Feature spotlights Lydia’s entrepreneurial journey, community impact, and the power of intentional storytelling to elevate Utah businesses and nonprofits.

(PRUnderground) May 16th, 2025

Lydia Martinez, founder and CEO of Elle Marketing and Events, has been recognized by Voyage Utah Magazine as one of the state’s inspiring entrepreneurs. The profile, published this month, highlights Lydia’s journey from solo consultant to building one of Utah’s leading boutique marketing and PR agencies.

In the feature, Lydia shares the story of how Elle Marketing and Events started with the belief that every business—no matter how big or small—deserves expert-level marketing. She reflects on the struggles of entrepreneurship, including losing 90% of her client base during the pandemic, and the resilience that helped her grow the business by over 400% the following year.

Elle Marketing and Events is now known for its strategic storytelling, creative campaign development, and specialized marketing services for food, beverage, hospitality, non-profit, and arts-focused brands. Under Lydia’s leadership, the agency has become a trusted partner for clients across Utah and beyond.

“I built this agency with intention,” Lydia shares in the interview. “It didn’t happen by accident. It’s grown because of an incredible team, hard-earned lessons, and a belief in telling the stories that matter.”

The Voyage Utah feature also dives into Lydia’s passion for mentorship, community building, and her commitment to providing platforms for underrepresented voices in business and the arts.

You can read the full feature here: https://voyageutah.com/interview/inspiring-conversations-with-lydia-martinez-of-elle-marketing-and-events

About Elle Marketing and Events

Elle Marketing and Events is a boutique marketing agency based in Salt Lake City, Utah. Specializing in storytelling, branding, digital marketing, and event marketing, Elle helps brands of all sizes connect with their audiences through meaningful content and experiences. Learn more about Lydia Martinez and her leadership journey here.

About Elle Marketing and Events

Elle Marketing and Events is a full-service boutique marketing, branding, and event company. Our team of experts tells the story behind your business through powerful copywriting, beautiful images, strong branding, creative design, social media, videography, photography, and strategic events

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Original Press Release.