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Campbell’s® Puts Dinner on the Table in a Flash with New Line of Ready-to-Use Soups for Cooking

Campbell Soup Company (NYSE: CPB) is introducing a new cooking innovation called Campbell’s Soups for Easy Cooking, a line of pourable, ready-to-use soups that are the perfect secret weapon for today’s busy parents. Inspired by Campbell’s iconic Cream of Mushroom and Cream of Chicken soups for cooking, the new soups are set to be the next generation of classics as they are specially created to help get dinner on the table in 30 minutes or less. The four new soups reduce the number of steps needed to make a variety of delicious meals and are conveniently packaged in cartons.

“Campbell’s has been America’s go-to secret for family-favorite dishes for many years,” said Leah Dunmore, Vice President, U.S. Soup, Campbell Soup Company. “New Soups for Easy Cooking continue our culinary tradition of mixing great-tasting flavors and convenience. We’ve used carefully selected seasonings to add authentic flavor to the soups which make cooking homemade, week night dinners simple.”

Campbell’s Soups for Easy Cooking come in four flavors, helping create a variety of comforting dishes and reinvent traditional family favorites in fewer steps:

  • Savory Portobello Mushroom – Great for stroganoffs and skillet dishes
  • Creamy Herb & Garlic with Chicken Stock – Perfect for pot pies and casseroles
  • Sweet Onion – A savory addition to meatloaf and pork skillet dishes
  • Mexican Style Tomato – A south-of-the-border blend great for Mexican skillet dishes

These new cooking soups – which are priced at $2.19 per 14.5 ounce carton – can be found in the soup aisle of grocery stores and mass retailers nationwide beginning September 2014. Look for recipes at MealsIn30.com and check out select Campbell’s Soups for Easy Cooking tutorial videos on YouTube.com/CampbellsKitchen.

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About Campbell Soup Company

Campbell (NYSE: CPB) makes real food that matters for life’s moments, from high-quality soups and simple meals to snacks and healthy beverages. For generations, people have trusted Campbell to provide authentic, flavorful and readily available foods and beverages that connect them to each other, to warm memories and to what’s important today. Led by its iconic Campbell's brand, the company’s portfolio includes Pepperidge Farm, Goldfish, Bolthouse Farms, V8, Swanson, Prego, Pace, Plum Organics, Arnott’s, Tim Tam, Royal Dansk and Kjeldsens. Founded in 1869, Campbell has a heritage of giving back and acting as a good steward of the planet’s natural resources. The company is a member of the Standard & Poor's 500 and the Dow Jones Sustainability Indexes. For more information, visit www.campbellsoupcompany.com and @CampbellSoupCo.

Contacts:

Campbell Soup Company
Megan Haney, 856-342-4978
megan_haney@campbellsoup.com
or
Weber Shandwick
Laura Schlageter, 312-988-2106
lschlageter@webershandwick.com

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