Value stocks typically trade at discounts to the broader market, offering patient investors the opportunity to buy businesses when they’re out of favor. The key risk, however, is that these stocks are usually cheap for a reason – five cents for a piece of fruit may seem like a great deal until you find out it’s rotten.

Separating the winners from the value traps is a tough challenge, and that’s where StockStory comes in. Our job is to find you high-quality companies that will stand the test of time. Keeping that in mind, here is one value stock offering a compelling risk-reward profile and two climbing an uphill battle.

Two Value Stocks to Sell:

Asure Software (ASUR)

Forward P/S Ratio: 1.7x

Operating in the often-overlooked smaller metropolitan markets where HR expertise can be scarce, Asure Software (NASDAQ: ASUR) provides cloud-based human capital management software and services that help small and medium-sized businesses manage payroll, taxes, time tracking, and HR compliance.

Why Should You Sell ASUR?

1. Muted 4% annual revenue growth over the last two years shows its demand lagged behind its software peers
2. Static operating margin over the last year shows it couldn’t become more efficient
3. Low free cash flow margin of 5.5% for the last year gives it little breathing room, constraining its ability to self-fund growth or return capital to shareholders

At $9.55 per share, Asure Software trades at 1.7x forward price-to-sales. Read our free research report to see why you should think twice about including ASUR in your portfolio.

Flowers Foods (FLO)

Forward P/E Ratio: 11.3x

With Wonder Bread as its premier brand, Flower Foods (NYSE: FLO) is a packaged foods company that focuses on bakery products such as breads, buns, and cakes.

Why Are We Out on FLO?

1. Declining unit sales over the past two years imply it may need to invest in product improvements to get back on track
2. Projected sales growth of 2.9% for the next 12 months suggests sluggish demand
3. Earnings per share have contracted by 20.6% annually over the last three years, a headwind for returns as stock prices often echo long-term EPS performance

Flowers Foods is trading at $11.44 per share, or 11.3x forward P/E. If you’re considering FLO for your portfolio, see our FREE research report to learn more.

One Value Stock to Buy:

First Solar (FSLR)

Forward P/E Ratio: 10.2x

Headquartered in Arizona, First Solar (NASDAQ: FSLR) specializes in manufacturing solar panels and providing photovoltaic solar energy solutions.

Why Will FSLR Outperform?

1. Annual revenue growth of 26.4% over the past two years was outstanding, reflecting market share gains this cycle
2. Incremental sales over the last two years have been highly profitable as its earnings per share increased by 71.6% annually, topping its revenue gains
3. Free cash flow profile has moved into positive territory over the last five years, showing the company is at an important crossroads

First Solar’s stock price of $225 implies a valuation ratio of 10.2x forward P/E. Is now a good time to buy? Find out in our full research report, it’s free.

High-Quality Stocks for All Market Conditions

If your portfolio success hinges on just 4 stocks, your wealth is built on fragile ground. You have a small window to secure high-quality assets before the market widens and these prices disappear.

Don’t wait for the next volatility shock. Check out our Top 6 Stocks for this week. This is a curated list of our High Quality stocks that have generated a market-beating return of 244% over the last five years (as of June 30, 2025).

Stocks that made our list in 2020 include now familiar names such as Nvidia (+1,326% between June 2020 and June 2025) as well as under-the-radar businesses like the once-small-cap company Exlservice (+354% five-year return). Find your next big winner with StockStory today.