Empowering Advisors and Fintech Platforms with Personalized Portfolio Management, Enhanced Tax Efficiency, and Seamless Scalability

Apex Fintech Solutions Inc. (“Apex”), an innovation launchpad for the global investment ecosystem, is thrilled to announce the launch of its advanced Direct Indexing solution, empowering advisors and fintech platforms to deliver personalized, tax-efficient investment strategies with unprecedented control and flexibility. This cutting-edge solution is available via intuitive user interfaces as well as through Apex's suite of APIs.

Direct Indexing allows users to craft tailored investment portfolios by directly purchasing the individual constituents of an index. This approach unlocks opportunities to optimize tax outcomes, integrate impactful themes like sustainable and socially responsible investing, and deliver more precise control over portfolio construction to align with individual client goals. Apex Direct Indexing is designed to support allocations as small as $10,000, making it accessible to a wider range of investors. With preloaded benchmarks for tracking large, mid, and small-cap stocks, advisors and fintechs can offer mass-customized investment strategies with greater ease.

“At Apex, everything we do centers on empowering our clients to do more—for their businesses and for the investors they serve,” said Bill Capuzzi, CEO of Apex Fintech Solutions. "Our new Direct Indexing solution is another step forward in democratizing investing by enabling users to offer personalized, tax-efficient portfolios with unmatched flexibility. As part of Apex's Augmented Advice™ platform, this capability integrates seamlessly with our comprehensive suite of wealth-tech tools. We’re equipping firms to deliver personalized advice and smarter investing opportunities to every investor—regardless of portfolio size. This is about more than technology; it’s about reshaping the future of investing to ensure everyone has access to the tools they need to succeed.”

The solution is tailored for platforms aiming to differentiate their offerings by providing users with unprecedented levels of personalization. Sophisticated quantitative techniques underpin the technology, ensuring portfolios can closely track indices while allowing for targeted tilts toward client-defined preferences such as social responsibility factors or divestment from specific industries that don’t align to investor preferences. Advanced tax-loss harvesting strategies round out the offering, with technology that minimizes manual operational work for advisors.

“Apex Direct Indexing has made it much easier to deliver tax-efficient strategies at scale,” said Sinon Bennett, CIO and co-founder of Wavvest. “Because it integrates directly into our RIA's models—rather than requiring a separate SMA—it’s significantly more scalable and can be implemented seamlessly across hundreds or even thousands of accounts. With lower minimums and the ability to harvest losses—especially in volatile periods like the past few months—strategies once reserved for the ultra-wealthy are now accessible to a much broader range of investors.”

Future enhancements to the Direct Indexing product are set to launch in the coming year and will include even greater personalization, such as custom indices supplied by users and sleeve rebalancing for more granular portfolio management.

Direct Indexing represents a new paradigm in portfolio management, bringing automated efficiency and human-centered precision together. Apex remains steadfast in its commitment to expanding what is possible for advisors and fintech platforms.

About Apex Fintech Solutions

Apex Fintech Solutions is a fintech powerhouse enabling seamless access, frictionless investing, and investor education for all. Apex’s suite of scalable solutions fuel innovation and evolution for hundreds of today’s market leaders, challengers, change makers, and visionaries. The Company’s digital ecosystem creates an environment where clients with the biggest ideas are empowered to change the world. Apex works to ensure their partners succeed on the frontlines of the industry via bespoke solutions through its Apex Clearing™, Apex Advisor Solutions™, and Apex Silver™ brands. For more information, visit the Apex Fintech Solutions website: www.ApexFintechSolutions.com.

Apex Clearing Corporation, a wholly-owned subsidiary of Apex Fintech Solutions Inc., is an SEC registered broker dealer, a member of FINRA and SIPC, and is licensed in 53 states and territories. Securities products and services referenced herein are provided by Apex Clearing Corporation. FINRA BrokerCheck reports for Apex Clearing Corporation are available at: http://www.finra.org/brokercheck.

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Direct Indexing represents a new paradigm in portfolio management, bringing automated efficiency and human-centered precision together.