Behavioral science delivers meaningful, trusted engagement between healthcare brands and clinicians—right within the flow of care

epocrates, an athenahealth, Inc. company and trusted source of clinical decision support for more than one million healthcare professionals (HCPs), today announced the launch of RhythmIQ, a new engagement framework that helps healthcare brands connect with clinicians in ways that are timely, relevant, and trusted.

Clinicians today are bombarded with information. In a single patient encounter, they must weigh drug interactions, cost and coverage, and evolving care guidelines—all under intense time pressure. Traditional marketing approaches rarely cut through, and trust in industry messages remains low.

RhythmIQ takes a different approach. Built on behavioral science and direct clinician input, it introduces a structured cadence that surfaces fast, clear insights within epocrates’ mobile-first workflow —providing the information clinicians care about–while giving brands a smarter way to stay relevant and drive measurable impact.

“Clinicians don’t need more content—they need insights they can trust—delivered at the right time, in the right rhythm with their workflow,” said David Minkin, President and General Manager of epocrates. “With RhythmIQ, we’re helping brands across the healthcare ecosystem cut through the noise and achieve real engagement at the moment of care.”

Who benefits: RhythmIQ is designed for organizations across the healthcare ecosystem, including biopharma, medical device companies, health IT innovators, clinical trial sponsors, and hospital systems.

And because it takes at least seven exposures for a provider to recall a brand message, RhythmIQ combines targeted access with repeated, science-backed touchpoints—ensuring healthcare organizations achieve breakthrough engagement while clinicians receive timely insights that support better patient care.

To learn more about RhythmIQ and how it can elevate your brand’s relevance with healthcare professionals, visit www.epocrates.com.

About epocrates

Since 1998, epocrates, an athenahealth, Inc. company, has built a legacy of clinical trust and today actively serves more than one million clinicians seeking fast, reliable answers at the point of care. With unparalleled prescribing and safety information, the epocrates app enables fast, reliable answers at the point of care—empowering physicians, nurses, pharmacists, and other healthcare professionals to deliver more effective and personalized patient care. epocrates has been rated the #1 medical reference app for over a decade. Learn more at www.epocrates.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250930677411/en/

“Clinicians don’t need more content—they need insights they can trust—delivered at the right time, in the right rhythm with their workflow.”