LOS ANGELES - July 25, 2024 - PRLog -- The largest Mexican film festival outside of Mexico, Hola México Film Festival presented by the "2025 Toyota Camry," returns for its 16th annual edition on September 20 – 27, 2024, during Hispanic Heritage Month.

In its 16th year, the festival continues pushing the boundaries of Mexican cinema. The festival presents new filmmakers, established names, and recognized actors exploring new creative territories. This edition also marks a significant return to the horror genre. The festival ensures a diverse selection of films for all tastes, including dramas, comedies, documentaries, and horror.

The opening night film screening on September 20, 2024, will be presented in partnership with the American Cinematheque at The Egyptian Theater. Screenings will be held at Regal Cinemas LA LIVE 1000 W Olympic Blvd, Los Angeles, CA 90015.  The festival will conclude on September 27, 2024, with a closing night screening and a concert at LA Plaza de Cultura y Artes in Downtown L.A., preceded by an award ceremony recognizing the audience's choice for best film and best short film.

Opening Night film announcement coming soon, in the meantime you can purchase your festival passes for the Hola Mexico Film Festival presented by the "2025 Toyota Camry" starting today at https://square.link/u/euSHRNKS

Hola México Film Festival once again will allow viewers to gather to celebrate Hispanic Heritage Month by seeing some of the latest and most acclaimed Mexican films. The festival gathers more than 10,000 cinephiles to see 20 + films, many of them making their U.S. or West Coast premiers during red-carpet galas with celebrated actors and directors in attendance.

Hola México Film Festival presented by the "2025 Toyota Camry" will feature 20+ films and 20 short films from its filmmaker-focused program Tomorrows Filmmakers Today.

Samuel Douek, the founder and director of HMFF, had this to say about the film festival's celebration.  In 16 years of showing Mexican cinema to our community, we've seen the Mexican film industry grow in huge leaps and bounds, with a maturing level of storytelling that coincides with a large growth in audience numbers whose presence shows a love and respect for our Mexican film heritage. Still, through all that growth the essence of HMFF remains the same: fantastic Mexican cinema in luxurious movie theaters surrounded by strangers who become familiar via our shared love of this great art form, and the celebration of it all!

All the greatest movies have memorable movie theater posters. Each year, the festival takes part in this tradition, and prides itself on working with Mexico's most sought-after graphic designers to create unique and collectible poster art. This year's poster was designed by Erika Santiago, also known as Little Eyes Alien, a native of San Cristobal de Las Casas, Chiapas, Mexico, who is based in Frankfurt, Germany.

"The fusion of brass "Milagros" and symbols represents a unique style of Los Angeles, incorporating shared ecosystem elements like nopales, cacti, and palm trees. It visually captures the essence of both places and reflects the rich diversity of Mexico and California. The journey takes Mexican cinema through iconic elements, where you become the protagonist of this story. This concept inspired the design of the poster," said Erika.

The festival comprises the following sections:  México Ahora, Documental, El Otro México, and Nocturno. México Ahora features the best of Mexican films released in recent years, covering every genre. Documental includes notable non-fiction films made by Mexican filmmakers. El Otro Mexico highlights the experiences of Mexicans rarely portrayed on screen, skillfully presenting perceptive narratives that challenge the status quo. The Nocturno section offers offbeat stories and horror films.

For its 8th edition, Tomorrow's Filmmakers Today (TFT), a leading nonprofit organization dedicated to fostering the growth of emerging Latine filmmakers, continues its annual partnership with Hola Mexico Film Festival. TFT selects and showcases 20 exceptional Latine filmmakers and their short films during the festival.

The 10-day program not only provides a platform for these talented individuals but also offers an immersive professional development experience. Participants will have the opportunity to connect with both esteemed Mexican filmmakers and renowned industry professionals based in the U.S., opening doors and expanding networks crucial for their career advancement.

Filmmakers interested in participating in this transformative program are encouraged to apply. For more information visit  https://filmfreeway.com/TFT

2024 Sponsors of the 16th Annual Hola Mexico Film Festival Presented by the "2025 Toyota Camry":
DCA (Department of Cultural Affairs, Los Angeles), KCRW, LA Plaza de Cultura y Artes, McDonalds, and presenting sponsor the 2025 Toyota Camry.

About Hola México Film Festival:
Founded in 2008, Hola Mexico Film Festival, the largest Mexican Film Festival outside of Mexico, strives to highlight the best and brightest talents in Mexican cinematography. Spanning comedies, dramas, horror films, and documentaries, the festival showcases high-quality films in a festive atmosphere in conjunction with exclusive parties and outdoor concerts. Sponsors include Toyota, Delta, Aeroméxico, and LA Plaza de Cultura Y Artes.

Samuel Douek, Founder & Director of the HMFF earned his bachelor's degree in marketing from Mexico City's Anahuac University and his master's degree in Event Management in Sydney, Australia, where he founded Hola Mexico Film Festival. The festival has since grown into the largest of its kind outside of Mexico and is now a celebrated, yearly tradition held in the capital of the worldwide film industry, Los Angeles, CA.

About Toyota:
Toyota (TM), creator of the Prius hybrid and the Mirai fuel cell vehicle, is committed to building vehicles for the way people live through our Toyota and Lexus brands, and directly employs more than 63,000 people in North America (more than 49,000 in the U.S.).

Over the past 65 years, Toyota has assembled nearly 47 million cars and trucks in North America at the company's 12 manufacturing plants. By 2025, the company's 13th plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles.

Through our more than 1,800 North American dealerships (nearly 1,500 in the U.S.), Toyota sold more than 2.6 million cars and trucks (more than 2.2 million in the U.S.) in 2023, of which more than one quarter were electrified vehicles (full battery, hybrid, plug-in hybrid and fuel cell).

Editors, please note:
Hola Mexico Film Festival presented by the "2025 Toyota Camry"
The screenings will be held at:
September 20, 2024, Opening Night at The Egyptian Theater 6712 Hollywood Blvd, Los Angeles, CA 90028
Regal Cinemas LA LIVE 1000 W Olympic Blvd, Los Angeles, CA 90015
September 27  Closing Night Screening + Concert at LA Plaza de Cultura y Artes located at 501 N Main St, Los Angeles, CA 90012

Parking:
@ Regal Cinemas LA LIVE visit: www.lalive.com/visitor-center/parking
@The Egyptian Theater  Parking in Hollywood.
@LA Plaza de Cultura y Artes visit: www.lapca.org/la-plaza-parking/

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Promotional video https://youtu.be/LMl6XQHbAbQ