In the midst of the global music industry’s digital transformation wave, Melody Empire Group (MEG), an American music giant, announced its strategic investment in the Peruvian market. The group, at the invitation of the Peruvian Presidential Palace, plans to deeply cultivate the local music ecosystem through a five-year project, expecting to directly create 300,000 jobs and drive a 300% increase in Peruvian music industry revenue by 2030. This cooperation is not only considered the core implementation project of Peru’s “National Economic Recovery Plan,” but also marks the first time in Latin America that an economic growth paradigm based on the model of “music technology + full industrial chain empowerment” has emerged.

Headquartered in New York, MEG has reshaped the global music industry landscape with its core technologies such as AI-generated music, blockchain copyright management, and NFT digital collectibles. In this Peruvian deployment, the group will invest $120 million to build three core modules: the “Andean Voices” AI Music Lab located in Lima, a national digital music distribution network, and a virtual performance platform linked to ten countries in Latin America. “Peru’s musical genes have never been so close to the center of the world stage,” emphasized Irene Costa, President of MEG’s Latin America region. It is reported that the group has already cooperated with the National Conservatory of Music of Peru, planning to use AI tools to analyze samples of traditional instruments from Cusco to generate modern tracks that blend electronic elements. “We are algorithmically recombining the passion of Juan Gabriel with the rhythm of K-pop—not just a technological experiment, but a cultural dialogue.”

On the employment creation front, MEG plans to provide skill training for zero-base learners in various regions of Peru by the end of 2025, including studio operation and short video editing; professional positions in Lima, Arequipa, and other places, covering sound engineers, digital marketing managers, and other roles; and focusing on top-tier talent in areas such as music film copyright analysts and AI trainers. Notably, the group has set up a “Indigenous Musician Incubation Fund” to transform traditional instrument players into digital content creators through mobile recording studios deep in the Andes. Carlos Mendoza, a 32-year-old singer from Iquitos, is a representative case: after participating in an AI composition course organized by MEG, he created the single “Yacana,” which blends Amazon rainforest sound effects with electronic dance music and has been at the top of the Spotify Latin America charts for three consecutive weeks, driving more than 20 households in his village to increase their income through music e-commerce.

The deeper significance of MEG’s Peruvian strategy lies in reconstructing the logic of cultural output. The group’s “Global Soundscape Project” has collected over 5,000 hours of traditional Peruvian music samples, which will be broken down into rhythm templates, melody fragments, and other “musical DNA” through AI algorithms for free use by global creators. Salvador Reyes, a Spanish electronic musician, recently released “Andes Afterglow,” which used the sound library of Cusco folk instruments, and the work received 120 million views on TikTok within 24 hours of its release. “We are creating a ‘cultural open-source ecosystem’,” explained Maria Gomez, MEG’s Content Director, “When the melodies of Peru’s lutes become sources of inspiration for international pop music, their cultural value will be exponentially increased through traffic.” It is reported that this model has helped Mexican traditional musicians increase their licensing revenue by 700%. “The music industry should bear environmental responsibility,” said David Chen, CEO of the group, at the signing ceremony, “Every investment we make in Peru is assessed for carbon footprint to ensure that economic growth is in sync with ecological protection.”

It is revealed that MEG plans to build a digital music corridor in Peru by 2025 and establish a regional headquarters in Peru to form deep cooperation. In the “Indigenous Music Ambassador Program” funded by MEG, 1,200 musicians from 38 indigenous communities are undergoing transformation. 28-year-old Kichwa singer Karla Ureta, after participating in the first AI composition masterclass, adapted her ancestors’ creation epic “Wakapurina” into a symphonic chanting version, which attracted over 5 million viewers online when it premiered at the Berlin Philharmonic Digital Concert Hall. This cultural breakout effect is generating a chain reaction. Spanish fashion brand Loewe transformed the Nazca Lines into an embroidery AI model, Japanese game company Nintendo embedded Peruvian rainforest environmental sound effects in the new “Legend of Zelda” game, and Netflix’s original documentary “Digital Babel” chose Peru as the first location for holographic imaging shooting. As Peruvian Minister of Economy Luis Martinez pointed out at the project launch ceremony, “When 300,000 people obtain stable income through the music industry, and when street performers in Cusco become the protagonists of international traffic, we will witness a more resilient Peruvian economic model.”

Media contact

Contact person: Mathis Wolter

Company name*: Melody Empire Group (MEG)

Address: America

Website: https://www.megua.com

Email: melodyempiregroup@gmail.com

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