Recently, the “Loyalty and Righteousness for All” international online communication campaign was officially launched in Yuncheng, Shanxi Province — the hometown of Lord Guan‌. The event featured a grand artistic performance centered on Lord Guan‌ culture, blending multiple art forms to bring his enduring spirit to life.

Cultural Performance

The immersive stage felt like opening a three-dimensional cultural book, narrating the story of Lord Guan‌’s virtues — loyalty, righteousness, benevolence, and courage. The performance offered not only visual splendor but also emotional warmth, creating a deeply engaging and comfortable cultural experience for the audience.

Statue of Lord Guan‌ in Yuncheng, China

Lord Guan‌ was not only a legendary general in Chinese history but also a cultural icon that transcends time and borders. He embodies universal virtues admired by humanity — loyalty, righteousness, benevolence, and courage. Through traditional ceremonies, cultural displays, and interactive exchanges, the event allowed participants to gain a profound understanding of the rich heritage and contemporary relevance of Lord Guan‌ culture.

Lord Guan‌ Temple in Yuncheng, China

Visitors from around the world traveled to Yuncheng to embark on a “cultural journey through time.” Their itinerary included historical landmarks such as the Lord Guan‌ Hometown Scenic Area, Lord Guan‌ Temple, Hedong Celebrity Hall, and the Salt Lake Museum — as well as the natural wonder of Yuncheng Salt Lake. At each stop, tourists slowed their pace: some listened intently to guides’ stories, others lingered before ancient relics, all immersed in the powerful blend of history and faith.

Lord Guan‌-Themed Cultural Creations

The spirit of Lord Guan has endured for over a thousand years. His ideals of loyalty, integrity, and responsibility continue to hold profound meaning in today’s world. The inheritance of this culture is not only a tribute to history but also a promise for the future.

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