Grocer activates donation program to support USO and offers 11% discount to military on Veterans Day

Southeastern Grocers Inc. (SEG), parent company and home of Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, is activating a community donation program in all stores benefiting the USO. Now through Tuesday, Nov. 15, Fresco y Más, Harveys Supermarket and Winn-Dixie customers can donate to the USO by contributing $1, $5 or simply rounding up their grocery bill at the register. Every dollar raised will directly support the USO in its mission to strengthen America’s military members by keeping them connected to family, home and country throughout their service.

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Southeastern Grocers announces a community donation program in all stores benefiting the USO through Nov. 15, and every dollar raised will directly support the USO in its mission to strengthen America’s military members by keeping them connected to family, home and country throughout their service. (Photo: Business Wire)

Additionally, SEG is honoring America’s military heroes by offering an 11% discount¹ to veterans and active-duty military service members with valid documentation² this Veterans Day, Friday, Nov. 11.

Raymond Rhee, Chief People Officer of Southeastern Grocers, said, “At Southeastern Grocers, we care passionately about people, especially our active-duty military community and their families who sacrifice so much through their selfless service to our country. We are proud to continue our long-standing partnership with the USO and encourage our customers to round up their total at the register to stand side-by-side with our brave servicemen and women and strengthen programs to keep them connected to their family, home and country – because military families serve too.”

The USO supports active-duty military, National Guard and active reserve members deployed and at home, including troops stationed in Eastern Europe as a result of Russia’s invasion of Ukraine, and those in Southwest Florida working tirelessly to help residents recover and rebuild in the devastating wake of Hurricane Ian.

Larissa Rydin, Vice President of Corporate Alliances at the USO, said, “The USO is grateful for the generous support of Southeastern Grocers and their customers. The contributions they make have a direct impact on the lives of our service members, especially during the holiday season. This can be one of the most challenging times for those who are deployed and separated from their loved ones. These partnerships make such a difference for our service members and their families.”

With some of the largest veteran populations residing in the five states SEG serves, the grocer has developed a long history of supporting veterans, military members and their families. Since the start of SEG’s partnership with the USO in 2018, the grocer has provided turkeys and sides for 1,400 active-duty military families and donated more than $175,000 to the organization. In addition to its partnership with the USO, SEG also supports local, regional and national military service organizations including Folds of Honor and its mission to provide educational scholarships to the spouses and children of America’s fallen and disabled service members.

About Southeastern Grocers

Southeastern Grocers Inc. (SEG), parent company and home of Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, is an omnichannel retailer and one of the largest conventional supermarket companies in the U.S., serving customers in brick-and-mortar grocery stores, liquor stores and in-store pharmacies as well as online with convenient grocery delivery throughout Alabama, Florida, Georgia, Louisiana and Mississippi. Fresco y Más, Harveys Supermarket and Winn-Dixie are well-known and well-respected regional brands with deep heritages, strong neighborhood ties, proud histories of giving back, talented and caring associates with strong commitments to providing the best possible quality and value to customers. For more information, visit www.frescoymas.com, www.harveyssupermarkets.com and www.winndixie.com.

About the USO

The USO strengthens America's military service members by keeping them connected to family, home, and country, throughout their service to the nation. At hundreds of locations worldwide, we are united in our commitment to connect our service members and their families through countless acts of caring, comfort, and support. The USO is a private nonprofit organization, not a government agency. Our programs, services and entertainment tours are made possible by the American people, the support of our corporate partners, and the dedication of our volunteers and staff. To join us in this important mission and learn more about the USO, please visit USO.org or follow us on Facebook, Twitter, and Instagram.

¹ Exclusions include purchases of alcohol, tobacco, gift cards, money orders, postage stamps, pharmacy prescriptions, fees, FTD, charitable donations, Western Union, utility payments, vending machines, bottle deposit/refunds, event tickets and lottery tickets.

² Valid documentation includes either a veteran ID card, military ID card, discharge document or driver’s license with veteran designation.

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