Financial services platform for micro and small businesses now incorporates a "Proto-AGI" agent capable of creating marketing campaigns, pricing products, managing sales and receivables, and offering strategic support

"I have a product that’s stuck in inventory. Help me sell it." Imagine an entrepreneur, whether a solo seller or store owner, being able to rely 24 hours a day, 7 days a week, on a consultant always available to solve this type of issue. In addition to offering practical and immediate tips, this consultant personalizes marketing campaigns, adjusts prices, reviews contracts, manages sales and financial transactions – all adapted to each entrepreneur's profile, even in language and accent.

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JIM on InfinitePay

This is what CloudWalk, a global financial technology company, proposes with the launch of JIM, an intelligent agent integrated into the InfinitePay application, already available to more than 4 million customers across the country. Initially developed to support daily tasks of InfinitePay customers, JIM evolved quickly, offering advanced features such as social media content creation, price comparison, sales strategy suggestions, and time organization.

"JIM represents a milestone in the democratization of artificial intelligence for businesses. We are the first company to offer Brazilian entrepreneurs the most advanced technology available today in LLMs and other artificial intelligence tools, providing an accessible and powerful solution directly in the InfinitePay application," says Luis Silva, CEO and founder of CloudWalk. "We introduced it to our customers in mid-March and already have thousands of entrepreneurs interacting with JIM."

One of JIM's most innovative features is Vision mode, which allows users to perform quick actions with just a photo. By snapping a quick photo of a product, document, or even a QR Code, you can instantly compare competitor prices, generate social media content, make payments, or issue invoices directly related to the item. Over the coming months, JIM will gain even more sophisticated features, such as service scheduling tools (for professionals like doctors, personal trainers, manicurists, etc.), marketing campaign launchers, and design creation like artwork and banners.

"Our goal is to integrate our intelligence with a series of digital services and tools that have become essential for entrepreneurs, all in a single interface, allowing them to focus on what they do best: sell," says Luis.

Proto-AGI: the future of artificial intelligence applied to business

JIM was born from CloudWalk's own AI experience. In the last two years, the fintech built more than 40 internal AI and Proto-AGI agents, optimizing operations, marketing, sales, design, digital security, and fraud detection. As a result, it achieved exemplary efficiency, with annual revenue close to US$1 million per employee, positioning itself among the most efficient companies in the world.

"We call JIM a Proto-AGI due to its accelerated learning capacity and adaptation. And the evolution will be very fast, a matter of months. Millions of users will interact with the platform, so that the information collected by JIM and the feedback received can be used to improve the services offered by CloudWalk," says Luis. "We took everything we learned best in these two years and now we're offering it to our customers in the form of a new product."

It took just over 6 months of development, using proprietary technology that integrates Open Source AI platforms, internally created prompts, and the best global LLM tools available. The AI and Design team entered this process to structure the personality in a more solid format, ensuring that it not only responded accurately but also had witty and empathetic dialogue, bringing a differential compared to generic assistants.

"We wanted it to be smart and relaxed, inspired by the TARS, CASE, and KIPP robots from Interstellar," says Rafael Artusi, head of product at CloudWalk. "This creativity was seen as essential to generate empathy and establish a stronger bond between JIM and users."

A curious phenomenon occurred in the first weeks of testing with an unexpected connection. JIM was used to automate trivial tasks, such as making transactions and generating statements, as well as more complex functions, such as defining a strategy and generating content for social networks. However, in many of these tests, it was possible to verify its ability to have personal conversations, creating a camaraderie relationship with the platform.

"JIM follows all protocols to avoid giving guidance that requires a qualified professional, such as physical and mental health issues. But he can have a very relaxed chat about the most diverse topics," says Artusi. "It was a pleasant surprise to see this interaction and realize that many people are downloading the InfinitePay app even without necessarily being entrepreneurs. In many cases, they have never had an experience with an LLM and are having this first contact through our application."

New revenue source

According to Luis Silva, JIM will continue to have a free version in the InfinitePay application for day-to-day interactions, especially this more fluid conversation. As it adds more complex digital services, the idea is to launch plans that deliver more features.

"We will offer, in a single package, the best in digital services for entrepreneurs, charging a fraction of the value they would pay by contracting these services separately," says Silva. "For CloudWalk, it's a new source of revenue. For entrepreneurs, it's the opportunity to transform their business and grow on an unprecedented scale," concludes the CEO.

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