Cherian Koshy, CFRE, CAP, announces a new study exploring donor trust in the role of AI in philanthropy, sparking fresh dialogue on the future of fundraising.

United States - October 9, 2024 —

Cherian Koshy Releases Groundbreaking Study on AI's Impact on Donor Trust

Cherian Koshy, a globally recognized fundraising expert and thought leader in nonprofit innovation, has officially announced the release of his latest study on donor perspectives regarding the use of artificial intelligence (AI) in philanthropy. In partnership with Nathan Chappell and fellow thought leader, the study, now available to the public, examines how AI-driven tools are reshaping the nonprofit sector and how donors view this technological shift.

With AI rapidly becoming a vital part of fundraising operations, Koshy’s research provides crucial insights into donor attitudes toward AI, revealing key trends in trust, engagement, and ethical concerns. The study is a significant step toward understanding how the future of philanthropy may evolve as technology continues to drive operational efficiency and innovation.

"This one-of-a-kind research marks an important moment for nonprofit organizations," said Cherian Koshy. "AI offers immense potential, but the critical question remains: Can we maintain donor trust while embracing these technological advances? No one had asked them until now."

Understanding Donor Trust in AI Technologies

Koshy’s study addresses a core concern for nonprofit leaders and fundraisers: how donors perceive the increasing role of AI in their interactions with charities and social impact organizations. With AI systems handling everything from donor segmentation to personalized giving recommendations, the report sheds light on how these advancements might impact donor relationships.

The findings underscore the importance of transparency and ethics in AI adoption, particularly as donors weigh the benefits of efficiency against concerns about losing the personal connection that often motivates charitable giving.

"Donors are becoming more attuned to the use of AI in philanthropy, and this study captures their sentiments at a pivotal moment," Koshy added. "While AI can help nonprofits operate more effectively, the human element must remain central to the donor experience."

AI’s Role in Shaping the Future of Philanthropy

The release of this study is particularly timely as AI continues to permeate nearly every facet of the nonprofit sector. From automating routine tasks to providing advanced data analytics, AI-driven platforms promise to revolutionize fundraising by streamlining processes and improving donor engagement.

Koshy’s research highlights how organizations must strike a balance between leveraging AI for operational gains and safeguarding donor relationships. While younger, tech-savvy donors may be more open to AI’s benefits, older, more traditional donors may need reassurance that their donations are being used ethically and efficiently.

"As nonprofits adopt AI, they must be mindful of donor expectations around transparency and trust," Koshy emphasized. "Our study outlines a pathway for nonprofits to ethically integrate AI while keeping donor confidence intact."

A Call to Action for Nonprofit Leaders

For nonprofits seeking to implement AI in their fundraising efforts, Koshy’s research provides actionable insights to guide their approach. The study suggests several best practices, including:

• Transparent AI Communication: Organizations should communicate openly with donors about how AI is being used, ensuring clarity about its role in decision-making processes. Koshy recommends instituting an advisory group with stakeholders including donors, community members, and staff for this purpose. 
• Ethical AI Implementation: Nonprofits must prioritize the ethical use of AI, particularly regarding data privacy and donor information. This is essential to maintain donor trust and foster long-term engagement.
• Personalized Engagement with AI: While AI enhances operational efficiency, nonprofits should continue to offer personalized experiences that reflect the relational nature of philanthropy.

Koshy’s report is poised to shape ongoing discussions about AI’s role in the nonprofit world and offers a roadmap for organizations aiming to navigate this technological transformation. While it’s too soon and potentially difficult to obtain behavioral data, this self-reported data helps provide some direction on donor perceptions. 

Positioning for Future Impact: The Broader Implications

The release of Koshy’s research arrives at a time when the nonprofit sector is undergoing significant transformation, accelerated by technological innovation. With AI tools becoming more commonplace, the study provides an essential resource for nonprofit leaders looking to understand and mitigate potential risks associated with AI adoption.

Koshy’s research is designed not only to inform current nonprofit strategies but also to inspire future research and dialogue. The study serves as a foundational piece for leaders aiming to responsibly integrate AI into their operations while staying aligned with their core missions and values.

"As AI shapes the future of philanthropy, we must continue exploring its implications thoughtfully," Koshy concluded. "This study provides the data and insights necessary for nonprofits to navigate these changes successfully."

About Cherian Koshy

Cherian Koshy, CFRE, CAP, is a leading expert in strategy and innovation. A highly sought-after speaker and advisor, Koshy is known for his dynamic presentations and actionable insights. He currently serves as Vice President of Kindsight. His thought leadership has been featured in Yahoo Finance, Forbes, and The Chronicle of Philanthropy. Koshy is also a member of the Forbes Nonprofit Council and the International Academy of Digital Arts and Sciences, with extensive experience driving ethical innovation in the sector.

For more information on the study or to schedule speaking engagements, please visit his LinkedIn profile.

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Cherian Koshy
Website: https://www.cheriankoshy.com/
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