One of the most notable outcomes of the pandemic has been its impact on online shopping. According to a recent IBM report, the public health crisis has accelerated the shift to e-commerce by about five years.

Los Angeles, California, United States, May 28, 2025 -- The COVID-19 pandemic unleashed a wave of global disruption, sending economies into chaos, derailing supply chains, and altering the rhythm of daily life. Confronted with an extraordinary business climate and no established roadmap to navigate such a crisis, companies initially concentrated on staying afloat and bracing for the inevitable recession. Yet, as history often demonstrates, periods of upheaval and economic strain can also pave the way for growth, offering brands unique opportunities to elevate their presence, engage new audiences, and build long-term loyalty, observes veteran entrepreneur and acclaimed digital media strategist Daniel Yomtobian. He adds, “While the business environment has been extremely volatile and uncertain, the transformation in consumer behavior presents a strategic opening for companies. Even as many have reduced their marketing spend, businesses can still thrive by evolving their approach—delivering the right message to the right audience, through the most effective channels.”

While stay-at-home orders and social distancing measures have been relaxed, it is widely expected that they will have a long-term impact on shopping habits and leisure activities. One of the most notable outcomes of the pandemic has been its impact on online shopping. According to a recent IBM report, the public health crisis has accelerated the shift to e-commerce by about five years. In the United States alone, 62% of consumers now shop online more than they did pre-COVID, and the figure on a global scale is 49%. Another major development is the massive increase in home media consumption, with a preference for TV and streaming services. Daniel Yomtobian comments, “Even before the pandemic, online advertising was steadily growing its share of total ad spend, but it is now clear that digital should be a priority for brands in this new world. However, they still need to ensure that their ads appear on trusted platforms, carry a relevant message, encourage responsible behavior, and promote empathy.”

With careful planning and strategic adjustment, it is possible to capitalize on the current environment to raise brand awareness, according to Daniel Yomtobian. Companies now have massive audiences they can reach across various channels as people continue to social-distance and remote working becomes widespread. To capture this opportunity, brands need to prioritize messages that emphasize safety and convenience, which are the primary concerns of consumers at present. It is also an extremely opportune time to utilize advertising technology that facilitates interaction with ads and makes it easier for audiences to engage with brands. Companies that address today’s issues tactfully and empathetically, reach out through the right channels, offer convenience, and provide relevant solutions will earn the trust of consumers and reap long-term benefits from their current efforts. 

Daniel Yomtobian is a pioneering figure in the online media space and has received multiple awards for his work in digital advertising. He is the founder of several successful businesses, among them Advertise.com, which has grown to become the world’s largest privately held keyword pay-per-click (PPC) network. Highlighting his professional expertise and commitment to customer satisfaction, Daniel Yomtobian was recognized as a “…young leader [who] will continue to play an important role in shaping the online world of tomorrow.” 

Daniel Yomtobian Bio – Business Marketing Maverick: http://www.DanielYomtobianBio.com 

Daniel Yomtobian Joins Board of Directors at YPO Beverly Hills as Membership Vice Officer: https://www.yahoo.com/now/daniel-yomtobian-joins-board-directors-175200356.html

Daniel Yomtobian - Explores the Benefits of Innovative Ad Formats: https://www.yahoo.com/now/daniel-yomtobian-explores-benefits-innovative-211500329.html

Contact Info:
Name: Daniel Yomtobian
Email: Send Email
Organization: Advertise.com
Address: 15303 Ventura Blvd Ste 1150 Sherman Oaks, CA 91403
Phone: +1-800-710-7009
Website: https://www.advertise.com

Video URL: https://www.youtube.com/watch?v=NoZr4UgvY8Q

Release ID: 89161176

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