Luskin School of Public Health significantly increases attendance with virtual summit, uses audience analytics to connect with potential donors

UCLA Luskin School of Public Affairs rapidly created customized digital experiences for its annual summit and student orientation events using ON24 (NYSE: ONTF). With the ON24 Digital Experience Platform, the university quickly shifted from in-person events to an immersive digital-first engagement strategy to connect with students, alumni, and international leaders as in-person interactions remained limited. With stronger audience insights, UCLA better understood which attendees were highly engaged during their events, including possible donors.

“ON24 gave us the flexibility to quickly create customized digital experiences and keep students and community leaders engaged during the pandemic,” said Tammy Borrero, director of events at UCLA Luskin School of Public Affairs. “Branded, interactive ON24 experiences will be core to our digital-first, hybrid event strategy to reach and connect with audiences much more effectively.”

The annual summit by UCLA Luskin School of Public Affairs highlights the university’s research in social work, urban planning, and policymaking, as well as local city and state issues, for prospective students, alumni, government officials, and community leaders. With ON24, UCLA expanded the reach of its annual in-person summit from 300 people to more than 10,000 virtual attendees in 30 countries.

The university used ON24 Webcast Elite to host keynote sessions and deliver them in an immersive digital event for local, state, and international audiences. UCLA created highly customized experiences that drove deeper audience engagement and data. By analyzing audience behaviors such as time spent in the webinar and content downloaded, UCLA was able to identify the most engaged attendees and potential donors.

For its student orientations, UCLA hosted live and on-demand events, sharing timely campus resources such as health and IT services for remote learning. The digital experience featured a welcome pep rally with ON24 Engagement Hub, allowing students to attend a virtual resource fair and access welcome videos, staff directories, and COVID-19 FAQs. This gave students flexibility to explore materials at their own pace and revisit the resources they needed.

“There’s a big opportunity for universities to move beyond inflexible video, online meeting tools to customized digital experiences that keep students, alumni, and broader communities connected and engaged,” said Steve Daheb, CMO at ON24. “UCLA delivered an immersive experience with deep audience insights that they could use to driver further engagement with students and donors.”

The ON24 Digital Experience Platform includes ON24 Webcast Elite, ON24 Engagement Hub, ON24 Target, ON24 Virtual Conference, ON24 Intelligence, and ON24 Connect. Companies can deliver digital experiences that create deep engagement, first-person data, and AI-driven personalization, as well as seamlessly integrate audience insights with marketing automation, CRM, and collaboration systems.

To learn how ON24 is helping marketing leaders engage audiences with compelling digital experiences, watch The ON24 Experience virtual event on-demand at ON24.com/Experience.

About ON24

ON24 provides a leading cloud-based digital experience platform that makes it easy to create, scale, and personalize engaging experiences to drive measurable business growth. Today, we are helping over 2,000 companies worldwide, including 3 of the 5 largest global technology companies, 4 of the 5 largest US banks, 3 of the 5 largest global healthcare companies, and 3 of the 5 largest global industrial manufacturing companies, convert millions of prospects to buyers. Through interactive webinars, virtual events, and always-on multimedia experiences, ON24 provides a system of engagement, powered by AI, which enables businesses to scale engagement, conversions, and pipeline to drive revenue growth. The ON24 platform supports an average of 4 million professionals a month totaling over 2.5 billion engagement minutes per year. ON24 is headquartered in San Francisco with global offices in North America, EMEA, and APAC. For more information, visit www.ON24.com.

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UCLA created customized digital experiences for its annual summit and student orientation events with ON24. The university leveraged audience insights to better understand which attendees were highly engaged during their events, including possible donors.