(Author:Zhuo Yuan)

In today’s era of information explosion, brand marketing is developing at an unprecedented speed and has become the key to corporate competition. At the same time, as the market matures, consumer needs are becoming more personalized and diverse. Brand marketing not only requires innovative concepts and methods but also experienced and talented top talents to lead its development. With keen insight, unique creativity, and rich experience, they inject vitality into brand marketing. From market research to strategy formulation, from creative design to execution, every link requires careful polishing and continuous optimization by talents. It is the hard work and unremitting efforts of these talents that make brand marketing stand out in fierce market competition and achieve excellent performance.

Today, we turn our attention to several outstanding leaders in the field of brand marketing. From them, we can see the new trends and ideas of brand marketing and how they lead the industry development and write a new chapter in the industry.

First, let’s focus on Mr. Li Yizhou, known as “Brand Lee,” a well-known brand marketing expert in China, who has been dedicated to brand marketing for 18 years and is currently the vice chairman of the Guangdong Marketing Society and the China Brand Marketing Society. He has conducted brand marketing consulting and planning for the Inner Mongolia Ordos Group, increasing sales receipts by nearly 200 million yuan in one year, and the brand value increased by more than 300 million yuan. This case was included in the textbook Advertising Case Course by Fudan University. With his rich experience in front-line work and deep research in the field of brand marketing, Mr. Li Yizhou has proposed the “Two Accounts Theory,” “Three Fearless Sales Philosophy,” and “Four Major Business Model Theory.” These theories have played an irreplaceable role in the field and have been widely reprinted and reported by various media, which is of great practical significance. He not only has achievements in summarizing and researching brand marketing theory but also pays attention to the training of brand marketing talents. While serving as a teaching expert in many domestic universities, he also conducts lectures and teaches brand marketing knowledge in many large enterprises, injecting continuous vitality into the industry’s sustainable development.

Next, we would like to introduce Mr. Ding Shian, an outstanding expert in brand planning, marketing planning, and brand management. He is known as “the person who has the most thorough study and understanding of conflict theory in China.” His marketing representative works include dozens of famous brands. He has founded and taught a series of professional courses and seminars, using conflict theory to provide a brand-new method and perspective for corporate brand marketing. This has helped enterprises reconstruct the market and change the marketing track, quickly improving brand and sales volume. In his view, the more uncertain the market, the more we need to grasp the essence of marketing and work deeply on the factors of certainty. The first step in market marketing is to understand demand, and demand is discovered from conflict. Conflict is the soul of marketing. Grasping the conflict is to grasp the essence and the most fundamental logic of marketing. For thousands of enterprises fighting in the market, starting to formulate strategies from understanding conflicts means that enterprises avoid taking the wrong path in marketing from the very beginning.

Finally, let’s pay attention to Ms. Chu Cuimin, a new type of brand marketing talent in the current digital age, who has served as a senior executive in several well-known enterprises. Just this year, she won the “16th Golden Vision Awards, 2024 Marketing Communication Emerging Talent of the Year,” showing her important position and influence in the field. With her deep understanding of brand marketing knowledge theory and rich experience accumulated over the years, she has developed a number of technical research results, such as “Brand Promotion System Based on Big Data Analysis,” “Brand positioning strategy platform based on market research,” “A Personalized Brand Recommendation Tool Based on User Behavior Analysis,” and “A tool for optimizing brand promotion strategies based on digital marketing.” These technical achievements are all centered on data analysis, aiming to optimize brand promotion strategies by deeply understanding the market and consumers, achieving personalized, accurate, and efficient promotion effects. At the same time, they all have the characteristics of real-time and dynamics, which can help brands quickly respond to market changes, improve competitiveness, and not only gain widespread praise in the industry and achieve related cooperation but also make important contributions to the further development of brand marketing towards digitalization and refinement. In addition, Ms. Chu Cuimin has a very in-depth understanding and insight into the market, especially the overseas market, which is the accumulation of her long-term work in overseas brand marketing. This gives her a forward-looking vision of the global market and the ability to keenly capture market trends and respond in time, seizing the opportunities brought by changes. Through Ms. Chu Cuimin’s career and technical achievements, she has not only shown her professional quality and innovative ability but also her deep feelings and firm belief in the field of brand marketing. In the future, Ms. Chu Cuimin will continue to delve into the field of brand marketing, constantly explore and innovate, create greater value for the brand, continue to contribute to the field of brand sales, and promote its development.

With an in-depth understanding of brand marketing leaders such as Li Yizhou, Ding Shi’an, and Chu Cuimin, it is not difficult to find that it is industry elites like them, with their keen insight, profound theoretical foundation, and rich practical experience, who are constantly promoting innovation and development in the field of brand marketing. They not only write a new chapter in brand marketing with their own wisdom and efforts but also inspire the entire industry to move towards higher and further goals with their outstanding achievements.

Facing the future, brand marketing will face more challenges and opportunities. We have reason to believe that under the leadership of leaders such as Li Yizhou, Ding Shi’an, and Chu Cuimin, brand marketing will continuously adapt to market changes and serve enterprises in a more innovative, accurate, and efficient manner, helping enterprises to maximize brand value. At the same time, we also look forward to more outstanding brand marketing talents joining this industry to jointly promote the vigorous development of the brand marketing cause and make greater contributions to the prosperity of the social economy.