initative, see more at www.NOTJUSTALABEL.COM.
For more information on Designer Kamilah Willacy, see more at www.KamilahWillacy.com.
Read Full Story - NOT JUST A LABEL (NJAL) is opening its first NYC store at the iconic Waldorf Astoria which will feature prominent New York-Based brands | More news from this source
Press release distribution by PRLog
NEW YORK - Dec. 1, 2015 - PRLog -- New York City has big news. NOT JUST A LABEL (NJAL) is opening its first NYC store at the iconic Waldorf Astoria which will feature prominent New York-Based brands.
Part of the New York City Economic Development Corporation’s (NYCEDC) ‘Made in NY’ initiative, the NOT JUST A LABEL | Made in NY store will showcase a selection of NYC’s most notable emerging designers, including much talked about and highlighted Designer Kamilah Willacy.
Kamilah Willacy’s Design nominated Artworks collection will be shown, which is not only made in New York but made in Kamilah Willacy’s very own Design Facilities, which is rare for designers.
‘I decided to build out my own production facilities and produce my bags in house not because I wanted to, it was simply because no other factory in the world was used to working with the materials I use,” said Kamilah Willacy.
“I simply didn’t have a choice to produce on my own in New York, it was either design around the capability of the factories out there or produce myself and maintain my desired level of creativity.”
-Kamilah Willacy
Kamilah Willacy’s accessories are unique and set her apart from most accessories designers, due to her architectural background and experience in the commercial development and furniture industry. Her industry knowledge has influenced her use of materials. Most of her work is made of architectural steel and high-gloss poured glass resin, and you will sometimes find real wood and marble used.
The company is Emerging and is the go-to bag for the royals and elite crowd due to her ability to create bespoke designs on demand.
“I am able to create bespoke products for my elite customers because I have my own design facilities. It is a rewarding feeling and sense of pride you have when you are able to offer something unique for your customers,” says Designer Kamilah Willacy.
Kamilah Willacy’s strategy launching her brand of accessories was to offer entry level pricing to allow the average consumer an opportunity to purchase her products. Starting Price points ranged from $225-$500.
Her custom bespoke bags, which can sometimes incorporate real sterling silver frames plated with 24k gold featuring her original artwork, can range from $1100-$5,500 on average.
Kamilah Willacy is an example of why the initiative for local fashion and manufacturing in New York is important. It is raising the level of creativity and stimulating the growth of jobs, which is very much needed.
NJAL’s mission is to highlight the city’s fashion industry to the cultural richness of the New York hospitality staple. NJAL is also hosting a series of conversations around all things Made in New York, with industry impresarios including Adam Selman, Gabi Asfour, Becca McCharan, Marcia Patmos, Shelley Fox, Burak Cakmak, and Kelly Cutrone.
For more information about this initative, see more at www.NOTJUSTALABEL.COM.
For more information on Designer Kamilah Willacy, see more at www.KamilahWillacy.com.
Read Full Story - NOT JUST A LABEL (NJAL) is opening its first NYC store at the iconic Waldorf Astoria which will feature prominent New York-Based brands | More news from this source
Press release distribution by PRLog
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