(BPT) - There's something energizing about the start of a new school year, especially the moment kids open fresh packs of their favorite Crayola crayons, markers, and colored pencils. These vibrant tools don't just fill pencil cases; they spark creativity, fuel imagination, and empower self-expression both in the classroom and at home. With every bold stroke and colorful doodle, kids are inspired to explore, learn, and make their mark on the world.

Crayola drawing connections between color and creativity isn't just anecdotal-research backs it up. According to a 2024 Color Perception Survey* conducted by Crayola in partnership with the Ad Council Research Institute, color rates as the most impactful element in planning important milestones, symbolizing meaningful aspects of life and describing something as beautiful or unique by more than 88% of respondents. These emotional ties to color also lend themselves to self-expression, as 87% of those surveyed believe that color significantly influences creativity.

Become A Part of Crayola History

Given the powerful role that color plays in everyone's lives, Crayola-the iconic brand synonymous with color and creativity-is bringing even more excitement to this back-to-school season with the Global Color Vote. For the first time in company history, Crayola is inviting color enthusiasts of all ages to vote for their favorite Crayola colors. Global Color Vote gives people around the world the unique opportunity to influence the creation of a special collection of crayons, colored pencils, and markers based on the colors that mean the most to them.

Through Sept. 30, consumers can cast their vote for their favorite color by visiting www.crayola.com/votenow or by scanning the QR code on the back of Crayola "What's your Favorite Color?" products such as 24-count Classic Crayons, 12-count Colored Pencils and 10-count Classic Colors Broad Line Markers during back-to-school shopping.

Grab Limited Edition Colors Before They're Gone!

While you're voting for your favorite color, you can also celebrate past fan-favorite crayon colors, with the Crayola Limited Edition collection. Prepare for a colorful new school year with a blast from the past, celebrating previously retired Crayola crayon colors that have brightened classrooms for generations. The Crayola Limited Edition Retired Colors Collection features colors Dandelion, Mulberry, Blizzard Blue, Raw Umber, Lemon Yellow, Orange Red, Violet Blue and Magic Mint in 8 Count Crayons, 8 Count Markers and 8 Count Colored Pencils. Get them while you can-these beloved colors return to retirement at the end of 2025!

If you're a budding artist, a seasoned Crayola collector or a teacher stocking up on supplies, these limited edition art tools allow fans to get reacquainted with some of their past favorite crayon colors, and for some, meet these colors for the first time.

Creativity for the Entire Classroom

Whether you're participating in the Global Color Vote or celebrating Limited Edition retired colors, teachers, parents, and students can find all their favorite Crayola back-to-school supplies at retailers nationwide, offering trusted quality and exceptional value at the same great price parents know and love. To show support for educators, consider purchasing bulk packs of top-listed items like Crayons, Markers, and Colored Pencils to help provide much-needed supplies that fuel learning and creativity for the entire classroom.

Make this school season one for the books by giving the students in your life new items like Limited Edition or fan-favorite Crayola classics like 24 Count Crayons. Plus, be a part of history and participate in the first-ever Global Color Vote.

*Color Perception Survey Methodology: Findings from a nationwide study conducted by Crayola in partnership with the Ad Council Research Institute from Oct. 16-23, 2024, with 1,503 parents of kids aged 2-12.