In March 2025, global fashion retail brand KKV opened stores in two major shopping malls, SM North EDSA Mall and Gateway Mall, in Manila. On the opening day, long queues formed outside the stores, and discussions on social media related to the brand continued to rise. With 4 stores now operating in the Philippines and more to open in 2025, KKV’s rapid expansion shows the brand’s strong growth potential.

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KKV opens its third store at SM North EDSA

KK Group, KKV’s parent company, also owns The Colorist (beauty product concept store) and X11 (trend toy concept store). Its vision “Live without Boundaries”, drives a global presence spanning 1,000+ stores in six countries. As the core brand, KKV offers over 20,000 SKUs across eight categories, including trendy toys, home goods, daily essentials, cosmetics, and more, while actively exploring additional product possibilities.

Focusing on Young Consumers with Localized Partnerships

Since entering the Philippine market in 2024, KKV has established a strategic partnership with local retail giant SM Group. With KKV’s young, diverse, and high-value brand positioning aligns well with the needs of the Filipino Gen Z consumer group, KK group is now seeking more partners to introduce its other two brands, The Colorist and X11, to the local market.

Gen Z's Viral Obsession, Social Platforms Ignite Trending Discourse

KKV has quickly emerged as a Gen Z trending brand, with its visually striking stores and eclectic product mix going viral on TikTok and Instagram. During the opening at Mall of Asia (MOA), the brand generated over 20 million social media views. Categories like beauty, snacks, and trendy accessories were especially popular.

Sustained Growth, A Promising Future Ahead

KK Group aims to open 200 stores in the Philippines over the next three years. Rojen Wu, COO, International Business Operations, KK Group, emphasized the brand’s commitment to optimizing product structure, strengthening localized operations, and building more partnerships with local businesses.

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As the core brand, KKV offers over 20,000 SKUs across eight categories.