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Clarity Attracts. Confusion Repels. More Than Twenty Years Later, Kary Oberbrunner's Businesses and Brands are More Relevant than Ever
October 03, 2025 at 15:38 PM EDT
Bottom line, confusion is on the rise.
Back in 2003, when Kary Oberbrunner began his author and entrepreneur journey, he wrote the words, "Clarity Attracts. Confusion Repels." This phrase became the bedrock of his speaking, writing, and coaching for the past twenty-plus years. While publishing his own books, he aims for clarity, knowing it helps his readers and clients experience greater transformation.
He shared this truth on August 5, 2014, during a podcast interview for his newest book at the time, Day Job to Dream Job. That same year, he launched the publishing division within his company, with a commitment to help authors write clearly and effectively. Kary Oberbrunner filed a federal trademark for "Clarity Attracts. Confusion Repels."
Clarity. It's why clients trust Igniting Souls and Instant IP to Publish, Protect, and Promote their intellectual property, turning their ideas into empires and 18 streams of income. It's why people engage him as a coach and invite him to speak to their audiences. In all he does, clarity is the key.
Photos: (Click photo to enlarge)
Source: Ethos Collective
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