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The global cybersecurity market is witnessing a significant surge in demand as organizations across the world are increasingly recognizing the importance of securing their digital assets, communications, and infrastructure. With the rapid expansion of e-commerce platforms, deployment of cloud solutions, and proliferation of smart devices, the threat landscape has evolved, making cybersecurity a top priority for businesses and governments alike. As a result, the market is projected to experience substantial growth in the coming years.

In 2022, the global cybersecurity market was valued at USD 202.72 billion, and it is expected to expand at a compound annual growth rate (CAGR) of 12.3% from 2023 to 2030. This impressive growth can be attributed to the rising number of cyber-attacks and the increasing adoption of intelligent and Internet of Things (IoT) technologies. To combat these evolving threats, organizations are investing heavily in advanced cybersecurity solutions that can detect, mitigate, and minimize the risk of cyber-attacks.

Revenue in the cybersecurity market is projected to reach US$162.00 billion in 2023, with the largest segment being Security Services, which is expected to have a market volume of US$85.49 billion in the same year. The global data privacy software market, valued at USD 1.68 billion in 2021, is projected to grow from USD 2.36 billion in 2022 to USD 25.85 billion by 2029, exhibiting a remarkable CAGR of 40.8% during the forecast period.

This rapid growth can be attributed to the increasing adoption of advanced technologies, the rise in cyberattacks, and the growing awareness of data privacy solutions across various sectors, including BFSI, IT and telecommunications, retail, government, manufacturing, travel and transportation, healthcare, energy and utilities, and others. As the digital landscape continues to evolve, the need for effective cybersecurity privacy solutions becomes increasingly crucial to protect sensitive information and maintain trust in the digital ecosystem.

Enter Sekur Private Data Ltd. (OTCQX: SWISF) (CSE: SKUR) (FRA: GDT0), a company dedicated to providing cutting-edge privacy solutions that safeguard your personal and professional data. In this article, we will delve into the various products and services offered by Sekur Private Data, highlighting their unique features and benefits.

Overview: Sekur Private Data

Sekur Private Data Ltd. is a leading cybersecurity and internet privacy provider that specializes in Swiss-hosted solutions for secure communications and data management. With a suite of encrypted emails, VPN, encrypted messenger, secure communication tools, secure cloud-based storage, disaster recovery and document management, the company caters to consumers, businesses, and governments worldwide. The company distributes its products through its websites www.sekur.com, www.sekurvpn.com and www.sekursuite.com, as well as through various approved distributors and telecommunications companies across the globe.

One of the key differentiators of Sekur Private Data is its Swiss-based data storage, using its own servers, and no third party hyperscaler big tech provider, such as AWS or Microsoft Azure cloud. All client-user data is stored in Switzerland in a state-of-the-art ISO-certified data center, which has been approved by Swiss banks. This ensures that all information is completely confidential and safely stored under the protection of the Swiss Federal Data Protection Act (FADP) and the Swiss Federal Data Protection Ordinance. These laws offer some of the strongest privacy protection in the world for both individuals and entities. Furthermore, the data centers used by Sekur Private Data are also utilized by Swiss and global banks, United Nations organizations, international corporations, and governmental organizations, ensuring the highest level of security and confidentiality.

In addition to the robust Swiss privacy laws, Sekur Private Data employs military-grade security measures to protect user data. This includes physical, network, and proprietary, and non-open-source encryption security, ensuring that all information is held in a safe place and manner. By combining proprietary, non-open source, and military-grade encryption security with Swiss data privacy, Sekur Private Data offers unparalleled protection for its users' sensitive information.

The company's product offerings are designed for strategic use by key personnel in large organizations, such as C-Level executives and board members, as well as high net-worth individuals (HNWI) who require heightened privacy and security. This focus on catering to users with sensitive data needs sets Sekur Private Data apart from other cybersecurity providers.

Switzerland's stable, prosperous, and high-tech economy further bolsters the company's unique position in the market. The country is ranked as one of the wealthiest in the world per capita and is home to several large multinational corporations. Additionally, Switzerland's economy is considered the most competitive globally, according to the World Economic Forum's Global Competitiveness Report, and is ranked by the European Union as Europe's most innovative country.

Overall, Sekur Private Data offers a unique combination of Swiss-based data storage, military-grade security measures, and a focus on catering to users with heightened privacy and security needs. This, coupled with Switzerland's strong economy and reputation for innovation, makes Sekur Private Data a standout choice for individuals and organizations seeking the ultimate in cybersecurity and privacy protection.

SKUR: Products & Services

SekurMessenger: Secure Communication at Your Fingertips

One of the flagship products of Sekur Private Data is SekurMessenger, a secure messaging platform designed to ensure the confidentiality and integrity of your communications. Unlike other popular messaging apps, SekurMessenger does not require users to share their phone numbers or personal information, thereby minimizing the risk of data breaches and identity theft. The platform employs end-to-end encryption, ensuring that only the intended recipients can read the messages. Additionally, SekurMessenger offers self-destructing messages and remote message deletion features, giving users complete control over their communication history.

SekurMail: A Safe Haven for Your Emails

Emails are an indispensable part of modern-day communication, but they are also vulnerable to hacking and data leaks. Sekur Private Data addresses this issue with SekurMail, a secure email service that prioritizes privacy and data protection. SekurMail uses advanced encryption algorithms to safeguard your emails from prying eyes, while its Swiss-based servers ensure compliance with stringent data protection laws. Furthermore, SekurMail offers a unique "Compose in Sekur" feature, which allows users to send encrypted emails to non-SekurMail users, ensuring that sensitive information remains protected even when communicating with external parties.

SekurSuite: A Fortified Storage Solution for Your Files

In addition, to secure communication tools, Sekur Private Data also offers a robust file storage solution called SekurDrive. This encrypted cloud storage service allows users to store, share, and access their files securely from any device. With SekurSuite, you can rest assured that your sensitive documents are protected from unauthorized access, thanks to its state-of-the-art encryption technology and strict access controls. Moreover, SekurSuite's Swiss-based servers guarantee compliance with the highest data protection standards, providing an added layer of security for your valuable files.

SekurVPN: A Secure and Private VPN Service

SekurVPN is a highly private and secure VPN service that was recently launched on April 7, 2023. It offers robust data encryption, no data tracking, no IP address leaks, no DNS leaks, a kill switch, and multi-factor authentication. Unlike most other VPNs, SekurVPN uses its proprietary infrastructure and does not rely on big tech hosting providers. Hosted in Switzerland, it provides users with Swiss IPs, ensuring enhanced privacy and protection from hackers and data miners. Ideal for privacy enthusiasts, e-banking, online shopping, and regular internet usage, SekurVPN guarantees high-speed connections and strong encryption. With a special launch price for the first 5,000 registrants, SekurVPN aims to provide true data privacy and security for individuals and businesses alike.

Click HERE to View Sekur’s Investor Presentation

Upcoming Product & Service Launches

Sekur Private Data is also working on some new and upcoming products & services, which are estimated to be available through next year:

• SekurPro: A private video conferencing service that includes encrypted calls, emails, and messages for enterprises. SekurPro is estimated to launch during the fourth quarter of 2023.
• SekurVoice: A service that allows clients to communicate privately in a secure environment. SekurVoice is also slated for a Q3 2023 release.
• SekurIdentity: An identity theft product that will help clients keep and protect their personal information away from thieves and hackers. This product has an estimated launch of next year.

Sekur 2023 Budget and Guidance

Sekur Private Data’s management team has announced its finalized budget for the fiscal year 2023. The company has successfully cut nearly 50% of its expenses, amounting to CA$3,200,000 (US$2,360,000), while still expecting an increase in sales. Sekur is ending 2022 with an annualized monthly sales rate of CA$555,000/year (US$410,000/year) and had cash and cash equivalents as of the date of the announcement, of CA$4,050,000 (US$3,000,000) with no debt or convertible debt. The company plans to focus on establishing more B2B relationships and expanding its direct-to-consumer base in 2023, without the need for additional funding.

In February 2023, the company announced it had launched SEO marketing efforts. To reduce its Customer Acquisition Cost (CAC), the company has kickstarted optimization and SEO marketing for its Sekur website. The goal is to get the CAC below US$75 by 2023 and further down to US$60 by 2024. Sekur aims to draw in more customers and SMBs to its privacy and security communications platform, all while cutting down on marketing costs, by focusing on targeted digital marketing campaigns and website optimization.

Alain Ghiai, CEO of Sekur Private Data stated: "We have lowered our budget for 2023 and are focused heavily on our CAC for this year and moving forward. Our focus on direct marketing is to lower our acquisition cost and we should have more data to share with everyone in the coming weeks and months. Once we achieve US$75 CAC or lower, we plan to accelerate spending on AdWords and digital marketing to increase our subscriber base at a higher rate than we are doing today. Our prime directive is to provide private and secure communications for everyone, and, as we are not connected to any Big Tech platform, we offer a truly independent, private, and secure means of communications without any data mining, through our proprietary technology and our secure servers based in Switzerland. We look forward to continuing to offer true data privacy to all individuals and their businesses and protect their intellectual property, and their privacy, from data miners and malicious hackers."

The rapidly evolving digital landscape has made cybersecurity and data privacy essential for businesses and individuals. Sekur Private Data, a Swiss-hosted company, offers advanced privacy solutions, including SekurMessenger, SekurMail, SekurSuite, and SekurVPN. With the cybersecurity market projected to grow at a CAGR of 12.3% until 2030, now is the time to invest in reliable privacy solutions that protect your digital assets. Upcoming products from Sekur Private Data include SekurPro, SekurVoice, and SekurIdentity, providing even more comprehensive protection. Don't wait any longer; safeguard your personal and professional data with Sekur Private Data's cutting-edge products and services today.

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