Tool Ranks Brands Across Three Categories: Distinctiveness, Clarity, and Relevance

SAN DIEGO - Aug. 27, 2024 - PRLog -- MiresBall, the San Diego-based creative firm with 30 years of expertise in helping brands achieve their highest potential, announces the release of a new brand evaluation tool designed for brand and marketing leaders.

"How do you know if a brand is formidable–or forgettable?" says John Ball, Principal and Creative Director at MiresBall.

"Many leaders have shared their challenges in linking a company's brand presence to positive outcomes like customer loyalty and marketplace memorability."

Research supports the importance of a strong brand presence:

• 73% of consumers are more likely to trust and buy from a brand that they know (Zippia, 2023).
• 68% of businesses say brand consistency has contributed to revenue growth of up to 23% (Lucidpress, 2021).
• 70% of U.S. customers are more likely to buy from a personally relevant product page (Salsify, 2022).