(NewsUSA) - Plus, meet the new Rich Cream with newly formulated RoC Retinol 7x more effective than standard Retinol

When it comes to turning back the clock, there's a reason every dermatologist, editor, and skincare-obsessed friend has the same answer: retinol. It’s the gold standard—the undisputed heavyweight champion of wrinkle-fighting—and for over 25 years, one brand has been leading the charge, earning the title of America’s #1 most awarded Retinol¹: RoC Skincare.

Back when retinol stability was a serious challenge (it's a notoriously difficult ingredient, degrading the second it hits light or air!), RoC achieved a monumental breakthrough. They cracked the code on keeping this powerhouse ingredient effective. By mastering stabilization through rigorous formulation, packaging and processing efforts, and validating via clinical trials, they didn't just innovate; they made the skincare ingredient of the century accessible for your daily routine. Now with 35+ patents and more than 25 million units sold², RoC stands on a legacy that continues to lead the anti-aging revolution.

"The reason retinol is the gold standard is simple: it works. It signals skin cells to renew themselves, effectively 'turning back the clock' on a cellular level,” says Dermatologist Dr. Trisha Khanna, MD, FAAD. “I constantly recommend RoC Retinol to my patients who are looking for visible results without the typical dryness and irritation, and am always excited to celebrate National Retinol Day with the original retinol brand!”

Beyond the Hype: The Clinically Proven Reasons We’re Loving RoC’s New Cream

In honor of the fifth annual National Retinol Day, RoC is pulling back the curtain on its newest skincare superstar, Deep Wrinkle Rich Cream. Created in partnership with top dermatologists, this cream isn't just about wrinkles—it’s a targeted solution for three top skin stressors we face as we age:

1. Persistent Dryness: That dull, desert-like feeling is the first sign of an unhappy skin barrier.
2. Deep Wrinkles: The ones that hang around, even when you aren't smiling.
3. Loss of Firmness: The frustrating slip-and-slide feeling when you wish things were a little more... lifted.

This powerhouse cream goes beyond traditional retinol. It’s formulated with patented RoC Retinol, which is clinically proven to be 7x more effective than standard Retinol, delivering faster results and continued improvement even after one year of use. It’s a complete revitalization system, supercharged with bioceramides and calcium to deeply hydrate, strengthen your skin's architecture, and deliver that firming power you usually have to book an in-office appointment for. Consider it the ultimate luxury treatment (but available for under $30!) that works while you sleep.

Quick Guide: The Rest of the Must-Have RoC Retinol Line

If you're already obsessed with the brand's classic Retinol Correxion Line Smoothing Collection, here’s a refresher on the products that deserve a spot on your vanity:

Line Smoothing Eye Cream

The ultimate defense for the delicate eye area.

Why you need it now: It combines retinol with a mineral complex to specifically tackle the 3 visible signs of eye aging: crow’s feet, puffiness, and dark circles. bright eyes in minutes!

Line Smoothing Night Serum Capsules

Retinol at its freshest—sealed for maximum potency.

Why you need it now: These capsules protect a lightweight serum from air and light, giving you a visibly fresher, smoother-skin glow by morning.

Line Smoothing Max Hydration Cream

The gentle giant of retinol.

Why you need it now: This genius formula improves lines with a time-release mechanism that delivers continuous retinol for up to 12 hours while infusing skin with plumping hyaluronic acid. Goodbye irritation, hello smooth, moisturized skin!

Find the new Deep Wrinkle Rich Cream on Amazon, and discover the full line for smoother, younger-looking skin.

¹Based on a 3rd party study using publicly available data sources from publications and media sources hosting beauty awards since 2010
²RoC internal unit sales data 12/31/18-10/26/25