Whisper & Thread introduces a new line of affirmation-infused underwear crafted from sustainable bamboo and cotton, designed to support emotional wellbeing and promote self-love for women and girls.

United States, March 30, 2025 -- Whisper & Thread Revolutionizes Intimate Apparel with Affirmation-Infused Underwear

Whisper & Thread, a purpose-driven intimate apparel brand, is redefining self-care with its new collection of affirmation-infused underwear. Designed for women, teens, and pre-teens, each piece is embroidered with a personalized affirmation, offering a quiet yet powerful tool for emotional wellbeing. The brand combines the science of positive self-talk with thoughtful design to empower women and girls from the inside out.

A Response to Growing Demand for Mindful Fashion

As societal pressures around body image and mental health continue to rise, Whisper & Thread answers the call for wellness-focused fashion. In a world where loud, trend-driven messaging often dominates, the brand offers a more meaningful alternative. The affirmation-infused underwear line addresses the growing need for products that promote emotional health, well-being, and mindfulness in everyday life.

“The words we wear closest to our skin shape how we show up in the world,” said Luisa Hogan, Co-Founder of Whisper & Thread. “With our products, we’re helping women and girls build confidence through simple, intentional acts of self-care.”

Crafted for Comfort and Sustainability

Whisper & Thread’s garments are made from natural, breathable fabrics such as bamboo and cotton. These materials are chosen not only for their comfort but also for their sustainability and skin-friendly properties. Bamboo, in particular, is naturally antibacterial, moisture-wicking, and gentle on sensitive skin, making it an ideal choice for intimate wear.

The underwear is available in a range of limited-edition colors, selected to evoke emotion and energy, ensuring that each piece feels special and intentional. The hidden affirmations are stitched inside the garment, seen only by the wearer, creating a personal and empowering connection with every garment.

A Brand That Speaks to All Ages

While Whisper & Thread caters to adult women, the brand also offers collections for teens and pre-teens, creating an opportunity for early positive reinforcement and emotional wellness. Each piece aims to provide support and encouragement for individuals across generations, helping build confidence and self-love from a young age.

“Our mission is to provide women and girls with the tools they need to cultivate self-love, no matter their age,” said Tania Plakonouris, Co-Founder of Whisper & Thread. “By promoting positive self-talk early on, we can help foster a generation of confident, empowered individuals.”

The Founders' Vision: A Movement Beyond Apparel

Whisper & Thread was founded by sisters Luisa Hogan and Tania Plakonouris, whose combined expertise in resilience consulting and youth empowerment informed the creation of the brand. After years spent helping others navigate challenges, they decided to focus on a more personal space—one that would touch the lives of women and girls in a quiet yet meaningful way.

The founders’ vision extends beyond underwear. Whisper & Thread is developing a broader ecosystem focused on emotional wellbeing, with future plans for affirmation-based accessories, perfumes, and guided practices. The goal is to create a holistic movement dedicated to shifting how women and girls speak to themselves every day.

Growing Recognition and Community Engagement

Since its inception, Whisper & Thread has gained attention for its unique approach to self-care and wellness. The brand was featured in HerStory magazine and invited to fashion markets ahead of its product launch. Additionally, the company has built a strong community through initiatives like The Positive Self-Talk Journal and the 30-Day Positivity Challenge, which have resonated with women and girls seeking a deeper connection to their wellbeing.

“We’re excited about the positive impact we’ve already made and the support we’ve received from our growing community,” said Luisa. “As we continue to expand our offerings, we’re committed to building a movement that values self-love, confidence, and emotional health.”

About Whisper & Thread

Whisper & Thread is a purpose-driven intimate apparel brand founded by sisters Luisa Hogan and Tania Plakonouris. The company creates affirmation-infused underwear made from natural, sustainable fabrics, designed to support emotional wellbeing and promote self-love. With a commitment to empowering women and girls through positive self-talk, Whisper & Thread is leading a quiet revolution in the intimate apparel industry.

Media Contact

Luisa Hogan
Co-Founder, Whisper & Thread
Email: hq@whisperandthread.com
Website: www.whisperandthread.com
Social media:
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Contact Info:
Name: Luisa Hogan
Email: Send Email
Organization: Whisper & Thread
Website: http://www.whisperandthread.com/

Release ID: 89145015

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