(BPT) - With open enrollment in full swing, millions of Americans face the annual challenge of choosing the right health plan for themselves and their families. Questions such as 'Is this enough insurance?' or 'Am I paying for too much insurance?' or 'Is there a better option for my budget and health conditions?' are frequently pondered as people attempt to make sense of the maze of terminology and coverage on the screens in front of them.

This Open Enrollment season, however, navigating the world of health insurance just got a whole lot easier - thanks to an insurance industry veteran who had a big idea and created the innovative new online 'health plan matchmaker,' The Big Plan.

'In my 30-plus years of helping families find the right health insurance, I knew there had to be a better, simpler way to remove the confusion and chaos of the yearly open enrollment dread that so many people hated,' said Carey Gruenbaum, chief executive officer of The Big Plan. 'We wanted to - and I think we have - rewritten the rules on how Americans can find the right health insurance plan at the right price to meet their medical needs and within their budget.'

The Big Plan platform provides an easy-to-use, end-to-end health plan selection experience, utilizing proprietary actuarial guidance blended with A.I. technology to deliver personalized recommendations based on user-provided data - while also identifying any available government subsidies.

There is no fee for consumers to use The Big Plan - rather, the expert guidance is completely free of charge. Additionally, any data collected is encrypted and not sold to third parties for targeting or advertising purposes.

'Our health plan matchmaker platform makes the whole process simpler and better, because it is completely about the user,' said Gruenbaum. 'We offer unbiased expertise that helps individuals select a health plan that's right for them. It's all based on real data, without the potentially biased input from health plan representatives or insurance brokers who may be driven to recommend plans that pay them a higher commission.'

Visitors to TheBigPlan.com simply answer questions about themselves and their family members. Then in about a minute, The Big Plan's A.I.-powered engine searches all plans and finds the best match based on a user's medical score, projects spending on each plan, and clearly describes the benefits of each recommended plan. Users can compare plans side-by-side, considering monthly premiums, yearly deductibles, out-of-pocket maximums, and co-pays for both primary care and specialist visits.

Users who wish to purchase can then seamlessly click on their preferred plan to sign up - with the confidence that they got the best plan for their needs, including their budget.

The timing of this innovative approach to health insurance selection couldn't be more crucial. Recent data reveals that a significant portion of Americans, 8.4% or 27.6 million, still lack health insurance. Furthermore, 11% experience coverage gaps and a staggering 23% are classified as underinsured, facing challenges in accessing affordable healthcare.

Health insurance literacy also remains a concern, with over 50% of adults struggling to comprehend key terms such as co-payments, deductibles, and coinsurance.

This health plan matchmaker is a tool to bridge the gap in health insurance literacy and empower individuals to make informed decisions. Through its intuitive interface and user-friendly guidance, The Big Plan aims to provide a deeper understanding of health insurance, enabling users to align their choices with their medical needs and financial capabilities.

The Big Plan is currently available to millions of Americans in most states, including Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Illinois, Indiana, Iowa, Kansas, Louisiana, Michigan, Mississippi, Missouri, Montana, Nebraska, New Hampshire, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, South Carolina, South Dakota, Tennessee, Texas, Utah, West Virginia, Wisconsin, and Wyoming. The Big Plan encourages individuals to explore a more informed and educated approach to health coverage selection.

To learn more about navigating health insurance with confidence at The Big Plan, visit TheBigPlan.com.