Birdie Down Under introduces a new line of sustainable, bold golf wear, combining unique Aussie-inspired designs with eco-friendly fabrics. The brand aims to disrupt traditional golf fashion by offering customisable, breathable shirts designed for modern golfers.

Australia, April 2, 2025 -- Birdie Down Under Brings Bold, Sustainable Golf Wear to the Market

Golf wear is often associated with traditional, bland designs — neutral tones and stiff collars have long dominated the industry. But Birdie Down Under is rewriting the script, launching a collection of golf apparel that combines sustainability, personality, and Australian pride. Founded by Alex Rankin, the brand is poised to change the way people think about golf fashion.

Rankin, frustrated with the lack of options for golfers who wanted to stand out, decided to create his own solution. "I couldn’t find a shirt I wanted to wear, so I made one. Then I made ten," says Rankin. "We’re not here to blend in. We’re here to make golf wear as fun as the game should be."

Birdie Down Under is redefining golf fashion with its bold, eye-catching designs inspired by Australia’s wildlife, landscapes, and unique culture. Featuring prints of bin chickens, galahs, and flying roos, the shirts celebrate Australia in a way no other golf brand does.

Sustainability at the Forefront of Design

While the designs are bold, sustainability is just as important to Birdie Down Under. Each shirt is crafted from 5-8 recycled PET bottles, sourced from a supplier dedicated to using eco-friendly practices. In a move that aligns with the brand’s commitment to environmental responsibility, these shirts feature lightweight, breathable fabrics that wick moisture, provide SPF 50+ protection, and stretch to move with the golfer’s body.

The shirts are made-to-order, meaning Birdie Down Under minimizes overstock and waste, providing high-quality products that reduce environmental impact. Rankin explains, "It may take a little longer to arrive than mass-produced gear, but trust me, it’s worth the wait."

Customisation and Personalisation for the Modern Golfer

In addition to bold designs, Birdie Down Under offers customers the ability to customise their shirts. Whether it’s for a personal purchase, a golf tour or a golf charity event, the brand’s customisation options allow individuals to bring their own unique flair to their golfwear. This move caters to a growing demand for personalised fashion that stands out from the crowd.

“Every shirt tells a story — of our wildlife, our wild places and our often wacky humour,” says Rankin. “It’s Aussie identity you can wear... without looking like a souvenir shop exploded all over you.”

With inclusive sizing and cuts that suit all men, women and all body types, Birdie Down Under ensures that everyone can enjoy its expressive, eco-conscious designs.

Changing Golf Fashion One Shirt at a Time

Birdie Down Under’s mission is clear: disrupt the stale, conservative world of golf fashion by introducing bold, expressive designs that celebrate individuality and the Aussie spirit. The brand’s commitment to sustainability, inclusivity, and creativity positions it as a leading force in the future of golf wear.

"Goodbye beige. Hello bin chickens, drop bears and magpies in flight," says Rankin.

Birdie Down Under is offering a refreshing alternative to traditional golf wear, giving golfers and outdoor enthusiasts a fun, functional, and eco-friendly way to express themselves on the green.

About Birdie Down Under

Birdie Down Under is an Australian-based brand focused on creating bold, breathable, and sustainable golfwear. Founded by Alex Rankin, the brand offers customisable, made-to-order golf shirts with designs that celebrate Australia’s unique wildlife, landscapes, and spirit. The shirts are made from eco-friendly fabrics and provide SPF 50+ protection, making them perfect for the harsh Aussie sun. With an emphasis on inclusivity, comfort, and personality, Birdie Down Under is reinventing golf fashion for the modern, expressive golfer.

For more information, visit www.birdiedownunder.com
Instagram: @birdie.down.under
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Email: birdie@birdiedownunder.com
Phone: +61 4 8907 0704

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Birdie Down Under
Email: birdie@birdiedownunder.com
Phone: +61 4 8907 0704

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Name: Birdie Down Under
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Website: http://www.birdiedownunder.com

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