K-Food's Global Surge: Lazo Amplifies the Wave with Korean-Style Fried Chicken and Ramen, Expanding into Convenience Stores for Added Accessibility

Korea - April 18, 2024 —

Amidst a vibrant era of cultural exchange, the global fascination with Korean cuisine—especially Korean-style fried chicken and instant ramen—has reached new heights. This culinary revolution not only delights taste buds worldwide but also signifies a deeper global immersion into Korean culture, further energized by the Korean Wave, or "Hallyu." Enhancing this cultural connection, Lazo has emerged as a pivotal force in spreading the love for K-Food by adding a layer of convenience, making these beloved dishes more accessible in everyday convenience stores across Vietnam, the U.S., and Indonesia.

A recent global survey involving 9,000 participants across 18 major cities worldwide, excluding those of Korean descent, has solidified Korean-style fried chicken's position as the top favorite K-Food among international audiences, with approximately 16.5% of respondents declaring it their preferred choice. Following closely, instant ramen claims the second spot with 11.1%, and kimchi ranks third at 9.8%.

The global acclaim for K-Food stretches beyond mere culinary preferences, mirroring a broader cultural embrace significantly propelled by Korean media's global influence. Dramas like “Crash Landing on You” and strategic collaborations with K-pop icons have notably contributed to this wave. Genesis BBQ, for example, saw a significant increase in demand for fried chicken in Japan after being featured in “Crash Landing on You,” leading to a notable surge in sales. Ottogi capitalized on BTS member Jin's fame to promote its Jin Ramen, witnessing substantial growth in overseas sales, especially in Vietnam and the U.S.

Adding to this momentum, Lazo's strategic expansion into convenience stores has played a crucial role in making Korean-style instant ramen even more accessible to a global audience. This move not only caters to the growing demand for K-Food but also signifies a leap towards integrating Korean cuisine into the daily lives of people across Vietnam, the U.S., and Indonesia. The convenience store initiative by Lazo has been met with widespread enthusiasm, further propelling the popularity of Korean food products like Nongshim's Chapaguri, which gained international fame through the movie "Parasite." 

For those seeking deeper insights into the rise of Korean cuisine on the global stage and the expansion of specific popular dishes through convenience stores, additional information is available in full articles from The Korea Herald and Korea JoongAng Daily.

Contact Info:
Name: Daniel Han
Email: Send Email
Organization: Idea co.,ltd
Phone: +82-31-911-9418
Website: http://lazo.kr/

Release ID: 89127510

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