AUSTIN, TX / ACCESS Newswire / August 8, 2025 / Winona, a telehealth platform specialising in perimenopause and menopause care, is positioning itself as a key player in the fast-growing "menopause economy," an emerging women's health sector projected to be worth $600 billion globally.

With rising demand for specialised midlife healthcare, Winona delivers personalised, hormone therapy through virtual consultations and home delivery, eliminating the friction of outdated systems and meeting users where they are.

For decades, menopause remained underfunded and under-discussed. That is changing rapidly, driven by shifting demographics, cultural advocacy, and advances in digital health.

In the U.S. alone, over 50 million women are currently in menopause, with millions more entering perimenopause each year.

Celebrities, influencers, and physicians are pushing the topic into the mainstream, advocating for better care and more honest conversations.

"The menopause economy is no longer a niche, it's a long-overdue correction to decades of neglect," saida Winona spokesperson.

"We are seeing a fundamental shift in how midlife women are perceived and supported, and our goal is to make sure they have the tools, access, and information they deserve."

Winona's model integrates science-backed treatments with accessible, empathetic care, eliminating traditional barriers in healthcare.

The broader femtech category has already attracted billions in investment, reflecting recognition of an underserved market with strong consumer loyalty.

Winona's holistic approach addresses not only common symptoms such as hot flashes and sleep disturbances, but also mental health, skin health, weight changes, sexual wellness, and long-term disease prevention.

The company aims to educate users and reshape mindsets. Historically, women's midlife health was seen as a decline. The menopause economy challenges this, positioning it as a dynamic, powerful stage worthy of investment.

Winona reinforces this by offering individualised care and educational content, empowering women to advocate for themselves.

"The visibility around menopause is changing everything from workplace benefits to public health policy," added a Winona spokesperson.

"It's not just about relieving symptoms, it's about redefining midlife as a time of vitality and potential."

As the menopause economy continues to expand, Winona plans to build partnerships across telehealth, pharmaceuticals, and wellness sectors, shaping a more integrated ecosystem for women's midlife health.

About Winona

The telehealth company aims to empower, educate, and treat women throughout the entirety of their menopause journey. Offering doctor-prescribed, bioidentical hormone replacement therapy that is backed by science and shipped directly to their clients door.

Media Contact:

Juan Manuel Andrade

juan.andrade@bywinona.com

https://bywinona.com/

SOURCE: Winona