Perhaps you recall back in June when Apple CEO Steve Jobs laid the smack down on mobile analytics firm Flurry . He noted they were "pissing us off" because they were collecting device data about Apple's products. Specifically, Jobs obviously cared because it uncovered some as-yet-unannounced Apple products. A change Apple made to their developer agreements then made this illegal. And that's where MixPanel saw an opening. MixPanel has been a popular analytics company for about a year now . In fact, they recently announced they were tracking a billion actions a month across a wide variety of applications on the web. But that was only web applications (including Facebook apps), now they're going mobile.