LONDON, UK / ACCESS Newswire / November 13, 2026 / In October 2026, entrepreneur and creator Jordan Welch acquired an equity stake in AI video advertising platform MakeUGC. Transaction terms were not disclosed. The partnership will go public in November 2026, with a series of joint content and education initiatives rolling out.

Welch heads one of the industry's largest training communities and has taught dropshipping and online business to millions of followers across YouTube and Instagram since 2017.

In his new role, he will lead the growth of MakeUGC's AI e-commerce education vertical while boosting its reach across the broader dropshipping community. By integrating the MakeUGC platform directly into his training programs, Welch will produce dedicated content on AI-driven video advertising and introduce MakeUGC to hundreds of thousands of e-commerce operators.

"Jordan has spent years teaching people how to build e-commerce businesses, and AI video is now the single biggest lever those operators have," stated George Stock, Co-founder and CEO of MakeUGC. "Bringing him in as a shareholder puts MakeUGC at the centre of how the next generation of e-commerce founders learns to advertise."

Welch addressed his new role, noting, "The cost of producing ads used to be the thing that killed most new stores before they got started. MakeUGC removes that barrier. I am not just recommending it to my community; I now own part of it, and I want to make AI video the default for anyone starting in e-commerce."

ABOUT THE COMPANY:

Founded in 2023 as a self-funded venture in London, United Kingdom, MakeUGC's platform helps brands and e-commerce operators create high-converting, UGC-style video ads in minutes using 300+ licensed AI avatars and multilingual voiceovers. Trusted by global brands and thousands of e-commerce stores and agencies, the platform powers ad creation for Meta, TikTok, and YouTube without requiring physical filming or production teams. For additional information, visit the MakeUGC website.

Media/contact -

Emily Goldberg
Ceo@makeugc.ai
makeugc.ai
London, United Kingdom

SOURCE: MakeUCG