YPB Group Ltd CEO John Houston joined Proactive's Stephen Gunnion with more details about ConnectQR, which has seen a substantial investment of seven years and $20 million in intellectual property. Houston explained that YPB are experts in QR code generation and management with over 250 million codes since being a pioneer of QR code tech starting in 2016. The early focus on brand protection led the company into QR code generation and management where it found that consumer engagement rates have skyrocketed especially since the pandemic. Additionally, the substantial investment in its CONNECT platform allows the company to distribute digitally globally. Despite being in the initial stages of its business pivot, YPB Group is optimistic about the potential of ConnectQR, describing it as a breakout revenue opportunity. Houston discussed the development pipeline and mentioned that it’s still early days, suggesting that investors keep an eye out for upcoming milestones that will further define the company’s trajectory. He also indicated a positive trend in customer engagement.

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