• SOBRsure sales activities in Australia and New Zealand have been initiated through an international channel partnership with Drug Testing Business Success
• Drug Testing Business Success has a 14-year history representing the world’s most widely-used ankle bracelet for alcohol detection
• The global alcohol sensor market was valued at $2.3 billion in 2022, and is expected to reach $6.3 billion by 2030
• SOBRsafe’s products are geared toward behavioral health, justice, and consumer markets – and well-positioned for licensing and integration

SOBRsafe (NASDAQ: SOBR), a provider of next-generation transdermal alcohol detection solutions, recently announced that it has initiated SOBRsure(TM) sales activities in Australia and New Zealand through an international channel partnership with Drug Testing Business Success – the region’s leading drug and alcohol testing provider. Drug Testing Business Success has extensive experience in the transdermal alcohol detection industry, representing the world’s most widely-used ankle bracelet for 14 years (https://ibn.fm/hjnG5).

The company intends to drive SOBRsure orders through a coalition of suppliers and a dedicated e-commerce website focusing on behavioral health and justice. After the 90-day proof-of-concept…

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NOTE TO INVESTORS: The latest news and updates relating to SOBR are available in the company’s newsroom at https://ibn.fm/SOBR

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