Authentic customer voice becomes a shared system of record for business decisions

Deeto, the AI-native platform for customer intelligence and activation, today announced a major evolution of its platform aimed at helping organizations treat authentic customer voice as a system of record for businesses. The redesigned Deeto platform connects customer conversations, feedback, and sentiment into a single operating layer that teams can use in real time. Rather than relying on fragmented insights or delayed reports, organizations can now continuously capture and monitor customer voice, to activate it across sales, marketing, customer success, and product.

“Customer insight usually shows up too late and in the wrong place,” said Eran Baron, co-founder and CEO of Deeto. “We rebuilt the platform so the customer voice is always connected, always current, and actually usable by the teams making decisions every day.”

From Disconnected Feedback to a Shared Source of Truth

Most organizations collect customer input in disconnected ways. Marketing focuses on proof and stories, customer success manages risk and retention, sales looks for references, and product teams chase feedback in silos. These signals are rarely connected leaving teams to act on partial or outdated information.

Deeto brings these inputs together into a single system, organizing signals, sentiment, and stories across the full customer lifecycle. Both positive and negative input becomes shared intelligence, giving teams a consistent view of what customers are experiencing and how to respond.

Built to Interpret and Activate Customer Intelligence

At the core of the platform is an AI-native architecture that continuously interprets customer input and delivers it where decisions are made. Deeto organizes unstructured feedback into clear intelligence, identifies patterns and sentiment, and activates customer intelligence into workflows that guide next action, from sales conversations and lifecycle campaigns to renewal planning and product prioritization.

This approach replaces manual customer advocacy programs and static feedback tools with a coordinated layer designed to support growth, retention, and innovation.

Keeping the Human Experience at the Center

While Deeto is built on advanced AI, its purpose is fundamentally human. The platform is designed to help teams understand customers more clearly and respond more thoughtfully, not replace human judgment.

By capturing authentic voice through natural, conversational interactions and maintaining context across individuals and accounts, Deeto helps organizations see the full customer experience and engage with empathy, credibility, and relevance.

Availability

The evolved Deeto platform will be generally available on January 20, 2026. Existing customers will transition to the new platform as part of a coordinated upgrade, gaining access to the new orchestration, intelligence, and activation capabilities. New customers can learn more or request a demonstration at www.deeto.com.

About Deeto

Deeto is the AI-native platform that turns authentic customer voice into connected intelligence and action. By unifying customer signals, sentiment, and stories into a continuous system, Deeto helps organizations operate from a shared source of truth and make better decisions across growth, retention, and innovation.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260120589561/en/

“Customer insight usually shows up too late and in the wrong place. We built Deeto so the customer voice is always connected, always current, and actually usable by the teams making decisions every day."