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Brand Metrics e-Commerce Companies Need to Watch

Brand metrics are qualitative and quantitative measurements markets use to analyze and track the perception, performance and strength of a brand. These assessments allow marketers to gain insight into their brand awareness, loyalty and health among a company’s target audience and general market.

With competition in the e-commerce sector getting increasingly fierce by the year, proper brand positioning can help e-commerce companies stand out from…

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NOTE TO INVESTORS: The latest news and updates relating to NextPlat Corp. (NASDAQ: NXPL) are available in the company’s newsroom at https://ibn.fm/NXPL

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