SAN DIEGO - October 5, 2021 - (Newswire.com)

Mr. David Farahi and Quick Custom Intelligence ("QCI") jointly announced that Mr. Farahi has joined the QCI Advisory Board as well as made a capital investment in the company. Mr. Farahi will focus on further enhancing QCI's products and presence in the commercial casino space, in addition to developing initiatives to expand QCI into new verticals.

"I am elated to be investing both my time and capital in QCI. Having collaborated with both Mr. Cardno and Dr. Thomas for many years as a client, I can say their ingenuity and skills are unmatched. I know QCI's product suite is head and shoulders above anything else available to the gaming industry today, and I look forward to working with the entire QCI team to further expand the tool's capabilities for the benefit of all our clients," said David Farahi.

"We welcome an experienced Advisory Board member and investor in Mr. David Farahi," commented Dr. Ralph Thomas, CEO of QCI. Dr. Thomas went on to say that "we are very excited to have David join our team and provide thought leadership to new business development of our growing enterprise. David's knowledge of the gaming industry, its executives and investors will be of tremendous value to QCI."

ABOUT Mr. David Farahi

Mr. Farahi served as Chief Operating Officer of Monarch Casino & Resort from 2012 to 2021, after re-joining the company in 2007 as Director of Investor Relations. As Chief Operating Officer, Mr. Farahi oversaw all operations at the company's two resorts, including its more than 2,000 team members. He was also directly responsible for the company's investor relations and business development efforts. Mr. Farahi began his career with Monarch Casino & Resort in 1998 and served in a number of roles at the company's Atlantis Casino Resort Spa in Reno, Nevada. These roles included front line positions in the hotel, casino and food and beverage departments. Prior to becoming Chief Operating Officer, Mr. Farahi also held the positions of FP&A analyst, Slot Director and Executive Director of Gaming Operations. He departed the company in 2004, taking a finance industry role with HSBC Bank PLC in London, Geneva and New York. When re-joining the company in 2007, one of Mr. Farahi's key priorities was to improve the guest experience through a Money Ball-style, analytics-based approach to every department from table games to spa, with a particular focus on slot machines, leading the company's efforts to develop new KPIs and data visualization tools. Mr. Farahi served four terms as President of the Colorado Gaming Association, from 2015 to 2021, where he spearheaded the industry's legislative agenda, including three successful state-wide ballot initiatives. Mr. Farahi was honored by the Reno Gazette Journal with their "20 Under 40 Award" for 2013, Global Gaming Enterprise magazine with their "40 Under 40 Award" for 2015 and the Denver Business Journal with their "40 Under 40 Award" in 2020. He was also recognized by JEWISHcolorado with their 2015 Young Leadership Award. Mr. Farahi earned an MBA from Columbia Business School with concentrations in both Real Estate and Finance. He also holds a BA in Economics and International Studies from Northwestern University. He earned Dean's List honors from both institutions.

ABOUT QCI

The QCI platform aligns player development, marketing, and gaming with powerful real-time operational tools developed for the gaming and hospitality industries. QCI has installed its ground-breaking, highly configured software in over 2,000 locations across four continents. QCI products provide tooling for gaming operators managing over $8 billion in annual gross gaming revenue. These products are built on the QCI platform, a best-in-class on-premise, cloud based or hybrid technology that enables fully coordinated activities across gaming or hospitality operations. This data-driven software allows for quick, informed decisions in the ever-changing world of the casino industry and assists casinos in their efforts to optimize resources and profits, manage marketing campaigns and increase customer loyalty. QCI was founded by Dr. Ralph Thomas and Mr. Andrew Cardno. Based in San Diego, QCI also has offices in Las Vegas, St. Louis, Dallas & Phoenix. Main phone number: (858) 299.5715 www.QuickCustomIntelligence.com.

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Original Source: David Farahi Joins Quick Custom Intelligence's Advisory Board